Because marketing is not rocket science... IT IS FAR MORE COMPLICATED .
TABLE OF CONTENTS
04 05 06 07 08 09 10 11 12 13 14 15 16
So Why BRAINtrust?
Our Services
Selected Work
Brand Marketing
Advertising
Public Relations
Big Brands and Big Events
Branding and Creative Design
Interactive Design
Social Media Strategy
The Dynamic Duo
The Super Team
Connect
SO WHY BRAINTRUST? When it comes to marketing, it’s about passion. Yours and ours. It’s
OUR DIFFERENCE
about desire. The desire to be the best in the business. It’s about excellence, and an unwavering commitment to that ideal. It’s about building your brand, growing your revenues, and leaving your competi‐ tion in the dust. We get it… and we will get it done. We don’t just
There’s a reason why our agency has grown 372% over the past two years. We are purposefully unique in our philosophy on client service and are committed to delivering concrete ROI on your marketing budget. Ever notice how
deliver results. We deliver results that leave you high‐fiving your
every marketing agency claims that they’re not like every
co‐workers, laughing down the hallways, shaking your head wondering
other marketing agency? Between the “turn ‘em and burn
how the heck we came up with that. With our unique backgrounds, we
‘em” mentality and the “bait and switch” client service,
know where you’re coming from. We’ve issued RFPs, interviewed
marketing agencies have earned a reputation that rivals
marketing agencies, been accountable for budgets, presented pro formas and measured performance of a particular campaign. Having
the used car salesman. And that’s with our apologies to used car salesmen. Our pledge to you is simple:
been there, we know what you’re going through. We’ve promoted
We will never turn your account over to a rookie.
billion dollar resorts, premiered A‐list entertainment and marketed
With a combined 69 years of marketing expertise we
new restaurant and business concepts. We’ve helped national brands, designed logos, organized international press junkets, pushed viral videos, staged marketing events, launched national ad campaigns,
have the experience you need in every situation. Revenues, budgets and profits aren’t abstract con-
cepts to us, we always focus on the bottom line. Yours, not ours.
created grand opening events, conducted ground breakings, booked national television shows and twittered to thousands of followers. We are your marketing SWAT team. Laser‐focused, dedicated and commit‐
We are held accountable to a system of milestones,
task checklists and monthly reports. We answer our phone 24/7.
ted to getting the job done. Equal parts ice water and moonshine, Joe Friday meets mad scientist, we are a modern agency for today’s
Your invoice is simple, with no “nickel and dime”
expenses or fees.
marketing world. And if you turn the page, you’ll see we have the credentials to back it up.
04
“Strategy without tactics is the slowest route to victory.”
OUR SERVICES
- Sun Tzu
Brand Marketing
Advertising
Public Relations
Corporate Communications
Creative & Web Design
Interactive Marketing
‐ Strategic brand evaluation
‐ Media strategy
‐ National, regional, local PR
‐ Overall message management
‐ Collateral materials design
‐ Social networking
‐ Brand positioning
‐ Media planning
‐ Strategic planning
‐ Strategic communications plan
‐ Web design (html and Flash)
‐ Content management
‐ Marketing plan development
‐ Campaign management
‐ Promote profit centers
‐ Crisis communications
‐ Specialty design
‐ Search optimization
‐ Event marketing
‐ Print, broadcast, direct and web
‐ Access to proprietary media lists
‐ Labor relations
‐ Mixed media
‐ Search marketing
‐ Strategic partnerships
‐ Advertising creative development
‐ Dedicated publicist
‐ Internal HR communications
‐ Art direction
‐ Viral video
‐ Promotions
‐ Advertising creative design
‐ “Day‐to‐day” PR
‐ Media training
‐ Photo shoot oversight
‐ Widgets and apps
‐ Experiential activations
‐ Fam Trip organization
‐ Liaison with Investor Relations
‐ Video production
‐ Lifecycle marketing
‐ Business analysis
‐ Media event execution
‐ Post‐production
‐ E‐blasts and data mining
‐ Lead generation
‐ Trade and B2B media relations
‐ Sponsorship sales
‐ Satellite media tours
‐ On‐line distribution
‐ Press conference organization
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SELECTED WORK AWARDS AND ACCOLADES: In Business Las Vegas: 2009 Nevada Entrepreneur Award In Business Las Vegas: Top 20 Largest Advertising
