My design objective was to display a visual illustration portraying the strain placed on earth by wasting water. My three colors were black and shades of gray, light blue and yellow. I used a large illustration with rough appearance to look almost hand draw. I tried to use white space to help your eyes move through the poster. The creative hook i created was the earth having all the water squeezed out of it and down a roadside drain. The also portrays this by saying "our" making it personal to each person that looks at it. I feel the illustration gives a good visual image to help understand the need to conserve water.