Very Brand Book
Brand Book
Welcome A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Welcome / Table of Contents
Table of Contents A 1. 2. 3.
WELCOME Our Brand Promise Our Product Promise Our Brand Values
3
B
BRAND IDENTITY
1. 1.a 1.b 1.c 1.d 1.e
LOGO Master logo Centered Masonry+Full Circle Dots Version One colour Logo Icon Logo Guide
2. 2.a 2.b
COLOURS 23 Colour names Colour names + Pantone reference
3. 3.a 3.b 3.c
FONTS Font Face- Print Font Family-Web Support Fonts
26
4.
PATTERNS
29
5. 5.a 5.b 5.c
DO’S & DON’TS 31 Space & Spacing Background and colours Shape shields on complex backgrounds
8
C. 1. 2. 3. 4.
STYLES GUIDELINES Deco Style Guidelines Deco Mood Board Clothing Style Guidelines Clothing Mood Board
36
D 1. 2. 3. 4.
PACKAGING & TAGS Textile Labels Cardboard Labels Product Packaging Postal Packaging
48 50 53 54 63
E 1. 2. 2a. 2b. 2c. 2d. 2e.
BUSINESS TEMPLATES 67 CorporateTemplates / Wallpapers Graphic Identity / Mood Board Letterhead / Invoice Press Release Template Envelopes Business Cards PowerPoint Templates
02
Welcome 03
Brand Book
VMB-BB / Welcome / Our Brand Promise
Our Brand Promise About verymerryberry©
BORN IN THE UK. LOVINGLY MADE IN SPAIN.
‘Very Merry Berry©’ is a luxury British brand, established in 2017, specialising in home décor and children’s clothing. We make amazingly beautiful soft furnishings, decorative accessories, and clothing with great LOVE and CARE.
The demand for traditional children's clothing shows no sign of waning in the UK and ‘Very Merry Berry©’ has tried to capture the wave of nostalgia that has taken over the children’s market. Children's clothing is taking a trip down memory lane, to more traditional times, when a child's clothes would have been handmade and timeless.
‘Very Merry Berry©’ showcases the very best of high-end Spanish children’s wear and home décor at affordable prices, without ever compromising on design, quality or style. Our products are a living blueprint for our values. Our commitment to our customers is to offer the finest quality at affordable prices. Stunning, design led collections, where the quality of each item, attention to detail and the craftsmanship remain second-to-none.
Our home and fashion collections are entirely designed and manufactured, mostly by hand, in Spain. The Spanish children’s clothing and textile industry has a worldwide reputation for its unrivalled quality, classic style and luxurious finishes. However, at the higher end of the market, these items often carry a hefty price tag due to the premium textiles that are used and the more traditional manufacturing methods that are employed.
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Brand Book
VMB-BB / Welcome / Our Brand Promise
Our Brand Promise ‘AFFORDABLE LUXURY FOR LITTLE PEOPLE’
‘MAKE.IT.HAPPY’
Our goal is to make luxury home décor and children’s clothing available to a much wider market, to offer ‘Affordable Luxury for Little People’, with beautiful, classic collections, where almost every item we sell is made exclusively for us. We are passionate about the overall quality and finishing touches of each individual item, and we are obsessive about the attention to detail of everything we put our name to.
‘Very Merry Berry©’ offers a colourful line of clothing and home furnishings for boys and girls, sophisticated and fabulous, yet hard wearing, comfortable and practical. We believe in playful, VERY MERRY products, crafted using a bright palette of colours, produced using the best natural materials.
‘Very Merry Berry©’ is aimed at a new generation of parents that refuse to compromise, and demand the best quality at a fair price. Our mission is to offer stylish, high quality items in a bright array of colours, with fair prices, that have been made ethically.
We take inspiration from classic designs, and apply a modern twist, bringing them up-to-date for today’s world. When you shop with us, you can trust that our goods are of the highest quality. Our online store serves clients from all over the UK and we always strive to provide first class customer service.
