Is your favorite fashion brand greenwashing? Use this checklist to find out HOW TO TELL THE DIFFERENCE BETWEEN BRANDS THAT MARKET THEMSELVES AS SUSTAINABLE AND ONES THAT ACTUALLY COMMIT TO SUSTAINABILITY IN A HOLISTIC WAY. By Elizabeth Segran
Environmental activists have been sounding the alarm about climate change for decades, but only now is public sentiment shifting: Research finds that more Americans are worried about climate change than ever before. According to a Yale University survey released last year, 73% of Americans now believe in global warming, an increase of 10% since 2015. Nearly half of Americans believe they are being personally harmed by climate change right now, about 15% higher than in 2015. That has changed what people value in their consumer
goods. A just-released study by the Global Fashion Agenda, an international organization devoted to helping the fashion industry become more sustainable, found that 75% of consumers around the world view sustainability as extremely or very important, and mentions of sustainability with regards to fashion in social media have spiked between 2015 and 2018. But how can you tell the difference between brands that market themselves as sustainable and ones that actually make sustainable products? “Fundamentally, it’s a good
