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BrandKerala
July 2011
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BrandKerala
July 2011
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BrandKerala
August 2011
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BrandKerala
August 2011
Vol 1
No.7
August 2011
Pages 60+2
Managing Editor: Ravisankar K.V.
Editor’s Note
Executive Editor: Rajani A. Associate Editor: Gopalakrishnan Pallath Photo Editor: Hari P.S. Sub Editors: Ambili Nair, Geethu Rajagopal Chief Layout Artist: Viajayagopalan G. Visualiser: Jessy George Marketing Coordinator: Rasika Varma Production Executive: Vishnu C.P.
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Internet edition: www.brandkerala.biz
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Challenges Ahead?
he policy decision and announcement on various projects in the initial days of new Kerala government, for the inclusive development of the state shows the direction of the Oommen Chandy Ministry is on the right track. Kochi Metro, Vizhinjam Port, Smart City, Mono Rail for Capital City etc. along with the new policies for IT, Industry and Excise are already announced. The new draft of Industry policy & IT policy highlights the commitment of the new government’s attitude towards the Public - Private sector Partnership , Infrastructure Development, E-Governance, Transparency in the Administration, people participation in many sectors etc. Once Kerala was in the top position in the country in many areas like Population control, health index, literacy rate etc. KELTRON, KSDP and finally TECHNOPARK was the front runner to show, how a state can spread their wings to new areas of development. Many other states in the country replicate this model of development and succeed, including showcasing their destination for Tourism Promotion. Can we retain this status again? We have everything in abundance. Our resources are enough to cater our needs. The main obstacle for the development of the state is “Malayalee Psyche”. We are very good in finding the fault of others. We are all well aware of our “Right”. At the same time we conveniently try to forget our “Duty” in various opportunities. We are ready to work hard beyond our borders. We are sincere and honest in other parts of the country and abroad. The employers and business associates are very happy to work with Keralites, anywhere in the world. But in Kerala many of us are mastered in law breaking, back stabbing and unethical practices in Business and Social life. Now it’s the time for each and every Keralite to think how can we change our attitude for a good future of Kerala?
RNI Reg. No. KERENG 2010/36920 ISSN 2249244-5
No part of this magazine may be reproduced without the written permission of The Publisher of Brand Kerala All rights reserved. Copyright © 2011 Owned, Edited, Printed and Published by K.V. Ravisankar at Sujilee Colour Printers, Chathannur, Kollam for Arsha Offset Graphix, Thiruvananthapuram - 695 010.
Ravisankar K.V. Editor 5
BrandKerala
August 2011
Content Cover Story
The Man who Brands Kerala Globally
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16 Stark does Kerala proud at South India’s premier advertising awards policy Emerging Kerala 2012 A ray of Hope
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KSIDC
A Formula for a Better Tomorrow
Focus
Banking Capital Workforce: Challenges Banks Face 6
BrandKerala
August 2011
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Birth of a “Capital” City
34
News
Column Kerala Economy: Growth Vs Development
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Information Technology and Kerala
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Global Kerala
Kerala To Magnetize Investments
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‘Mani’festo for Kerala Development
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Cochin Port: Sky is the Limit for Development
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Vizhinjam Bid Shipping Corporation May Come
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World Bank aid for Kerala
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Jewel Palace lives up to its Name
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Cochin to Male Ferry Service
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RAK Indian Association Meets Kerala CM
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Airtel launches 3G services
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Venture Capital For Agribusiness
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Grand Kerala Shopping Festival
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Bhagyachuvadu by Samsung
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Sony’s business plans for Onam
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Onam Offer from Videocon
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Onida’s Festival Offers
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Chennai Silks Onam offer
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Traditional Brand
New Zone for Corporation Bank
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Magical Moment
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Traditional Herbal Formulation to Conquer National Market
DMF Medical College at Wayanad
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Four Landing of NH-47
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Resolving to lead
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Technology From Science to Society
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In An Emergency
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BrandKerala
August 2011
News
E
merging Kerala-2012 investment meet
including engineering, management, finance and law. In
is looking forward to present Kerala as
its journey so far, KSIDC has evolved to keep pace with
the best brand in front of the world said
chang-
Mr. Oommen Chandy, Chief Minister of Kerala during the inaugural speech of the
Golden Jubilee celebrations of the Kerala State Industri-
ing socio-eco-political dynamics of the State, bravely facing the
al Development Corporation Limited (KSIDC) at Le
constraints,
Meridian Convention Centre, Kochi. He also added
overcom-
that the Global Investment Meet held during the
ing bar-
past UDF hegemony was a remarkable one and also
riers to
that Kerala was placed in the second position in a
ensure
survey conducted by the World Bank considering
that
the investment situations of those times. The survey
Kerala’s
was again conducted by the World Bank where Kerala
industrial
was pushed backward. In his inaugural speech, he said,
journey
Emerging Kerala- 2012 aims at bringing up the State and
keeps pace
in attaining great heights in the future added Mr. Oommen Chandy. The event started with the introduction of many new projects, fresh incentives which is believed to fuel the industry in the state. Established in 1961, KSIDC, a wholly owned company of Government of Kerala, for the promotion and development of medium and large scale units in the State is led by a core group of seasoned professionals from various fields 8
BrandKerala
August 2011
Mr. Oommen Chandy Chief Minister Kerala
with the rest of India and the world. Whenever a developmental proposal is made, a
dum of understanding between Kerala and the IT major Tata Consultancy Services for setting up of a Rs. 1000
controversy comes up. But then the government plans on
crores global training academy at Techno city, Thiru-
dealing it in a very transparent way rather than bring-
vananthapuram , also marked the event. Mr. T. Balakrish-
ing up another controversy which is not a solution for
nan IAS, Additional Chief Secretary- Industry and Mr.
anything. Kerala was once highly developed in the edu-
Chandrasekharan, MD of TCS signed and handed over
cational and technical aspects which hit a 100% which
the MoU.
has now come down. The Chief Minister added that, the
On the golden jubilee occasion KSIDC honoured 50
government will look into the issues and thereby uplift
outstanding entrepreneurs of Kerala. The function also
the State from the dawdled phase. The approach towards
honoured former Chairmen and MD’s of KSIDC.
the development is generally that it targets the big men
The event also witnesses awarding of Scholarships to
in the society, for which the minister responded that the
50 girl students from economically backward families
developmental proposals are targeted at people from the
from all the districts of the state.
below poverty line as well. Mr. P. K. Kunhalikutty, Minister for IT, Industries and Urban affairs, Govt of Kerala unfolded several special incentives to entrepreneurs including exempting of the
Dr. P. Prabhakaran IAS, Chief Secretary, Govt of Kerala and Mr. Jose Dominic, Chairman, CII Kerala Regional Chapter also spoke during the event. Mr. T. Balakrishnan IAS, Additional Chief Secretary-
processing fee of Rs. 75,000 charged by KSIDC for term
Industry welcomed the gathering and Mr. Alkesh Kumar
loan finances during his presidential address. An incen-
Sharma IAS, MD, KSIDC proposed vote of thanks.
tive of 2% for NRI and 1% for domestic investors on loans. The event also witnesses the signing of a memoran-
Before the official event, Symphony TV a KSIDC supported venture performed a musical tribute to the golden jubilee celebration of the KSIDC.
Mr. Oommen Chandy, Chief Minister of Kerala inaugurating the Golden jubilee celebrations of KSIDC by lighting the traditional lamp at Le Meridien Kochi. Mr. P.K. Kunhalikutty, Minister for Industries & IT, Mr. T.K.A Nair, Principal Secretary to Prime Minister of India, Mr. K.M. Chandra Sekhran IAS, Vice Chairman, State Palling Board, Mr. Alkesh Kumar Sharma IAS, MD, KSIDC, Mr. T. Balakrishnan IAS, Addl. Chief Secretary- Industries, Dr. P. Prabhakaran IAS, Chief Secretary, Govt of Kerala, Mr. Ramachandran, former Chief Secretary of Kerala are also seen 9
BrandKerala
August 2011
M News
Indian made foreign liquor will be increased from 5 to 10 percent (Rs.192 crore expected) (2). The existing one percent social security cess on IMFL at the first point of sale will be increased to 6 per cent (Rs.135 crore expected) State lotteries will have daily draw instead of the weekly draw (Rs.263 crore expected). Luxury cars costing more than 20 lakh will carry a new luxury cess of 5 percent on the existing tax. Also houses having a plinth area of 4000 sq.feet or more will carry a 2% luxury cess in addition to the existing building tax and tax charged on tobacco meant for chewing will go up by 20 per cent. Gloomy Picture Mr. Mani pointed out that when the last Govt left office the state coffers had a balance of 1963 crore against a potential payment commitment of
r.Thomas Mani amended his predecessor Dr.T.M.Thomas Issac’s budget 2011-12 by proposing new levies to the time of Rs.615.75 crore in the first budget of the new govt Since it was too late for the financial year to correct the glaring weekness in the base model. The new budget proposes a total additional outgo of 982.73 crore on such measures as the distribution of rice at Rs 1 for 1kg to 20 lakh deserving BPL families (Rs200 Crore) from the month of September, settling part of the liabilities of the Kerala State Housing Board (Rs.250 Crore) and increasing welfare pensions from Rs.300 to 400 a month Additional resources should come from (1) surcharge on
INFRASTRUCTURE Vizhinjam Project Smart City Cochi Metro Kannoor Airport Kottayam Mobility Hub Cherthala-Kumarakam Highway Highland Development Authority Hill Highway Traffic Master Plan State Road Improvement Committee to raise the Standard of 1000 kms Roads Varkala Total Development Ernakulam-Sabarimala State Highway Erumeli Township Cochin-Coimbatore Freight Corridor Thiruvananthapuram Urban Development Four Medical Colleges (Kasaragode, Pathanamthitta, Malappuram, Idukki) 10
BrandKerala
August 2011
150 Crore 10 Crore 25 Crore 25 Crore 5 Crore 5 Crore 5 Crore 5 Crore 10 Crore 2 Crore 2 Crore 2 Crore 30 Crore
BUDGET HIGHLIGHTS Rice at Re.1 a kg for 20 lakh BPL families area of more than 4,000 sq feet Welfare pensions increased to Rs.400 per month of 9th and 10th classes. Liquor and chewing tobacco products to cost more and 14 Stamp duty brought down for property among family members. ceiling Act Change in conditions for tax compounding facility for gold merchants Turnover ceiling for merchants pre-assessed tax raised. the land involved. Monthly pension at Rs.300 to small and nominal farmers above 60 years. project and Kannur airport Five per cent interest subsidy on farm loans from government/cooperative institutions. Subsidy on cattle feed doubled. State lotteries to have daily draw to raise funds for treatment of cancer patients and those suffering from kidney or heart ailments. Two per cent luxury cess on tax on cars costing more than Rs.20 lakh.
