BOOK of COLOURS - By Brand Nu by Radim Malinic

-MY NEW BOOK of COLOURS by Brand Nu ---

Artwork of Radim Malinic

Photography by Wayne Johns www.waynejohns.com

Artwork of Radim Malinic -Hello and welcome to book number 2! I’m thrilled to present the second installment from Brand Nu, including many pieces from my commercial and personal illustrations, designs, thoughts, colours and shapes. Yet another 12 months of water has gone under the bridge since Splatters, Shapes and Colours came, dazzled and was gone, selling out the whole printed edition. This time, the number of pages has doubled and there’s more space to show the majority of images in the full glory they deserve. Just like the previous collection, exclusive as yet unseen illustration are here for your viewing pleasure making the whole 68 pages even more special. Daily, it is my privilege to have been working with a range of amazing clients, some small and some incredibly huge household names, all of them utilising my diverse skill set, each in a different way. At all times, I make sure the best and the most innovative results are achieved through my passion and determination. I strive to wow anyone who comes across my work. The pages within will show you how much I love what I do. Although it may sound a bit cliché, I do live the dream, thanks to you.

Radim Malinic

November 2008

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National Lottery - Optimism typographical illustration

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Lotto - Rollovers

typographical illustration

Ongoing direct collaboration with Camelot on the range of seasonal typographical images, projecting optimism into Lotto playerâ&#x20AC;&#x2122;s life all year around.

A preview from the Rollover image set that served as part the original story boards. You can see the final images on TV, in shops, everywhere in the UK ...

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Penguin Books book cover

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Fuze

digital illustration

Illustration for the re-issue of the childrenâ&#x20AC;&#x2122;s timeless classic on solving the Rubikâ&#x20AC;&#x2122;s cube. Art Direction Penguin Books / Brand Nu.

A set of illustrations for Fuze Breast Cancer campaign which will run in North America for the next two years, commissioned by The Martin Agency. Art directed by Jenny Liu.

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Fuze

digital illustrations

A set of illustrations for Fuze Breast Cancer campaign which will run in North America for the next two years, commissioned by The Martin Agency. Art directed by Jenny Liu.

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Thirty Five typographical

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Nipponesse

personal illustration for Collectible Show 08

Private commission used for print on large scale canvases

Having been fascinated by all things Japanese, this was a pure labour of love. Original photography by Katja de Bruijn - Govorushchenko | www.iconogenic.com

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O2 Germany

digital illustration

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O2 Germany

digital illustration

Since January 2008 Iâ&#x20AC;&#x2122;ve been working closely with VCCP London as a lead artist for the relaunch of O2 Germany. The collaboration counts over 35 illustrations.

Finished images have been used in a vast range of media formats from billboards and airport posters to in-store prints and TV adverts.

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Blockbuster - D Ceo Magazine editorial illustration

Editorial illustration for an article about Blockbuster and how Jim Keyes has transformed the companyâ&#x20AC;&#x2122;s fortune over the past couple of years.

Family Circle Magazine editorial illustration

Fitness-infused illustration to accompany an article full of nutrition and health tips Published in the USA in the Family Circle magazine.

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Seven Skies

identity, packaging

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Seven Skies

illustration & webdesign

Commissioned by exciting new North American perfume house Seven Skies for the debut exclusive range, launching early 2009. See www.sevenskiesbeauty.com for more details.

The theme illustrations have been used on a vast range of various media, including perfume boxes, vial cards, tags, in store point of sale, website and much more.. Art directed by Phoebe Ellis / Brand Nu. Photography by Brand Nu

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MASTERCLASS

Colourful photomontages

Hard Light and clipping masks We’ve got the scenery working really well together, so now the fun part comes in. Select any bottom layer from the Layers palette, click on the Adjustment Layer icon at the bottom and choose Solid Color while holding Alt. By doing so, an option pop-up window will give you an option to give your new colour layer a clipping mask in the shape of the original element. Tick the box and choose any colour for now. Set the Color layer to Hard Light or Linear Light, which will give the building a nice tone. Double-click the colour box to adjust the tone for the best result.

Learn how to create a contemporary cityscape with stock images and advanced blending and colouring techniques On the disc On the CD you will find a full list of all the stock images that we used if you want to use the same ones, otherwise, scour stock sites for your own images of London, or any town to follow the steps.

