Moxie Style & Substance
JUNE 2012
MEET ALLISON FELIX USA TRACK & FIELD FUTURE
Jake
Gyllenhaal
FINALLY A MAN OF SUBSTANCE
VERY FAST FASHION
10 FAVE
GADGETS FOR THE BUSY WOMAN
RITA
ORA DON’T CALL ME
RIHANNA
VASTIE KOLA: HOW TO DRESS FOR SUMMER
WE FOUND THE PERFECT COUPE FOR YOU
USA $7.99 I CANADA $7.99 FRANCE 6.50 I ITALY 8.00 AUSTRALIA $9.99 I NZ PRINTED IN THE UK
Moxie
CONTENTS - 06/12
01
FEATURES
092
Tha Hook-Up App
098
Soho Finds It’s Mojo
Welcome to the world of Badoo- the sex app looking to hook you up Where to eat drink and be merry in the capital’s coolest square mile.
108
Michael Fassbender...
116
Mirror, Signal, Whatever
122
And He’s Funny
134
On the Counch with Rita
...is famous and loving it. Michelle Holdren tackles his ping-pong habit. Clear the streets - Lana Dorney takes the Advanced Driving test
Cee-lo Green, judge of NBC’s The Voice gets a couple of things off his chest Don’t call her Rihanna although her career is about to take off like Ms. Fenty’s
MICHAEL Fassbender
Young Magneto in a suit or lutinent in the British World World III army, either way Michael Fassbender drop kicks his way into the big screen and leaves us eager to find out what happens next.
134
Moxie
CONTENTS - 06/12
certified
Moxamillion Rita makes it look easy get to know a new star and see things her way
02
081
FAMILIARS
031 035
AA Gill
Moxie’s agony aunt takes her job title literally
Style
Louis Vuitton clocks some dive time - treat yourself to the mac momma -Merc’s new A-Class makes grade -how to dress down for summer - smells like gin spirit- suit up for an olympic workout - then get that belt sorted - eat the Big Apple: a comprehensive digest then eat yourself beach fit - tech these and call us in the morning -007’s tailor - stylish slacks that aren’t for your mom - Street food gets formal
166
03
Culture
Wes Anderson, the “new Scorese”, and his new film hot biker chicks (need we say more?) -why the Euros kick the Olympics’ butt -speaking of which, Zlatan Ibrahimovic has some things to say Alice Eve. In stockings - like Thirties packaging? You’ll love Gary Taxali - Cock n’ roll album sleeves with balls and lets finish up with some good old frontier vice in Hell on Wheels
Object of Desire
The Lacoste polo shirt. You’re not dressed unless there’s a croc on your chest.
085
FASHION
126
Do This, Not This
138
Olympic Domination
144
144 154
For those days when only color will do, the fastest way to look chic right now USA olympic team grabs the gold in the fashion olympics
Change Gear
Joan Bradley, the most stylish on two feet, walks in some serious summer business attire for Moxie
Pucker Up
Join Radio 1’s Nick Grimshaw for a seersucker masterclass
CULTURE
certified
FOOD
Moxamillion super easy for us just three ingredients yea, we can handle that
three
ingredientcocktails
It’s summer time and what’s better to do than drink, right?
Flamingo An alternative to rum and Coke, this drink utilizes lighter, brighter grapefruit soda, which lets the bold character of a pot-distilled English-style rum shine through.
2 oz. English-style white rum (such as Banks 5 Island or Mount Gay Special Reserve) 3/4 oz. fresh lime juice 3 oz. pink grapefruit soda (such as Izze) 1 crosswise slice lime Combine rum and juice in a cocktail shaker and fill with ice; shake until chilled. Strain into a rocks glass and fill with ice; add soda and garnish with lime.
+ Try a few more easy summer cocktails
1 Kalimotxo Some say the secret to mixing cola and red wine together is using the cheapest plonk you can get. We prefer a slightly better, dry, tannic red. This Basque version is a popular refresher on the shores.
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2 Arak and Grapefruit On the beaches of Tel Aviv, and elsewhere in the Middle East, a bracing blend of arak (a grape-derived, unsweetened, anise-flavored liquor) and fresh grapefruit juice is a popular refresher.
3 Americano Bright red and bittersweet, this Campari-based Italian cocktail eventually became known as the Americano due to its popularity with American expats during prohibition.