Agencies in Nevada: May 2009 Association of Marketing & Communication Professionals:
2009 MarCom Award – Platinum: Business Brochure
2009 MarCom Award – Platinum: Writing/News Release
2009 MarCom Award – Platinum: Company Brochure
2009 MarCom Award – Gold: Best Special Event Plan
2009 MarCom Award – Gold: Best Product Launch
Brandweek Magazine: Top Guerilla Marketing Campaigns
2008 IABC: 2008 Award of Excellence: Press Release Writing IABC: 2008 Award of Excellence: Special Purpose
Communications IABC: 2008 Bronze Quill: Short Term Marketing
Campaign American Advertising Federation Regional ADDY Award
2008: Silver - Print Advertising Campaign American Advertising Federation Regional ADDY Award
2008: Bronze – Creative Design American Advertising Federation Regional ADDY Award
2008: Bronze – Web Design American Advertising Federation Regional ADDY Award
2008: Bronze – Creative Design
NATIONAL, REGIONAL AND LOCAL BRAND MARKETING EXPERTS
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BRAND MARKETING A GLOBAL NETWORK: When it comes to brand development, our process is simple: critical thinking, strategic planning, effective action. Whether it’s designing a single logo or creating a multi‐million dollar marketing campaign, BRAINtrust Marketing has the experience and expertise to successfully build your brand. Our team has helped shape the brand vision for resorts, casino hotels, national restaurant chains and entertainment attractions. We create your brand from the ground up, learning what drives your business and conducting methodical analysis. Then we unleash an award ‐winning creative team to develop the brand characteristics that will truly resonate with your target audience. From in‐house promotional materials, advertising campaigns, direct mail, website and public relations, all the messages of your brand must be synchronized and syner‐ gized. BRAINtrust Marketing has extensive experience across all major marketing channels and can work to maximize your budget with a strong brand marketing campaign.
Renaissance Las Vegas:
House of Blues:
Trader Vic’s:
The largest non-gaming resort property in
A nationally recognized restaurant and enter-
When one of the most venerable brands in the
Nevada, BRAINtrust Marketing was charged
tainment brand, House of Blues is one of the
restaurant industry decided to come to Las Vegas
with all brand marketing for this AAA Four
most popular entertainment and music venues
to build a new flagship venue, they enlisted
Diamond property. Our responsibilities include
in Las Vegas. BRAINtrust worked with the
BRAINtrust Marketing + Communications to help
advertising strategy and planning, advertising
House of Blues on a local and national level to
rejuvenate their 70-year-old Polynesian-themed
creative, event marketing, direct marketing,
secure brand synergies with such partners as
brand and launch it in the fast-moving Las Vegas
public relations and creative design of hotel
Porsche, Aston Martin, Miller Brewing Co. and
marketplace. Through creative marketing and
collateral and sales materials. Through our
others, creating new and innovative promo-
aggressive media relations, BRAINtrust achieved
creative thought process and strategic execu-
tional activations to benefit the venue and
national buzz on Trader Vic’s, including E! Enter-
tion, our efforts yielded higher ROI on a
heighten brand awareness.
tainment Television, and our experiential cam-
reduced advertising budget, measureable
paign of placing 100+ life-size tiki statues along
increases in traffic to the property’s website
the Las Vegas Strip was recognized by Brand-
and a promotion that yielded record-high
week Magazine as one of the best guerilla
redemption rates.
marketing stunts of the year.
BRAINtrust Marketing has a formal partnership with multinational media conglomerate Omnicom Group and its OMG Entertainment and Sports division whose clients include Pepsi, Best Buy, Hersheys, JC Penny, Lowes and countless others. We’re plugged into the world’s largest media marketing conglomerate on a strategic and tactical level and, as the only Las Vegasbased agency with an alliance with a major media group, BRAINtrust delivers brand integration, media strategy, buying, digital advertising services with national and international firepower while maintaining the first-class service of a boutique agency.
