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edition 03_2016 English Euro 6.00 www.brandsashka.com
SMALL BUSINESS
MOVERS& SHAKERS
THE ART OF
Painting: Ronel Human, copyright BrandSashka e.U.™
re·flec·tion n. 1. The act of reflecting or the state of being reflected. 2. Something, such as light, radiant heat, sound, or an image, that is reflected. 3. a. Mental concentration; careful consideration. b. A thought or an opinion resulting from such consideration. 4. An indirect expression of censure or discredit: a reflection on integrity. 5. A manifestation or result: Achievements are a reflection of courage.
BIKINI. MOST WOMEN’S NIGHTMARE. You ask yourself: Can I fit into something that beautiful? Re-phrase: Can something that beautiful fit onto something as beautiful as YOU? We ARE good enough. The image and fear we have in our minds limits our moving forward. Look at that bikini again: Look harder. There. See it. YOU wearing that gorgeous bikini and feeling gorgeous – it’s not the “body” that maketh the woman – it’s the SOUL. Wear that bikini and see your REFLECTION with joy, gratitude and pride. For only ONE soul can carry such a beautiful bikini off. Full-stop.
EDITORIAL
For some, 2015 has been a phenomenal year, for others the year from hell. Can you resonate? I am one of the former folk - having a phenomenal year. Don’t get me wrong, it wasn’t all easy sailing. I had my ups-and-downs with being ill, arguments, fallouts and more. But what made it a phenomenal year, were the milestones that were set and achieved. All the crap stuff took place in between whilst I kept my eye on the prize. I admit it is not an easy task, but I did it. Everyone reflects on a year gone by in one way or another – some with pride, some with hesitance, some with love and some with rememberance. I choose to reflect on this year with gratitude: for my gorgeous family, my “out-of-this-world” kids, my passion in life, my amazing team, my health, my mind, my surroundings, my friends, my zumba community and so much more. I invite you to enjoy this issue with a good cuppa “whatever” – take your time and let everything sink in. Words of wisdom from Dr. John Demartini: One cannot survive and grow in a permanent state of “good” – we need to experience both polaraties, i.e. good AND bad. It’s not a punishment but a propeller forward – hence the saying “Take the good with the bad”… This is life’s journey. Prost! Servus! Cheers! Here’s to another phenomenal year! Yours Sashka Hanna-Rappl Chief Editor
BrandSashka e.U. penningbergstraße 81, 6361 austria T Mobile +43 69917198977 E hello@brandsashka.com www.brandsashka.com
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14 Lifestyle 10 HUNDE & ALLTAG
It doesn’t get any better than this! All-in-one shop for dogs, cats & horses.
14 PICANINI
Memory boxes. More than just special places for special memories, they hold a life unfolding.
16 COUCH CRAFT EMPORIUM
Bespoke furniture for your home – handmade with a lifetime guarantee.
18 NAIL DESIGN ANGELINA
Doing what I love and loving what I do – an artist with a passion for creativity!
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Creative 19 BODY ORCHESTRA
You are unique! Learning you live life hormoniously®
20 TONY’S TATTOO CREATIONS
Creating high-quality art pieces on the canvas that is your body.
24 CRYSTALLY YOURS
Be prepared for a number of gorgeous items which will make a huge impact on peoples lives, but not on their budgets.
26 BRIGITTE HIRSCHMANN Mind, Body, Soul Relaxation
38 DJ Z’BUDA SGEBENGU
Dropping beats and taking names: One of the up-and-coming DJ’s in South Africa.
40 GERHARD HUMAN
An elite artist who values his inspiration and produces phenomenal and one-of-a-kind illustrations.
42 MovieRideFX CONSULTING It’s your Oscar movie moment!
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38 44 RONEL HUMAN
Each new day comes with a fresh new challenge and using her talent to immortalise her world in oil.
48 THE CONTENT COMPANY
We live in a world driven by aesthetics, but why bother investing the time and energy into top-notch designs if neglecting the creation of copy to go with it?
49 SCHREIBEREI
Everyone can be a copywriter! For sure, providing you omit the wrong words.