Rs. 2154 crore. Last five years of LDF rule were marked by financial mismanagement resulting in rise in state’s debt burden from Rs. 45929 crore (2005-06) to an estimated Rs.88887 crore, marking a 93 percent increase. In the budget, the Finance Minister has announced a separate authority for executing and monitoring the implementation of the proposed new Mullaperiyar dam, with a 5 crore allocation for its functioning during the financial year. also allocated Rs. 200 crore for various irrigation works under the Kuttanad Package which comes as central assistance worth Rs. 2800 crore. Mr.Mani also announced a new irrigation project which would ensure perennial flow of water into the Meenachil River, Kottayam and allocated Rs.25 crore for this project. There are a set of proposals to accelerate the development of the capital city and its suburbs. The revised budget has earmarked
Two per cent luxury cess on building with a plinth Noon-meal scheme to be expanded to cover students School uniforms for students between the age of six Change in rules to permit cultivation of other crops in transfer cash crop plantations that are exempted from the land Cashew plantations exempted from land ceiling Act. Farmers who have unwittingly bought land classified paying as excess land from landlords to get title rights over Special allocation of funds to facilitate/speed up Vizhinjam and Smart City projects, Kochi Metro Rail Allocation to start work on five new medical colleges. Two new universities-Malayalam University and Distance Education University,
Rs.150 crore as this year’s outlay for the international container transshipment terminal at Vizhinjam estimated to cost Rs. 4000 crore. An amount of Rs. 50 lakh is allocated for the construction of an international convention centre at Aruvikkara. It proposes a farmers market of international standard at Poovachal. A Rs. 30 crore package has been proposed for the development of the capital city. The Minister has suggested the formation of a special purpose vehicle for the development of infrastructure and tourism facilities at Varkala town, home to the Sivagiri Math and the Papanasam Beach tourism destination. An amount of Rs. 2 crore has been set apart for the initial activities of the special purpose vehicle. Varkala has been allotted Rs.10 crore for the construction of ring roads to ease traffic congestion. It is one among the five small towns to get this amount for the same purpose. 11
BrandKerala
August 2011
Policy
T “
o achieve global standards in every domain by making Kerala into a vibrant entrepreneurial society with faster, inclusive and sustainable economic growth�, we are aiming high but we are confident in our mettle says Mr. P.K. Kunhalikutty, Minister for Industry & IT of Govt. Kerala, about his vision and strategy in the field of Industry and commerce in the state for the coming years. We are sure we will attain that status very soon, in order the position in the top three States in India. The Industrial and Commercial Policy 2011 will strive to convert Kerala State into an entrepreneurial society from a wage earning society. Creating and nurturing SMEs would be the path to make Kerala a growth oriented enterprising society. Now the Government will bestow highest priority to attract investments from domestic and foreign investors in various sectors of the State, said Mr. Kunhalikutty. Economy of Kerala is transforming into a service economy with high inward remittance and skilled technical human resources. Development of more enterprises
by fortifying the skilled human capital and promoting investments including domestic as well as foreign in all the sectors to entail in the total economic development of the State through employment generation and export oriented business is the major objective: This new policy will make Kerala a prime destination for industrial investments with environmental protection and an entrepreneurial State by encouraging private investment in all sectors particularly in Agro Processing, Services & Commerce and new emerging Industries. It plans to mobilize establishment of Micro and Small Enterprises particularly in rural areas to achieve employment generation and utilization of local resources. Policy marks to Market Kerala as a competitive investment destination for Foreign & Domestic Investments in Services, emerging industrial sectors (Biotechnology & Nanotechnology) and employment for skilled Human resources within the State. The policy Introduces globally accepted standards in Technology, Quality and Management to rejuvenate the Public Sector Enterprises in the State. It encourages en-
Mr. T. Balakrishnan IAS Addl. Chief Secretary- Industries
Mr. T.O. Sooraj IAS Director-Industries
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BrandKerala
August 2011
vironment friendly practices in enterprise development. The policy implements Services & Commerce led growth strategy for the development of Kerala. Establish Common Facility Centers for Industrial Cluster Development Programme with the support from Government of India is also announced. The policy suggests that the up gradation of the present industrial infrastructure facilities in Development Areas, Development Plots etc. to global standards and thriving skill development and technology up gradation to increase productivity in the Traditional sector. Through this policy introduction of new technology, professional marketing and integrated quality management techniques in Traditional Sectors like Khadi & Handloom for the up gradation of the present Units to enhance productivity. It will provide Marketing support to Traditional Sector to broaden its reach globally, and adopt and introduce latest technology for the extraction and value addition of minerals with the help of Central Agencies. The policy designed to develop a system to enable industry institution linkage
for technology development and management. It emphasized to create an effective Single Window Clearance mechanism for speedy approval and statutory clearances to new Enterprises. Good availability of infrastructure facilities like power, transport system, airports, ports and rare mineral make Kerala a significant potential platform for large industries. But the availability of land and its high price are the major hurdles faced by the State in the implementation and execution of large industries. Government will encourage suitable Industries that are non-polluting, environmental / eco friendly and employment oriented that have the potential to pay wages at par with the living standards of Kerala. The importance and contribution of the Micro and Small Enterprises sector to the economic growth and prosperity is well established. Their role in terms of employment creation, upholding the entrepreneurial spirit and innovation has been crucial in fostering competitiveness in the economy. Government will promote new industrial parks with quality infrastructure like roads,power, water, waste management etc. and to upgrade the infrastruc-
Mr. P. K. Kunhalikutty Minister for Industries, IT & urban Development Govt. of Kerala 13
BrandKerala
August 2011
ture facilities in existing and new DA / DPs through PPP mode. Protection from power tariff hikes for new Micro and Small industrial units for a period of three years from commencement of commercial production. New Schemes for providing equity assistance to new Units and. Industrial Adalats will be organised regularly at District / State level with a view to understand the problems of MSMEs and to settle pending issues. Government will create an online system to assist and facilitate entrepreneurs in speedy and time bound processing of applications and to address their grievances. The Services & Commerce Sector dominates Kerala economy. Though this sector in the State is showing a steady growth, the high potential of the sector has not been effectively utilized. Thus, in order to shape Kerala to a new model of development for faster economic growth, the Government will give equal importance to the Services & Commerce Sector. Government will design and develop Services led growth strategy for Kerala focusing on Health, Education, IT, Tourism, Ayurveda, Logistics, Transport, Financial services, Communication, Retail, knowledge based & Non Polluting Industries. • Government will strive to introduce demand and market driven curriculum in Professional institutions for developing skilled and efficient manpower for Service and Commerce sectors and will strive to set up Institute of Retail management. • Government will initiatives sector specific training centres in Mission mode and promote Incubation Centres in each sector / location for promoting enterprises in innovative business models in the State. Traditional Sector becomes an economically viable activity with improved income prospects. Traditional Industries such as Cashew, Coir, Handloom, Handicrafts and Khadi play a substantial role in generating employment in rural areas. Khadi and Handlooms have become a part of our culture, tradition and symbol of freedom movement. Government will introduce innovative programmes to support the niche products in Khadi and Handlooms. It will be targeted to the up market clientele. The concept of ‘Integrated handloom village township development’ will be promoted in handloom industry where the area of concentration of weavers is large. Encourage weavers to produce innovative as well as value added products in global standards so as to enable the products to compete in National & International 14
BrandKerala
August 2011
markets. The weavers will be oriented through grass root level extension / exposure programmes towards betterment of their skills, knowledge and technology in order to ensure quality of products. In case of Handicrafts Skill Development Training to improve the workmanship of artisans / craftsmen will conducted. Government will facilitate incorporation of new technologies for innovative Handicrafts and bamboo products and skill development and will encourage R&D in this sector to promote utilization of bamboo in industrial applications. Policy also suggest that it will support the Cashew Industry which contributes significantly towards foreign exchange earnings and sustaining employment for women workers in certain geographical areas. Special assistance will provide for Beedi workers to find alternate employment options and to generate income.
Government will support the PSUs for better Public-Private balance and social responsibility and plans to privatize the PSUs in the state and committed to strengthen PSUs through Comprehensive enterprise specific modernization / diversification / expansion packages and re-structuring. Participation of reputed State and Central Government organizations will be continued Kerala has been entering into new and emerging industries specially the Food Processing, Forest Based Industries, Biotechnology and Nanotechnology based industries etc. which are generating more employment avenues and quality products and encourage investment in these sectors for employment generation, environment friendly nature, economic growth & development. Since Environmental friendly industrial development is the new Global trend. According to the new draft
policy the authority will not encourage enterprises which use forest wood as raw materials. Redeemable wood / plantation based wood (bamboo, softwood, plywood etc.) industries should be seen as a green alternative and will be promoted. The cutting-edge technologies in the arenas like medicine, industry, environment, agriculture, power, construction etc. can revolutionize High Tech Industries sectors. The major hurdle for development in these sectors in India is commercialization of innovations based on these technologies. Bio Technology and Nano Technology have tremendous potential in the new and emerging high tech arena and Government will promote investment in development of specialized parks and technology incubation facility for the development and commercialization of new products. Mining is generally seen as a destructive activity. Hence,
steps will be taken towards conservation, preservation and selective utilization of mining resources. Safety and security of people / workers will get high priority. Kerala is rapidly urbanizing and urbanization leads to better and higher economic growth. As a step towards industrial development, the State will focus on industrial infrastructure at par with the Global Standards. The quality infrastructure is the major determinant for improving the quality of life and attracting investments in the State. Government will promote private investments including FDIs for world class infrastructure development in the State and encourage setting up industrial Units in dedicated industrial parks where necessary infrastructure facilities like power, water, roads, ETP, etc. are readily available. SPVs / Joint ventures between KSIDC / KINFRA and private partners to develop the required industrial infrastructure will be encour-
aged. The role of INKEL will be expanded. A new SEZ Policy will be formulated in line with the existing policy of Government of India. For Investment promotion Kerala will create a strategy to integrate its economy with four major players in the region. a) Rest of India b) Middle East c) South East Asia d) Sri Lanka (North, West, East, South). The State needs to connect with the rest of the Country to attract investments, tourists, shoppers, professionals, patients and students. This will make the State into a preferred destination for travel, shopping, health, education and recreation and will return Services and professionals. Necessary growth oriented policies, governance models, systems etc. will be adopted. A great challenge before the Government is to convert Kerala into an Entrepreneurial Society because Kerala State traditionally been a wage earning society. To promote entrepreneurial culture among the people of the State is a Mission mode to Govt.. Single Window Clearance system will be revamped and made more effective by including all Enterprises in this. An online system will be introduced to expedite clearances in a time bound manner. Massive Awareness Campaigns will be launched to educate the public about the positive aspects of industrial development economic growth and entrepreneurship and its relevance in large societal welfare. Kerala Industrial and Commercial Policy 2011 will help develop and promote industrial development in the State for income generation, employment promotion and economic development with environment friendly ventures and investor friendly guidelines. The Policy strives to give equal importance to development of Commerce and Services for higher GDP growth. There is appropriate thrust on the promotion and development of Traditional Sector industries to achieve equitable social development and to move towards an inclusive society. The readers can post their valuable suggestions / comments to: Kerala Bureau of Industrial Promotion (K-BIP) Sri Ganesh’, Kurup’s Lane, Sasthamangalam.P.O., Thiruvananthapuram – 695010. E-mail: kbip@keralaindustry.org bureau@vsnl.com 15
BrandKerala
August 2011
PSU
K
erala State Industrial Development Corporation (KSIDC) - the Government agency for industrial and investment promotion in Kerala was formed in 1961 with the objective of promoting, stimulating, financing and facilitating the development of large and medium scale industries in Kerala. KSIDC, a promotional agency involved in catalysing the development of physical and social infrastructure required for constant growth of industry in the State is led by a core group of seasoned professionals from various fields including engineering, management, finance and law. With professional guidance and support for potential investors through a comprehensive set of services that include developing business ideas, identifying viable projects, providing financial assistance, guidance and assistance for implementation they have a proven track record of attracting a commendable volume of investment to the State. Over the years KSIDC has promoted many pioneers in the corporate sector including KELTRON, Hindustan
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BrandKerala
August 2011
Latex Ltd, Kerala Minerals & Metals Ltd, Tata Tea Ltd, Harrisons Malayalam Ltd, Mr. Alkesh Sharma IAS Kerala Hitech Managing Director, KSIDC Industries (present BrahMos Aerospace Trivandrum), Regional Cancer Centre, Malabar Cements Ltd, Kerala State Drugs & Pharmaceuticals Ltd, Excel Glasses Ltd, Kerala Automobiles Ltd, Cochin Stock Exchange Ltd, Cochin International Airport Ltd, BSES Kerala Power Ltd, Kerala Ayurveda Pharmacy Ltd, Lakeshore Hospital & Research Centre, etc. KSIDC, a single point contact for investments to the State acts as a brand ambassador of the State spreading its industrial ethos besides being an interface between Kerala and the outside world. Since its launch the conglomerate has assisted more than 700 projects with an investment outlay of Rs. 26,300 crore spawning direct employment
to 78,000 people and indirect employment to 3, 92,000 people in the state. With the golden jubilee celebrations of the agency the new mega projects worth Rs.1, 00,000 crore are in progress and are expected to provide employment for 15,000 persons directly and indirectly. The corporation has also registered its success with an all-time record of Rs. 39 crore profit, up by 64 per cent compared with last year, while the income hit the highest level of Rs. 49 crore inscribing an increase of 54 per cent with every passing year. With its Golden Jubilee celebrations, KSIDC is getting ready to enter the social welfare sector by fostering impoverished students who find it difficult to live their dreams. Alkesh Sharma, Managing Director of the corporation, will provide educational assistance to 50 girl students from financially deprived families run by widows in all the 14 districts in the State. Considering students belonging to backward districts who do not have any access to education and learning, the venture plans on starting giving assistance right from Class 1 till they complete their degree or professional course or till they attain 21 years of age. “KSIDC as always will perpetuate for the development of Kerala in investment and industrial sector”, said Alkesh Sharma, Managing Director, KSIDC. Added to this very sanguine statement, he also said that “Emerging Kerala” will prove its name by its actions in the long run. The Golden Jubilee Celebration of KSIDC witnessed the inaugural speech by Chief Minister, Mr. Oomen Chandi and Mr. P.K. Kunhalikutty, Industries Minister. 50 entrepreneurs who have contributed in their own way towards Kerala’s development were also honoured during the 50th year celebration of Kerala State Industrial Development Corporation. With a number of mega projects worth Rs. 1 lakh crore in hand, the KSIDC is to make new notable achievements in its golden jubilee year. The new projects present for action include a Life Science Park in Thiruvananthapuram; an electronics hub, a petrochemical complex, an oceanarium and a trade and convention centre in Kochi; high speed rail corridor and industrial corridors. Also in the pipeline are titanium sponge project in Kollam; gas distribution project, the Kozhikode convention centre; industrial growth centres and a financial services hub at Angamaly in Thrissur district. A new epoch of Kerala as an Industrial, Investment and Business state is on its progress. With the full Educational Scholarships awarded to 50 girl students from BPL families, to help carry forward the dream of a better tomorrow, Kerala is to attain new heights of development in all the fields following several path-breaking ventures of KSIDC. A better Kerala is what every Keralite desire for - and to make it happen KSIDC is here with all its tactics.