4 Berry jazz Sgroppino, a slushy combination of lemon sorbet, vodka, and prosecco, is common in Italy as a palate cleanser, a dessert, or a pre-dinner drink. Ingredients need to be whisked together.
HEY BABY,
GET IN MY
RIDE
The 2013 Volkwagen CC is in a class of its own. Why else would we have paid all this money for this gorgeous photo. A war is brewing among the German supermarques. Yes, again. The last skirmish between Mercedes, Audi, BMW and Volkswagen - the infamous “Horsepower Wars� of 2008 -involved a basic strategy of putting enormous and inappropriately powerful engines in pretty much any car they happened to find on the assembly line. 8
Moxie
APPROVES
VOLKWAGEN CC 2013 A250 CGI
Price...... from $32,000 Horsepower..... 211hp Top Speed..... 150mph
STYLE CARS
certified
Moxamillion oh yea, stick shift why do boys get to have all the fun?
Interior, leather imported 4-wheel drive 6 additional in of leg room
+
It was fun while it lasted. This time the battle appears set for the opposite end of the motoring spectrum, in the less immediately exciting “compact” market (bear with us), but looks to be just as competitive. “A is for attack,” declared Dr. Dieter Zetsche, Mercedes’s otherwise urbane CEO on the new A-Class, launching this summer, possibly while slamming his fists on a meeting room table. Why is she so fired up? Because until now Mercedes has been lagging in the lucrative hatchback arena. The previous A-Class was more of a mini-MPV, neither big enough or cool enough or sporty enough to rival BMW 1-series or Audi A3, and if there’s one thing car buyers in this segment can’t get enough of it’s sportiness. Even in a car with 97hp. Which is where the new one comes in. “sportiness” has been the mantra throughout its development and they may just be on to something. Going back to the drawing board, this A-class now shares the sculpted lines and on-road presence of some of its bigger brothers. And for the Sport model(pictured), in-house tuning division AMG has been unleashed to give it an extra shove. In comr 18in alloys, a diamond grille and just in case you’re not feeling sporty enough, a host of neat red details throughout.
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Dual tone custom seats Power locks
Power steering System navigation
HIGHS Still-beautiful four-door styling, willing four- and six-cylinder engines, responsive chassis, great seats, available six-speed manual.
BEHIND THE WHEEL Carry-over engines and familiar chassis tuning mean the CC drives largely the same as before, which is a good thing. Front seats are all-day comfy, and the steering has a light yet direct feel to it. The 200-hp turbo four is more than adequate here and keeps weight off of the nose, but the
optional 3.6-liter V-6 offers 280 hp and a zesty soundtrack model (pictured), in-house tuning division AMG has been unleashed to give it an extra shove. In comr 18in alloys, a diamond grille and just in case you’re not feeling sporty enough, a host of neat red details throughout.
WHAT’S NEW Introduced for 2009; 2013 brings a modest face lift, the addition of a center rear seat, and minor equipment and packaging updates. It is VW’s premium alternative to the Passat sedan and competes against near-luxury cars.
FASHION TRENDS
THE NEW BUSINESS SUIT
By Brandi Preston
Blazer, pocket book, pumps, and jeans! The new style. The business woman of the new millennium has changed her style according to the ever changing corporate work environment, A full black suit used to be acceptable in business meetings and for corporate dinners. But we’ve had it! No more stuffy shirts or resticting stockings. No more blending in or going unnoticed. Find a comfortable look that showcases your style and versatility. Try a mix and match of classic labels with a stylish pair of rustic or vintage jeans. Whatever the mix, Moxie thinks a woman’s wardrobe should be as versatile as her portfolio. A little bit of both worlds should do the trick. Lady CEO we see you in the board room taking charge and looking good. Check out a few of our picks for the evolving business woman.
CHECK INTO LONDON’S SWANKIEST STOPOVER 12
$$$ Ralph Lauren Black Label single breast blazer with white trim collar and pockets. Sold in Ralph Lauren stores nationwide.
$$ Micahel Kors burnt orange leather satchel hobo bag with gold clasps. Sold in Micahel Kors stores nationwide.
$$$ Christian Loubotin black patent leather 4inch signature pump with rounded toe. Sold in Christian Lubotin stores.