THE ART OF
Regulars 52 BUSINESS DIRECTORY
03 EDITORIAL
A list of on-fire businesses
06 BOOK RECOMMENDATIONS featured on Flamebox’s Business 50 WRITERS BLOCK
Directory theme “REFLECTION”
Our much loved small business, Body Orchestra, shares their interpretation on this issue’s theme “REFLECTION”
53 LEGAL NOTICE
For regular subscription please email hello@brandsashka.com
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w PINCH ME
How Following The Signals Changed My Life
By Bernadette Logue
Bernadette is an author and transformational coach. How she went from a corporate world worker to this self-employed title, was a journey of over 18 months. All incidental but all in its right time. I enjoyed this book from front to back and I was able to resonate with Bernadette through almost every word and experience. I am looking for the signals more than I ever did before, sometimes (I do admit) I’m a
little OTT but it’s all part of the journey, until one day when it just happens naturally. I highly recommend this book if you are looking for “more”, where you know something is missing and you need that extra “oompf”…my book is uploaded from Kindle onto my iPad. It was an exciting read with an ‘Eat Pray Love‘ feel about the book - but the story is different.
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Definitely a life-affirming book!
JAB, JAB, JAB, RIGHT HOOK How to tell your story in a noisy social world
DO YOU HAVE ANY BOOKS THAT YOU RECOMMEND? If so, drop us a line at hello@brandsashka.com
by Gary Vaynerchuk
Being a Gen X child, I am all for learning new technologies and getting into the flow of things: Instagram, Facebook, Twitter, LinkedIn etc. If you’re not careful and in control of your life, these social media elements can take control of you. Nothing “bad” – it’s just something you can LEARN: there is life beyond social media – I wouldn’t want to live without it but it can also be used in moderation.
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Being a self-taught social media girl, this book has helped me - from a marketing perspective - to see social media in a different light as well as with how I am able to implement it. It’s a good read – not an “all-in-onego” read – you need to take your time with it, but it is defintely strategic advice from a very confident Gary Vaynerchuk, author of this book.
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INSPIRATION BOOKS
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s
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Reading gives us some place to go when we have to stay where we are – it transports us into a classroom, a boardroom, a dream, a love affair… reading holds many secrets that can only be unleashed by your mind – because each word, sentence and chapter reveals something special that only we need to hear.
THE CHAMPIONS MIND: HOW GREAT ATHLETES THINK, TRAIN AND THRIVE
By Jim Afremow P.h.D.
Sound advice on taking the stamina and endurance of an athlete and super-imposing it onto your business life. “A champion makes greatness happen, despite what may seem like impossible odds. The mental abilities of confidence, concentration, and composure are crucial for being a champion in everything you undertake, be it work or sports or both.” Don’t you often feel like just giving up and doing nothing? I think we all do. It’s not a sign of defeat but rather a sign that we’re at a crossroads and need some new direction. I am a firm believer that if you surround yourself with like-minded,
if not, strong-minded thinkers, they will lift you up and show you wisdom and direction where you least expected. It’s not being a snob associating with folk “better” than you, it’s a recognition that you are not quite where you want to be and have another ladder to climb. Even those that we see as “stable” need to climb ladders if they don’t want to stay stagnant. Take on a champions mindset – you will be surprised how diligent and confident you will become. A good read – you need some time and a journal to reflect – otherwise these pearls of wisdom go in one ear and out the other. Enjoy!
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Life
style
It doesn’t get any better than this! All-in-one shop for dogs, cats & horses.
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LIFESTYLE ANIMAL TRAINER
THE CREATIVE ORGANIC STORE SHOPPINGWORLD 4 ANIMALS CATERING FOR DOGS, CATS & HORSES, HAVE OPENED THEIR DOORS TO THE PUBLIC. YOU CAN FIND THEM IN THE TIROLER STRASSE 10, 6322 KIRCHBICHL. Not only can you view the store locally but also online at their website www.shoppingworld4animals.com. The company’s impeccable reputation and high quality products preceed them. Their Philosophy? Our four-legged friends deserve only the best organic products without any synthetic vitamins, preservatives, colourants or flavoured enhancers. You’re in the best hands when it comes to your fourlegged pet. Mario founded the company Hunde & Alltag, a successful dog training school, in 2010. He currently heads a team of four trainers who all place alot of value on individual training with positive effects. Home Trainings are more effective as the trainers are able to evaluate your home lifestyle and adjust the training accordingly. Of course, some prefer group trainings, which are also offered by Hunde & Alltag – a favourite with our customers is “Long Line” Training.