T
he Government of Kerala plans to develop “Kerala IT brand” initiative, to drive the state towards the status of a holistic and preferred IT destination in the country and for this purpose Government will establish Government- Industry-Academia task force to identify knowledge partners to develop content for the new curriculum. In order to ensure a syllabus and curriculum aligned with the skill set needs of the IT industry, it is required to include industry representations in the syllabus committee in universities. Regular quality improvement Program will be carried out for the faculty said Mr. P.K. Kunhalikutty, Minsiter for IT & Industry of Kerala during the announcement of new IT Policy f Kerala The State Government has rolled out a new IT policy for giving comprehensive support for the development of the IT sector. According to the policy more thrust will give for the creation and improvement of world class civil infrastructure such as roads between IT hubs, Cities and airports on a continuous basis. As per the new policy, the government will simplify labour laws to suit the needs of IT&ITeS companies. This will help to overcome the barriers pertaining to employment in the industry. General permission will be granted to all IT&ITeS companies to have 24x7 operations. Government will setup a one shop stop Integrated Government Call Center (IGCC) to enable the citizen to interact with the Government for accessing various services and to lodge grievances. Mutimodal access will enable the citizen to communicate using any of the communication channels (Voice - Land line Fixed/Wireless and Mobile Phones), Interactive Voice Response(IVR),Internet, e-mail or paper to interact with Government. The vision statement for the State’s IT Policy is to create a “Knowledge based economy with Global Opportunities” and position “IT@Kerala” as the most preferred IT/ITES investment destination in India and to attract investment in ICT. The new draft policy also affirms its commitment to environmental protection by ensuring proper e-waste management. The condemnation of obsolete IT equipment disposal shall be made in accordance with e-waste management directives from GOI. 17
BrandKerala
August 2011
Cover Story
M
“
aking Excellence is our way of life“ is the motto of Capt Krishnan Nair founder of Rs. 6000 Crores, the Leela Group engaged in the business of ready-made garments, luxury hotels and resorts. Capt Krishnan Nair is a global Brand from Kerala who made his dreams -The Leela Group-a grand success. The Group represents the three faces of modern India -world class technology, great tradition enriched over the centuries and the obsessive desire to be hospitable to global travelers. Really it is a glittering graph similar to that of stars who conquer the skies. The three pillars which, Krishnan Nair used to build The Leela Group’s
reputation are Innovation, Excellence and Perfection. Every Leela property is reflecting ‘The Essence of India’ with its lush greens, strategic locations, individuality and architectural aesthetics that the Indian culture holds. Personalized service is their operating philosophy. Capt. Nair’s vision with unshakable belief, which forged to a large extent to his experience as a freedom fighter, and that belief in India’s ability to compete with the best in the world lies behind these institutions that flowered. This vision finds expression in each of the group’s endeavors. Inspired by the handloom weaving industry in Kannur in 1957, after completing his stint in the army, Capt.
Capt C.P. Krishnan Nair Chairman Leela Ventures Ltd.
18
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August 2011
Nair set up a small industrial unit in Mumbai. It was the Leela Scottish Lace Ltd., India’s first and only lace manufacturing plant .With a commitment to excellence and innovation, Leela Lace Ltd. grew from a small beginning to become the first company to introduce the “Bleeding Madras” fabric and other handlooms such as Cheese Cloth and gauze fabric to the fashion capitals of the west, specifically the USA. In the early 70’s, the company launched its ready-made garments unit and is today, India’s premier export house. Since the 80’s, the client list of Leela Lace reads like the veritable who’s who of the American Capt C.P. Krishnan Nair and Mrs. Leela Nair
fashion industry – It is Leela Lace Ltd., the parent company, which is the promoter of Hotel Leela Venture Ltd. the luxury hotel group, manages seven award-winning hotels in India which includes prime urban locations in Bangalore, Gurgaon, Mumbai, New Delhi and magical holiday escapes
in Goa, Kovalam and Udaipur. Properties under development will open soon in Chennai followed by Agra, Jaipur and Ashtamudi, Kerala. In India it was a hot story that Kempinski, its international marketing and distribution partner, held its first ever global sales and strategy conference outside Europe
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August 2011
Mr. Krishnan Nair believes that Hotels are not lifeless mansions. They have soul and life. Without acknowledging this reality one can not be successful in this profession. That is why In Leela group The guests are welcomed heartily with folded hands and nobody says don’t know or not possible to the guests. Literally ‘Adhithi Devo Bhava’! Capt. C.P Krishnan Nair with Mr. Vivek Nair and Mr. Dinesh Nair
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at Leela hotels in Mumbai, Bangalore and Kovalam. Capt. C.P. Krishnan Nair conferred the ‘Padma Bhushan’ Award by the President of India at the Rashtrapati Bhavan, New Delhi in 2010.Capt. C.P. Krishnan Nair bagged the ‘Hotelier of the Century’ Award by International Hotels and Restaurant Association, Geneva and The Hall of Fame Award at HIFI 2010. According to Krishnan Nair his marriage to Leela in 1950 is the turning point of his life. In 1950 after the voluntary retirement from the army, he took up the charge of Rajeswari Mills owned by Leela’s father M.K. Nair. At that time, the mill was in the sinking stage. The programme ‘company for weavers’ was soon implemented which made them work hard day and night. The first handloom export society at Kannur was formed. Captain started his voyages abroad searching foreign markets for Malabar handloom. Through Leela Lace, Malabar checks and crapes reached foreign markets thus opening up a big leap for the textile industry. His son Vivek Nair is the Managing Director and Vice Chairman to Leela Group of Hotels. The younger one Dinesh Nair is Joint Managing Director. Lakshmi Nair and Madhu Nair are daughters in laws. “In Leela group of hotels no one says don’t know or not possible to the guests. The guests are welcomed heartily with folded
An Inspiring Auto biography
Mr. Oommen Chandy, Chief Minister of Kerala releasing “Krishna Leela”, an auto biography of Capt. C.P. Krishnan Nair, Chairman, Leela group by handing over the first copy to Dr. Shashi Tharoor MP in a function at Leela Kovalam. H. H. Uthradom Thirunal Marthanda Varma of Travancore Royal family, Capt. Nair and Mr. Vivek Nair, VC & MD of the Leela group are also seen
“Controversy is a commodity which sells best in the state. But Capt Krishnan Nair managed to over come all the controversies that summoned upon him and became grand success in different fields of his activities”. Says Mr. Oomen Chandy Chief Minister of Kerala during the release of the AutoBiography Krishna Leela of Capt C P Krishnan Nair Mr. Oomen Chandy released the book by handling over a hands. Hotels are not lifeless mansions. They have soul and life. Without acknowledging this reality one can not be successful in this profession” - Krishnan Nair points out. Personal relationships are his strength and weakness. Krishnan Nair’s belief lies in Advaitha of Sree Sankara. Even after being away from Kerala for an incredibly long period of time, a visit back home is eventful. “We have a group of friends and we make it a point to watch the
copy to Mr. Shash TharoorMP. The book traces the path which this Business Genius went through his life to pen his success story. Capt Krishnan Nair is a person with extra ordinary confidence and will power who dreams high skies and work hard to realize them true. It is really an Inspiring tale to the young generation. The book was written by Thaha Madayi and published by D C Books. late night show at one of the theatres,” he says. “Even in, Mumbai, I watch films at the multiplex. I quite liked Chak De,” he said.Nair’s interest in films brought him into close proximity with actors. Well known singer Yesudas is another good friend. As a believer of Buddha’s teachings and the five principles of Panchsheel, the man is supremely confident about what India can achieve. A real super brand of Kerala! Rajani Ravisankar 21
BrandKerala
August 2011
Banking
Photo: Vivek Nair / Fovea Foto
B
22
Mr. K.R. Kamath Chairman & MD Punjab National Bank BrandKerala
August 2011
anks in India need capital in a big way and it is a great challenge how to bring in, states Mr.K.R .Kamath,, Chairman & Managing Director of Punjab National Bank. Mr. Kamath has many things to say about the challenges faced by Indian Banks. Vacancies exist in many banks but they are unable to get proper workforce, and if at all recruited, retaining them, is a main challenge. “After the bank nationalization in 1969 continuous recruitment drives were conducted and those staff members will be retiring by 1912. There will be a great depletion of skilled staff in all the money shops. “Afraid how we able to supplement those are retiring leadership line”, says one of the powerful C.E.Os in the country. Last year Mr. Kamath was named as the strongest of C.E.Os in the country by Economic Times Daily. Hailing from Kasaragod, Mr.Kamath started his career in the Corporation Bank. As an Officer Trainee in 1977, he took big strides in his career by giving substantial contribution for the growth of the bank. He took leadership in computerizing the bank totally and established a strong marketing team. In 2009, he became the Executive Director of Bank of India. But in 2009 itself, he was elevated as the C.E.O of Allahabad Bank. That made him a noteworthy Head of the top echelons of Banking. Mr.Kamath was positioned as the youngest of C.E.Os of Punjab National Bank. He believes in the efforts of team work and has coined the phrase “Together We Will, together we can” and would not hesitate to share the achievements with his team members. At the same time he never shirks the responsibility of failures as his own. The management needs to have a good focus on the innovative front. So PNB started a new circle office at Ernakulam, to augment the functioning of the Bank in the state of Kerala. Formerly the whole activities were administered from Kozhikode Circle Office. Now with the advent of a new circle office, the districts south of Thris-
sur come under the new circle. This has helped the bank to target more on southern districts by way of increased business. The expectation was high on big growth projections, immediately after the takeover of the Erstwhile Nedungadi Bank. Since it was a transition period for the staff of Nedungadi Bank to acclimatise to the new environment, and now things have stabilized and the Bank has started taking Off in a very well manner in Kerala State. The competition faced from the new generation banks of India; Mr.Kamath feels the same as a challenge. He is confident that they would fair in their line of functions whichever they were pursuing. But they are sure to face more challenges as the time ahead is the period of stiff competition. Enormity and capital would become great issues. They have to tackle all these challenges in no time. A quantum jump is necessary for entering into new service sectors and in the adoption of new technologies. With the advent of the new generation banks people thought the old generation public sector banks would soon close their shop. But public sector banks survived their onslaught and they are in no way behind the newcomers. Public sector banks had to survive somehow in the new environment and they fight the oppressive climate with all their might to stay afloat. Without facing the challenges one cannot develops immunity to survive greater mishaps. It is like someone put into water before swimming ashore. Merger of public sector banks is in a way a solution for development. But it is not the sole route to escape. If one cannot survive on one’s own then they should consolidate. Two brains are better than one. Now all private banks have been switched to core banking. That means they are already equipped with the technology for which they have invested much. As the Kerala based private banks are concerned, they are functioning in a limited space and so opportunities prove to be limited also. This seems to be a problem. But there are one or two big banks which are penetrating into broader sectors to function full throttle. Government is going to grant license to a few new banks. But that does not mean that a few banks could all on a sudden appear on the horizon. Reserve Bank of India has to frame new articles before giving licenses. Mr.Kamath believes that government would only give licenses to one or two on a yearly basis. When the new
generation banks made their entry some of them survived, some merged with others. We have already so many banks. But we cannot object to the entry of newcomers. Earlier 12 banks came to the scene but only four of them could sustain. So all out licensing as a package won’t be there. Strategy of these newcomers would not be very difficult to predict. Everybody likes to tread their path in the organic way as far as possible. They would only switch to inorganic lines only when the occasion arises. It may be merger or takeover. Mr. Kamath is afraid that it would not be a smooth affair. Whenever merger took place there you would find banks took time to return to certain areas of function. Therefore merger has to occur at different cultures and methods. As of now, merger were forced ones for most of them. A merger takes place when a bank finds it difficult to stand on its own. The situation where two banks of equal right merge has not happened yet. The amendment of the existing laws is necessary. The political climate must also be favourable to that realm. There are healthy debates going on this aspect which is the redeeming feature now. Punjab National bank has a scheme on the anvil to effect a descending plan. Mr.Kamath adds that the bank had identified executives who would be on the roll for a considerable period. The management has short listed a twenty team of 60 who would be on the payrolls even after 2020. Now they are groomed to take up all kinds of challenges and responsibilities. Now the inflation rate rise is causing too much concern. Steps that the RBI takes would shoot up the interest rate. We expect 8 % G.D.P. growth and the economy should get the necessary credit if such a growth is to be attained. Director board has devised a plan (vision2013) to bring about a revolutionary change in business, number of branches and customer base. Customer base is now 5.6 crores. It is targeted for 15 crores. Business is to be increased to 10 lakh crores from the present 4.36 lakh crores by 2013. There would be 1 lakh touch points including branches, ATMs, Kiosks and business correspondents, by then.. 23
BrandKerala
August 2011
C o lumn
Niyathi
K
erala is well appraised for its achievement in health and education at national and international level. Kerala state completed ten five year plans and now passes through the fifth year of the 11th five year plan. The development objective and development strategy under five year plan varied. Under five year plan state utilized Rs.54051 crore in the public sector, since 1951 to 2007, when 10th five year plan ended. Here the first four five year plans accorded priority to health and education by earmarking more plan outlay. Industrial sector capable to generate employment and output has been accorded only low priority in the six five year plans. From the seventh five year plan, plan outlay for industry
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August 2011
has been raised to ten percent. State utilized nearly one third plan outlay on agriculture and allied sectors including irrigation by the end of 10th five year plan. Kerala also spent nearly 20-25 percent plan outlay on energy sector. Irrigation and energy together shared more than one third of state’s plan outlay till the end of 10th plan. Education and health which together shared 25% of state plan outlay during the first four five year plans started more schools and health institutions and appointed more teachers and medical staff. As a result, non plan expenditure on salary under health and education since the sixth five year plan increased and hence state was pushed into a revenue deficit and fiscal crisis since early 1980’s. state of Kerala is therefore, now under crisis emerging from food
deficit, irrigation scarcity, energy deficit, low industrial growth, high employment rate, drinking water problem and fall in equality of education and medical services. In India’s federal setup, state plans are built within the national plan frame but national goals are attained through the states. The size and structure of state plans are determined by the state’s resource availability and growth objectives. A review of Kerala’s five year plans reveals that development strategy has not undergone structural changes despite difference in ideology of parties which came to power. Since 1957 we have completed ten five year plans, seven annual plans and are now in the 11th five year plan. In these 60 years, the major objectives where growth of the state domestic product and per capita income, removal of poverty and unemployment, reduction of regional disparity and economic growth with equity and social justice. Occupational distribution and sectoral output indicates some changes. The primary sector dominated in terms of employment and output till 1981. In 1950-51, it contributed 55% of output and employed 55% of the labour force. The share of output decreased to 50% in 1970-71 and to 39% in 1980-81, while that of employ-
ment fell to 53% in the latter year. By 2000-01 the share of output decreased to 34% and of the employment to 48%. The fall in the share of output is greater than that in employment indicating that the output per unit of labour employed is also falling, due to excess labour. Increase in the output per worker in the primary sector is possible only if a portion of the labour force is transferred to employment in the in other sectors particularly the secondary. The secondary sector (manufacturing, construction, electricity, gas and water supply) accounted for 16% of output and 22% of labour in 1951. Both were below national level and below the standards of a developing economy. The share of labour force remained fairly stable till 1991 at the 1961 level. In 1990-91, only 18% of the labour force was in this sector. Traditional industries (coir, cashew, tiles, bricks, etc.) occupied the major role in the past. The growth of modern industries started only late. Fear of displacement of labour force delated modernization processes. Industries lacked competitiveness. In 1996-97, the sector which shared 24% output till share only24%. The service sector performed well both in terms of output and employment. In 1950-51, it accounted for 24% of the labour force and 29% of output. In 1970-71, the figures were, correspondingly, 27% and 32%. The share output increased rapidly and reached nearly 40% in 1990-91 and 42% in 1996-97 and 62% in 2009-10. Nearly two third of the state output originate from the tertiary sector and absorb more than one third of the labour force. Rapid expansion of trade, commerce and finance, education, health care, administration and transportation contribute to this growth. Within this sector the share of hotels and trade is at the top, followed by transport and communications. The primary sector still absorbs 48% of the labour force. The share of employment in the secondary sector does not indicate any rapid change because of its slow growth. But tertiary sector grows rapidly. Unfortunately the output generating secondary sector’s slow growth and low labour absorption-capacity necessitates the excess employment of under-utilized labour in the primary sector. The low productivity of the primary sector is one of the major reasons for the slow growth of investible surplus and constitutes a drag on economic growth. The sectoral priority and development strategy followed under the plans has failed to restructure the economy. 25
BrandKerala
August 2011
News
T
he expansion of Cochin port is only on the takeoff stage and the master plan for the Wellington Island is on the drawing board -says Mr. Paul Antony IAS, Chairman, Cochin Port Trust. The former Rajiv Gandhi container Terminal is used as a general cargo berth. All kinds of construction material, timber, manure, and charcoal are the main cargo that is being dealt here. Some huge projects are on the anvil now. The place where the workshop and dry dock are situated is to be converted into shipyard and ship maintenance centre. Port trust is going to call for letter of intent of projects in this site which has 850 meters of water front and 45 acres of land area. All trade unions back this proposal because shipyard creates a chunk of job opportunities, reveals Port trust chairman in an interaction.