When you shop with us, you can trust that every piece has been made with the utmost love and care. We create products spun to endure and made to be passed down. Sounds simple, right? Not so much. The journey began when our founder was unable to find ethically made, well priced, luxurious, yet wonderfully imaginative, colourful and stylish products for her children’s bedrooms and wardrobes at prices that wouldn’t break the bank. She thought that there must be other like-minded parents out there, and the idea for ‘Very Merry Berry©’ was born in London when she was expecting her first child.
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Brand Book
VMB-BB / Welcome / Our Brand Promise
Our Product Promise Home Décor:
WE CARE.
Whether you are looking for hard-to-find home furnishing essentials or decorative accessories for your child’s bedroom, such as multi-coloured light garlands, original prints, wall stickers, murals, handmade rugs, cool storage boxes, jersey knit artisanal baskets, fun decorative cushions or stunningly imaginative reversible bed linen – we’ve got it! All the products are made in Spain (except for our light garlands which are designed in Spain and handmade in Thailand).
We want to provide our customers with the highest quality at the best price, but we want to do so without damaging the environment or exploiting the people that make our products. All the workshops of our suppliers comply with applicable labour laws and regulations and all our fabrics are sourced from Spain, Portugal, Italy or France. Most of our textile providers are Oeko-Tex certified - an independent testing and certification system which guarantees that textiles are free of harmful substances and comply with an environmentally friendly production.
Kids Fashion: Our kids’ fashion label offers beautifully made practical clothing, timeless classics with a modern twist, ranging from everyday wear to garments for special occasions. We take pride in the fact that any clothes we put our label on are designed exclusively for us by one of the most renowned children’s fashion designers in Spain. We are obsessive about the little details in every single item of clothing we sell and about sourcing the highest quality materials at affordable prices.
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Brand Book
Brand Values A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Our Mission
VMB-BB / Welcome / Our Brand Values
Affordable luxury for little people
Very Merry Berry© is aimed at a new generation of parents that refuse to compromise, and demand the best quality at a fair price.
Our Vision To shake up the childrenswear and kids' home furnishings market by creating a DIFFERENT range of colourful, stylish products available to EVERYBODY, and not just a privileged few. Where the quality of each item, attention to detailand the craftsmanship remain second-to-none.
Our Brand Character Æ¡ )BQQZ Æ¡ $PMPVSGVM Æ¡ 1MBZGVM Æ¡ *NBHJOBUJWF Æ¡ &MFHBOU Æ¡ )POFTU
Our Brand Values Æ¡ 4UZMJTI UJNFMFTT DMBTTJDT Æ¡ )JHI FOE RVBMJUZ Æ¡ *O B CSJHIU BSSBZ PG DPMPVST Æ¡ 'BJS QSJDFT Æ¡ 'JSTU DMBTT DVTUPNFS TFSWJDF
Our Product Benefit Æ¡ %FTJHOFE JO 4QBJO Æ¡ 1SBDUJDBM BOE DPNGPSUBCMF Æ¡ 'BTIJPOBCMF Æ¡ "GGPSEBCMF Æ¡ 8F DSFBUF QSPEVDUT TQVO UP FOEVSF and made to be passed down
Design Theme
Make.it.Happy Brand Identity: What our customers see and experience:
Æ¡ 3BTQCFSSZ JDPO BMXBZT
Æ¡ " WJCSBOU DPMPVS QBMFUUF JOTQJSFE CZ UIF colours of the rainbow Æ¡ &YQSFTTJWF DIJME MJLF UZQPHSBQIZ )BSJNBV
Æ¡ 2VBMJUZ BXBSFOFTT UISPVHI UFYUVSF GBCSJD and the design detail of products
Æ¡ &NPUJPOBM IBQQZ SFBM MJGF QIPUPHSBQIZ Æ¡ 'BOUBTUJD POMJOF VTFS FYQFSJFODF Æ¡ (SFBU QBDLBHJOH Æ¡ &YDFQUJPOBM DVTUPNFS TFSWJDF best in class delivery & returns policy
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Brand Identity Logo, Colours, Font & Icon
Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Master Logo
Master Logo
Horizontal Layout
The logo is made up of three elements: Our name, with a three colour differentiation code and a Raspberry icon on the left. At the top, bridging both elements there’s an arch made with organic (irregular) dots illustrating a rainbow. The organic pin dots have 5 colours. This is our main corporate logo.