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Merlin is our Rottweiler Assistant when teaching First Aid courses. Did you know? Merlin wears an Amber Necklace, which is used to deter pests and ticks...Many other healing stones are also available, depending on what needs to be healed.
Workshops in 2015 · · · ·
First Aid Course for your dog – 07.02.2015 & 07.11.2015 Nutrition for your dog & cat – 11.04.2015 & 10.10.2015 Long-Line Dog Training – 09.05.2015 & 03.10.2015 Dog License Preparation Course 7 Units – 25.04.2015 to 13.06.2015 · Dog License Test – 20.06.2015 Tel. +43 (0) 699 180 83020
LIFESTYLE ANIMAL TRAINER
Nice to meet you! Daniela Künzli & Mario Mattes are at your service and look forward to informing you about the best nutrition and training for your fourlegged pet.
Shoppingworld 4 Animals Tiroler Straße 10 6322 Kirchbichl www.shoppingworld4animals.com E-Mail: info@shoppingworld4animals.com Tel. +43 (0) 699 180 83020 Hunde & Alltag Johann-Federer-Straße 24 6300 Wörgl www.dein-Hundetrainer.com E-Mail: mario@dein-hundetrainer.com Tel.+43 (0) 699 180 83020
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LIFESTYLE INNOVATIVE PRODUCTS
MEMORY BOXES More than just special places for special memories, they hold a life unfolding. The first tooth, that very first love letter, a marriage certificate, photos of yesteryears‌the things that colour your life and warm your heart. To keep them safe and always in reach, choose from an array of original and whimsical designs. Personalise yours with a name, date or poem and keep it safe. Because nothing will ever be as precious as a memory.
All boxes are hand-painted to order. Slight variations in colour and form may appear as part of their original charm. www.picanini.at info@picanini.at
READ ME
BESPOKE FURNITURE FOR YOUR HOME Buying a new lounge suite doesn’t mean you need to settle for the same item everyone else buys.
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oo often, we buy items that are massmade, that have neither personality nor true craftsmanship.
Well, no more. The time has come to choose furniture specially made for you and for your home - high-quality items that reflect who you are, but that won‘t cost you an arm and a leg. These items are exactly what Couch Craft Emporium makes and sells. This specialist furniture manufacturer aims to provide its customers with exceptional quality, classic and modern pieces at prices they can really afford. Sean Hanna, the owner of Couch Craft Emporium who manages the day-to-day operations of the business, is driven by his customers’ experiences. The aim of the company is bringing international style and quality
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items to the South African consumer. And best of all for South Africans, all items bought from the store offer a lifetime guarantee.
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not all houses are built the same, so we make furniture to fit in the „ specified space provided.
Couch Craft Emporium’s vision is that “not all houses are built the same, so we make furniture to fit in the specified space provided.” This is a mission that the business lives by and this is apparent in all of its operations and dealings with its customers.
LIFESTYLE HOME & INTERIOR DESIGN
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LIFESTYLE NAIL DESIGN
Nails. Good Vibes. Creativity. Trust. My nails are the reflection of my soul.
Hello!
My name is Angelina Naschberger and in 2013 I fulfilled my dream of creating a job and life that I love: In short, becoming a creative nail designer.
What do I offer? MANICURES Gorgeous, manicured nails and hands are a reflection of your grooming habits. And this requires more than just regular nail trimmings and hand creams. My treatments are not only personalised but also relaxing – for both men and women.
ARTIFICIAL NAILS AND NAIL DESIGN Whether natural nail reinforcement or new reconstruction with tips and forms – I look forward to creating your gorgeous and beautiful nails. My nail palette ranges from a natural look, to French or intricate nail designs using different elements or colours.
Marktgasse 2, 6361 Hopfgarten, Tel. +43 650 5365899 a.naschberger@gmx.at www.nageldesign-angelina.at
LIFESTYLE HOLISTIC NUTRITIONIST
YOU ARE Unique!
louise@bodyorchestra.co.za www.bodyorchestra.co.za
In a world where we have become increasingly disconnected, Body Orchestra helps us to connect, to get in tune with our bodies via a series of workshops as well as bespoke consulting.
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e aim to educate and empower women to better use and understand their hormones to achieve optimal health, balance and wellness.