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August 2011
Shipyard has floated tender for a third cement packing plant now. There are only two cement packing plants here – one of Ambuja cement and the other of Ultra-tec. Cochin now needs companies which reprocess materials to exports products rather than it depending only on imports. Commodities must be imported to Cochin only to produce higher end products which on export would fetch multiple dividends. Mr. Paul Antony stresses that his dream is to make Cochin a logistic hub of India through a centralized shipping service. Another project is to makes the multi utility shed, constructed in connection with the Volvo race, a cruise terminal. Of the 60000 sq. feet shed only 50007000 sq. feet is only necessary for this project. Central tourism department and Kerala Govt. had assured assistance for the project to the tune of four crore. Passengers
of the ships would them be treated like that of the airport .Some showrooms will be there other than customs and immigration facility areas. This would prove to be quite remunerative. It would start functioning before October at the start of the next tourist season. Regarding basic amenities, the target is to make Cochin a centre dependable for all activities concerning shipping and ship related matters. A reverse osmosis plant is going to be set up for bringing potable water into ships. It is by purifying sea water. Port trust would provide facilities for crew changing facility, spare parts for ships, general and stationery items for use in the cruiser, ship repair and maintenance and shopping-cum-banking apart from water treatment plant. A detailed study is being conducted for the new off -sea port project. It is crucial for the future of Cochin to
Mr. Paul Antony IAS Chairman Cochin Port Trust
build an outer harbour at PuthuVaippeen. Circumstances warrant that, especially when the dredging expense is getting dearer and the navel control increases. This project is very likely to get foreign assistance. Some other ports have outer harbours such as Vishakapatanam where the construction had started in the 70s. The dream is to make Cochin a logistic hub as Singapore etc. After the inauguration of the container transshipment terminal acceleration of the development of Cochin has gained momentum. Now it is high time to think of next developmental plans. The final target is to increase the revenue of the port through manifold activities. The immediate plan is to develop the bunkering facility. This is done with an eye on the advent of multi user liquid terminal at Vaipeen. The port expects a revenue of 60 lakhs through this. The Port trust has decided to cut short the rental on berth, pilotage etc. A complaint in this regard has come that the rental in Cochin is exorbitant. Port trust has already reduced the additional value added tax on feel to 0.5 percent. Rental has been reduced to 28 dollars (from 55) for the ships that reach the port for refuelling. The plan is to sell 30 lakhs tones of fuel a year at Cochin. As the sea is turbulent in the monsoon season fuel supply could not be carried out. So we have to construct barges. When we supply fuel at terms on par with foreign rate hundreds of ships would definitely utilise Cochin port services. It is very advantageous to have ship bunkering facility at Cochin. Take for example, a ship could carry more merchandise instead of fuel, on its way from Europe to Singapore thereby increase the revenue of transshipment. On the way ships could be able to refuel at Cochin. This would enhance the sailors’ dependence on Cochin to a large extent – says Mr. Paul Antony looking confident. 27
BrandKerala
August 2011
Global Kerala
Resolving to lead K.S. Sanalkumar
“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery and know the most about it.” Andrew Carnegie.
A
ddressing the Textile and Garment Directors’ Forum at Westin Sukhum-
A Malayalee entrepreneur, who has suc-
vit, Bangkok, Thailand, on the 26th
ceeded in becoming a leader in his business
of July, 2006, a young Chartered
segment in Jordan, a little known industrial
Accountant from India was making
destination.
Photo: Biju Thomas / Fovea Foto
a case study and expert presentation on ‘Forecasting and
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August 2011
managing fashion, garment and textile trend’ to a rapt
industry, just three years earlier, was enough to impart
audience consisting of managerial talent from garment
some valuable lessons to other industrial entrepreneurs in
industry from several countries He was the embodiment
the field who were, like him, swimming against currents
of Andrew Carnegie’s ideal entrepreneur, who ‘having
to achieve their difficult targets. Leadership was not his
begun on one line would resolve to fight it out on that
birthright, like some Indian political bigwigs or indus-
line, to lead in it…’, and this was what made him ‘a voice
trialists by inheritance, but something he had to fight for
that should be listened to’.
every moment of his life.
It was none other than Mr. K.S. Sanalkumar, the Man-
Sanalkumar was born on July 14th 1959, to Krishnan
aging Director of Classic Fashion Apparel Industry in
Nair and Santha Kumari at Nemom, in Thiruvanan-
Al-Hassan Industrial Estate, Ramtha, Irbid, Jordan. The
thapuram District of Kerala. Now, most of the time, he
experience he got from starting his own garment export
is in Jordan managing his garment exporting industrial
Mr. K.S. Sanalkumar Managing Director Classic Fashion Jordan
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August 2011
enterprise and his family is in Sharjah. His wife, Meera
a profit sharing basis. He set up Garment Division for
Sanal Kumar, is a Post graduate, and his two children
this local group initially in Abu Dhabi. There was quota
are students. His son, Achyuth Krishnan, is studying for
system in UAE which was a curb on industrial growth.
Final semester in Mechanical Engineering, at Birla Insti-
He then expanded its business into Jordan. From zero
tute of Technology & Science, Pilani, and his daughter,
sales in 1999, he could take its sales to 52 Million Dollars
Shivani Sankar, is studying in the 11th Standard, at Our
in the year 2002.
Own English High School, Sharjah. Sanal Kumar, a Chartered Accountant by
In the year 2003, Sanal Kumar decided to start a company of his own and thus Classic Fashion Apparel
profession, started his managerial career in this field as
Industry in Al-Hassan Industrial Estate, Ramtha, Irbid,
Finance Manager in one of the major Garment Export
Jordan was established. He took two other professionals
Houses in Dubai in 1990. Heput in dedicated service in
with expertise in the garment industry as his partners,
the post for two and half years, got fascinated with the
Mr.Radhakrishnan Putharikkal, President, a mathematics
trade and got into Production and Marketing aspects of
graduate, and Mr. Sreedharan Nair Ramdas, Vice Presi-
the trade in addition to heading financial activities of the
dent, an engineer. At the start, there were only two production lines
company. After spending 4 years with the above Company, he
with 120-130 machines and a work force of 300 and the
moved into a bigger Garment Export House in Dubai,
sales figures for the first year was just 2 million dollars.
EMBEE Garments of Late Manu Badalani, as General
The growth was phenomenal to achieve 120 million
Manager Operations. Mr Manu Badalani allowed him
dollars of export sales in 2010, with over 4800 employ-
all the freedom he needed, taught him all the tricks of
ees from India, Sri Lanka, Bangladesh and Jordan and
the trade and entrusted him great responsibilities. His
2400 machines. Sanal Kumar trained youngsters with a
expertise and experience grew with the Company he
positive frame of mind to the industry requirements and
served. He could take the business of this company from
made them responsible in whatever aspects of business
22 Million dollars in the year 1996 to 100 Million dollars
entrusted to them with proper authority. He always
in the year 1999.
believed in management by exception, and therefore gave
After helping EMBEE Garments achieve steady and sustained growth, he left to establish a Garment Division for one of the major local groups in Abu Dhabi on
freehand to managers of every stratum in the operation of the company. In August 2006, his Company was included among the Golden List established by the Ministry of Labour of the Kingdom of Jordan in consideration for complying with local / international social & ethical compliance requirements. The Company is also a participant in ‘ILO-IFC Better Work Programme’ for the welfare of the employees. The operations have been diversified to include a washing unit that washes over 30,000 Denims/garments
Mr. Radhakrishnan President 30
BrandKerala
August 2011
Mr. Sreedharan Nair Ramdas Vice President
per day, a printing unit with an installed capacity of printing on 20,000 garments per day and an embroidery unit
Jordan was not anywhere in the map of garment exporting countries until the year 1999. The Qualifying Industrial Zones agreement (QIZ), signed in 1996, began to show results in 1999 with an annual export of $10 million. QIZ allowed Jordan to export products to the United States duty-free if the products contain 8% inputs from Israel. The immediate saving for an investor in the QIZ is the amount of the U.S. tariff. By 2005, the annual export figure registered a steep climb to $1.3 billion. At that time there were just 120 factories, of which major factories were only 30-40 in the whole of Jordan. Meanwhile, Free Trade Agreement with US freed Jordan from QIZ requirements. In 2007 Jordan’s annual export figures touched $1.14 billion. But global recession took its toll and the figures for 2008 and 2009 dropped Sanalkumar with his wife Meera and children Achyuth Krishnan and Shivani Sankar
to $934 million and $748 million respectively. However, 2010 has proved to be a year of revival and the annual exports are to the tune of $1.058 billion, and the figures
with an installed capacity of embroidering up to 60,000
for CLASSIC FASHION have risen over $118 million.
garments per day, besides effluent treatment plants to
It leads the garment export units of Jordan in volume of
recycle water for reuse, etc.
export, number of employees and many other fronts like
Not satisfied with mere compliance with the environmental regulations in place, Sanal Kumar has taken bold
environmental safeguards. When looking back upon the trail of constant strug-
initiatives of his own to conserve scarce natural resources,
gle that he has left behind, Sanal Kumar feels he could
to save energy as far as possible, to manage wastes and re-
have never reached where he is today and Classic Fashion
cycle these, especially water, and to reduce pollution both
could never have become what it is today but for the
atmospheric and environmental to the minimum. Electri-
unrelenting support of his family. He says, while he was
cal boiler replaced diesel boiler in Classic Jeans Unit II,
busy with his Company concerns, it was Meera, his wife,
heavy oil was used in place of diesel in the laundry unit,
who took full charge of the family and groomed their
accommodation facilities of the workers were shifted
kids, making him a proud father without much of his
close to the factory, to a walkable distance from 10 km
own contribution.
distance, 60% of fresh water was replaced by recycled
Swimming against the currents of global recession
water, paper usage was reduced considerably, mezzanine
and cutthroat competition, it requires a constant struggle
floors were constructed to reduce further land usage and
just to keep afloat. Keeping ahead of all others in such
solid wastes, such as paper and food wastes, were man-
circumstances is a Herculean task and Sanalkumar can
aged in an eco-friendly manner. Sanal Kumar has made
never dream of resting on his laurels. And who can, in
his Company lead the way in environmental protection
these difficult times?
too.