The traveling business woman needs a little time to relax and perhaps a convenient place to grab a good drink. So we suggest you check into London’s swankiest stopover at Bulgari’s new hotel you’ll find you want to steal the actual minibar, not just its contents. At the end of a Knightsbridge side street, next to a tiny Cutler & Gross boutique and opposite Italian restaurant Signor Sassi, one of London’s most
exciting new hotels has been sneaking up before our eyes. Following openings in Milan, Tokyo and Bali, the recently unveiled Bulgari hotel is the luxury jeweller and watchmaker’s fourth property and London’s first new hotel build in 40 years. This latest hotel hosts an onyx, teak and gold leaf-clad spa one could picture Ernst Stavro Blofeld kicking back in; a 47-seat cinema; and 85 generously proportioned rooms and
LOOK GOOD DO GOOD and suites. But the best bit? These travel trunk-inspired “minibars”. The classiest way to enjoy miniature bottles of Johnnie Walker and £2.50 Mars bars that we’ve come across. So while you’re on your world-wind travels remember Moxie sent you in style and to one of the swankiest, modern hotels in the world. Yea, we pat ourselves on the back from time-to-time. Don’t forget to take your new business suit with you.
14
n thecouch Rita
with
ra
Albanian vocalista Rita Ora dropped the artwork for her debut album “Ora.” Sporting luscious lips and gorgeous peepers, it should come as no surprise that the Roc Nation star has an incomparable aura. ‘Ora’ in store Aug. 27.
Rita
Ora dives on to a sofa, flashing glittery fingernails decorated with £50 notes. On a normal day you’d notice these straight away, or if not you’d definitely notice the hair – a haywire mass of peroxide blonde. But today your attention is diverted by what she describes as her “Technicolored Wotsit-looking jumpsuit”. Some people work hard at being a popstar, but it comes annoyingly naturally to this 21 year old. Were we not banned by the Guardian’s Department of Bad Puns, we’d say she had a real Ora about her. She’s certainly as upbeat as they come, and with good reason. Her guest vocals on DJ Fresh’s Hot Right Now became the first ever drum’n’bass number one back in February and she’s now gearing up to release her debut solo album after signing to Jay Z’s Roc Nation label. Looking at the collaborators she’s worked with already – Drake, Chase and Status, Stargate – you can see why some people have her pegged as The Next Rihanna. “I don’t think there will be a next Rihanna,” she says. “But I think [Jay Z] definitely sees me as someone who could be as big as Rihanna. She’s a superstar now but they first knew her as a small-island girl – and they want to repeat that success.” Ora feels a kinship with Rihanna – both have become pop stars from unlikely places, but instead of
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Barbados Ora life started in Kosovo, although her family moved to London when she was a baby. Her first musical loves were Spiceworld and Celine Dion – earlier today she bought a vintage T-shirt with Dion’s face on – before she graduated to reggae from her local Notting Hill shop (Bounty Killer, Sizzla, Beanie Man) along with “artists who were not afraid”: Hendrix, Bowie andGaga.
“I don’t think there will be a next Rihanna.But I think [Jay Z] definitely sees me as someone who could be as big as Rihanna.” She has had a few dabbles with pop stardom. These involve guesting on Craig David records and appearing on Andrew Lloyd Webber’s Eurovision: Your Country Needs You! in 2009 (she pulled out, realising it wasn’t for her) but she’s not embarrassed by any of this. Instead she seems to absorb everything that comes in her path with a breezy confidence, as if waking up and recording a song written by Drake – which she did for her debut UK single RIP – was as natural as, say, making a cup of tea. She does admit to being starstruck when meeting Jay Z for the first time. She had no prior warning so was unable to prepare to have the heart