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Master Logo + Claim
Master Logo + claim
10
Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Horizontal Logo Construction
.BTUFS -PHP $POTUSVDUJPO
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Master Logo / Reserved Area
Master Logo
3FTFSWFE "SFB
The master logo (vertical or horizontal) may display the main slogan: “Affordable luxury for little people” written in black and in one single line. The slogan will be placed vertically, self aligned, and under the logotype with the height value of the second letter ‘r’ (in berry). It’s height shall not be greater than the height value of the raspberry leaf as shown in this graphic.
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Brand Book
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
ing @ veryme p p rr ho
.co.uk
k y.co.u err yb
A
$FOUFSFE .BTPOSZ + Full Circle Dots Version
Thanks for s
Brand Identity
VMB-BB / Brand Identity / Centered masonry + Full Circle Dots Version
enjoy t dis fruta
This logo version was designed for those formats where the space is reduced or a vertical alignment of the logo is required. This logo can be used without the dots in a semi-circle or with a full circle surrounding the entire logo (such as in the packaging stickers). The brand name is self-aligned to the center.
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Centered Masonry Construction Version
$FOUFSFE .BTPOSZ $POTUSVDUJPO 7FSTJPO
14
Brand Book
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
g @ verym ppin o er sh r
y.com err yb
A
3FTFSWFE "SFB
$FOUFSFE .BTPOSZ
Thanks for
Brand Identity
VMB-BB / Brand Identity / Centered Masonry Reserved Area
enjoy t dis fruta
The slogan will be placed vertical self aligned and under the logotype with the height value of one of our ”r” logo words. Its height shall not be greater than the height value of the raspberry leaf as shown in this graphic.
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / One Colour Logo + Construction
One Colour Logo + Construction
.co.uk
16
Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
VMB-BB / Brand Identity / One Colour Logo / Master
One Colour Logo (Master)
.co.uk
.co.uk
.co.uk
.co.uk
BUSINESS TEMPLATES
These are the examples of the logo in unicolour. These should be used wherever the full colour logo cannot be used.
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / One Colour Logo / Master
One Colour Logo (Master)
These are the examples of the logo in unicolour. These should be used wherever the full colour logo cannot be used.
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / One Colour Logo / Centered
One Colour Logo (Centered)
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / One Colour Logo / Centered
One Colour Logo (Centered)
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Brand Book
VMB-BB / Brand Identity / Icon
Brand Identity
Icon
Master Icon
A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Minimalist
Only can be applied in these colours: Full Colour
Positive (black)
One Colour
Negative (white)
The raspberry icon must be used as the external square label on all Very Merry Berry products as an additional branding element. It can also be used when we need to display our brand in very small spaces such as web icons /favicons / apps /small banners or when the print conditions are limited to one colour. Use as a seal / pattern / emboss. Avoid registration marks on this symbol.
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Brand Book
VMB-BB / Brand Identity / Logo Guide
Brand Identity A
-PHP (VJEF
WELCOME EXTERNAL LABELLING
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
Icon a) Full Colour Icon
b) Unicolour Icon
• All external product labels • Favicon • Avatar • Stamps • Apps
c) Icon Label WEBSITE + PACKAGING
E
BUSINESS TEMPLATES
Master Logo a) Horizontal Logo
• Website • Packaging • Sticker packaging boxes • Cardboard labelling on all products
b) Vertical / Centered CORPORATE
Only can be applied in these colours: Full Colour
Positive (black)
One Colour
Negative (white)
Registration mark and the use of the tagline under the logo should only be used on the main corporate logo.