K.V. Vincent 31
BrandKerala
August 2011
News
S
hipping corporation of India has expressed willingness to participate in the bid for the construction of the International container transshipment terminal at Vizhinjam. So the State Government has extruded the rate by one month to enable them. Mr. Oommen Chandy, Chief Minister of Kerala said that the last date for submitting bids had been extended to August 15 following a request from the SCI. “The bids received were due to be opened on last month when the SCI expressed willingness to participate. The government feels that the public sector corporation should be
system as an example of how science and technology should be harnessed for the benefit of the needy, Kovalam MLA, Ms. Jameela Prakasam presided over the function. Mr.Satheesh.C.Shenoi, Director - INCOIS said that the centre was working on extending the forecast and information service to more area and efforts were on to develop hi-resolution models for forecast, five days in advance.He added that within the next five years, the center can provide the models to Andaman and Nicobar, Lakshadweep, Visakhapatnam, Puducherry, Karwar, Ratnagiri, and Thiruvananthapuram INCOIS was working with the Indian Space Research
allowed to bid for the prestigious projects. That is why the last date has been extended,� Mr.Chandy said after inaugurating the Ocean State Forecast and Fishery Information System established by the Indian National Centre for Ocean Information Services (INCOIS), Hyderabad; and the Centre for Earth Science Studies (CESS) at Vizhinjam. He called upon fishermen to cooperate with scientists to help safeguard the costly equipment installed at sea to operate the system. Mr. Chandy termed the forecast and information
Organisation and the Defence Research and Development Organisation to develop a cost-effective transmitter that could be used by fishermen to send distress signals in the event of accidents at sea. The location transmitter would be affordable enough to be fitted on all fishing vessels, he added. Dr. Shashi Tharoor MP addressed the gathering. Mr.Chandy inaugurated the website of the information system. Dr. Tharoor inaugurated a programme to train fishermen in using the system. He also unveiled an electronic display board installed at Vizhinjam under the project.
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August 2011
A
s India marches towards becoming a global super power, one may ask what one sector deserves the highest credit for India’s rapid growth. Without a doubt, Information Technology (IT) has played a major role in India’s economic growth. Our software professionals, who are considered top class in terms of technical knowledge and intelligence, propelled the growth of the IT industry worldwide. Twenty years ago, India was mainly dependent on USA for software export. Today, USA’s share in India’s software export has decreased to around 50%, as our software professionals are providing services worldwide, including the most developed nations in Europe. Kerala’s share in India’s software export has been marginal but it has grown steadily and gained momentum in the last couple of years. Technopark in Trivandrum is one of Kerala’s major software development centre, employing around 25,000 IT professionals. It creates employment opportunities for another 1,00,000 people in ancillary businesses like housing, transport, catering, etc. Almost all top IT organizations of India like TCS, Infosys, etc. have set up offices at Technopark. Recently, the global software giant Oracle also announced its plan to open an office in Technopark. Similar to Technopark, Infopark in Kochi is expanding at a great pace and provides employment for more than 15,000 professionals today. TCS and Cognizant have a big presence in Kochi, along with a few BPO organizations. Wipro has also recently moved to Kochi and has started hiring in a big way. Kerala is an ideal place for software development on account of availability of highly qualified professionals and best weather conditions prevailing throughout the year. Kerala enjoys moderate weather and unlike some other cities in India, Kerala does not experience extreme weather conditions. In order to meet the demands of customers across the globe, software professionals are required to work around 16-18 hours a day, which tires them and prompts them to take weekend breaks at some tourist spots/holiday resorts. In this respect Kerala again is the ideal place. Many of the professionals working in
ThiruvananC o lumn thapuram and Kochi go Sankar Poonthuruthi to Kovalam, Munnar, Poovar, Kumarakom, etc. during the week end. They come back to work on Monday totally recharged and energized to face the difficult task of meeting project deadlines and customer expectations, etc. In addition to Thiruvananthapuram and Kochi, IT parks are coming up in all District Headquarters in Kerala. Earlier, people from Kerala used to migrate to other countries and metros in India for employment soon after graduation. Although this trend continues, migration has reduced considerably. In fact, Kerala witnesses a reverse brain drain now. In the recent past, many experienced professionals have relocated to Kerala from USA and Gulf countries. Saving potential is the same or higher for a professional working in the USA or Kerala because the cost of living (insurance, medical treatment, housing etc.) is much higher in USA. Moreover, the salary levels are very high in the IT industry in India, which provides for a higher savings potential . IT companies from Kerala who have conducted weekend recruitment drives in major cities like Bangalore, Chennai, Pune, etc. have succeeded in attracting a large number of professionals to Kerala. Other than Keralites, Bengalis and Oriyas are also coming to Kerala for employment from other metros. The main reason for this migrant influx is that Kerala offers a peaceful and colourful life, complete with a multitude of festivals and cultural activities throughout the year. It also provides a pollution-free and green environment, a distinct advantage over the concrete jungles of Bangalore and Chennai. If the current trend continues, Kerala will become a significant contributor to software exports from India in the coming years. It would also be able to motivate a majority of the students graduating from its educational institutions to stay back and develop their career in Kerala. If Kerala manages to retain its young talent and attract experienced professionals to its shore, it will soon possess the largest number of highly skilled professionals in India. 33
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Focus
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hrissur was and is still known as the Cultural capital of the State because of its cultural, spiritual and religious inclination towards history. Thrissur Pooram, one of the biggest festivals held in Kerala is the first thing that strikes one’s mind when they think of Thrissur- home to the Kerala Sangeetha Nadaka Acad-
Thrissur Pooram
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emy, Kerala Lalitha Kala Academy and Kerala Sahitya Academy. The pride of Thrissur is held high with all her achievements in all the fields as they are not bound to the land of temples and festivals alone. Thrissur also known as thrichur has come a long way and is now termed to be a commercial and economic hub as well, preserving and upholding the tag of cultural capital of the state.
Thrissur is well known for its historical sites. The vast Mussiris project is now taking shape with the central and state government support. Cheraman Perumal Church, the oldest Muslim Church in India is within its limits. The very famous Palayur church known to have been established by St. Thomas, is 30 km away and is a well known Christian Pilgrimage centre. Cottage industries such as diamond business (Mattom), Handicrafts (Cherpu), Packing case (Ollur), tile companies (mostly pudukad), Traditional Hanloom weaving (Kuthampulli), Mat weaving (Kodungallore), jewellery making etc contribute to the industrial outlook of the district. The biggest convention centre in Asia (Lulu convention centre), the largest electronic shop, the largest cathedral in South India (Dolorous Church), the largest elephant grooming centre (Guruvayoor Anakotta), the largest historical sites (Eyyal Kodakallu site and Muziris),
Athirampally Water Falls
the largest cinema theatre (Ragam theatre) all these adds to its credits. There is no other city in India, which has got a centrally located spacious ground with a road running circular to it. Thrissur is a city which can boast to be a centre of learning as it has the most number of professional institutions in the state. Three medical colleges including the only medical varsity, the only agricultural varsity, the Veterinary College, the Ayurveda College, the Law College, Kerala Forest Research Institute are all in the immediate vicinity. People from all over the state migrate to Thrissur for the professional studies of their children. Popular for the educational centres, Thrissur is also well-known as one of the best shopping centres in Kerala for Silks and Jewellery. The district can always be proud because Thrissur is one of the major manufacturing centres of plain gold and rolled gold centres in South India, and it has to be highlighted that nearly 70% of the States jewellery is being manufactured here. With around 3000 gold ornaments manufacturing units, the industry provides a lot of employment opportunities to a large number of people. Thus Thrissur gets another tag as one of the main trade centres in the state. Thrissur, home to many leading entrepreneurs, is also the land to the head quarters of three huge banks- The South Indian Bank, Catholic Syrian Bank Bank and Dhanalakshmi Bank. (In the last decade Lord Krishna Bank merged with Centurion Bank) The root of growth of all these banks are from Thrissur and the beginning of these banks were with the help of chit funds and their companies. According to the Reserve Bank Of India, the city was recognized as the ‘Banking Town’, since it was a town 35
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which had head quarters of nearly 53 banks in the year of 1930. Thrissur doesn’t deserve anything lesser than the tag, “Business Capital” of the State, since the growth of Thrissur in terms of economic and commercial sector has been remarkable. In 1933 some Thrissur based companies like Indian insurance and Banking Corporation limited, Oriental insurance and banking union ltd. Started devising plans to venture into insurance business also besides banking. The kuri subscribers of these companies were not only from in and around Kerala but also from around the globe such as Sri Lanka, Malta, England, Norway and far away countries. The businessmen in Thrissur has always had a healthy competition which not only inspired them to start a new business at their place, whereas, to taste the success of their hard work as well. The peer pressure and the inspiration from the successful people in the field helped in
city is just behind Kochi in terms of real estate development and is ahead of other cities. Thrissur tops in the number of richest people in Kerala and one of them finds a place in the Forbes magazine’s list of world’s richest( P.N.C. Menon of Sobha Group). M.A. Usaf Ali (M.K. Group), P. Mohamed Ali (Gulfar group International),Kochouseph Chittilappilly (V guard), Mohan (Goodnight), Joy Alukkas (Joy Alukkas Group),Ramachandran (Jyothy laboratories), Nandakumar(Manappuram group),Sunder Menon (Sun group),C A Menon are a few other richest enterprenuers. There are others who wield influence in Gulf countries as well. M.A. Usafali tops the 100 Indians who are most influential in the Middle east. He is the director of Chamber of Commerce of Abu Dhabi and remains in Arabian business power list. All there industrialists prove that Thrissur is a breeding centre of industrials and a homely place to settle. The growth of Thrissur as a business and economic hub
motivating the rest of the people to take the risk and start a business. And this peer pressure can be said as the main factor which drove Thrissur from the cultural capital of the state to the commercial and financial hub of Kerala. Whether it is the jewellery or textile, Thrissur is said to be the one who gave birth to most of the leading jewellers and textiles in the state and across the state. There are a handful of them to list out such as the Alappat, Alukkas, chemmannur and Kalyan jewellers which now has its branches flourished and established to various parts of the country even some of them have global foot prints, out of which Joy Alukkas is famous world-wide. Without a doubt, Thrissur can so be called as the “Business Capital” of the state, as a matter of contributing a new face and phase to the business field. Now the city is in the grip of a real estate boom. The
has been gradual. Though initially the state began with a handful of businesses, the graph shoot ed up with more than a handful of successful businesses within no time. Or can the words be put up this way- the land is too lucky for the business men in Thrissur. However the sentence is framed, Thrissur has to be saluted for making whole Kerala proud for bringing up a new era in the business sector. Why not Thrissur cant be taken as a model in advancement in the field of business by other districts of the State? Why not more business magnets like that in Thrissur cant be born in other parts of Kerala as well? All that has to be done is get provoked and triggered by the successful business studs of our cultural capital and be ready to take up the risk and work hard for the fruitful success. And ultimately the words of appreciation will flow.