Our expert

Brand Nu

Yet another contemporary illustration tutorial courtesy of Radim Malinic, who is best known for his work with Fuze/Coca Cola, O2, BBC, Heineken and Harrods. You can see more dazzling Brand Nu trademark colours at www.brandnu.co.uk.

It’s a

Hard Light’s life In order to accomplish a vibrant and eyepopping colour collage, we’ll be using one of Photoshop’s most trusted blending modes, Hard Light, via layer clipping masks. The main point of this photomontage is flexibility; to undo, redo or change any filters and colours as many times as you like without losing a single pixel’s worth of quality. As our image is going to tell a million stories, the preparation of our elements may be time-consuming yet rewarding, with new tricks learned along the way. Don’t worry, though, the result will be well worth your time.

Planning permission Our illustration will involve quite a vast number of various elements, so let’s first grab a piece of paper to jot down the list of landmarks that we want to include. Here, we’ll go from the O2 Arena (formerly the Millennium Dome) along the river to Battersea Power Station, and include all the essential pieces that make London the exciting place it is.

Groundwork At our digital disposal, we’ve got many tools that make our workflow a piece of cake, especially the royaltyfree stock image websites at all levels of prices and quality. Before you embark on the Big Smoke piece, collect landmark images of your choice (or use the list of images from our final illustration) and consider the angles, sizes, quality, etc.

Perspective and cast shadows Now we’ve got most of our elements in place, let’s get working on perspective and shadows. Use any object to create a Drop Shadow. Right-click the FX icon, then copy and paste the style onto other elements in the fore. Individually right-click the FX again, select Create New Layer (Cmd/Ctrl+T) /Ctrl+T) +T) and Free Transform while holding Alt to achieve the right perspective. Optionally, you could mask (Cmd/Ctrl+/) /Ctrl+/) +/) the far end of the shadow and brush some off.

Cutting to the chase Good things comes to those who… are patient actually, as this part is the most time-consuming and little bit tedious, however, nonetheless imperative for the success of this piece. Open the images one by one, and draw a path around the elements you wish to cut out. Double-click Work Path in the Paths palette and save as ‘Path 1’. The hidden benefit is that you can use the vector shape any time in the future when you need silhouettes. Close the images for now.

Advanced Photoshop

Bayer Ikyp - Around U typographical illustration

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Layer properties Select your two new layers and group them (Cmd/Ctrl+G /Ctrl+G +G ). In your horizontal toolbar, change the option for autoselection to Group from Layer. This will make any future order changes much easier. Our final piece will count over 100 separate layers, as it makes the illustration much easier and more enjoyable when you can just grab the groups. If you have assigned a new Layer Properties shortcut, then renaming groups should be easy now. Hit Cmd/Ctrl+Shift+comma /Ctrl+Shift+comma +Shift+comma to do so.

Toby Carvery Next up, we’re going to enliven our already fun-looking composition with some extra vector elements. It’s up to you if you decided to draw the elements in Adobe Illustrator or stay in Photoshop.

“during the tutOrial, We’ll make the elements Our OWn”

Stanley Road In a new document (sized 150 x 100mm), select the Box tool and draw double yellow lines, white lines and a background road. Hold down Opt/Alt any time you wish to copy an object. This will make it easier and indeed faster. Select All (Cmd/Ctrl+A) /Ctrl+A) +A) and Copy All (Cmd/Ctrl+Shift+C), /Ctrl+Shift+C), +Shift+C), then paste on a new layer. Free Transform and select the Warp tool from the Horizontal toolbar from the drop-down menu, then just experiment a little to get the right shape.

Advanced Photoshop

Cheetah Mail / Experian interior murals

Commissioned by WWAV Rapp Collins London for a typographical set then used for Bayer’s Ikyp cholesterol metre, product aimed at teenage market.

Time for a cuppa Here we found a cup image, but instead of simply cutting out the element, we’ll make it our own. By using the outline path, we’ll brush the colour on a new layer. Make the brush colour grey and set it to Overlay. The same process will be applied for the tea in the cup. To round off our tea break, open any images with a dominant sky and loosely cut out the clouds to paste onto the top. Desaturate (Cmd/Ctrl+Shift+U) /Ctrl+Shift+U) +Shift+U) and set to Overlay. The cup will gain an interesting texture and enhance the shadow towards the bottom of the cup.