Domain claim a) Horizontal Logo + Domain
• Product labels and stickers for deco products • All corporate communications • All corporate documentation
b) Vertical / Centered + Domain INTERNAL LABELS
a) Reduced Version
b) Reduced Version Domain Claim
Reduced version
• Internal product labels or cloth labels • Small spaces, labels, etc. where the corporate logo doesn’t fit
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
This is our colour palette. A palette of 9 colours inspired by the rainbow. Our main colour is red. Our logotype is supported by 3 main colours: Green + Blue + Red Our colour palette is suitable for products that are unisex, for girls or boys. Girls: Strawberry / Rose + combinations but also suitable for unisex Boys: Cobalt / Blue + combinations but also suitable for unisex Green: unisex Tangerine: unisex
VMB-BB / Brand Identity / Colours
$PMPVST
Red
Strawberry
Tangerine
Rose
Oz
Cobalt Lemon
Sky Emmerald
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Colours Name
$PMPVS /BNFT
Red
Main #1 Brand
Cobalt
Straw berry
Blue #1 Happy Boys
Rosa #3 Happy Girls
Sky
Azul #1 Happy Boys
Tangerine Mandarina #1 Global
Oz
Amarillo #2 Global
Rose
Rosa #5 Happy Girls
Emerald Verde #4 Gradients
Lemon Verde #5 Global, CTA
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D E
VMB-BB / Brand Identity / Colours Names / Pantones Reference
$PMPVS /BNFT 1BOUPOF 3FGFSFODF
Straw Tanger Oz berry ine
Name
Red
Cobalt Sky
Rose
Primarly Use
Rojo Brand
Azul Boys
Celeste Boys
Rosa Girls
Rosa Girls
PACKAGING & TAGS BUSINESS TEMPLATES
Mandarina Global
Amarillo Global
Lemon Emerald Verde Global, CTA
Verde Gradientes
PANTONE SOLID Coated
032C
2728C
292C
227C
213C
715C
3945C
375C
361C
Uncoated
032U
285U
278U
247U
806U
136U
113U
375U
368U
PROCESS PANTONE
S90-1
S207-1
S221-6
S161-1
P-71-8C
S61-4
S1-6
S286-2
S288-1
PROCESS CMYK PANTONE
100Y 100M
88C 70M
75C 18M
44C 100M 30Y
95M 17Y
55M 95Y
8C 12M 88Y
55C 98Y
76C 6M 98Y
HEX(WEB)
#E00109
#0066FF #2CB4FF
#980768
#D82180
#FF9900
#F3DA38
#8CDD00
#49A433
224R 9B
98G 255B
152R 7G 104B
216R 33G 128B
240R 143G 11B
243R 218G 56B
140R 221G 0B
73R 164G 51B
RGB (VIDEO)
44R 180G 255B
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Our corporate font is Harimau. Harimau means Tiger in Bahasa Indonesia. It is a very easy to read, playful font, which Is in line with our central brand theme: “Make it Happy”. Characteristics: Playful, Illustrative, Hand written, child like, Harimau font does not have light / bold.
VMB-BB / Brand Identity / Type Face: Harimau / Print
Font: Harimau
1SJOU
verymerryberry Affordable luxury for little people
"B #C $D %E &F 'G (H )I *J +K ,L -M .N
/O 0P 1Q 2R 3S 4T 5U 6V 7W 8X 9Y :Z ;[ 0
1
2
3
4
5
6
7
8
9
g %BWJE ,FSLIPGG )BOPEFE 'POUT
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Font Family: Harimau / Web
Font Family: Harimau
Web
Harimau
font-family: 'Harimau' Paste this code into the <head> of our HTML to embed these fonts. { Landing Pages / Website / HTML5 <script type="text/javascript"> (function() { var path = '//easy.myfonts.net/v2/js?sid=221917(font-family=Harimau)&key=bhQV70KMvF', protocol = ('https:' == document.location.protocol ? 'https:' : 'http:'), trial = document.createElement('script'); trial.type = 'text/javascript'; trial.async = true; trial.src = protocol + path; var head = document.getElementsByTagName("head")[0]; head.appendChild(trial); })(); </script>
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Brand Book
Brand Identity A
VMB-BB / Brand Identity / Support Fonts
4VQQPSU 'POUT
WELCOME
PRINT B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Harimau
Here are the series of fonts that should be used in association with VMB and where they should be used.
Products / Subnomens /Packaging / Tags / Business Stationaries /Presentations / Ads + Marketing headings / Brand Font
VagRounded
Bold font
Helvetica Neue
Neue:Body Texts / Paragraphs / Business Stationary copy / Sans Serif
Reenie Beanie Harimau is our primary font but we must use it only in certain places.