attack before I had the heart attack. I shook his hand and my belly felt like it was about to throw up.” Even chilling with Shawn Carter, however, came naturally after a couple of hours: “It was like I knew him for years. He’s so welcoming and humble and genuinely helpful and caring when it comes to music.”Her self-assuredness no doubt comes in part from attending the Sylvia Young theatre school – whose alumni include Amy Winehouse and Dionne Bromfield. “There were so many people in the building that all wanted the same dream,” she says. “It was a building of energy filled with hunger.” This sounds to me like a recipe for everyone hating each other but she shrieks “No!” and says: “There were so many different vocational subjects that everyone could do a different thing. There were people who loved musical theatre, for instance, but I never really had that [adopts stage-y voice]”Laaaaaaaaa!” I wonder what it was like for Ora to work with Drake – in one interview she talks about having had a crush on him. “Oh yeah, used to! Not that I still do!” she blushes, before saying somewhat unconvincingly: “I just was a fan of his music. And he sings songs that make women feel good about themselves.” Feel good about themselves? Aren’t lots of his songs about empty sex, cheating and guilt? “Oh, you don’t understand,” she replies. “Women love an honest man. An honest man that isn’’t afraid to say
men get hurt too”. And a lot of men don’t admit that.” Is that an honesty she’s trying to replicate in her music? She says so, definitely. She describes RIP – a synthy, dubstep-flavoured banger – as “such a woman anthem, it sent out a message to say: ‘You’re hot, tell your man that you’re hot.’” As for How We Do (Party) – a drinking anthem aimed at the US market – she “wake up in the morning and want to take another whisky shot.” “When did I say that?” she says, looking confused. Er, it’s in your official biog! “Oh!” she says, and her big eyes go bigger. “Well, I’m just talking about how to get over a hangover!” She looks worried. “I don’t drink every morning!” I wonder if the reference to Tanqueray gin was a nod to Winehouse, who referenced the brand in You Know I’m No Good. But Ora’s response – “That’s just a specific whisky” – suggests that the honesty in her songs is perhaps more of a musical one. Not that this matters. Grand personal statements are hardly necessary for breaking the pop market at this stage. What matters is big hooks, smart style and an arresting
At the time, I worked in a trainer store so I told them I’d only have enough money to come over for two weeks. They laughed and told me they’d get the ticket. So I went over, met the team and they signed me! And gave me a suitcase full of trainers, ha ha ha…” MOXIE: What’s it like having Jay-Z as a mentor? RITA: “I was a fan before I was signed to Roc Nation, so from that perspective he was a big influence on me first and foremost. Now, the influence is from a different angle. I respect him a lot – who better to take advice from that someone who’s had 11 No.1 albums?”
RITA: “It just makes you move your body with the beat, and hopefully sing when I sing! It’s catchy, sometimes bouncy, sometimes you can jam to it and chill, and sometimes just have a party. It’s fun. We could all do it together – have an alien and human sing-and-dance-off.” MOXIE: Talk us through your three favourite tracks from your new album .. RITA: “Roc The Life is a song I wrote with The Dream, who made Umbrella, Single Ladies and loads more. When we were writing the lyrics they came out like a rap… There is a real flow to the lyrics. It’s about enjoying ourselves
wait there’s more... We know you want to see the whole interview. So here you go! Look no further… MOXIE: What is hot right now in the world of Rita Ora? RITA: “All these fun clothes I get to wear! It’s like dress-up every day! And I’m going to have so much fun on the DJ Fresh and Coldplay tours, playing my music in all these different cities. That’s hot! And we get a tour bus.” MOXIE: What’s your earliest memory of music? RITA: “My dad playing songs by Sade and my mum playing all the hits from her time while we danced along in the living room. The first album I bought was the Spice Girls, ha ha.” MOXIE: You auditioned for the Eurovision Song Contest, but withdrew after a few episodes – do you look back at that period of your career as a blessing in hindsight? RITA: “It was fun at the time. But I knew that it wasn’t right as I got further down the line. It was an experience!” MOXIE: When and how did you get spotted by Roc Nation (Jay-Z’s record label)? RITA: “I was playing gigs when an A&R in London saw me. He called up one of the Roc Nation guys in front of me and told them they had someone perfect for them and put me on the phone! He asked me to send over a demo and come to NYC to meet him and Jay-Z.
