Š Peter Fisk 2007 www.thegeniusworks.com
Welcome to the world of innovation
Š Peter Fisk 2007 www.thegeniusworks.com
a world of radical creativity
Š Peter Fisk 2007 www.thegeniusworks.com
a world of unlimited possibilities
Š Peter Fisk 2007 www.thegeniusworks.com
a world of extraordinary results
Š Peter Fisk 2007 www.thegeniusworks.com
Š Peter Fisk 2007 www.thegeniusworks.com
Shaping the world in your vision
Š Peter Fisk 2007 www.thegeniusworks.com
limited only by your imagination
Š Peter Fisk 2007 www.thegeniusworks.com
and ability to make it happen
Š Peter Fisk 2007 www.thegeniusworks.com
Š Peter Fisk 2007 www.thegeniusworks.com
50 of the most influential innovations in the world today
Š Peter Fisk 2007 www.thegeniusworks.com
Air Asia ‌ cheap travel for 3 billion people
Š Peter Fisk 2007 www.thegeniusworks.com
Amazon ‌ one click, click instant delivery
Š Peter Fisk 2007 www.thegeniusworks.com
Blackberry ‌ business anywhere, anywhere anytime
Š Peter Fisk 2007 www.thegeniusworks.com
Boeing Dreamliner ‌ global travel in style
Š Peter Fisk 2007 www.thegeniusworks.com
BMW Mini … fusing new and old
© Peter Fisk 2007 www.thegeniusworks.com
Crocs ‌ global brand in three years
Š Peter Fisk 2007 www.thegeniusworks.com
Current TV ‌ user-generated user generated programming
Š Peter Fisk 2007 www.thegeniusworks.com
Dyson Ball … the ultimate suction
© Peter Fisk 2007 www.thegeniusworks.com
Earth Erotics ‌ environmentally-friendly environmentally friendly sex toys
Š Peter Fisk 2007 www.thegeniusworks.com
eBay ‌ bringing buyers and sellers together
Š Peter Fisk 2007 www.thegeniusworks.com
Eclipse 500 … high speed taxi service
© Peter Fisk 2007 www.thegeniusworks.com
Facebook ‌ new global communities
Š Peter Fisk 2007 www.thegeniusworks.com
Geek Squad … funky IT support
© Peter Fisk 2007 www.thegeniusworks.com
Google ‌ the ultimate life accessory
Š Peter Fisk 2007 www.thegeniusworks.com
Hauzen … Samsung goes upmarket
© Peter Fisk 2007 www.thegeniusworks.com
IKEA … democratic design
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Innocent ‌ tasty little drinks
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iTunes ‌ transforming the music world
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Al Jazeera ‌ instant religion
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Livestrong ‌ message on your hand
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Sample Lab ‌ try anything now!
Š Peter Fisk 2007 www.thegeniusworks.com
Li & Fung‌ Fung virtual business models
Š Peter Fisk 2007 www.thegeniusworks.com
M&S &S ‌ sustainable retailing
Š Peter Fisk 2007 www.thegeniusworks.com
Millau Viaduct … awe inspiring
© Peter Fisk 2007 www.thegeniusworks.com
NASA Rover … cars from Mars
© Peter Fisk 2007 www.thegeniusworks.com
Net a Porter ‌ fashion ezine+etailer
Š Peter Fisk 2007 www.thegeniusworks.com
Nike+ … fusing how you run
© Peter Fisk 2007 www.thegeniusworks.com
Nintendo Wii … real play in a virtual world
© Peter Fisk 2007 www.thegeniusworks.com
One Laptop Per Child
Š Peter Fisk 2007 www.thegeniusworks.com
Oyster Card ‌ instant payment
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Paypal … easy global payments
© Peter Fisk 2007 www.thegeniusworks.com
Philips Lumalive … texting on your tt-shirt shirt
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Pixar … reinventing animation
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Powerizers ‌ run like the bionic man
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Project RED … cool and caring
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Pur ‌ simple pure water
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Quintessentially … it’s all about me
© Peter Fisk 2007 www.thegeniusworks.com
Red Bull ‌ creating a new market
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Saadiyat Island … Abu Dhabi’s instant city
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Schenzen Stock Exchange … the new Wall St
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Skype … disrupting the communications world
© Peter Fisk 2007 www.thegeniusworks.com
Tata Nano ‌ low price cars for everybody
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Tchibo ‌ impulse shopping
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Tripadvisor … don’t trust brands brands, trust people
© Peter Fisk 2007 www.thegeniusworks.com
Umpqua Bank … by Starbucks and Gap
© Peter Fisk 2007 www.thegeniusworks.com
Virgin Galactic ‌ space travel for everyone
Š Peter Fisk 2007 www.thegeniusworks.com
Wikipedia ‌ a world of unlimited knowledge
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YouTube … the future is visual and viral
© Peter Fisk 2007 www.thegeniusworks.com
Zara … fast fashion
© Peter Fisk 2007 www.thegeniusworks.com
Zipcars … your car by the hour
© Peter Fisk 2007 www.thegeniusworks.com
Zopa ‌ the power off people together
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Newness is created in the margins
Š Peter Fisk 2007 www.thegeniusworks.com
‌ not in the mainstream
Š Peter Fisk 2007 www.thegeniusworks.com
Seeing g what everybody y y has seen
Š Peter Fisk 2007 www.thegeniusworks.com
‌ thinking g what nobody y else has thought
Š Peter Fisk 2007 www.thegeniusworks.com
Š Peter Fisk 2007 www.thegeniusworks.com
How can innovation transform your business?
Š Peter Fisk 2007 www.thegeniusworks.com
How can innovation transform your life?
Š Peter Fisk 2007 www.thegeniusworks.com
Š Peter Fisk 2007 www.thegeniusworks.com
It’s time to discover your y creative genius
Š Peter Fisk 2007 www.thegeniusworks.com
Š Peter Fisk 2007 www.thegeniusworks.com
Peter Fisk is an experienced strategist and marketer, marketer having spent many years working with the likes of American Express and British Airways, Coca Cola and Marks & Spencer, BT and Cable & Wireless, Microsoft and Philips, O2 and Vodafone. g book Marketing g Genius which explores p the left and He is author of the new best-selling right-brain opportunities for marketing to deliver extraordinary results in today’s complex markets . He also wrote The Complete CEO, and has just published Business Genius, an inspirational guide to driving and sustaining business growth. Peter P t is i founder f d off The Th Genius G i Works, W k and d is i an inspirational i i ti l speaker k on allll aspects t off strategy, marketing and innovation. Business Strategy Review recently described him as “one of the most important new business thinkers Marketing Genius has sold over 20000 copies and has been translated into 28 different languages. He is now writing Customer Genius on how to build a customer-centric business, and The Good Growth Guide, focused on achieving commercial success by doing the right thing ethically and environmentally . He was previously the CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, Partner at strategic innovation firm The Foundation, Director of Brand Finance, led the global marketing consulting team of PA Consulting Group, managed brands and strategy at British Airways, and has a degree in nuclear physics. peterfisk@peterfisk.com www.thegeniusworks.com
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theGeniusWorks
© Peter Fisk 2007 www.thegeniusworks.com