WEB
Lucida Grande
Calligraphic alternative to Harimau / Tips / Friendly messages
Harimau
Promotions / Banners / Not to be used in Navigation bars
Raleway all family
Menu Navigation Bar / Web Sections { h1 / h2 / }
VagRounded
Social Media feeds and displays
Helvetica Neue
Body Text / all web text for product descriptions, etc.
Reenie Beanie
Calligraphic alternative to Harimau / Tips / Messages ONLY
Lucida Grande
Universal / Legal Texts / Unicode Font
Universal / Legal Texts / Unicode Font
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Brand Book
Brand Identity A
VMB-BB / Brand Identity / Pattern Positive
1BUUFSO 1PTJUJWF
WELCOME 45ยบ
B
BRAND IDENTITY
C
STYLE
45ยบ
45ยบ
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
45ยบ
The pattern uses the raspberry minimal icon in just one colour. It can be printed in any one of our 9 colours. Ideal pattern for multiple uses: - Clothing design / textile design - Wrapping Paper - Gift Paper or gift bags Modular icon works like a brick wall with a 2/5 icon placement / 100px x 70px / 45ยบ
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Pattern Negative
1BUUFSO /FHBUJWF
The pattern uses the raspberry minimal icon in just one colour. It can be printed in any one of our 9 colours. Ideal pattern for multiple uses: - Clothing design / textile design - Wrapping Paper - Gift Paper or gift bags Modular icon works like a brick wall with a 2/5 icon placement / 100px x 70px / 45ยบ
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / Do's: Space & Spacing (Rules)
DO's: Space & Spacing (Rules)
Margin space
The logo must never be overlapped by any other element. The margin is the guarantee.
Ensures that the logo is always centered t Usage of the right logo on the right layout t Prevents the logo from touching the edge t Ensures the logo has a safe margin t The outer margin gives the logo space
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / DON’TS: Space & Spacing (Mistakes)
DON’TS: Space & Spacing (Mistakes) new! vertical logo on a horizontal layout Respect safe margins Avoid overlapping elements over the logo Please don´t crop our identity
If we have enough space use the complete master logo not just the icon. 32
Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / DO's: Background and colours (Rules)
DO's: Background and colours (Rules)
a)
c)
b)
a)
a) White / Neutral / Light backgrounds are the best backgrounds to use. b) When using solid colours as a background it is better to use the negative / positive logo. c) If red cannot be the main colour, switch to Cobalt blue as a secondary background. d) On photographic backgrounds : > Place the logo over a graphic element such as a circle, rectangle or solid graphic as a shield, keeping the outer safe margin. > Or use negative logo in a clear space, making sure there are no complex elements under the logo. Keep safe margins.
b)
e)
d)
a)
d)
a)
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
VMB-BB / Brand Identity / DO's: Background and colours (Mistakes)
DON’TS: Background and colours (Mistakes)
1 C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
3
2
4
1. Avoid dark backgrounds under the logo 2. We don´t use pastel colours 3. As a background: use our 9 colours 4. Use a shape as a shield not over stroke 5. Don´t use black when colour is available 6. Use the stroke only on icon 7. Don’t manipulate our logo 8. Preserve the correct legibility a) Not over complex elements b) Not using a shape shield
5
6
d)
7
8
a)
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Brand Book
Brand Identity A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Brand Identity / DO's: Shape shields on complex backgrounds
DO's: Shape shields on complex backgrounds
It is common to place the logo over a photo for advertising, due the nature of our logo we need to ensure that the visibility and legibility remain unaffected by using a shape shield. When using the minimal icon for small spaces, it is essential to use the logo over a stroke shape. When using the Masterlogo you can use any solid shape such as a circle, oval, square, etc, while preserving safe margins.
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Style Guidelines
Deco Guidelines, Clothing Guidelines and Mood Boards
Brand Book
Style Guidelines A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Style Guidelines / Deco Style Guidelines
Deco Style Guidelines Their room: their world
)BQQZ 1MBZGVM Original design led textiles and accessories that make you SMILE and transport children to their own imaginary â&#x20AC;&#x2DC;Neverlandâ&#x20AC;&#x2122;. A magical universe of fun, exploration and discovery.