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Gopalakrishnan Pallath
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o strengthen the capacity of gram panchayats and municipalities in Kerala, an IDA credit of US$200 million was signed between the Government of India and the World Bank in Thiruvananthapuram. The Kerala Local Government and Service Delivery Project will fund improvements in local infrastructure to help Kerala usher in second-generation reforms towards greater decentralization at the local level. The agreements were signed in the presence of Mr. Oommen Chandy, Kerala Chief Minister, Mr. P.K. Kunhalikutty, Minister for Industries, IT and Urban Affairs and Dr. M.K.Muneer, Minister for LSG ( Panchayath) on behalf of the Government of India Mr. Venu Rajamony IFS, Joint Secretary, Department of Economic Affairs, Ministry of Finance; on behalf of the Kerala Government Mr. James Varghese IAS, Principal Secretary, Department of Local Self Government; and on behalf of World Bank Mr. Roland Lomme signed the agreements. Speaking on the occasion, Mr. Venu Rajamony said that this project seeks to strengthen gram panchayats and municipalities so that they can better deliver essential services such as drinking water supply, roads, sanitation, health and education. Mr. Roberto Zagha, World Bank Country Director in India stated that the Project will help the Government of Kerala implement key reforms aimed at deepening the decentralization agenda of the State with increased accountability, and funds to support enhanced service delivery at the local level. This Project will provide gram panchayats and municipalities with additional discretionary funds as performance grant for the creation and maintenance of its capital assets; provide inputs to strengthen the capacity of these local bodies; strengthen the system that monitors their performance; and provide overall support to the
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Project Management Unit within the local body. The credit is from the International Development Association (IDA) – the World Bank’s concessionary lending arm – which provides interest-free loans with 35 years to maturity and a 10-year grace period. There is no interest charge but a service charge payable by the recipient on the withdrawn credit balance shall be 0.75% per annum. Some 978 gram panchayats and 60 municipalities in the State of Kerala will be the direct beneficiaries of the Project. Investments made by them will also indirectly benefit the entire State outside of the five City Corporations areas. In 1994 India adopted the 73rd and 74th Constitutional Amendments, which has mandated the creation of local governments in both urban and rural areas. Since the 1990s, Kerala has devolved more responsibilities and resources to local governments – and within the local government system, to the lowest levels of local government – than any other Indian state. In addition to their responsibilities for typical local services such as water, roads and sanitation, local governments in Kerala are also responsible for providing services in the areas of health and education. On the fiscal side, the State has also been implementing recommendations of successive State Finance Commissions on transferring increased funding to local governments. Despite the progress that Kerala has seen in the devolution of responsibilities to the local bodies, the State still faces a number of core challenges. While gram panchayats and municipalities in Kerala have benefitted from the increased resources flowing to them, use of these funds is still not fully under their discretion. Capacity of these local bodies – particularly in an environment where their mandate is increasing rapidly – is still limited in areas such as budgeting; planning; financial management; asset management; and in upgrading the skills of its staff. 37
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Te c h n o l o g y
From cience to ociety
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global leader in the engineering and technological space, Eram Group of Companies has made significant headway in the global market. The company’s multipronged strategy has proved beneficial and enabled it to bag accolades and laurels in all verticals. Going forward, the company’s key focus areas will be society oriented utility solutions, research and development (R&D) and people wellness. For this, the Group has instituted Eram Scientific Solutions, based out in Thiruvanathapuram, Kerala. Mr. Siddeek Ahmed, Chairman and Managing Director, Eram Group of Companies, discusses the company’s performance so far and the future thrust areas. How do you look at Eram’s venture into the R & D field? Eram has already gained a proven track record in multifaceted activities ranging from engineering, infrastructure development, Travel, HR, Clean Tech, to Information Technology. The Company yearns to be versatile in its operational arena and seeks to go beyond the conventional thinking and traditional standards. To define a comprehensive space, we set up Eram Scientific Solutions as the much-awaited endeavor that aims to develop innovative solutions by combining cross platform technologies and domains. Our Research and Development focuses on developing solutions using multiple technologies to cater the pressing needs of individuals, Corporates and society at large. Utility and sustainability are in the forefront when the sparkle of a solution enters our thought-process. What is the mission of Eram Scientific Solutions? This is a field with immense opportunities both on the social front and the business front. Today a battlefor 38
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the existence of the earth and our valuable resources are being put to stake given the upsurge of industries and lifestyle. Eram Scientific solution works with the mission to converge technology and science to create solutions to protect, sustain and ensure optimum utilization of water, energy etc. What are your current focus areas? Currently, ESS is focusing on the public sanitation front where we have already successfully implemented
Mr. Siddeek Ahmed Chairman and Managing Director Eram Group of Companies
“Delight”, India’s First Electronic Public Toilet facility. We have been able to invoke tremendous public attention and media support and the solution has received outstanding reviews. At present, we have installed more than 35 units across India and are planning to go a larger scale within the next 2 months. Another noteworthy product of ours is ‘In an Emergency’ (iNE), the connected home security project. Similar to Delight, this is a solution that is being taken up by the society for their own good. We have effectively established linkages with the Police Dept. and several Residents Associations and the project is in full swing. Why you putthis step forward in Sanitation and Security issues? Someone must lead the way and we consider orselves privileged to be art of this movement towards transformation. Our society today requires turnkey solutions to the various issues in it and there is a lack of enterprises dealing in this field. Money should only be a secondary factor is such operations, the comprehensive wellness of the society should be the prime concern. Enterprises should be people-serving, not money-yearning. We strongly felt that a change must be brought in the much-neglected sector of sanitation infrastructure in our nation. And Delight was born out of this craving for modern, hygienic sanitation facilities. Security issues in the society have become a prime concern and in this wake, In an Emergency has been developed by us. What will be the organization’s key focus areas in the next couple of years? For generating new R&D concepts and priorities, our team always looks in to big trends and full product life cycle. These complex exercises also include a set of indicators that measure progress consistently to keep them aligned with broader corporate goals. R&D, of course, is a core driver of our product innovation and critical to staying ahead in the market. We plan to do more research in Green technology, Energy Conservation to Water conservation and recycling. We are adopting a threepronged approach to our development activities; rural sector, consumer sector and the industrial sector. For the rural sector, our R & D team has developed the handheld tilling machine which is simple to use, energy efficient and durable. In the consumer – domestic sector, the
E-Toilet at Trivandrum, Museum
upcoming project is a unique solution on food adulteration. The proposed solution is an electronic device to check the food adulteration in various food items such as vegetables, fish, milk, etc. We are planning for serious research in the industrial sector also. Smart Socket which helps conserve electricity and Sterling engine that works on energy produced efficiently from an alternate heat source are other products in the pipeline. Are you planning to set up additional offices/manufacturing units in India? What are the opportunities and challenges associated with this? Yes, we have already set up a production unit in Coimbatore and in the upcoming few months will see us opening similar units across India. The opportunities are evident as India is in high need of a sanitation infrastructure make-over and also since the tourism industry is flourishing in the Country. Local manufacturing would help improve the confidence level of our clients and also help us cut delivery times. But these advantages would be available only when the government can support such schemes and taxation rules are made transparent and simple. And of course, people’s adoption of technological products for utility is also a major factor. Can you tell us about the Human Capital of Eram Group? More than 7000 employees serve as direct employees of the Eram Group and a four-fold number of employees are employed on contract basis. ESS currently has 80+ employees who are veterans in the engineering and managerial fields. A sprawling campus with world class R& D facilities and a larger employee-base are the plans outlined for the near future. 39
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Te c h n o l o g y
n An Emergency (InE) service which have been developed and designed to ensure the safety and security of the public. The main feature of this system is, if a person wants an emergency help, dial the number pad 2 on his mobile phone or presses the button on the wireless unit. The mobile will send alert messages to preset numbers and a security officer of InE will also rush to the location to provide help. Through getting police support an alert message will also send to control room or near by police station. City police extended full support to this security system. Other FEATURES(In An Emergency) Services • Security Officers avail able within 5 Minutes from 6 pm to 6 am and another officer during day hours to keep intact the security system. • Provision to contact security officers or neigh bours 24/7 using mobile
phones or wireless switches. • Cost effective Security System offered to install at home while travelling or in case the person is not at home. • Gadgets enabled with modern tech- nology like Night Vision Cameras and sensors for colonies can be used to keep 24/7 surveillance. • Timely help of security personnel can be sought anytime and anywhere in case of medical emergencies. Security Officers will also help the users to check Diabetes, Blood Pressure levels, etc. using specific devices on demand. • Provision to keep a track on the activities of security officials during night hours. User can view the activities of the Security Officers, either using mobile phones or through web portal access. • The scheme offers a safety cum insurance package.
New Arrivals
Krishna Leela
D.C.Books Rs.130 ISBN 978-81-264-3153-3 40
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August 2011
Amma A biography Amrita books Rs.100 ISBN 9788192013701a
From Amma’s Heart Amrita books Rs.125 ISBN 9788192013718
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Traditional Brand
Mr. Bhavadasan Namboodiri Managing Director
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very trading commodity has multiple rivals in the market. But the traditional Ayurveda toothpowder ‘K.P.Namboodiri’s dantadhavanachoornam’, rules supreme in Kerala, better known as the birth place of Ayurveda. None has dared to challenge the quality of this Ayurvedic preparation even at the national level. Though it was not a business product till the last few years, the company diversified it to suit the taste of new generations without compromising on the quality and content. This toothpowder formulation was prepared by Kolathappally Pothayan Namboodiri eighty years ago. The preparation is a mixture of time-honoured medicinal herbs. Legend has it that the formula of this
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powder was discovered from ancient Ayurvedic texts. Mr.Namboodiri born in Vadakkekad in Thrissur District once on his visit to Kodungalloor Raja to meet the happened to get an ancient choornam (medicinal Powder) from a vaidyan for his tooth ache. Impressed by its medicinal powder he approached Raja Kunjikuttan Thampuran for some more and he got the whole formula from Raja in return. He began preparing it before presenting it to his guests. Thus its herbal efficacy became established. Demand of the powder increased and this made Mr.Namboodiri realize that the necessity of a large scale production. The rest is history. Mr.Namboodiri passed away at the age of 57 in the year 1957. But his son Mr.Raman Namboodiri took the reigns
of this business and developed it by engaging skilled workers and marketing the product statewide. He was successful in creating a nice feeling on the merits of an Ayurvedic tooth powder over expensive artificial toothpastes and established a strong customer base. Before long this formulation got certification as an Ayurvedic medicine from the Drug controller of Kerala and also the production licence to manufacture it commercially. Through dedicated efforts, he increased the turnover of the business to millions before leaving to the heavenly abode at 64 in the year 2000. Before long his son Mr.Bhavadasan took over the responsibility of nurturing the legendary tradition while strongly adhering to the values set by his forefathers. He was instrumental in bringing total mechanization to give the brand a new look to be in keeping with the modern tendencies. This toothpowder is a pure Ayurvedic preparation in its original powder form. The formulation contains goosebury, dry ginger, aniseed, clove, indian liquorise, chebulic myrobalan and pepper that give it a delightful, spicy flavour. The properties of these herbs, cure and prevent common dental problems like teeth decay, cavities, gum related problems and bad breath. The manufacturers claim that it strengthens the gums and makes teeth healthy and shining. The toothpowder factory located at Vadakkekad is a state of the art production unit, now fully mechanized. Raw materials from the best sources are sorted and cleaned to ensure maximum quality. The herbs are then palverised sieved, mixed and filled in containers and sachets in ultra hygienic conditions. The
company claims of having a team of highly qualified professionals in the research and developmental wing, who strive to improve the product and bring out new innovations to suit the requirements of customers. In 2007 August, the company came in a bigway in the oral health care segment of toothpastes customizing on the Ayurveda brand. On getting the acclaim of customers for the toothpaste they entered the arena with a gel version in May 2009. This paste also contains herbal extracts of pepper, dry ginger, clove and camphor with antebacterial properties. The company says it is proved that this paste could give natural strength and protection of the teeth and gums as well as prolonging freshness of the mouth. Fighting the increased production expenses the company still continues the pricing of its 80 gms tube at Rs. 29. While the toothpowder has 20, 40, 100 gms of containers with hot taste (5, 40, 100 gms containers in nonhot category) toothpaste has 50,100,150 gms diamension tubes (gel 40, 80 gms). Now the company has forayed into the area of shampoos and soaps and wishes to launch new products in the oral, skin, hair care areas. They have already launched drinking powders like ‘Dahamukthi’ and ‘vasanabasmam’ and soaps of three fragrances which are slowly acquiring the market. The market share of the toothpowder is 80% in Kerala and has entered in a big way in Tamilnadu, Karnataka and Maharashtra not to speak of its presence in the foreign markets including UAE and Germany. The group has now entered the hospitality sector of business with a hotel (Devaragam) at Guruvayoor near the Railway station. www.kpnamboodiris.com 43
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ewel Palace in Thrissur Palace road has more than eight de cades of Jewellery business to its credit. Now the Chiriyankandath group which owns the Jewellery has a 7500 feet showrooms in a seven storied building in the most busy streets dotted with captivitating showrooms in the cultural capital. You can choose from a wide range of gold, silver, platinum and diamond ornaments of beautiful designs from their showroom – says Managing Partner Jose. Purity, credibility, aristocracy in business, close relationship with the customers are all the traits of this establishment. The management insists on the ethics of business which was handed over from the predecessors. When all the other Jewellery groups of Thrissur found new pasture grounds even outside the state this group struck to its homeground. They had no consideration for excessive returns or flash development. But customers never hesitated to come in search of the Chiriyankandath
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showroom at Thrissur M.O. road. Eight decades of business is no mean an achievement and the baton of tradition is now passed on to new generations. The group has travelled with the times and imbibed all transformations in the Jewellery business whether it is in style or customers’ interest. The palace road showroom is also designed with that view in mind. Wife Latha and Son Paul Jose are other partners. Brother Babu Paul also shoulders the management of the showrooms. C.K. Joseph of the Chriyankandath family, originally fromThoyakavu in Thrissur district started his jewellery business way back in 1929 on High road Thrissur. Later in 1957, a parternship firm was started by his sons – C.J. Palu and brothers. In 1976 Jose, son of C.J. Palu took charge of the shop at M.O. road Thrissur. In 1976 the shop was renovated. The group has been in the business of Steel and Wooden furniture and wholesale in general items for nearly four decades. They have a stake in Plantation sector also.
