Branders Magazine Issue 30 Preview

Contributors

Vanessa Mouledous

Multicultural brand strategist & Chief Brand Officer at curaJOY. Startup Mentor

David Brier

Chief Gravity Defyer at DBD

International

Cristián Saracco

Founding Partner Allegro 234 | CMO zenziya | President aebrand

Cara Rodgers Strategist at BLVR

Matt Davies

Brand & Culture Strategist, Exec Consultant, Host of JustBranding, Author of Storyategy, Writer & Speaker

Meg Kypena

Principle at OnYourMark Co, LLC | Certified Brand Strategist and StoryBrand Guide

Scott Hancock

CEO/Partner at BLVR

Sergio Morales

Brand Strategist at Comuniza

Steven Picanza

Co-Founder and Chief Strategist Officer at Latin & Code

Cover | Denise Lee Yohn

Brand Leadership Expert, Keynote Speaker, and Author of the bestselling books “What Great Brands Do” and “FUSION”

Editor in Chief: Luis Fernando Vergara lvergara@vrandgroup.com

Sales Director: Carolina Gomez carolina@vrandgroup.com

Community Manager: Maria Clara Loaiza

Editorial Committee:

Terri Goldstein

Cristian Saracco

Steven Picanza

Matt Davis

Design: Vrand Design

Stock photos credits: Frepik.es Pexels.com Unsplash.com

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The contents of this publication are exclusive and opinions expressed are responsibility of the authors. Reproduction from the contents of this publication is prohibited without authorization.

Year 8, Issue 30 - Branders Magazine Inc. - Copyright 2023

The fusion formula: Brand + Culture = Results

From the inside out: how designing brand experiences can start with the candidate

How to use belief to boost your internal branding strategy

Talent is the Key for a successful brand culture

Luis Vergara Founder and Editor in Chief of Branders Magazine

Culture: Connecting Brands to Employees

In today’s competitive business landscape, building a strong brand and cultivating a positive company culture is essential to long-term success. A company’s brand is more than just its logo and tagline; it represents the values, personality, and unique selling proposition that set it apart from competitors. A positive company culture, on the other hand, reflects the shared attitudes, beliefs, and behaviours that define how employees interact with each other, customers, and the broader community.

When a company’s branding and culture align, it creates a powerful synergy that can drive growth, innovation, and customer loyalty. For example, companies like Apple, Nike, and Google have built iconic brands that not only reflect their products and services but also their distinct cultures of creativity, innovation, and collaboration.

Similarly, a strong company culture can also be a powerful brand asset. Companies with positive cultures are more likely to attract and retain top talent, as well as generate positive word-of-mouth recommendations

from employees and customers. They also tend to have higher levels of employee engagement, productivity, and morale, which can lead to better customer satisfaction and business outcomes.

However, building a strong brand and positive culture requires deliberate effort and strategic planning from top leadership.

In this edition, we learn why employee culture should be aligned with your brand strategy, why this is key for business success and why leadership and management play a key role in driving this force.

We are happy to announce our fresh new edition “Culture: Connecting Brands to Employees” with Brand Leadership Expert Denise Lee Yohn is here.

We have an amazing group of contributors including Meg Kypena, Steven Picanza, Cristian Saracco, Cara Rodgers, Sergio Morales, Vanessa Mouledous, Scott Handcock, and Matt Davis, among others!

We are excited about this edition! We hope you enjoy it!

Let us know your thoughts.