Audrey Hepburn once said - nothing is impossible. The word itself, says I’m possible. By getting in tune with your hormones, everything really does become possible. The benefits are many - physical, emotional and mental. You look better, you feel better and you become your best you. In other words, you wake up in the morning or you catch sight of yourself in that mirror and you feel like a million bucks. Based in Johannesburg, Body Orchestra is dedicated to helping women tune in to their hormones. They say
every great company is born out of the founder seeking a solution to their own problem. Body Orchestra is no different. Founder, Louise Pitot, healed her own body of polycystic ovaries, a blocked fallopian tube and infertility. During her own journey she learnt the true importance of maintaining balanced and stable hormones. Louise is a member of SAAIM (South African Academy of Integrated Medicine) and a beauty therapist, and with studies underway in holistic nutrition and NLP, Louise is perfectly placed to apply her knowledge, expertise and passion to helping other women understand their bodies and work with their hormones. She is committed to helping women make permanent health improvements and live happy, fulfilled lives via motivation and support to make small, sustainable lifestyle changes. Live Life HormoniouslyÂŽ with Body Orchestra.
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Tattoo Tony Creations THINK IT . DESIGN IT . TATTOO IT
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LIFESTYLE TATTOO STUDIO
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LIFESTYLE TATTOO STUDIO
Creating high-quality art pieces on the canvas that is your body
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attoo Tony Creations is not your average tattoo studio. This custom lounge is focused on creating highquality art pieces on the canvas that is your body. With experienced, creative and highly-skilled artists on site in Lynnwood, customers are guaranteed to leave with a sense of pride in the tattoo they have chosen. Three artists are available, namely: Tony - the owner and most senior artist, Dean – the junior artist, and Mike – the apprentice. Both Dean and Mike have been individually mentored by Tony himself to ensure they provide the same high standard he offers his customers. The team is always looking for a creative challenge and whether pieces are large or small, they will always be inked with the same attention to detail and passion. All staff from Sam, the shop manager, to Ennes, a student on site who is learning to become a tattoo
artist in her own right, work hard and play hard. Their passion for life is apparent in their designs and their work, and their love for their work is embedded in each tattoo they complete. They are visionaries in their own right and with the human body serving as a canvas, they can create art works that rival those hanging in the modern galleries. We use instagram to post our artwork: @onetattootony @deanclarkeart @mikestdare Our address: Shop 17 Gift Acres Shopping Centre, Lynnwood Ridge, Lynnwood, Pretoria, South Africa, 0081. Contact numbers: +2712- 753 8156 Shop hours: 09h00- 17h00 weekly 09h00- 15h00 Sat, 09h00- 13h00 public Holidays.
passion for life 23
memories
CAPTURED IN
crystal
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LIFESTYLE INNOVATIVE PRODUCTS & SERVICE
C
rystally Yours is a Pretoria-
products or individual Swarovski crystals. They
based boutique company
believe in giving every person who walks into their
offering strikingly beautiful
store a personalised experience, as well as inspiring
textiles, jewellery and home
them with crystal-based products that can be
décor items that incorporate Swarovski crystals
tailored to suit their unique needs.
into their designs.
Crystally Yours also caters to businesses, both With a choice of individualised crystal components
in providing corporate gifts and for resale. This
or ready-made items, customers visiting the store
allows them to cast a wide net and create unique,
will be treated to a visual feast of spectacular crystal
trendsetting designs from crystal-encrusted
designs.
wedding dresses to one-of-a-kind jewellery pieces. With Christmas on its way, they will be preparing a
Operating for over 15 years, Crystally Yours’ staff
number of gorgeous items that make a huge impact
has a wealth of experience in creating beautiful
on people’s lives, but not on their budgets. They
crystal items. This is a family-owned business and
have a variety of unique gifts available to purchase
the owners – Naomi, Larry and Verushka – are proud
for your friends and family, or for yourself.
to offer their customers more than just gorgeous
CRYSTALLY YOURS ONLINE STORE www.crystallyyours.net
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energy healer
Konzept: copyright BrandSashka e.U. Design: Ronel Human
LIFESTYLE ALTERNATIVE HEALING
Mind, Body, Soul Relaxation Your well-being is greatly influenced by your spiritual imbalance which, in effect, takes its toll on your holistic health. WRITTEN BY GERNOT ZIMMERMANN
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rigitte Hirschmann lives in a small Tyrolean town called Hopfgarten in Austria. She is (almost) 60 years old and lives her passion – healing body, mind and soul on a metaphysical level. She started doing regular Shiatsu massages, which opened her eyes to our bodies energy merdians. From there on she started exploring with cosmic energy and has not looked back – nor have her patients. She combines many different metaphysical methods in treating physical ailments as well as emotional traumas without the heavy drugs.
