JONATHAN GABAY e: JJ@ JONATHANGABAY. COM
t: (+ 44 ) (0 ) 797 34 1 6226
Gabay
Highly experienced creative brand specialist. Marketing/ content/ journalism textbooks featured by global universities and best-practice brands. Brand psychologist for leading brands. Excellent marketing support and teammanagement skills. Keynote speaker at global conferences. Freelance and senior stewardship roles: Strategy roles for various B2B and B2C brands as well as marketing agencies including: Gyro Worldwide and Silver Worldwide. Events management, Head of Copy and Content, Digital creative lead, retail and charity consultant, crisis and reputation planning. Marcoms training accredited by world’s biggest marketing training body. Regular journalism assignments for media including: BBC, Sky, CNN, Bloomberg Sector experience: Advertising. Automotive. B2B. Broadcast Charity. Finance. Food. Government Holidays. Digital Leisure. Manufacturing. Military Sport Property. Publishing. Recruitment/HR. Retail. Social media. Reputation management Telecoms. Travel. Start-ups Big Data.
EXPERIENCE 1999 – Present GABAY Total 2017 rebrand for Republic of Ireland sport – including reports, TV commercial, posters, brand guidelines Omni-channel digital brand strategy and regular insights for digital marketing think-tank. (350,00 CMOs USA and European audience). Content strategy. Workshop developer and main leader for 20+ marketing courses delivered globally to B2B and B2C brands on behalf of world’s biggest marketing training body. Global marketing for New York based digital reputation organisation (2017) Speaker journalist/adviser on Fake News, brand authenticity and trust. (2017). Journalist for BBC, Sky. (2017). Journalist for leading Middle East newspaper (2017). Copywriter – online and offline, including CEO speeches and scripts. Brand strategy for one of USA’s top three banks. (2016). Fashion PR and CEO reputation management (2016). Legal Expert Witness (branding and reputation PR). Advisor to European Parliament on branding for European election. PREVIOUS SAATCHI AND SAATCHI DIRECT: Creative Marketing Group Head Projects included:
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NSPCC - major charity awareness campaigns.
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HIV global educational campaigns.
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British Airways promotional campaigns.
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Lead creative in new business pitches.
JONATHAN GABAY e: JJ@ JONATHANGABAY. COM
t: (+ 44 ) (0 ) 797 34 1 6226
Gabay
MOORGATE GROUP: Creative Director (direct marketing) IPO launches for major financial brands. International video production. DDM ADVERTISING: New Business Creative Group Head Award-winning, creative marketing for Europe’s best known financial, FMCG, publishing and utilities brands. RAPP AND COLLINS: DDB: Copywriter Clients included: The Automobile Association, Sinclair, IBM, Accountancy Personnel, Great Universal Stores, P&O Cruises, Sinclair, Readers Digest, Santander. Help the Aged. Scope. ABC TELEVISION NEWS: Journalist Mentored by legendary Anchor-man, Peter Jennings. ▪ ▪ Support for Producers and news crews on international stories.
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PHOENIX PUBLIC RELATIONS: PR Executive PR crisis management projects. Regular PR commentator on popular television series. Executive management for charity based young people’s adventures organisation.
Languages: English. Spanish. Hebrew. Education: MA Marketing. BA – Foundation psychotherapy. PUBLISHED BOOKS • BRAND PSYCHOLOGY – four reprints since 2015 • The Little Black Book: Corgi (1985). • Gabay’s Copywriters’ Compendium: Elsevier Hatchett. (Three editions, ‘05,‘07,‘09). • The Meaning of Life: Virgin Books. (Three international charity editions on behalf of the British Red Cross translated globally). • Teach Yourself Copywriting: Hodder Headline (three editions) (1996). • Soul Traders – The History of Commercial propaganda: Marshall Cavendish. • (Three international editions (2009) (2011) • Make a Difference with Your Marketing: Teach Yourself: Hatchett (2010). • Imaginative Marketing: Hodder Headline (1998). • Improve Your Copywriting: Hodder Headline (2010). • Teach Yourself Marketing: (1998,2003): Hodder Headline (two editions). • Successful Web Marketing in a Week: Hodder Headline (Two editions) (2002). • Write Persuasive Copy: Flash: Hatchett (2011). • Marketing for Success: Flash, Hatchett (2011). • Heroes.Com: (Hodder Headline) Editor, ghost-writer, book designer). • The Marketing Century: CIM (2011) - contributor. • Reinvent Yourself: Momentum Books (2002) (Romanian edition 2012). • The Brand Messiah - Business Novel – 2012