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Theyyam Dancer- Still from “Your Moment is waiting”
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tark Communications was adjudged the ‘Agency of the Year’ at Big Bang 2011, South India’s leading advertising awards ceremony conducted under the auspices of the Bangalore Ad Club. Stark won a total of 7 Golds, 4 Silvers and 4 Bronzes in various advertising and promotion categories, beating stiff competition from Mudra, Leo Burnett, Meridian, Disha Communications, Dentsu and Origami. The agency also won two individual honours for excellence in communication and media – Mr. Jaison Antony and Ms. Seetha Jayakumar were named the ‘Art Director of the Year’ and the ‘Copywriter of the Year’ respectively. The awards were given away at a gala function at the Palace Grounds, Bangalore. The winners were selected from a total of 960 entries received in 74 categories from 138 clients - one of the largest in the history of the Ad Club. A jury of 24 senior professionals with representation from creative, account management, digital, media, PR, healthcare and clients decided the awardees. Stark won the awards for Kerala Tourism’s brand campaign, ‘Your Moment is Waiting’, Malayala Manorama’s social initiative campaign celebrating the power of words, Radio Mango’s ‘Lifine pattilakoo’, a campaign that measures distances with songs, Karnataka Tourism’s brand campaign and Heera Constructions’ ad selling commercial space. “This has been a truly rewarding year for us with several national and international awards coming our way,” said Mr. Shelton Pinheiro, National Creative Director.” Moreover, we are delighted that the award winning creatives have worked perfectly for our brands in their respective markets - affirming the power of authentic human insights in triggering effective creative ideas.” Earlier this year, Stark won a Bronze at the New York Festivals, three Gold Medals at the Pacific Asia Travel Association (PATA) International Awards, a Bronze at the Berlin Golden Gate Awards, Bronze at ABBY – Goafest and two shortlists at the Prague International Advertising Festival. Stark was also adjudged ‘Agency of the Year’ at Pepper Creative Awards (Ad Club Cochin) too. 45
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Ferry Service to Start soon between Cochin and Male
bi-weekly passenger-cum-ferry service between Cochin and Male (Maldives) will start soon. The ferry service is to be run by a private operator but facilities on either port of call would be arranged by the concerned ports. Request for Proposal (RFP) documents with possible terms and conditions for the service are to be considered and approved by the nodal Ministries of both the countries. Ministry of Shipping, Government of India and the Ministry of Transport and Communication, Government of Male will initiate work on getting all necessary clearances to operationalise the service at an early date. Pending finalization of the RFP, the two sides will invite Expressions of Interests (EoI) from the interested private parties for starting the ferry service. Shipping Corporation of India under the Ministry of Shipping will assist on the technical side in operationalising the service.
Mr. Oommen Chandy, Chief Minister of Kerala, Mr. P.K. Kunhalikutty, Minister for Industries & IT and Mr. K. Babu Minister for Excise & Ports meeting the RAK Airways and Indian Association representatives
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ffice bearers of Indian associations from the Southern State of India representing the Indian Community in Ras Al Khaimah (RAK), were among the delegation from RAK which met the Chief Minister to present the airline’s business case and seek support for increased flights to destinations in Indiaespecially Kerala – from Ras Al Khaimah. Saleem S.A, President, Indian Association in Ras Al Khaimah said he was anxious to highlight how the absence of good air connections between the Northern Emirates and the Indian Sub Continent was a major hindrance to Indian expatriate community at large – as well
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This was agreed upon at the senior official level meeting between India and Maldives to improve bilateral maritime cooperation. The Indian delegation was led by Shri K. Mohandas IAS, Secretary, Shipping and the Maldivian side was led by Mr. Mohamed Latheef, Permanent Secretary, Ministry of Transport and Communication, Government of Maldives. India has also agreed to consider favorably the Maldivian request for technical assistance and guidance in preparing for International Maritime Organization (IMO) member state audit/compliance measures and also for training slots/placements in Maritime Training Institutes in India. Both the sides have agreed to initiate work on a Comprehensive bilateral Maritime Cooperation Agreement encompassing all aspects of Maritime cooperation between the two countries.
August 2011
as to business, investment and tourism development. Another vital component to both countries development is tourism and RAK is becoming an important alternative destination alongside Dubai and Abu dhabi, with the Emirate making huge investment in hotels and infrastructure. Inbound tourism in India also has strong growth potential and medical tourism and leisure holidays are especially important to the southern states like Kerala. The UAE is home to more than 2 million Indians of whom almost 25 per cent live and work in Northern Emirate’s catchment area- the majority hailing from Kerala.
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wave of telecom revolution , one that will offer a world class data services experience on the mobile device. Today, we are truly excited to bring the Airtel 3G promise for our customers in Kerala. We believe that Airtel 3G will lead the data and internet revolution in Kerala, bringing our customers in this part of the state closer to an all new world of possibilities.” Said Mr. Rajiv Rajgopal, CEO - Kerala & Tamil Nadu, Mobile Services, Bharti Airtel said, The launch of Airtel 3G gives customers the power to harti Airtel, leading global telecommunications company with operations in 19 coun- enjoy multimedia services, high speed mobile broadband, videos on phone, live TV, video calls and much more. tries across Asia and Africa, announced With Video Talkies portal on Airtel 3G, customers can the availability of its 3G services in Kerala. enjoy popular Bollywood and regional movies (including Delivering a world-class 3G experience to Malayalam) on their mobile phones – anytime, anywhere. customers in Kerala, Airtel 3G services are now available A wide range of LIVE and on-demand TV channels and across key cities including Kochi, Trivandrum and Calishows are also available on Mobile TV powered by Airtel cut in the first phase of rollout – and will subsequently 3G. be rolled out in other major Airtel 3G customers parts of the state. With this, can enjoy the benefits of Airtel customers in Kerala 3G speeds on the device of will now be able to join the their choice – be it their 3-million-strong base of mobile handsets, tablets customers in India that are and on laptops connectalready leveraging the Airtel ing using the Airtel high 3G advantage to experience speed USB data cards. a host of exciting capabiliAirtel provides its customties. Airtel 3G services will ers with timely updates be available for customers and alerts on their data in Kerala starting midnight usage – helping them confrom 27th July 2011. Mr. Manoj Murali, Vice President – Operations, Kerala, Bharti Air“With the highest Hu- tel, invited actor Mr. Nadir Shah to be the first Airtel 3G customer in trol their expenditure on 3G and enjoy a seamless Kerala man Development Index experience. The company and literacy rate in India, Kerala is indeed well poised to has also introduced a first of its kind ‘internet usage calrepresent the strong growth and development being observed by our country today. Following the deep penetra- culator’ available online to help customers analyse their current internet data usage and choose an Airtel 3G plan tion of voice telephony across urban and rural India, the introduction of 3G services in the country marks the next accordingly.
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Bharti Airtel appointment of Mr. Vikas Singh as CEO of the company’s B2C operations in Kerala and Tamil Nadu circle. He will report to Mr. Vineet Taneja, Operations Director - South & Sri Lanka. This is in line with the new organization structure that Bharti Airtel recently announced for its India and South Asia operatBions. 47
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he history of agriculture dates back thousands of years and is still the single largest private sector economic activity in the country. Through the years, a commendable change has been occurred in the farming techniques which led to the growth of the sector. Successes in such endeavours will require innovations and partnerships. Private agribusinesses which provide first point market for the farm sector grows depending on private initiatives. A discernible portion of agribusiness activity is the consummation of small and medium enterprises those are necessarily widespread in location to capture opportunities that arise all along the farm to table supply chain. Key constraints that thwart the development of new agribusiness projects are access to information and credit. In order to ease the agribusiness development in the country SFAC venture capital scheme will be working on assisting agripreneurs to make investments in setting up agribusiness projects through equity participation and by providing financial support for preparation of bankable Detailed Project Reports (DPR) through a Project Development Facility (PDF). The scheme aims at easing the setting up of agribusiness ventures in association with banks, to catalyze private investment in setting up of agribusiness projects, to strengthen backward linkages of agri-business projects with producers, to assist farmers, producer groups, and agriculture graduates to enhance their participation in value chain through Project Development Facility and to arrange training and visits of agripreneurs setting up identified agribusiness projects. The significant features of the scheme includes Venture Capital Assistance and Project Development Facility. SFAC would provide financial assistance to agri-business projects by way of equity participation on the fulfilment of certain conditions like the project should be a qualifying one under Venture Capital in agriculture or allied sector namely horticulture, floriculture, medicinal and aromatic plants, plantation crops and fisheries. Higher Venture Capital Assistance will also be considered by SFAC to deserving projects on merit or to projects that are located in remote and backward area, North-eastern and hilly states and projects recommended by State agencies. In the project development facility SFAC will provide financial support to farmers, Producer Groups, Agripreneurs and Agriculture graduates. The beneficiary desirous of seeking assistance for preparation of DPR can approach nearest branch of the commercial bank along with the details. PDF will also provide financial assistance to state SFACs for undertaking promotional activities for agribusiness development. Individuals, Farmers, Producer Groups, Partnership/Propriety firms , Self help groups, Companies, agripreneurs, units in agri-export zones and Agriculture graduates individually or in groups gets assistance under this scheme. Nationalized banks, SBI and its subsidiaries and other commercial banks are the eligible financing institutions for the scheme. Contact: Small Farmers’Agri – Business Consortum, Kerala T.C. 25/2149, ‘Uagua’ Thyvila Lane, Thampanoor,Thiruvananthapuram-695001 Ph:0471-2322109, Fax: 0471-2322110, Email:sfackerala@asianetindia.com
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he Grand Kerala Shopping Festival is a Government of Kerala initiative conceived and organized to give a big surge for the trade and commerce in Kerala. Started in 2007, the Grand Kerala Shopping Festival became an annual extravagant shopping festival, which lasts for 46 days and the most interesting part of the carnival is that, entire Kerala participates in the grand mega gala. The festival conducted by the Tourism Department in coordination with the Industries and Commerce Department, Finance Department and Local Self Government Department, summoned a good response with over 5000 business establishments becoming part of the event covering the whole of the state and foreign buyers and drawing a large number of tourists to Kerala- God’s own country. Through this shopping festival, the state government brood over transforming the State into an international shopping hub and thereby melding up with tourism industry. Recognized by a large number of tourists- both domestic and foreign, the Grand Kerala Shopping Festival is to hit the record with the full swing in the trade tourism industry. Tourists, who come to Kerala with the intention of exploring the state, end up participating in the festival, an act which is being noticed since the season 4 of the shopping festival. Since the whole of Kerala participates in the fete, anybody who is on a visit to the state gets to
be a part of the same. In the coming up season of GKSF, Kochi, Thiruvananthapuram and Kozhikode will have the exhibition centres relating to the shopping festival. Apart from the lucky draw conducted by various business centres, discounts from the company will also be provided during the season 5 of Grand Kerala Shopping Festival. The tourists from other states will also be provided with discounts in various tourist destinations which is a striking offer. For those who are from other countries will get a flat 100% VAT Tax discount, which was announced in a press meet organized by GKSF, inaugurated by Mr. Anil Kumar, Tourism Minister, Govt of Kerala. “It has been 4 years since the Kerala Shopping Festival formed and is well experienced on this, so even If other states initiates fete like GKSF, they are never going to push Kerala to a lower level�, said Mr. T. Balakrishnan, Principal Secretary, Dept of Industries. Apart from Kerala, Dubai and Singapore are the only places where the shopping festivals are being held, and the focus is only on the cities. Online shopping facilities for the shoppers are also available during this season, through the website of GKSF. This new facility would be equipped to check online frauds also. The shoppers can click to the link provided in the website for the list of the firms that offer online shopping facility. This is for the first time the State government is introducing online facility for a shopping festival.
Mr. A.P. Anilkumar, Minister for Tourism addressing the media during the GKSF Media Meet at Vivanta by Taj Trivandrum. Mr. T. Balakrishnan IAS, Addl. Chief Secretary- Industries and Mr. N. Prashanth IAS, Direcrtor, GKSF are also seen 50
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amsung introduced huge offers namely likely to win by the consumers. “bhagyachuvadu” for this Onam festiBeing in the top list of flat panel val, which is coming up in the month televisions in the global level, new of September. The consumers are sure technologies such as LED televisions, to rack up from the bumper prizes and 3-D televisions and smart televiother lucky prizes which are in store for them. The sions has also been introduced in the offer is applicable for gadgets ranging from flat Indian market, says, Raj Kumar Rishi, panel televisions to a wide range of home appliVice-President, Samsung Audio-Video ances. The offer will be valid from 20th of July to 15th Business. Mahesh Krishna, Vice-President, Samsung of September, which will be applicable in all authorized India Home Appliances, added that, the home appliances shops in Kerala. which are to hit the stores in future will be more userOnam is a festival which revolves around a story in friendly, more advanced and smarter, during the promowhich it is said tion of “bhagyaabout measuring chuvadu”. He also the three worlds said that once using the foot. the premium top And on the basis loading washing of that the conmachine which sumers will reuses the Woble ceive a “bhagyatechnology hits chuvadu” scratch the stores, a new card which has era of smart life the picture of will take form to the foot which serve the condepicts the foot. sumers. Each of these The offer in scratch cards is accordance to the sure of having Onam festival, prizes and in the makes the Sam3rd foot they get, sung team believe will have a bumthat products per prize coupon. worth 250 crores Apart from the will be sold Mr. Sunil Nair, Regional Manager- South, Mr. Mahesh Krishnan, VP( Home Appliances Division) Mr. lucky prizes like Rajkumar Rishi, VP (Audio & Video Division) and Mr. J.S.ham Regional Head- South of LG launch- out which will Samsung Flat Tv, ing Samsung Bhagyachuvadu at Cochin include smart digital camera, televisions and camcorder, home smarter home theatres, direct appliances, said cool refrigeraMr.Sunil Kumar tors, frost free reNair, Samsung frigerators, semi India Regional automatic washManager – Sales, ing machines, South. In a press top loading meet held in washing machines and air conditioners, bumper prizes Cochin, Mr.Raj Kumar Rishi, Vice-President (audio and such as LCD Televisions, direct cool refrigerators, frost visual division) of Samsung India, Mr.Mahesh Krishnan, free refrigerators, home theatres, digital still cameras, miVice President (home appliances division) and Mr. J S crowave oven, DVD player and air conditioners are also Ham, Regional head-South spoke on the details. 51
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Masaru Tamagawa, MD , Sony India Lighting up the lamp inaugurating Onam sales. Mr. Sunil Nayyar, Senior General Manager , Sales, Sony India is also there inthe picture
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he Videocon Group has announced a special promotional offer for the forthcoming Onam Festival where customers while purchasing Videocon products can either avail themselves of free Videocon Mobile Handset along with Videocon SIM Card with free talk time for six months or Videocon SIM Card with free talk time of 1800 minutes. The offer, valid till August 31 will provide benefits on the purchase of Videocon products including LED TV, Satellite LCD TV, LCD TV, frost-free refrigerators, fully automated washing machines, air conditioners and convection/grill microwave ovens. The company plans to spend around Rs 10 crore for the Onam campaign in Kerala.
