Beauty and emotions that will last a lifetime

Well-known for their reliability, quality workmanship and expertise in creating one-of-a-kind custom bridal sets and engagement rings, E.L. Menk Jewelers has been a trusted source for thousands of wedding couples since 1979.

BY REBECCA FLANSBURG

Store

owner Ed Menk

and his experienced staff have never lost sight of their commitment to offering quality fine jewelry to Brainerd lakes area customers along with personalized service that is second to none. The staff has not only been with the company for many years, together they collectively have more than 100 years of experience in the jewelry and diamond industry. They also know that purchasing a ring for an engagement or a wedding is one of the important expenditures in a couple’s life. And it’s a decision that will be better made with the knowledge and guidance of an expert.

“We enjoy helping brides and grooms find the perfect wedding ring for their special occasion and have options for every budget,” Menk confirmed. “Our wedding bands are made of the best materials and the highest craftsmanship and we offer only stones cut to maximum brilliance. Our wide selection of diamond rings include solitaires, ideal square diamonds, engagement rings, colored diamonds, custom designed bands and many more. For couples looking to match an existing ring, our design team can custom create a single or double wedding band that matches their ring beautifully.”

A locally-owned and operated business, E.L. Menk Jewelers’ selection includes beautiful bracelets, necklaces and rings that are as classic and unique as their customers are. They also offer couples diversity in jewelry choices and the largest collection of Canadian-mined and cut diamonds in the area. To view and appreciate the true brilliance and sparkle of a diamond, and know that it is the right diamond for the occasion, brides and grooms find they benefit from working one-on-one with someone who is also a part of their community.

If a wedding proposal is in the future, E.L. Menk can take the pressure off grooms-to-be by offering a unique service that helps them with the decision-making process. After working to select the best diamond for the future groom’s budget and vision, the selected diamond is then mounted in a simple solitaire setting. This works to preserve the magic and excitement of the proposal, yet gives the bride-to-be an option of returning the solitaire setting and then selecting a new setting that better fits her style and taste.

“The times have changed, but we haven’t,” Menk noted. “We have always been focused on providing the best service and expertise possible right within the walls of this building. In our jewelry workshop we not only create fine jewelry, we perform quality repairs and maintenance to keep your items looking like new. All of our production and repair work is done onsite by my expert staff members who specialize in repairs, custom jewelry production and appraisals. Our customers’ satisfaction is always in the forefront of our minds and we continually work to ensure that everyone leaves this store with a smile that sparkles as brightly as the diamonds we sell.”

As E.L. Menk Jewelers celebrates its 43rd year in business, Menk credits his company’s longevity to consistently offering excellence in customer service, professionalism, integrity along with cultivating long-term relationships with the customers who are now considered friends. In an era where online deals tempt buyers with cheap prices on inferior products, he also points out that there is no substitute for a trusted relationship with a hometown jeweler.

“We’ve been here a long time and we will continue to be here for years to come,” Menk concluded. “We are proud to be able to use our knowledge and vast selection of stones and settings to assist brides and grooms-to-be in making a selection that not only reflects their relationship’s beauty and emotions, but also one that will last a lifetime.