MEDIA BUYING & STRATEGY
DIGITAL & ONLINE
BRAND INTEGRATION
FULL SERVICE BOUTIQUE
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ADVERTISING
EXPERTS IN HOSPITALITY & GAMING MARKETING:
Part science, part art, advertising is a key component to many marketing campaigns. Blending an award‐winning, in‐house creative team with a methodical and experienced media strategy team, BRAINtrust Marketing has created and executed effective advertising campaigns on a national, regional and local level for top entertainment attractions, restaurants, real estate developments and resorts. Our media buying experience extends from national print publications such as USA Today to on‐line networks, billboards, direct mail and broadcast. We have
BRAINtrust principals have created, directed and executed brand marketing, advertising and communications campaigns for casinos, resorts and real estate developments, both as in-house marketing executives and as an outside agency. Our proven track record includes:
the knowledge and experience to secure preferred rates for our clients and unlike other agencies, BRAINtrust Marketing places media on a flat retainer instead of a traditional commission structure; that way you know that we are always making media buying recommendations with only your best interests at heart.
MEDIA STRATEGY:
AWARD WINNING CREATIVE:
Building your business and yielding true ROI is not about the size of
We are home to an award-winning design
your advertising budget, it’s about using it effectively. At BRAINtrust
team, but the real test of our advertising crea-
Marketing, our seasoned account teams have handled media buys
tivity is how it generates revenues for our
large and small, and we can translate your budget into a strategic mar-
clients. Our creative process is simple: drill
keting campaign to drive customers to your business. Methodically,
into the essence of your brand, discover its
logically and with a laser-focused precision, we craft an advertising
key differentiating factors, then encapsulate
platform that traverses multiple mediums to get your message to the
those messages in a succinct and unique
public. Carefully selecting the most appropriate advertising vehicles
piece of design creative. Whether in print,
for your brand, we create and execute an organized and deliberate
outdoor or broadcast, we create messages
marketing plan. From billboards, broadcast, print and on-line, we have
that will cut through the clutter and make
the relationships and networks to secure the best rates for our clients.
potential consumers sit up and take notice of
We also leverage years of relationships for low cost / no cost promo-
your business.
CAESARS PALACE
RENAISSANCE LAS VEGAS
LAGUNA CLIFFS RESORT
VENETIAN CASINO RESORT
MORONGO CASINO RESORT
BALLY’S LAS VEGAS
PARIS LAS VEGAS
FLAMINGO LAS VEGAS
RIVIERA HOTEL & CASINO
GREEN VALLEY RANCH
VENETIAN MACAU
HARD ROCK HOTEL & CASINO
SAWGRASS MARRIOTT
PINNACLE RESORT
COSMOPOLITAN RESORT
tions that can supplement your campaign. And, at the end of the day, we track and audit our efforts to demonstrate the tangible results from your campaign. BRAINtrust Marketing has earned many awards for its print and broadcast advertising creative, including these irreverent ads that earned ADDY Award recognition and helped launch a new restaurant at Red Rock Casino Resort.
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PUBLIC RELATIONS N AT I O N A L P U B L I C R E L AT I O N S : Public Relations is absolutely the lowest‐cost, highest‐credibility initiative any brand can launch and is a crucial component of any marketing campaign. At BRAINtrust Marketing, our team of PR experts can create an aggressive publicity program to advance your brand message and reach your target audience by creating powerful implied editorial endorsement in the media. Often agencies use sexy red carpet celebrity events to show their PR prowess, but we prefer to showcase some examples of how our public relations have generated tangible revenues for our clients; but just in case, the sexy red carpet events are on the following page.
Alka Seltzer’s World Largest Buffet:
Spreading your message on a national platform does not require an agency from New York or Los Angeles. Being based in the Entertainment Capital of the World, and one of the fastest growing cities in America, BRAINtrust Marketing has strong relationships with the national media. Perhaps you’ve seen our work in these and other major media outlets:
Minus 5 Ice Lounge:
In a city famous for its buffets, how could Alka Seltzer successfully cut through the clutter to mark its 75th anniversary in a manner worthy of national media attention? Answer: create the world’s largest buffet. BRAINtrust facilitated the event management and media relations for a media stunt that resulted in a media event that benefited both the Alka Seltzer brand and its local partner, the Las Vegas Hilton and garnered more than one billion media impressions world-wide and a Guinness World Record.
At a constant temperature of 23 degrees Fahrenheit (or -5 degrees Celsius), the Minus 5 Experience is the first ice lounge in the United States. BRAINtrust Marketing handled a national, regional and local marketing and public relations campaign to launch this unique venue. In this awardwinning PR campaign, BRAINtrust placed more than 450 print articles in a single month, reaching an audience of more than 11.5M people, including pieces in USA Today, L.A. Times, CBS Sunday Morning News and WIRED Magazine.