MOXIE: You’ve also named Beyoncé as someone you look to – what’s the best piece of advice she’s given you? RITA: “To be yourself and listen to yourself, and coming from Beyoncé, you have to listen to her! Ha ha. She’s amazing – definitely an idol of mine and such an amazing role model. MOXIE: What inspired your new single, RIP? RITA: “I was working with Drake, Stargate and Chase & Status on that record, and had been waiting so long to release a track. With this, I finally I felt like I had evolved into this new woman. It is more like a statement that ‘I’m ready! Let’s go! Let’s do it!’ I think a lot of women can relate to that moment of courage, whether with a man or career or in life.” MOXIE:If you had to describe your trademark sound to an alien who had never heard pop music before, what would you tell them? RITA: “It just makes you move your
and whatever we’re doing – making sure we do it to the fullest. RIP, of course, because it’s about a woman being brave, coming to a new stage in her life and taking control. Party And Bullshit was inspired by Biggie! I love it as, for me, it shows a unity in having a good time, which you know everyone can relate to. It’s all about sharing good times together.” MOXIE: When can we expect to hear it? Details, details! RITA: “End of summer!” MOXIE: We want some awesome new music! Who can you recommend us to check out? RITA: “I love all types of music! Right now I’m listening to SBTRKT and loads of bashment, like Movado and Demarco and people like that. I can’t wait for Plan B’s new album as well. And loads of Drake and Nelly Furtado’s new album. So much exciting stuff everywhere!” I love being a part of the industry right now.
Baseball
102
with
matt
KEMP
By Brandi Preston
We know it’s usually 101 but we figured you already knew a little about baseball. Moxie spent a day with baseball’s bad boy, Matt Kemp of the Los Angeles Dodgers (boy was he a great sight to see), talked a little crap and learned about his adventures off the field. But first,, let’s brush up our baseball lingo with what we call Kemp lingo. If only Kemp lingo was our national language.
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Moxie Headlines
lobster (logo)
(league gothic)
body copy (gotham light) table of contents headers & paragraph copy
(didot regular)
page numbers
(didot bold)
folio elements
certified
Moxamillion
+
oh yea, stick shift
certified
Moxamillion super easy for us
CULTURE FOOD
just three ingredients yea, we can handle that
why do boys get to have all the fun?
color palette
department heads STYLE FOOD
STYLE (gotham bold) FOOD
(gotham light)
+ Editorial Formula Moxie Magazine
Number of total pages 165 Number of pages of editorial, including cover, masthead, and table of contents 117 Number, if any, of pages continuing departments and columns Names of continuing departments Familiars (style, culture, ask column, object of desire) Features Fashion Number of feature pages 62 Breakdown of feature material, including types of articles, the number of each type, and their length 2-3 profiles per issue (Entertainment, sports, business) 1-2 current events 3-4 Pop Culture 1 Travel feature articles range from 4-8 pages Placement of content See thumbnail dummy *Features are never interrupted
Audience Women 25-40 Median HHI $90,000 College Graduate College + What is the purpose of the publication? To establish and set trends among women 25-40. Moxie seeks out stories from around the world (mainly the US) that weave together and bundle popular culture, fashion, entertainment, sports etc. into one publication. The magazine is targeted toward women with a certain level of education, engage in some form of physical activity or atleast sports savy. What’s the voice? The tone is sarcastic, assuming, whitty, and pompous at times. Publication assumes audience has a basic understanding of ideas and concepts prior to reading an article.
+ Projected Content August 2012 Familiars Gadgets that get Us Loubotins for Leisure How to Dress Down for Fall LandRover for Fall Now Eat Yourself Fitter Kahkis Done Right Woman with Food -Street Cart for Lunch HPs Latest Dream Machine No Romance, Just Novels Hot Biker Chicks Features Matt Kemp Election Madness The Ultimate Burger Christian Bale I Can Take You- Marshall Arts/Self defense The Road to Paradise -Best fall vacations Decor for the Bachlorette Pad Serena Williams Fashion Gearing up for fall fashion What business attire to wear during the hottest part of the year September 2012 Familiars Best Hotels for Business Moxie Fiction Woman vs. the World- traveling the world alone
Tech Doctor Don’t Wear That Finger Foods Best Cities for Happy Hour Politics Update Shorthand for Politically Uninterested Features GooGoo for GaGa That Spanx Chick - Sara Blakely Playing the Field- Football season is back It’s Not Us, It’s Them - The myth behind women being bad drivers
You Are So Much Healthier than You Think Ethan Hawke Sarah Silverman 2012 Moxie Car Awards Part I Fashion Shoe Porn -Cole Haan Fashionable Luggage
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Advertisers Lacoste Ralph Lauren Michele watches Banana Republic Christian Dior Prada eyewear Chanel Cartier Louis Vuitton Mercedes Benz Burberry London H&M Nike Puma French Connection Cole Haan Nialaya Donna Karan