Write Your Way to Better Visibility

The cheerful, practical, top-notch copywriter, Laura Sands helps others express their ideas with clarity, style and impact so they can crack on with the things they do best.

Trying to make yourself and your businessmore visible?

Then you need to put yourself out there and, so far as managing your time goes, writing is an efficient way of making your voice heard; no matter where you are or what time of day it is.

Writing isn’t one-size-fits-all; there are so many ways you can write to build your visibility. I’ve written about a few options here; and the really good news is that you don’t need to do everything. Concentrate on doing a few things really well and get ready to reap the benefits…

Let’s start with a big one. Your website. If you have one, make it work hard. Here’s the key – write for your target clients. Focusing on these folk and the way they think and search will help you determine your keywords more easily, and write in a language that’s relevant to them. Build your keywords and related terms into your website, with a special focus on headings and links, and you’ll strengthen your SEO performance as well as communicate effectively with your audience.

Along with your website a blog can work wonders for your visibility – well-written, keyword-optimised posts strengthen your SEO performance and can be dynamite in raising your visibility. A blog will highlight your experience, approach and service or product offering. But writing them isn’t enough. You also need to share your posts.

One excellent way to share your lovely content is through emails to your subscriber base. As a proven strategy for relationship marketing and lead nurturing, is this the marketing tool for you? You don’t need oodles of text in your emails – a few purposeful lines can work magic. Just talk to your readers and direct them towards helpful, interesting and relevant content; both your own, and that of other people.

Another content-sharing option is good-old-fashioned social media. And from the way you construct your posts to the hashtags you choose; your choice of language directly affects your engagement. Write in a way that’s relevant to the platform and your audience. So, be more familiar on Facebook, focused on LinkedIn and (dare I say it?) more… gossipy on Twitter.

Perhaps you don’t go in for written content and prefer the power of a video. But this doesn’t mean you can cast your keyboard aside – subtitles have almost magical properties.

Adding subtitles to your video results in more views and communicates your message more clearly. And what’s more, you’ll also improve your video’s SEO performance – fantastic news for anyone with a number of videos on their website wouldn’t you say?

But what if you’re aiming for credibility as well as visibility? In this case, articles, whitepapers, even a book, could be right up your street. Although they need substantially more planning than some other content types, these pieces have serious longevity and will place you as an expert in your field. They’re also nifty tools that can generate a passive income or work as a sign-up incentive for your email subscriber base.

I could go on… there are many more ways you can use the written word to grow your visibility and boost your business, but you’ve probably already got the picture. Plan, write, share… and you’ll be on your way to achieving great things.

Get in touch with me directly on LinkedIn, email me at Laura@Laurasands.co.uk or call me direct at 07762 949581 or visit www.laurasands.co.uk