Morongo Casino Resort & Spa:
Famous Dave’s BBQ Restaurant:
One of the premier gaming facilities in Southern California, Morongo Casino Resort enlisted BRAINtrust Marketing to create and execute an aggressive and on-going public relations campaign; we delivered with 550 print articles placed in a single year reaching an audience of 30+ million. In addition, BRAINtrust was charged with handling corporate communications and internal communications for the Native American-owned gaming establishment.
A family restaurant with outlets coast-to-coast, BRAINtrust Marketing worked with the Arizona and Nevada Famous Dave’s franchises to generate business for this popular BBQ restaurant chain. BRAINtrust Marketing developed and executed a multi-layered marketing campaign that included an award-winning public relations activation that increased Famous Dave’s revenues by 75%, while helping the restaurant earn the AOL Citysearch award for Best BBQ in Las Vegas.
The Venetian Resort:
Buca di Beppo — Italian Dining:
As Frank Sinatra once sang, “start spreading the news.” Such was the charge when The Venetian embarked on its promotional campaign to publicize the resort’s grand opening. The press event was attended by 316 members of the media and reached a total audience of more than 300+ million. Statistically speaking, that means every adult in the United States knew The Venetian was open.
With restaurants from Albany to Honolulu, BRAINtrust Marketing is responsible for the national public relations for this casual Italian eatery. To celebrate an official holiday called “National Lasagna Day,” BRAINtrust executed a national campaign that generated 103 live television segments, reached an audience of 3.2 million people, with PR value of $500,000+ in a single day! It also succeeded in increasing Buca guest counts by 20% and its revenues accordingly.
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BIG BRANDS AND BIG EVENTS BRAINtrust principals are proven marketing veterans who have worked extensively in the hospitality, lifestyle and entertainment sectors. We have world‐class brand experience, and have created and executed the public relations and marketing strategies surrounding large‐scale events, world‐class attractions and big‐brand partnerships. Some examples include:
Celine Dion Show:
The Venetian Resort:
Grand Opening of “A New Day” stage production. Brand strategy and PR for entertainment attraction.
Grand Opening of Las Vegas Strip megaresort. National and international PR campaign yielding more than 300 million media impressions world-wide.
Bell ringing ceremony on the New York Stock Exchange.
Special appearance of all 50 contestants for Miss USA pageant, yielding national PR for Italian restaurant.
Pink’s Hot Dogs:
Planet Hollywood Times Square:
Planet Hollywood International:
Caesars Palace Augustus Tower:
Grand Opening of celebritythemed restaurant that shut down Times Square with a large-scale celebrity event.
Red carpet openings, promotions and star-studded media events in eleven major markets in the U.S. and Canada.
Branding, public relations and media ground breaking ceremony for new tower at world famous casino resort.
Toronto Film Festival: Event management and PR for multiple world premier events at prestigious Toronto Film Festival.
Cannes Film Festival:
Guggenheim Las Vegas:
Event management and promotional activations at Cannes Film Festival.
Public relations, promotions and brand management of Las Vegas opening of renowned museum.
FOX Network “America’s Party: New Year’s Eve Celebration”:
ABC “The View”:
NBC “Tonight Show”:
Opening marketing campaign of world famous hot dog joint, including a celebrity grand opening.
Bradley Ogden Restaurant: Grand Opening of fine dining restaurant.
Food Network Premier: Negotiated and secured brand integration deal and on location filming of “Emeril Live.”
Live New Year’s Eve broadcast production from Las Vegas Strip. Brand integration, media relations and event management.
New York Stock Exchange:
Negotiated and secured brand integration deal and on location filming of live television production of top ABC daytime talk show.
Buca di Beppo:
Renowned television program on location from Paris Las Vegas.
Elton John’s “The Red Piano”: Public relations and event management of the Grand Opening of Elton John’s Las Vegas stage production.
World’s Largest Buffet: PR and event marketing for Las Vegas Hilton / Alka Seltzer media event that garnered an entry in the Guinness Book of World Records.
GuggenheimHermitage Museum: Grand Opening, brand marketing and PR for Las Vegas attraction.
Minus 5 Ice Lounge: Brand marketing and PR for grand opening of first ice lounge in the United States.
Trader Vic’s Las Vegas: Award-winning brand campaign to support restaurant opening. Advertising, public relations and experiential activations.
The Las Vegas Michelin Guide Launch: Event management and PR for the launch of the prestigious Michelin restaurant guide.