“We’ll include the essential pieces that make lOndOn the exciting place it is” 34

Complementing colours At this stage, the colours can be any of your choice. As per the previous step, you could change the tones and blends at any time again

nough art has been inspired by the glorious capital of the British Isles, while plenty of mediocre postcards can be purchased alongside the tinned biscuits wrapped in a Union Jack by the ever-flowing stream of tourists. If you wanted such a thing, there’s even kitchen aprons emblazoned with a London impression of some kind. Although those are the more mainstream ideas of London memorabilia, there is another way to sum up the Big Smoke. Imagine everything from a nice cup of tea, black cabs, St Paul’s Cathedral to the ever-present CCTV cameras, sprinkled with a pinch of Monty Python and the colours of impending autumn. Indeed, those could possibly be the ingredients for this tutorial. Unless you’re a budding photographer with an overspill of high-resolution location images, illustrations as complex as this one require the time to research stock libraries to find the right photographs, which then need to be prepared for the final piece. As you may find, not one library will hold all the shots we would like to use. Depending on the image quality, preproduction time may vary a bit. However, Adobe Photoshop is the application of choice to make the job easier. After following the next six pages, you’ll be a master of clipping masks and the Pen tool, you’ll be a shortcut guru and will find yourself sprinkling blending modes on your cereal the next day.

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London-themed set of 20 illustrations to grace the office space of Experian’s UK branch. You can try to recreate the image with my 6-page tutorial published in Advanced Photoshop, issue 49 released in October 2008.

Her, of Winter

BOOK of COLOURS

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Photography: Heather Ackermann Model: Ellen Hancock www.heatherackermann.com | www.ellenhancock.com

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Young Monarch

for Monarch Series book Photography by Parris Whittingham

Anniversary

art direction and illustration

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Another great image from the ongoing collaboration with Shack Music, one of Londonâ&#x20AC;&#x2122;s finest independent house music record labels.

Computer Arts Magazine editorial illustration

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Eco Shiz

art direction, illustration, design

A set of illustrations commissioned by a Bristol-based ethical fashion label to be used on bags, clothing and large-scale canvasses.

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Buddha Lounge & Tiger Lily identity, interior wallpaper murals

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Buddha Lounge & Tiger Lily promo material, web design

A new exciting venue in the heart of Southampton working closely with Brand Nu from their inception on all things requiring design and innovative ideas.

The final images were used in print in countless forms, from murals to menus, from invites to cocktail lists and postcards. Art direction / Brand Nu.

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document size: 667 x 352 mm

VINYL 12 inch jacket 3 mm spine

Record Industry

0% 3% 5% 7%

50%

302 mm no text outside this border

ASANTE RECORDS

324 mm = overfill / bleed

45%

YOShihiSA h.

55%

ThE CRimSON TiDES EP iNCluDiNg A REmix OF hEAvEN BY C. PEREz OF BlvD EAST

AR002BF

93%

97%

315 mm = overfill / bleed

100%

YOShihiSA h.

3 mm

95%

uRBAN JAzz SERiES vOl. 1

ThE CRimSON TiDES EP

SPINE TEXT max. 3 mm high

YOShihiSA h.

100 mm

ThE CRimSON TiDES EP *hERE ThERE

| hEAvEN [ORigiNAl mix] [8.46] | hEAvEN [CRiS PEREz REmix] [9.21] | CRimSON [mAiN mix] [9.32]

here - heaven (Original mix) - Produced & Programming by Yoshihisa hashimoto heaven (Chris Perez Remix) - Remixed by C. Perez of Blvd East There - Crimson (main mix) - Produced & Programming by Yoshihisa hashimoto Keys : Kanako Suzuki . Additional Keys : Yoshihisa hashimoto . Percussions : Osami Watanabe All tracks produced by Yoshihisa hashimoto. Recorded in Tokyo, Japan.

punchhole (optional)