"O FYQMPTJPO PG DPMPVS Inspired by the colours of the rainbow, products that evoke JOY and the essence of happiness.
Photography Guidelines:
4VQFSC RVBMJUZ
All photography should follow our brand guidelines and be faithful to our brand identity.
Exceptional products, where the quality of each item, attention to detail and the craftsmanship always remain uncompromised.
They should be vivid, colourful, happy and memorable images.
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Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Deco Mood Boards
Deco Mood Boards
38
Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Deco Mood Boards
Deco Mood Boards
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Brand Book
VMB-BB / Style Guidelines / Deco Mood Boards
Style Guidelines
Deco Mood Boards
Awesome
Play
laugh
Dream Enjoy
Learn Live 40
Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Deco Mood Boards
Deco Mood Boards
Dream BIG
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Brand Book
Style Guidelines A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Photography Guidelines: Our photos are part of our branding Photos with a fashion + fun sense Vivid, Colorful, Memorable.
VMB-BB / Style Guidelines / Clothing Style Guidelines
Clothing Style Guidelines 4JNQMF JT CFBVUJGVM Simple, elegant designs are often the most beautiful. Our fashion range consists of no fuss, no frills, stylish, timeless garments with a modern edge. The clothes are sophisticated, yet practical and comfortable.
- Merry colours: We donâ&#x20AC;&#x2122;t do pastels. Our clothing collection is bright and cheerful, inspired by the vibrant colours of the rainbow. The array of happy colours makes our clothes different, happy, and gives them a unique modern touch.
6OSJWBMMFE 4QBOJTI MVYVSZ Quality is paramount. Very Merry Berryâ&#x20AC;&#x2122;s fashion label offers beautifully crafted luxury clothing. We take pride in the fact that any clothes we put our label on reject child labour or any other form of discrimination. They are lovingly designed in Spain and made with the best natural materials, all sourced from EU countries.
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Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Clothing Mood Board
Clothing Mood Board
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Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Clothing Mood Board
Clothing Mood Board
44
Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Winter Clothing Mood Board
Winter Clothing Mood Board
45
Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Summer Clothing Mood Board
Summer Clothing Mood Board
46
Brand Book
Style Guidelines
VMB-BB / Style Guidelines / Summer Clothing Mood Board
Summer Clothing Mood Board
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Packaging &Tags Clothing and Deco
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Table of Contents
Table of Contents D
PACKAGING & TAGS
48
1.
TEXTILE LABELS-Deco, bed linen & clothes 1.1 Printed labels 1.2 Embroidered labels
50
2.
CARDBOARD LABELS 2.1. Ref. label
53
3.
PRODUCT PACKAGING 3.1 Deco 3.1.1. Murals 3.1.2. Height charts 3.1.3. Wall stickers 3.1.4. Murals, height charts & wall stickers 3.1.5 Storage boxes 3.1.6 Light garlands 3.2 Bed linen 3.2.1 Duvet covers & flat sheets 3.2.2 Pillow cases 3.3 Deco&bed linen 3.3.1 Born in the UK sticker 3.3.2 Box sticker
54
4.