Yes, it does take a little longer than usual, but your mind, body and soul will thank you for it. Interested? Then give Brigitte a call, or write to her. You are guaranteed a life-changing healing.
BRIGITTE HIRSCHMANN* Energy Healer T +43 699113689057
READ ME
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ea feature article
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FEATURE “THE ART OF REFLECTION” BY HANNES TREICHL
WRITTEN BY HANNES TREICHL
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FEATURE “THE ART OF REFLECTION” BY HANNES TREICHL
MY FRIENDLY WAITER GREETS ME AND DIRECTS ME TO MY TABLE IN THE RESTAURANT. HE LIGHTS THE CANDLE AND SETS THE WINE GLASSES ON THE TABLE. “WILL SOMEONE BE JOINING YOU?” I smile. “My someone is already here.” He looks at me surprised.
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FEATURE “THE ART OF REFLECTION” BY HANNES TREICHL
’ve made it a point in my daily routine to not only write down my thoughts in my journal – which clears the mind – I have also made a point of taking myself on dates. You see, my business travels lead me to places which I would never travel to without deliberately planning for it. This inevitably raises my awareness for new places. It sharpens my present BEING so that I am able to be quiet within to match the quiet outside. “Would you like the newspaper?” asks my waiter. Please NO! – No smartphone. No tablet. No emails. And NO newspaper with depressing news. Nothing to break this inner silence and the controlled spark my thoughts have caught onto. “How we think decides what we think.” I scribble this in my notebook. “How we think influences our (in)dependent thoughts and the quality of our decisions. Take note of your thoughts and cut through the endless thought process. Use your thoughts instead
of being used by your thoughts – that is the real essence of REFLECTION.” Some confuse Reflection with Self-Identity. Aimlessly searching for something they already are in their everyday life. Others see their self-identity through culturallypredicted mirrors. These people define their values and thoughts according to the outer world: opinions from partners, authorities, soccer results, educational titles, diplomas, heirarchies or brand identity elements such as jewellery, clothing, cars, savings. The illusionary identity – instead of being you in the here and now – is eons away from cultural depictions, conditioning and stereotypical habits. The base of Reflection is creativity. Hidden in the quiet gap between perception and interpretation. It lies unnoticed in the still waters (or never-before-visited-places) reflecting against the raging rivers (our daily routines). Hannes Treichl is the author of “Thought Mutiny” (Meuterei des Denkens), and an International Business Speaker and Coach. His blogs can be found at www.meuterei-des-denkens.com or www.andersdenken.at - Austria’s most successful marketing blog.
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Dropping
beats and taking names
ONE OF THE UP-AND-COMING DJS IN SOUTH AFRICA, SIBUSISO SITHOLE IS BETTER KNOWN BY HIS MUSICAL MONIKER, DJ Z’BUDA SGEBENGU.
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ailing from Ledig in Rustenburg, his first foray into the recording arts began in his bedroom.
The idea of a production studio quickly became a reality and now, DJ Z’buda offers a number of services from picture editing to video production and of course, sound recording and production. DJ Z’buda began composing music in 1996 with his best friend and partner, Jerry Mmutlane, but even before that, he was deeply involved in music through his church. His passion and love for all music types led to his endeavours in the world of recording, and he has come a long
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way from the days when he was a simple singer in his local church choir. He currently runs his own recording studio where he spends his days composing new and original beats. He has also been involved in a group called “Voices United”, which originally stems from Miami and involves some big names in music. But that’s not all. He also has a presence in the world of modelling, and recruits young boys and girls who want to begin their careers in modelling and acting, teaching them how to craft their passions, taking their photos and attempting to get them recognised by large agencies. www.soundcloud.com & search for djzbu Sgebengu for free tracks & downloads
CREATIVE ARTIST
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Artwork copyright of Gerhard Human
ESCAPE INTO ALTERNATIVE LIFE AND CULTURE
G
ERHARD HUMAN’S work is a type of escapism into nostalgic thoughts of alternative life and culture - he often depicts rebels and outcasts from memories of past inspirations. There was a sense of mysticism about the punks, skaters and motorcycle gangs when he was younger and he wants to capture the awe and misguided ideals from that time, before it was spoiled by reality. Simulacra of sorts, twisting the ideals of youth, fueled by rebellion and a search for adventure that was always ill-fated.