Copyright Controlled. Executive Producers: Ernest Roots & Yoshihisa hashimoto A & R: Roots mastered by Andreas Balaskas @ masterlab Studios, Berlin, germany. made in The Eu by France vinyl. P & C Asante Records (a division of Blackface media & Entertainment (Pty) ltd. South Africa. 2007 For more info or licensing contact: info@asanterecords.com i licensing@asanterecords.com www.asanterecords.com i www.breathtokyo.com i www.myspace.com/asanterecords i www.myspace.com/breathtokyo

312 mm

312 mm actual size

Yoshihisa h would like to thank: DJ Katsuya, BREATh TOKYO, hi-life Crew, Club Air, Nature Soul, Ernest Roots, hiroma2 and All the djs, record stores and music lovers for their SuPPORT. Well Appreciated....more coming your way. WORD: STOP ShARiNg muSiC FilES, iTS KilliNg ARTiSTS, PRODuCERS & lABElS. SuPPORT BY BuYiNg FOR YOuRSElF! Sleeve design and illustration: BRAND Nu | brandnu.co.uk

AR002BF

FRONT

BACK YELLOW MAGENTA CYAN BLACK PMS 000

Nocturnal Music event promo

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Crimson Tides EP album cover design

A piece celebrating four years of future soul music commissioned by local music promoters. Also four years worth of Brand Nu’s designs for Nocturnal.

One of my favorite cover designs I’ve done. Quite a simple idea and execution yet full of meaning and vibrancy. Out on Asante Records.

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Palladium EP

album cover design

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Commissioned by Shack Music 12â&#x20AC;? Sleeve design for Bedros - Palladium EP.

Maybe Another Midnight personal illustration

An experimental piece, now available as a limited edition print from the online shop.

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Dirty Vegas retouching

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True House

album cover design

Press images Photography by Dan Reid. www.danreid.co.uk

2 CD for Endulge Records Mixed by Soy Mustafa Art Direction by Shack Music / Brand Nu

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Untitled, yet named BOOK of COLOURS

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Photography : Cavan Clark Model: Ellen Hancock www.cavanclark.com | www.ellenhancock.com

Named, yet untitled BOOK of COLOURS

Personal project Part ll Prints to be available soon.

Photography by Wayne Johns www.waynejohns.com

Nu Visual Language

main artist // curator

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Nu Visual Language is an innovative project designed to create visuals based on various songs and lyrics. I collaborated with 12 artists and designers from all around the world to interpret some of my all time favorite songs into visual form.

I worked with the following artists: From top left, MWM Graphics, Valp, Karoly Karolyfalvi, Angel Dâ&#x20AC;&#x2122;Amico, Neil Duerden, Bram Timmer, Brandon Minga, Daniel Clark, Guy Stauber, Frank Pineda, Emma Jacobs and Stefan Lucut, to bottom right.

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Bitter & Twisted

patterns

Pattern illustrations for series of luxury gift wraps, bags, greeting cards, badges. The overall collection counts more than 40 products.

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O2 UK

digital illustration, art direction

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Art Directed by Paul Skeffington at VCCP and Brand Nu. I produced a set of five images for O2 Lifestyle tariffs. Featured in national press and 400+ UK stores. Photography by Andy Whale

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Solent University

art direction & illustration

-From concept to ready-to-print files in just two weeks! Used on billboards, adshells, rail stations ads, press, postcards, badges, postcards, buses and served as the basis for a 30 second TV commercial

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Zemog El Gallo Bueno

album cover design - pitch

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Hidden Conversations album cover design

A cover pitch for the ‘Chicken’ album for Mr. Bongo Records. Although I didn’t win, I still really like the composition and the (then) new technique I used.

A real honour to be asked to design a cover for the upcoming release of Terry Callier’s new album. Out on Mr. Bongo Records in 2009.

Various work for Truly Scrumptious

art direction, illustration, design

Samples from work produced for Getanightlife.com and their events during the two-year collaboration. The final results have been so popular, theyâ&#x20AC;&#x2122;ve been featured on many magazine covers worldwide.

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Time Changes

personal project

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Sony Ericsson

direct creative pitch

One of my personal favorite images, created after finishing a few long weeks of client commissions. Purely spontaneous.

My answer to Sony Ericsson’s request to show how Brand Nu would envisage their 2009 campaign.

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Sloanes / Gloucester

Interior Wallpaper Murals

A career defining moment, scoring a few Design of the Week awards along the way. The open brief resulted inÂ a glorious result spanning over 45 square metres.