World Movie Premier: Red carpet event and national media relations of the World premier of 20th Century Fox film “League of Extraordinary Gentlemen.”
PURE Nightclub: Grand Opening of Caesars Palace nightclub. Red carpet celebration at one of the hottest nightclubs in Las Vegas.
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BRAND AND CREATIVE DESIGN A strong brand is your most important asset and just like any other business unit in your company, a brand must be managed. With our team of brand experts, we study, evaluate and propel your brand to the next level with quality design, a fresh “look and feel” and strategic brand direction. From invitations, in‐store design, advertising and promotional pieces, our award‐winning design team can get your brand on the launching pad to success.
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INTERACTIVE DEVELOPMENT W E B S I T E D E S I G N A N D D E V E L O P M E N T: Navigating the World Wide Web can be a daunting task, but in today’s modern business climate having a great on-line presence is mandatory for the success of your brand. Our interactive development team can design and develop modern and sophisticated websites that will benefit your brand and your business. Our interactive services include: Complete website design, development and deployment Interactive media & Flash development Custom content management systems Streamlined, automated and integrated social media platforms Cutting-edge and accessible online media Video and audio production Custom streaming services and solutions Blog development E-Commerce platforms Sample websites and on-line portfolio available at braintrustlv.com
ON-LINE MARKETING SERVICES:
“Oh, what a tangled web we weave...” - Sir Walter Scott
In addition to having a great website, ensuring strong visitation to your website is crucial. BRAINtrust Marketing also offers the following: Search marketing and search optimization On-line display advertising Lifecycle marketing and “e-blast” campaigns Widgets and iPhone application development
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SOCIAL MEDIA STRATEGY As consumers increasingly demand the ability to engage and converse with specific brands, BRAINtrust Marketing has a dedicated team that can help create an aggressive social media presence on your behalf. From managing your Facebook presence to monetizing and tracking your Twitter follow‐ ers, creating videos that will go viral and maintaining an appropriate brand voice on your new blog, BRAINtrust Marketing is a modern agency for today’s marketing environment. The main components of our Social Media strategies typically include:
“If Facebook were a country, it would be the eighth most populated in the world, ahead of Japan and Russia.” - Mark Zuckerberg
Reviews, Blogging and Organic Content:
Open Community / Mainstream Social Media:
New Media With a Push:
Review sites are a powerful medium that can help or hurt a
Mainstream social media sites must be a staple of any
RSS feeds, iPhone apps and microblogging sites such as
brand’s reputation. Increasingly, consumers eschew paid
brand’s marketing strategy to engage modern consumers.
Twitter allow brands to push information to engaged con‐
advertising messages in favor of the reviews of actual
An active presence and continual fresh content on Face‐
sumers on their computers or on their smart phones. For
users. BRAINtrust Marketing was recently engaged by the
book, YouTube, flickr and other popular social media sites
the grand opening of the world famous Pink’s Hot Dogs in
Renaissance Las Vegas Hotel — the largest non‐gaming
ensures on‐going engagement with consumers. BRAINtrust
Las Vegas, BRAINtrust Marketing engaged key influencers
hotel in Nevada — to create and execute a campaign to
Marketing can create and manage a strong Facebook pres‐
on Twitter to create a campaign that went viral. Sweeping
increase the standing on Trip Advisor for the AAA Four
ence, push videos through viral channels and create com‐
through the “Twitter‐verse” in just 72 hours, news of the
Diamond property and its award‐winning restaurant ENVY.
munity micro websites that draw in dynamic content from
star‐studded Pink’s opening reached more than 1.2M
BRAINtrust Marketing created a simple incentive program
your social media streams and help you grow your email
users… that’s more than twice the daily readers of the L.A.
to encourage patrons to post their reviews on Trip Advisor.
database. We can also create
The results were immediate and measureable:
promotions that measure
Times! With a specific call‐to‐action, offers, promotions and unique brand
After three months of the program
and track your success
engagements, your
The Renaissance was the 20th
in social media and ensure
bottom line can
ranked resort on Trip Advisor
that your brand maintains
benefit from the use
out of 156 Las Vegas hotels,
a prominent and on‐message
of these modern
and ENVY was ranked
brand strategy in
communications
27 out of 1,700 Las Vegas
mainstream social media.
platforms.
restaurants.