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Gerhard participated at a number of shows and exhibitions this year, including the opening of the new Erdmann Contemporary Gallery in Cape Town, “Those Who Wander” Group exhibition at Salon91, The GrafLit 2014 comic Anthology, “Goddo Suppiido” exhibition at The House of Machines and the ABSA Vuka festival. A new series of skateboards are also due for release by VERB as well as a T-shirt range by Mingo Lamberti. Keep in contact via www.gerhardhuman.com or on Instagram or Twitter via @theGerhard
CREATIVE ILLUSTRATION
This Page: Artwork featured in Computer Arts Illustration Annual 2014 Opposite page: Artwork featured in Graflit Book 2014
IT’S YOUR
OSCAR
MOVIE MOMENT!
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CREATIVE MULTI-MEDIA
We’ve all wondered at one time or another what our lives would have been like if we lived amongst the rich and famous celebrities in Hollywood.
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E’VE ALL THOUGHT, “HEY, I COULD BE A MOVIE STAR.” WELL, WONDER NO MORE BECAUSE IT IS POSSIBLE, THANKS TO MOVIE RIDE FX.
This smart Android and iOS app allows you to insert yourself into the movies, which means you could be starring in your very own film within minutes. The app is targeted at everyone from the young to the old, boys to girls, and provides a one-of-a-kind experience you simply won’t find anywhere else. Movie Ride FX is highly awarded and has been recognised by
a number of big players in the world of technology as one of the best and brightest apps of our generation. Not only is the app perfect for those individuals with stars in their eyes, but it is also a fantastic way of spending time with the family. Choose a scene with your kids, your partner or even with the family pet and enjoy hours of fun spent making what you’ve only imagined come to life. The app is easy to download, easy to use and promises an experience quite unlike any other.
MovieRideFX ™
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ART AND INTENTION MEET DESIGN
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The current art director of BrandFlava magazine, Ronel Human, was born in Durban but she followed the sea, and her dreams, to the Cape Peninsula where she currently resides.
er two children were born into a home inspired by art, with her husband, Gerhard, also working as an artist. Ronel studied graphic design at Technikon Pretoria and went on to work as a freelance painter and designer. Though she is experienced in the field of commercial design, many of her finest artworks are captured in oil. She has a special interest in the world and the people around her. Ronel has exhibited her work at a number of established galleries including “The Gallery” in Pretoria (2006), Platform on 18th in Pretoria (2007), the Donna McKellar Gallery in Kalk Bay (2013) and Casa Labia in Muizenberg (2013 and 2014). Ronel explains that her art is inspired by her
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everyday surroundings and she is passionate about painting, something that comes through in each unique and poignant piece of work she produces.
INSPIRED BY HER EVERYDAY SURROUNDINGS With each day comes a fresh new challenge for Ronel and with her talent for immortalising her world in oil, she is one of the freshest and most interesting upcoming artists in her field. Ronel Human’s artwork can be viewed at www.ronelhuman.com
Artwork copyright of Ronel Human
CREATIVE ARTIST
NTEN NG. CREATIVE COPYWRITER
CONTENT
is king
BILL GATES SAID THIS BACK IN 1996 AND OVER THE YEARS, THE PHRASE HAS PROVED CONSISTENTLY TRUE.
SURE, WE LIVE IN A WORLD DRIVEN BY AESTHETICS, BUT WHY BOTHER INVESTING THE TIME AND ENERGY INTO TOP-NOTCH DESIGNS IF NEGLECTING THE CREATION OF GREAT COPY TO GO WITH IT?