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Fabio Lisandro

art direction, illustration, web design

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A great collaboration with the above fashion label to illustrate their product range and produce a website design for their online store.

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.net magazine

editorial illustration

Commissioned by Futurenet to illustrate CMS double page with an overload of positive vibe and tongue in cheek twist on this technical topic.

Linux Format

magazine cover illustration

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Wall Street Journal

magazine cover illustration

Commissioned by Futurenet Publishing / Linux Format magazine for a cover illustration and further inside feature.

A cover piece for Wall Street Journal May Classroom Edition. Art Directed by Mark Tyner

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Crystal Light raspberry water

Commissioned by Ogilvy & Mather, Toronto for Crystal Light online project.

Best Health Magazine

editorial illustration

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Heineken pitch

An editorial piece about the new sciences of female arousal

Story boards for Heineken in collaboration with Alcone Marketing, New York.

National Geographic editorial

Part of innovators package, featuring Graham Hill and Damon Kamen. Art directed by David McKenna.

Solace Magazine editorial

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Harrods Magazine editorial

Michigan, lakes, trees, sausages Mario Batali, cherry pies, blue gills, simply all things Michigan in one colourful pot.

Promoting the new dVb product range at Harrods, Mrs B signed off the final proof for print.

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Webdesigner Depot

illustration & blog design

Welcome to the world of technicalities, commas, brackets, css, divs and who knows what more. Enjoyable project with a great result.

Best Health Magazine

editorial illustration

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Great commission for the above Canadian publication to accompany an article about spa, and forms of relaxation.

ex pe pa rt ge tu s o to f ria ls

free CD

See inside back cover for more…

Packed with the latest software, web templates, video tutorials, fonts, music and plug-ins

www.webdesignermag.co.uk

issue 140 3D menus and movies with papervision & away3D

Dreamweaver

flash

issue 140

photoshop

Flash 3d Taking web design to new planes

Widgets for facebook and using widgets in iWeb

Create dynamic menus with Papervision Make movie vistas with Away3D 3D rendering in Photoshop

top sites of tHe Year We gather the best monthly URLs from 2007’s galleries

importing and working with 3D objects in photoshop www.webdesignermag.co.uk

WorlD-WiDe WiDgets Get your applications out there quicker than ever before

HoW to:

Craft 3D menu designs with papervision flash Integrate 3D objects and artwork into photoshop Forge facebook widgets and blidgets in just a few clicks Mash things up in Apple iWeb ‘08 Generate 3D flash movies with away3D

sHoot QuiCKtiMe Vr

How to grab panoramic images for creating 3D-like effects and 360 degree tours on the web

MigHtY MarKetiNg

The secrets behind the BBC’s inventive new site for surreal TV duo The Mighty Boosh

ISSUEISSN 140 1745-3534

£5.99 40

771745 353003

Webdesigner Magazine cover illustration

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Sky Sports

direct creative pitch

Issue 140 focused on the 3D techniques for the web using Flash and Photoshop

Commissioned by Brothers & Sisters, London to expand horizons of the Epic Sky Sport advertising series.

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The Infinite

for the KDU Un.titled

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ONE Magazine cover illustration

Yet again this was a labour of love, with a little Japanese twist on the theme. Available online as a limited edition print.

Out North East cover illustration with instantly recognisable artist. Image courtesy of Live Nation

Interviewed by Che McPherson

September 2008 --

How did your journey as a designer all start? It was relatively late, compared to some, when it turned out I was creating visual mishaps for the living. Although, the groundwork was laid down when I was 14-15 where I would be mingling with creatives at my mothers ad agency. The PCs were in nappies back then, crappy Corel Draw 4 was the design tool of choice, but I watched in awe and learned basics. It wasn’t about clicking buttons, it was about achieving the desired results via help of computers. Thinking about it now, it felt really natural. Back then I’d do a few posters for my dj gigs, bits and pieces for my band but not much more without thinking too hard about it. Left it, had bags of fun, mucked about, got into a lot of trouble, went to every possible music gig and festival, played gigs and partied like an animal. However, when it was time to get a real job and I kind of picked up the graphic design where I left off. Thankfully, things have moved on since my first encounters and the design scene was blooming. I was intrigued, passionate and determined to make it far and I haven’t stopped since. What does the average work day in the life of Radim entail? During weekdays, it’s usually an early start, breakfast, morning email catch up and final changes on current jobs so clients have it for 9am. I love working at night, when things die down, phones stop ringing. So during the day, it could be a client meeting, liaison with printers, art directing a photoshoot, price estimates for new enquiries, admin and invoicing. My clients are half and half from both sides of the pond, so the afternoon is about amends for the US clients, conference calls etc. Once all that is out of way, there’s a window to wind down and get creative.

