Building a Mosaic Brand PodCamp Boston 5 – 26 September 2010
Sametz Blackstone Associates
Who I am Tamsen McMahon tamsen@sametz.com @tamadear http://www.slideshare.net/tamadear Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz http://www.slideshare.net/ SametzBlackstone Brass Tack Thinking brasstackthinking.com
That doesn’t work anymore. (If it ever did.)
They’re not cattle.
They’re people.
Brands exist in heads (and hearts)‌
Not headquarters.
BRAND ≠
LOGO (And never did.)
BRAND ≠
MESSAGE (It’s bigger.)
BRAND ≠
PR
(And never did.)
It’s not…a brand.
It’s a mosaic.
And you need to build yours.
Subject Audience Material Style Resolution
supplies
Subject
http://www.flickr.com/photos/antmoose/17434145/
http://www.flickr.com/photos/antmoose/17434145/
CREST
AQUAFRESH
REMBRANDT
TOM’S OF MAINE
BROGAN
K.D. PAINE
KANTER
YOU?
Audience
Material
Style
Resolution
Š Sametz Blackstone Associates
Š Sametz Blackstone Associates
CONTROL
CREATE
CONTENT
CONTEXT
You’re the artist.
Š Sametz Blackstone Associates
Who I am Tamsen McMahon tamsen@sametz.com @tamadear http://www.slideshare.net/tamadear Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz http://www.slideshare.net/ SametzBlackstone Brass Tack Thinking brasstackthinking.com