THE CONTENT COMPANY was founded by Tori Leckie who, after an initial career in the investment banking sector, realised that her true passion lay in the written word. Over the last 15+ years, she has amassed extensive experience across most sectors supporting everyone from multinational household names to startups with small budgets but BIG ideas! Her mission is to transform the communications of the companies she works with, building the wings to enable them to fly. She loves nothing more than breathing new life into brands, making them stand up and making them stand out. This is what she does,
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this is what she knows and this is what she loves. At The Content Company, we take the time to understand what you need to say, then we work with you to deliver fresh and innovative words with clarity, consistency and speed. Today’s content should be all about story telling… putting together strings of words that educate and engage, inspire and connect. Just give us a chance and we’ll wow you with our creativity, motivation and passion. Given a note, we make music. Given some rough, we find diamonds. Given a brand, we make it SHINE! www.thecontentcompany.co
CREATIVE COPYWRITER
n a c e n o Any ? y p o c e writ
schreiberei
Beatrix Junghans-Gläser Waldsiedlung 3e, 08294, Lößnitz, Deutschland Tel.: +49 3771 259684 email: post@schreiberei.eu www.schreiberei.eu
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For sure, providing you omit the wrong words.
ounds easy-peasy, but it’s as exhausting as giving birth. Beatrix Junghans-Gläser is the woman behind SCHREIBEREI, and she knows what she’s talking about. She is the mother of two girls and has been copywriting for over twenty years. FlameFlava digs a little deeper... “Tell us the truth: What does a copywriter DO all day?” READ. READ. READ. One of my mentors said that where there is no input there certainly cannot be any output. In the mornings I read the newspaper, surf my favourite blogs and after that I get down to the nitty-gritty: research, collections, concepts, thoughts, notes. I have to delve into my topic before starting anything. Then I begin jotting down sentences, deleting and noting words, looking
for synonyms – making sure that everything sits tight. All depending on whether the client brief was detailed and exact. If not, I have to inquire. That is how copywriting is formulated. “Print or web?” Both. I am both digital and analogue. I am also old school. There is nothing more intoxicating that freshly printed books. “Who are your clients? Men or women?” Mostly men with products that need alot of explanation. The range is from facilities to dentistry. At the moment I am writing on carpentry, intelligent electricity networking, and personnel. I get my work from agencies, small and medium-sized companies. My customers are mainly from Germany, Austria and Switzerland.
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Photography by Narelle Trinkl
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WRITERS BLOCK BLOCK WRITERS
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When was the last time you caught your reflection in the mirror and felt really, really good about yourself?
have spent some time over the last few weeks thinking and reflecting about my life so far this year. Reflection for me is not just about what I have accomplished, it is about how I feel when I look at myself, my reflection in the mirror. Who do I see looking back at me? Are the lines on my face frown lines from stress and anger or are they laugh lines from a life well lived? Does my body look healthy, be it somewhat a different shape to how it was a year ago? Or is it the result of comfort eating and late nights? I have thought about my dreams and visions for my work and personal life, my health goals and what kind of friend, partner and daughter I have been. And then I gave some thought to people who have been mentors and role models to me. What have they done that I can learn from? How do they do friendship, relationships, goals and work? HERE ARE 5 THINGS I HAVE COME UP WITH. . Live life in the miracle zone: Marci Shimhoff talks about creating a mind-set of looking for miracles. Write down one miracle that happens to you each day. “This practice engages the reticular activating system, the part of the brain designed to bring things to your attention. Once you start consciously looking for miracles, they become easier and easier to find.” http://miraclesonlineseminar.com/ . Biohack where possible: Biohacking is a technique that involves investigating how small tweaks in your lifestyle and routine can lead to greater productivity,
better health and less stress. Tim Ferris, the author of ‘The 4-hour Workweek’ shows you that putting in less work can actually yield better results (à la the 80/20 rule). Biohacking can be used in all aspects of your life, including health. http://fourhourworkweek.com/ . Listen to your body: One of my mentors is Christiane Northrup. She talks about creating heath through inner wisdom. “Foggy thinking, dizziness, heart palpitations, acne, headaches, and back, stomach, and pelvic pain are a few of the common but subtle symptoms that often signal that it is time for us to let go of what we don’t want in life and start using our own power to improve things.” http://www.drnorthrup.com/ . Be kind: “Anonymously perform acts of kindness, expecting nothing in return, not even a thank you. The universal all-creating Spirit responds to acts of kindness with the response: How may I be kind to you?” http://www.drwaynedyer.com/ . Design your day: Spend 10-20 minutes quietly in the morning designing your day. You can do this while stretching on your yoga mat or in bed drinking your morning herbal tea. Whatever works for you. Create the day you want, what attitude you will take with you through the day, and how you can use this day to live your best life. Dr Sara Gottfried does this every morning on her yoga mat while drinking green tea. http://www.saragottfriedmd.com/ Writers Block Article courtesy of Body Orchestra
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