What’s the one design tool you couldn’t live without and what software do you mainly rock with? It’s all about the digital age of ours. We use our computers and apps to help shape up our ideas. Although I primarily use Adobe Photoshop, I hardly drift into filters or presets. Creating my own brushes, using the application in a way for which it wasn’t meant to, that’s the fun of it all. It’s scary, that you can employ so many different approaches of how to work out visual form of your original idea. There’s always Undo if it’s not going really well. So between Photoshop, Illustrator, Wacom tablet, Mac Pro, 30” Mac Screen, a scanner and my ProShot One camera, I get the job done.

You are definitely creating trends, not following them: what are some of the ways you keep ahead of the game and stay innovative? I could try and compare it to music artists. You don’t earn wide following for dishing out albums in 1000 different styles, but more so for being good at your niche. I don’t look over people’s shoulders though. Frankly, I see myself in a few years time still working out new ways how to use the brush I used yesterday. No doubt it will look much differently but the basic thought will be the same. You can play the guitar upside down, but it will always sound like a guitar. The magic trick is in the fingers.

What fuels your inspiration? Where’s to start? I love to keep my eyes open and absorb the colours, smells, feelings of the everyday life. You can get a ‘kick’ out of random encounters, usually when you don’t expect to find inspiration at all. You know, to look makes you not find type of thing so I leave till it hits me on the nose. Also I explore and draw inspiration from the fashion and related industries. I just find it incredible it is, what make up artists can achieve. Honestly, I’ve been in complete awe many times recently. The advertising industry is another dimension that inspires me, it very brain stimuli. Oh, and film titles, they rock too.

You have a very unique style, was it something that you worked on to develop or was it just a natural progression? My illustration roots are based on influences from graphic design and typography. In my humble beginnings I dipped my toes into various styles but never too distant to ensure I come out with a formula of creating my signature style. As mentioned earlier, I try to give my images deeper thought via new ideas and not by extra 50 vector elements. Recently I’ve looked back at the nature of my finished projects and it was a great feeling to see how diverse new clients came to me for puzzle solving of their ideas. I thank all the people I worked for giving me platform to push my thoughts through their projects. How would you define your style? The last year I labeled it ‘Splatters, Shapes & Colours’. It’s a mixture of the aforementioned with emphasis on the profound outcome. In plain English, it needs to make sense when you look at it. I’m trying to tell an interesting story through my images. I loved the concept behind Nu Visual Language, can you tell me a bit about the concept? Yeah the NVL was really fun project that I’ve built on a very simple idea. After taking my 12 favorite songs as inspiration I worked with 12 collaborators on the final exhibition pieces. Those were exhibited with along with a pair of headphones playing the original track on loop. The show proved to be very popular and drew thousands of gallery goers in 6 week duration. What are the plans for the future? Keep up the eternal happiness in life and vibrant colours in my images.

More interviews are available online in PRESS section at www.brandnu.co.uk

Not Another

typographical treatment

Commissioned by Revive to put a quirky spin on the usually predictable image of NYE

Che McPherson is a Design Content Lead for iStockphoto.com

-MY NEW BOOK of COLOURS by Brand Nu -The pages within this book will give you a great insight into the magnificently illustrated world of advertising, music, editorial, fashion, beauty and all other industries in between.

Plentiful joy to be had. --

Radim Malinic // Brand Nu

an award winning freelance illustrator & graphic designer based in Southampton, the United Kingdom Brand Nu is one of the most sought after, internationally renowned creative artists working today, with an extensive and diverse clientele.

-Freelance Commissions // Contact email: radim@brandnu.co.uk tel: +44 (0) 7881 646 808 skype: brand.nu web: www.brandnu.co.uk