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his festive season of Onam in Kerala, Sony India expects Rs. 110 crore sales from JulSep 11, targeting growth rate of 46% over corresponding period last year. To add to the festivities of the season, Sony has introduced innovative consumer promotional offers across categories including BRAVIA, Cyber-shot, Handycam and Home Theatre System. Sony will also expand its distribution network to 360 outlets in Kerala by FY11. Not only this, ATL and BTL activities during Onam will be supported by a huge marketing investment of Rs. 6 crore.
nida, is out to woo Keralites this Onam with a fantastic range of festival offers. This festival season, Onida offers a very elegant set of International glassware with any 21� flat screen TVs up to Rs. 10,000, absolutely free. An electric rice cooker is offered free with Flat screen TVs starting from Rs. 12,590. Various kinds of Microwave ovens such as Convection, Grill, Solo and Barbeque ovens are offered from the Onida stable with a designer multipurpose glassware as free gift. Onida also offers front loading fully automatic, top loading fully automatic as well as semi automatic washing machines. While an electric rice cooker is offered free with the fully automatic model, a laundry basket comes free with the semi automatic version. The company offers 3 DVDs of the latest Malayalam films free with the DVD player this Onam season.
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hennai Silks has announced a scratchand-win offer for shopping above Rs 3,000, in which 100 gold coins weighing 4 grammes each can be won in total, at the Onam and Ramzan shopping carnival at its Kochi store. In this offer, there are weekly and monthly draws. One customer will get 10 sovereign worth gold coins, one customer will get 5 sovereigns of gold and another customer will get 2.5 sovereign worth gold coins. The weekly draws will entitle 15 customers to win one sovereign worth gold coins. The offer is valid from August to October 31 in the Kochi store. Mr Sivalingam, MD, said that Chennai Silks has also arranged a huge collection of Salwars, Ghagra Cholis, Kurtis, Fancy Sarees, Cotton Sarees, Silk Sarees and Designer Sarees, as part of the festival season.
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G was eyeing sales of Rs. 850 crore from Kerala during the year and about Rs. 350 crore during Onam LG Electronics India Private Limited (LGEIL), a leading manufacturer of consumer durables in the country, launched a mega consumer offer “Sammana Periumazha”, for the upcoming Onam festival, customers can win an assured gift on every purchase of LG products LGEIL clocked a turnover of Rs. 16,000 crore last year and targeting an all-India sales turnover of Rs. 20,000 crore this calendar year, said Mr. Y.V. Verma, Chief Operating Officer. Pointing out that Kerala has been a priority state for the company, he said LG was eyeing sales of Rs. 850 crore from the southern state during the year and about Rs. 350 crore during Onam.
In the home entertainment segment in Kerala, LG has a market share of 37.1% in CTVs, 38.6% in LCD televisions, 40% in frost-free refrigerators and 39% in the microwave oven and air conditioners category. The marketing spend earmarked by the company for Onam promotions was Rs. 10 crore. Customers can win assured gifts like LED televisions, microwave ovens, DVD players, gold coins and cash back offers by scratching a card. The offer starts from 15 July and lasts till 15 September. Mr. P Sudheer, LG’s Regional Manager for Tamil Nadu and Kerala said there has been tremendous growth in the market over the last few years both in terms of sales and the quality of products sold. In the Tamil Nadu and Kerala region, the company is targeting a sales turnover of Rs. 2,400 crore this year. Last year, the turnover was Rs. 1,650 crore. The company has launched new refrigerator models and LED TVs — including a 3D set with Film Patterned Retarded Technology — priced between Rs. 50,000 and Rs. 90,000 for the festival season. 53
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Corporation Bank Offers Tech Products to Govt. of Kerala
tion Bank on a pilot basis which are quite attractive for faster liquidity management of the State Govt. and to bring in efficiency. The Bank has done a good job in technology upgradation like new generation Banks for the benefit of customers”, said Mr. V S Sivakumar, Hon’ble Minister for Transport and Devaswom, Govt. of Kerala while inaugurating the new premises of ThiruMr. V S Sivakumar, Minister for Transport and Devaswom, Govt. of Kerala inaugurating the New vananthapuram Zonal office Zonal Office premises of Corporation Bank at Thiruvananthapuram, Kerala in the presence of of Corporation Bank. Mr. B R Bhat, General Manager and Mr. Thomas George Zonal Manager of Corporation Bank The Bank has 79 branchorporation Bank, a premier public sector es in the State of Kerala. The Thiruvananthapuram Zonal bank, inaugurated its new Zonal OfOffice has 37 branches from six districts of the State and fice premises at Thiruvananthapuram Kochi Zonal Office has 42 branches from eight districts. in the State of Kerala, today. The new “We have increased our Zonal Offices to 31from the Zonal Office premises of the Bank was earlier 19, and Thiruvananthapuram is one of them. inaugurated by Mr. V .S Sivakumar, Hon’ble Minister for This is in tune with Bank’s Corporate plan 2011-12”, said Transport and Devaswom, Govt. of Kerala.. Mr. B R Bhat, Mr. B R Bhat, General Manager, Corporation Bank. General Manager of the Bank presided over the function. Mr. Thomas George, Deputy General Manager & Mr. Thomas George, Deputy Zonal Manager & Zonal Zonal Head, Thiruvananthapuram welcomed the gathHead, Thiruvananthapuram was present on the occasion. ering and Mr. Titus Mathew, Asst. General Manager “We shall try some of the tech offerings of Corporaproposed a vote of thanks.
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Appointment
Mr. V.J. Kurian IAS MD of CIAL
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Mr. V.J. Kurian, IAS took over the reins of Cochin International Airport Ltd. This is the third time , Mr. V. J. Kurian is taking over the command of CIAL . Prior to taking over as a Special officer for Kochi Airport project, he was the District Collector of Ernakulam and later he served as Chairman, Spices Board. It was his sheer determination and hard work which transformed the airport project into today’s CIAL. He is also holding the charge of Principal Secretary- Water Resources of Govt of Kerala. August 2011
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ndia thus Mr. Muthukad, added one hundreds of other more feather magicians gave a to its crown standing acclamation for bringand followed by were ing home the Merlin Award as the Kerala-based magiMr. Muthukads words. He said the moment he accepted cian, Mr. Gopinath Muthukad, performed his patriotic the award was one of the magical moments of his life for magic to bag his highly-rated award. The prestigious which he is forced to believe in real magic. Mr. Muthukad International Merlin Award tagged as Magic’s Oscar, was is now the second Indian to win this award after Mr. P presented at a grand ceremony held at the Mavlankar C Sorcar Jr. The Prime Minister who also witnessed the Hall, where hundreds of leading magicians in and around interesting show, didn’t forget to give away his valuable the country, large number of fans and top political leaders words of appreciation to Mr. Muthukad, for which the participated along with the performances of six award latter said the award and the appreciation from the Prime winning performers of the country. Mr. Vayalar Ravi , Minister will take him to greater heights in future. Union Minister for Overseas Indian Affairs and Civil Mr. Mhelly Bhumgara, Zenia, Mr. Samir Patel, Mr. Aviation, Prof. K V Thomas, Union Minister of the State Aanchel, Ms. Ramyashree and Mr. Vikas Sharma, the (Independent Charge) for consumer Affairs , Food and winners of many prestigious national and international Public Distribution, Smt. Sheila Dikshit, Chief Minister awards, who also performed in the show made the of Delhi and Mr. T event organized by K A Nair, the PrinciMAZMA(Society for pal Secretary to the uplifting Traditional Prime Minister were Magic and Performalso present to take ing Arts) even more hat off to the winner interesting and As the President magical. While handof International ing over the award Magicians Society Mr. Hassini did not (IMS), Mr. Tony forget to praise and Hassini presented the congratulate Mr. award which comMuthukad on the beprised of a statuette half of all the 37,000 designed in 1968 to magicians all over the Mr. Gopinath Muthukad with Dr. Manmohan Singh, Prime Minister of India after the most deserved, world.
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receiving the Merlin Award- the Magic Oscar
Dr. A. Jayathilak IAS Chairman of Spices Board Dr. A. Jayathilak IAS has taken charges as the Chairman of Spices Board of India. Prior to this he was the Secretary- Agriculture and Fisheries, Govt. of Kerala. Dr. Jayathilak has been the Managing Director of Kerala Tourism Development Corporation and Chatisgarh Tourism Board at Raipur. He also served as the District Collector of Kozhikode and Rural Development Commissioner of Kerala. He took charge from Mrs. Sheela Thomas IAS who was holding the additional charge of Spices Board. He is a Medical graduate and Kerala Cadre Civil servant of 1991 batch. 55
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Dr. Azad Mooppen, Chairman, DM Foundation receiving the prestigious “Pravasi Bharatheeya Ratna” Award from H.E. Smt. Pratibha Patil, President of India in the presence of Mr. Vayalar Ravi, Union Minister for Overseas Indian Affairs (File Photo)
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uality Healthcare is the need of an increasingly discerning population the world over. In its quest for excellence, DM health care is an organisation which was founded aiming at providing quality health care in India and Middle East , since 1987. DM Education & Research Foundation which is a part of DM health care has a wide network of 118 establishments who provide quality health care along with Management and Counsultancy services in the geographies they operate and now its Wayanad that has been selected for a blessing for which they have waited for decades now. Headquartered in Dubai,the seeds of the future were planted by Dr. Azad Moopen, a doctor turned entrepreneur. DM Healthcare has since blossomed to become one
Ms. Rani George IAS New Tourism Director
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of the leading healthcare conglomerates of the Middle East and India in a quarter century. The master plan for the college which is expected to be completed in 5 yrs has been prepared and its estimated to cost Rs.210 crore. Work on the first phase with a 300 bed hospital including academic blocks for a medical college along with staff and student residences, will begin soon.The foundation plans to develop the project area into a medical campus comprising nursing, dental, pharmacy & other paramedical colleges spread over 100 acres,said Dr.Moopen. Wayanad ,a district in the malabar region of Kerala, with a population of 7 lakh consisting of a large number of tribal and below the poverty line sections, lacks in quality and affordable healthcare. The hilly terrain of the district and the distance from nearby cities like Kozhikode, make access to medical aid a difficult proposition especially in cases of emergencies, sources said. The DM group is on an expansion drive in West Asia and India with the number of units targeted to sky rocket to 300 by 2015 with a total investment of a massive 500 million dollars . Consolidated under the brand name of Aster,The groups growth in India will be primarily driven through Aster MedCity, a Greenfield venture coming up in Kochi that aims at attracting patients from all over the world. The group also proposes to establish clusters of ‘hub & spoke hospitals” in tier 2 and tier 3 cities with the ultimate objectives of having about 4000 beds by 2015. The MIMS Hospitals at Calicut and Kottakkal, which are Associate Hospitals of the Group under the Chairmanship of Dr. Moopen, are the preferred tertiary referral centres in North Kerala. The iconic ‘DM MedCity at Kochi’ is envisioned to become a major destination for Medical Value Travel in the world. The DM-MIMS Medical College at Wayanad shall signal the entry of the Group into Medical Education.
Ms. Rani George IAS has taken charge as the Director, Department of Tourism, Govt. of Kerala. Prior to this she was the District Collector Kottayam. She also served as the MD of Kerala State Cooperative Bank and Registrar of Cooperative Societies Kerala. She is a 1996 batch Civil Servant from Kerala.
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he Cabinet Committee, Govt of India on Infrastructure approved the project for the development of four laning of 54 kms. long Walayar - Vadakkancherry section on National Highway-47 in Kerala under NHDP Phase II on Design, Build, Finance, Operate and Transfer (DBFOT) basis in BOT (Toll) mode of delivery. The total project The Cabinet had accorded the approval for four/ six laning cost is estimated at of 6195 Kms of existing two lane Rs. 785.26 crore National Highways under NHDP under DBFOT patPhase II in its meeting held in De- tern. The concession cember, 2003. It was also mandated period is 20 years that National Highways Authority including construcof India (NHAI) should identify more roads to be taken through tion period of 30 BOT. Based on the Detailed Proj- months. The project ect Report (DPR) and financial is in the Palakkad analysis, it was considered that the District of Kerala. project for four-laning of Walayar The main object Vadakkancherry section of NH-47 of the project is in Kerala would be viable on BOT to expedite the (Toll) basis. improvement of infrastructure in the state of Kerala and also reduce the time and cost of travel for traffic plying between Walayar – Vadakkancherry, particularly heavy traffic running between Palakkad, Trissur, Kochi and other parts of Central Kerala to Coimbatore in Tamil Nadu. It will also increase the employment potential for the local labourers.
Mr. N.Prashanth, IAS has taken charge as the Director of Grand Kerala Shopping Festival. He is also the Executive Director of Jalanidhi.
Dr. Baju George, a veteran management professional, has taken charge as the Managing Director of Smart City Kochi, project being promoted by the Dubai based Tecom Investments.
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