POSTAL PACKAGING 4.1 Plastic bag (regular delivery) 4.2 Boxes (regular delivery) 4.3 Special envelopes (gift) 4.4 Wrapping paper (gift)
63
49
Brand Book
Packaging & Tags A
VMB-BB / Packaging & Tags / TEXTILE LABELS-Deco, Bed Linen & Clothes
1. TEXTILE LABELS-Deco, bed linen & clothes
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Tipos de ETIQUETA
FABRIC
Dรณnde se usa
Medidas de FABRICACIร N
PRINTED-Internal label
15X70(55)mm
Bed linen (internal use with a composition & care label)
PRINTED- External label-S
20X50(25)mm
Cushions
PRINTED- External label-L
40X70(35)mm
Boxes
EMBROIDERED- Master logo label
25X65(50)mm
EMBROIDERED-Berry label
20X50(25)mm
Clothes (internal use) Bed linen (external use) Handmade baskets (external use) Rugs (external use)
Clothes (external use) 50
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Textile labels: Printed labels
1. TEXTILE LABELS-Deco, bed linen & clothes 1.1 Printed labels
1.1.1 PRINTED-Internal label
15X70(55)mm
1.1.2 PRINTED-External label-S
40X70(35)mm
1.1.3 PRINTED- External label L
20X50(25)mm
51
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Textile labels: Embroidered labels
1. TEXTILE LABELS-Deco, bed linen & clothes 1.2 Emroidered labels
1.2.1 EMBROIDERED-Master logo label
25X65(50)mm
1.2.2 EMBROIDERED-Berry label
20X50(25)mm
52
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Cardboard Labels: Ref. Labels
2. CARDBOARD LABELS-Deco, bed linen & clothes
2.1 Ref. labels------------------------------- Cardboard label with a ribbon
Front
65mm
Affordable
le little peop luxury for
Affordable luxury for little people
65mm
Behind 53
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco: Murals
3. PRODUCT PACKAGING 3.1 Deco
3.1.1 Murals----------------------------------------------------Sticker (tubes) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
54
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco:Height Charts
3. PRODUCT PACKAGING 3.1 Deco
3.1.2 Height charts----------------------------------------------------Sticker (boxes) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
55
Brand Book 9
VMB-BB / Packaging & Tags / Product Packaging:Deco: Wall Stickers
02.2017
Packaging & Tags
3. PRODUCT PACKAGING 3.1 Deco
3.1.3 Wall stickers---------------------------------------------------Sticker (boxes) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
56
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco: Murals, Height Charts and Wall Stickers
3. PRODUCT PACKAGING 3.1 Deco
3.1.4 Murals, Height Charts and Wall Stickers------------------ Double sided flyer (inside the box/tube) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
57
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco: Storage Boxes
3. PRODUCT PACKAGING 3.1 Deco
3.1.5 Storage boxes---------------------------------------------------Boxes flyer (cellophane bag) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
58
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco: Light Garlands
3. PRODUCT PACKAGING 3.1 Deco
3.1.6 Light garlands----------------------------------------Instructions flyer (inside the textile bag) A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
59
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Bed Linen: Duvet covers & flat sheets
3. PRODUCT PACKAGING 3.2 Bed linen
3.2.1 Duvet covers & flat sheets------------------------------------------- Cardboard envelope-big A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
60
Brand Book
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Bed Linen: Pillow cases
3. PRODUCT PACKAGING 3.2 Bed linen
3.2.2 Pillow cases----------------------------------------------------- Cardboard envelope-small A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
61
Brand Book
A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
3. PRODUCT PACKAGING 3.3 Deco & Bed linen
3.3.1 Born in the UK sticker
3.3.2 Box sticker
g @ verym ppin err o h
65 mms
k y.co.u err yb
Thanks for s
Packaging & Tags
VMB-BB / Packaging & Tags / Product Packaging: Deco Bed Linen
enjoy t dis fruta 65 mms
62
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Postal Packaging: Plastic bag (regular delivery)
4. POSTAL PACKAGING
4.1 Plastic bag (regular delivery)
Measurements of deco bags 1. Medium - 50 wide x 65 long (cm). 2. Large- 60 wide x 65 long (cm).