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A DYNAMIC DUO Defender of truth, justice and integrity, BRAINtrust Managing Partner KURT OUCHIDA has been a trusted advisor and consultant to countless CEOs and business owners, including senior executives at the Las Vegas Sands Corp. where he served as VP of public relations for seven years, directing all public relations activities for the opening of The Venetian Resort Casino with an unprecedented global PR campaign. A top communications strategist, Kurt has overseen award ‐winning PR campaigns and has received PRSA’s and IABC’s top honors. He has produced advertising campaigns that have earned Telly and Addy Awards, and as a 19‐year communications veteran, Kurt is well‐respected by the media and trusted by senior executives to provide hands‐on consultation and guidance. He has been recognized by Travel Agent magazine as a “Rising Star” and was recently named one of the “Top 40 Under 40” business executives by In Business magazine. He has completed a master’s degree in Communication Studies (UNLV) and a bachelor’s degree with a triple major in Rhetoric & Communications, English and Psychology (UC Davis). Kurt is involved in numerous local and national charities including the Leu‐ kemia and Lymphoma Society of Southern Nevada, SHARE and the Live Strong organization. He is married with two young children and, in his spare time, he truly is faster than a speeding bullet as he participates in competitive triathlons.
A professional stand‐up comic at age 18, a thrice published novelist at age 22 and executive director of corporate communications for Caesars Palace at age 28, BRAINtrust Managing Partner MICHAEL COLDWELL brings his creative and insightful mind to the world of marketing. A voracious appetite for current trends and technologies, Michael was recently an invited guest speaker on “Celebrity Synergies and Brand Building” at the Global Entertainment Marketing Summit in Los Angeles. Intense, logical and resourceful, Michael has shut down Times Square for a red carpet opening, arranged celebrity events via helicopter, rang the bell on the New York Stock Exchange and earned a client’s place in the Guinness Book of World Records on two occasions. He has an exten‐ sive network of relationships from coast‐to‐coast with both the media and marketing partners. He was key in the planning and execution of the launch of Celine Dion’s long‐term engagement at Caesars Palace as well as numerous other consumer at‐ tractions, including Elton John’s “The Red Piano,” and brand integration deals in such television programs and films as “Oceans 11,” “The Tonight Show,” “The View,” “Will & Grace” and original programming deals with networks such as A&E, TBS, GSN, Travel Channel and
Kurt Ouchida, managing partner and former Vice President of Communications, Las Vegas Sands Corp. “When I client-side, the first agency I ever hired was run by two partners that had impeccable qualifications. We had several meetings and I was sure they understood the direction of our company and had the vision to drive our brand forward. A week after signing the contract the partners introduced me to our new account head: a twenty-two year old, fresh out of college. The partners then disappeared and stopped returning my calls. When we formed BRAINtrust, we committed ourselves to always be there for our clients.”
“I have a curiosity about business. Knowing the nature of our client’s business and their profit centers is key to crafting a marketing campaign that benefits them,” says Michael Coldwell, managing partner. “When I was clientside, our agency at the time came in and presented an entire plan to promote the casino’s buffet. I thought ‘great, the buffet is a million dollar a year loss-leader, with this campaign it will lose $2 million.’ If the agency had taken the time to learn about our business model they never would have made that mistake. That was a valuable lesson to me.”
Discovery. He has held regional marketing positions with Planet Hollywood and Columbia Tri‐Star Films and won first prize in his Tenth Grade science fair.
TWO SUPER PARTNERS. SADLY, NO X‐RAY VISION.
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A SUPER TEAM Senior Account Executive SPENCE JOHNSTON is the former director of public relations for the high‐profile Ultimate Fighter Championship (UFC). He has extensive experience in the fields of sports, entertainment and lifestyle marketing. A well‐rounded marketing professional, Spence has 10 years experience in marketing and communications, event planning and marketing. He has a diverse resume with both client‐side and agency ex‐ perience. He has worked for or represented such high‐profile brands as NASCAR, NHRA, UFC, Super Bowl XL, George Wallace, Station Casinos, Terrible’s Hotel & Casino, Quaker Oats, and McCormick & Schmick’s. A native of Michigan, Spence has a B.A.A. in Commu‐ nication from Central Michigan University. He has two young children and coaches soc‐ cer and umpires baseball.
