Don’t

Forget About Shipping Materials

You’re probably going to mail these branded boxes to recipients, which means the goods inside need to make it to their destination safely.

If you’re mailing glass tumblers without enough padding, look out! You could accidentally send your customers a box full of broken glass, which will definitely hurt that relationship.

Work with your shipping provider to ensure all of your products are nestled safely in the box. That might mean avoiding glass goods or perishable items—just in case.

Do lean into the hype

Whether you’re working with everyday customers, employees, or influencers, lead into the hype-able side of branded boxes. Sure, you’re doing this to deepen relationships, but it’s also a great marketing opportunity.

You can build more hype for your boxed experience through:

• Planning a paid influencer unboxing campaign

• Integrating QR codes that take recipients to a digital escape room

• Sending boxes to media contacts

• Creating a contest where customers can earn more items by filming themselves with their swag