yanneth albornoz
creative branding design illustration logo
The diversity of my work corresponds to the path I have traveled.
I am a cross-cultural designer and artist who loves to find (or create) the why for everything.
e: yanneth@itsbrandfulness.com w: +94 76 335 9460 a: schĂśnleinstraĂ&#x;e 4, 10967. Berlin
find bits and traces of my work by clicking here and there LinkedIn
Behance
Giphy
insta stories :)
my super professional profile
logofolio
some
some books
animated
my work process
branding projects
what my mom thinks I’m doing
serious work
ideas
what I am really doing
sun and salt
CV background and all the serious stuff
I write branding articles
what keeps my work happy and magical
stretchin’ the chakras
check ‘em out! something warm
From illustrating the cover for a Latin American rock band to the calmness
of creating the branding for a contemporary art center in Saigon. My strength is reinterpreting cultural codes and translating them into a common language, whilst preserving the essence of their origins. My personal artistic work is pretty much a journal of ideas, places I have visited and silly drawings... Not much to say, but lots to see.
education
tools & skills
ELISAVA
Germany
Escola Universitària de Disseny Barcelona, Spain
Master in Branding 2011
UNIVERSITY OF PANAMA Panama City, Panama
Graphic Designer 2008 ESPACIO BUENOS AIRES Buenos Aires, Argentina
Visual Merchandising Bags & Purses Design 2009
books
• Branding • Conceptual thinking • Logo design • Handlettering • Custom Typography • Iconography • Caricature & Characters • Illustration in various styles • Gif & stop motions animation • Copywriting & Story-telling
TASCHEN’s: • Latin American Graphic Designers • Logo Design Vol 2 • Logo Design Vol 3 • Illustration Now 5 Kaltblut magazine SensaNostra magazine Pictoplasma’s The Essence of Rabit Other Publications & Magazines
Saigon Artbook Vietnam Word magazine Vietnam Worldwide Designers France Zupi Art Book Brasil Vogue México (feature)
experience Design Director Purple Asia, Vietnam
Creative & Designer BBM Mullen Lowe, Panama City
April 2016 - Present
March 2014 - April 2016
March 2006 - Sept 2010
Brandfulness is my own branding trademark which creates brands from their honest core essence. I guide brands to identify important aspects that will lead to their growth based on their own uniqueness.
Lead the Vietnamese team in designing new brands and visual identities for international and local customers generating visual assets within the categories of lifestyle, luxury and hospitality.
I worked closely with creative directors to develop commercial campaigns for leading brands in the city of Panama.
Creative Art Director | Designer Brandfulness
I work with a diverse group of clients and brands, I offer creative and conceptual thinking, visual communication, design and layout, illustration and art.
Living in Vietnam gave me a broader understanding of the Asian culture, through my work I was able to facilitate the communication between local and international brands.
I gained confidence by creating eye-catching graphics and adapting to tight deadlines. I expanded my illustration skills creating styles corresponding to the different personalities of the brands with which I worked.
languages
references
Spanish native English fluent French intermediate Portuguese intermediate
Julius Wiedemann j.wiedemann@taschen.com editor | TASCHEN
Matt Millard matt@purpleasia.com CEO | Purple Asia
interests Psychology Self-development Linguistics World cultures Surfing
Rafael Arrocha C. rafa-arrocha@hotmail.com
creative director | BBM Mullen & Lowe
Let’s meet and create
yanneth albornoz