& Book, Line Sinker

Emotional

Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai (Author)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with.....

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.

Bigger Than This: How to Turn Any Venture Into an Admired Brand

by Fabian Geyrhalter

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

Typography Design and Application in Branding

by Li Aihong

This book focuses on typography in branding and explains in detail the basic techniques of typography - stroke design and typeface graphic - in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design.

Influenced: The Impact of Social Media on Our Perception

by MD Wachler, Brian Boxer

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

by Fabian Geyrhalter

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. offering—you have no legacy or advocates?

How Cool Brands Stay Hot: Branding to Generations Y and Z

by Joeri Van Den Bergh

Berry-AMA Book Award 2012 (1st edition)

WINNER: Expert Marketing Magazine’s Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertisingcritical generations yet.

The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!

by Perry Marshall, Dennis Yu

Guided by famed marketing consultant and bestselling author Perry Marshall and his coauthor, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.

The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits

Now

by Craig Huey

Business owners and entrepreneurs…You’re losing time, money and opportunity if your marketing and advertising are underperforming.

Conviction Marketing

by Kelly Roach

In a world of trending fads, unqualified “influencers” and surface-level tactics that leave business owners exhausted, overwhelmed, and far from profitable.... Conviction Marketing helps entrepreneurs uncover the secret ingredient to achieving authority and industry leadership in their field.

Assemblage: The Art and Science of Brand Transformation

by Emmanuel Probst (Author)

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

The Automationist: Unlocking Marketing Automation Secrets

by Chandan Kamal Sharma

The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers.

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships

by Nick Worth

Marketers face a paradox. Consumers expect your brand to know everything about themwho they are, what they want, and why-and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won’t cut it.

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

by Mike Stevens

Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.