With a diverse entertainment and hospitality background, Senior Account Executive BRIANNE ULIVARRI is responsible for strategic communications planning, marketing activations and day‐to‐day public relations activities for numerous BRAINtrust clients. Formerly the director of public relations and advertising for David Saxe Productions and the V Theater Group, Bri was responsible for all media relations for one of the largest production companies in Las Vegas. Her position included all strategic and tactical aspects of PR and advertising for 10 live stage production shows. A Nevada native, Bri grew up in Boulder City and graduated from Bishop Gorman High School. She studied Tourism and Marketing at UNLV. Bri is active in the community and is currently involved with a variety of different charities, including the Susan G. Ko‐ men Foundation and Opportunity Village.
As creative director, TRAVIS NEILSON has been recognized by the American Federation of Advertisers, the International Association of Business Communicators and the Asso‐ ciation of American Marketing. His designs have been featured in national magazines, branding textbooks and influential design websites. In his role at BRAINtrust Market‐ ing he is responsible for all design and creative direction for our client portfolios. From websites and advertisements to annual reports and brochures, Travis brings his crea‐ tivity and fine eye for design to produce world‐class commercial art. He is married to the love of his life, and in his spare time he tells jokes that are only moderately funny.
The champion of new technologies, MAX SUPERA brings a diverse skill set to the BRAINtrust team as director of interactive design and development. He is an award‐winning creative force, who has been rec‐ ognized for his interactive development, original cinematography and original score composition. Combining his passion for design with superior technical skills, Max excels in on‐line development, social media strategy, content management systems, app development, custom interfaces and coding. He also has talents in videography, video editing and post‐production. Max rounds out his creative repertoire by composing and performing original music with his band, and is proficient on a number of instruments. When Max unleashes his creativity, look out! Just don’t make him angry… it hasn’t happened yet, but we’re pretty sure you wouldn’t like him when he’s angry.
An All‐American NCAA soccer player and native New Jerseyan, JIM COONEY is as Ameri‐ can as apple pie. If by “apple pie” you mean strategic marketing, media measurement and analysis. His previous experience includes media monitoring and analysis for Walt Disney Resorts, Apple and Turner Broadcasting at BurrellesLuce the world’s leader in me‐ dia measurement. In addition, Jim gained experience in the public affairs department at MWW Group, one of the top PR firms on the East Coast. As assistant account executive, Jim is responsible for tactical public relations and marketing for several key BRAINtrust Marketing accounts. Jim moved to Las Vegas with his fiancée, a writer for the Las Vegas Sun.
Assistant account executive, GABRIELA RAGUAY leads the Hispanic marketing and communications practice for BRAINtrust Marketing. Previously Gabriela was an account executive for Lagrant Commu‐ nications’ Hispanic Practice where she contributed to the development and implementation of public relations campaigns that targeted Hispanic and other minority consumer markets. She lead efforts for the YWCA Greater Los Angeles and assisted in media relations and event planning for Harley‐ Davidson Motor Company. Additionally, she compiled research material for new business develop‐ ment and managed the firm’s Web site and blog. Gabriela received a Bachelor of Arts degree in Com‐ munications with an emphasis in Public Relations from California State University, Fullerton. She also received an Associate of Arts degree in Journalism from El Camino College.
Account coordinator, MIKE VALLONE is a graduate from UNLV with a Bachelor of Science in Marketing from the College of Business. Mike is responsible for tactical execution of marketing programs, market research and data analysis for a variety of BRAINtrust Mar‐ keting’s clients. He also supports the agency’s Social Media Strategy team. Prior to join‐ ing BRAINtrust Marketing, he was an assistant in the marketing department at Cardno WRG where he assisted with event planning, networking and promotional activations.
Cara Zizzo is account coordinator for BRAINtrust Marketing + Communications. A native of Chicago, Cara is a graduate from Southern Illinois University Carbondale. She is responsible for tactical execution and stra‐ tegic support for several entertainment, food & beverage and lifestyle accounts. When she’s not working for BRAINtrust, you can find Cara perfecting her tan at the pool, working out, living vicariously through the girls of “The Hills” and traveling to visit her family in Scottsdale and Southern California.
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CONNECT
BRAINtrust Marketing 4090 East Post Road, Loft D‐1 Las Vegas, NV 89120
P 702.862.4242 F 702.735.4242
Managing Partners
info@braintrustlv.com
Michael Coldwell
www.braintrustlv.com
C 702.429.9656
Kurt Ouchida C 702.300.5756
www.twitter.com/vegasbrain