63
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Postal Packaging: Boxes (regular delivery)
4. POSTAL PACKAGING 4.2 Boxes (regular delivery)
Measurements of boxes 1. S- 200x200x300 mm 2. L-400x320x300 mm
64
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Postal Packaging: Special Envelopes (gift)
4. POSTAL PACKAGING 4.3 Special envelopes (gift)
Measurements of envelopes 1. S- 34x42x10 cm 2. L-445x60x25 cm
65
Brand Book
Packaging & Tags A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Packaging & Tags / Postal Packaging: Wrapping paper (gift)
4. POSTAL PACKAGING 4.4 Wrapping paper (gift)
505 mms
Wrapping paper: 1) Red wrapping paper or plain white for standard shipping. 2) Raspberries paper to be charged as gift packaging. Measures: 50cm x 60cm
700 mms
66
Business templates Corporate Templates, Graphic Identity
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Corporate Templates / Wallpapers
Corporate Templates / Wallpapers
68
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Corporate Templates / Wallpapers
Corporate Templates / Wallpapers
69
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Corporate Templates / Wallpapers
Corporate Templates / Wallpapers
70
Brand Book
Business Templates A
VMB-BB / Business Templates / Graphic Identity Mood Board
Graphic Identity Mood Board
WELCOME Cristina Rebollo Founder
+34 661 870 126
B
cristina@verymerryberry.co.uk C/Mar Rojo 3, 28221, Madrid
BRAND IDENTITY @verymerryberry.official
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Kemp House, 160 City Road, London, EC1V 2NX, UNITED KINGDOM. VAT Number: 235822312 Company Number: 10030930
Measures: A4 size (21cm x 29.7cm) Print on 70lb paper uncoated
71
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Graphic Identity / Letterhead
Graphic Identity / Letterhead
29.7cm
Kemp House, 160 City Road, London, EC1V 2NX, UNITED KINGDOM. VAT Number: 235822312 / Company Number: 10030930
Measures: A4 size (21cm x 29.7cm) Print on 70lb paper uncoated
21cm
72
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Graphic Identity /Receipt
Graphic Identity / Recepit
Measures: A4 size (21cm x 29.7cm) Print on 70lb paper uncoated
73
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
VMB-BB / Business Templates / Graphic Identity /Press Release
Graphic Identity / Press Release Press Release
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Measures: A4 size (21cm x 29.7cm) Print on 70lb paper uncoated
21cm
74
Brand Book
VMB-BB / Business Templates / Graphic Identity
Brand Book
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
k
BRAND IDENTITY
fo
r
rry .co.u
B
ks
WELCOME
T ha n
A
Graphic Identity / Envelope
Affordable luxury for little people y sho e rr pp in g @ verym
be
Business Templates
VMB-BB / Business Templates / Graphic Identity / Envelope
Kemp House, 160 City Road, London, EC1V 2NX, UNITED KINGDOM. Company Number: 10030930
10.2cm
Measures: 23.5cmx10.2cm Print on 72gr paper uncoated
23.5cm
76
Brand Book
VMB-BB / Business Templates / Graphic Identity / Business Card
Business Templates A B C
Graphic Identity / Business Card
WELCOME BRAND IDENTITY
E
BUSINESS TEMPLATES
+34 661 870 126
cristina@verymerryberry.co.uk
+34 91 000 00 00 verymerryberry.official
PACKAGING & TAGS
Founder
Calle Mar Rojo 3, 28221 Madrid
STYLE
D
$SJTUJOB 3FCPMMP
"GGPSEBCMF MVYVSZ for little people
@verymerryberry_
info@verymerryberry.co.uk Calle Mar Rojo 3, 28221 Madrid
verymerryberry.official
"GGPSEBCMF MVYVSZ GPS MJUUMF QFPQMF
&TUFGBO¨B (PO[ MF[ Founder
+34 661 304 829
5cm
estefania@verymerryberry.co.uk Calle Mar Rojo 3, 28221 Madrid
verymerryberry.official
"GGPSEBCMF MVYVSZ GPS MJUUMF QFPQMF
8.5cm
$BSNFO 3FCPMMP Founder
+34 636 358 938
carmen@verymerryberry.co.uk Calle Mar Rojo 3, 28221 Madrid
verymerryberry.official
"GGPSEBCMF MVYVSZ GPS MJUUMF QFPQMF
Measures: 5cmx8.5cm Glassé 300gr
77
Brand Book
VMB-BB / Business Templates / Graphic Identity / Business Card
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Graphic Identity / Front Page PowerPoint
Front Page PowerPoint
79
Brand Book
Business Templates A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
VMB-BB / Business Templates / Graphic Identity / Main Slide
Main Slide
80
Brand Book
A
WELCOME
B
BRAND IDENTITY
C
STYLE
D
PACKAGING & TAGS
E
BUSINESS TEMPLATES
Final Slide PPT rryberry.co e m .uk y er
v
Business Templates
VMB-BB / Business Templates / Graphic Identity / Final Slide PPT
tha
s a i nk you t g ra c
81