Monroevian
The
Media Kit 2018
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THE MONROEVIAN
Our Purpose
T
he Monroevian is a hyperlocal culture and lifestyles magazine. Our primary focus is to showcase our city, its entrepreneurs, business leaders and those who are creating an impact to incite pride of place. Our focus is to connect people to places. To share the unwritten stories and lesser-known facets of Monroe. We're hungry to share the stories of our community. We at The Monroevian are fixated on people and their stories. We believe that Monroe is overflowing with characters whose stories are fantastical and real and meaningful. Our hope is to learn and tell the stories of how our neighbors came to our city. We want to accurately reflect our city and its diversity. Those are the stories we want to tell. Our motivational purpose is to offer an outlet for ideas, connections, inspiration, beauty, history and culture to the community in which we live. We desire to enrich the lives of those who read our pages and to spur on change, even if that is just a change in the perception of who we are as a city. We believe in our city and its people, and we are about the business of seeing both succeed. Our intention is truly an altruistic one – to do good work, to expose the good work of others, and by doing so, aid in the successes of those who join us in this venture.
Brandon Buchanan Co-Publisher & Editor
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THE MONROEVIAN
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THE MONROEVIAN
DEPARTMENTS People
Style
Discover why Monroe's most notable redisents love this city and why they continue to reside in this beautiful town.
Our style experts help guide, inspire and raise the bar on what dressing well means both here and away.
Metro
Culture
Presented by the Downtown Deveolepment Authourity, hear the story of our city and learn about local happenings and must see events.
Art, music, literature and local icons. Join us as we explore the creative side of Monroe.
Shelter
Philianthropy
Get a glimpse into some of the coolest spaces in town, watch DIY projects unfold, and receive tips to help you achieve the look inspired by our featured homes.
One of the most important legacies we can have as Monroevian is how we, as a city, take care of others. Read about locals who are making an impact.
Taste
History
The Monroevian's point of sustenance. Providing inspiration through recipes, purveyors, and stories which define what it means to eat and drink well.
Presented by the Monroe Musuem. A small glimpse into the past so that we can see where we came from in order to see where we are headed.
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THE MONROEVIAN
DISTRIBUTION Distribution Locations
Direct Mail
Hotels
Subscribers
Professional Offices
Buisness Owners
Retail Business
VIP List (Community Leaders & Advertisers)
Restaunts Local Events and Shows Custom stands in various Monroe locations
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THE MONROEVIAN
ABOUT US As a part of Buchanan McKinnies Publishing, The Monroevian Magazine is a multimedia creative agency that creates meaningful content for its clients. Our hope is to promote the city of Monroe and its businesses through diverse means of communication.
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THE MONROEVIAN
DEMOGRAPHICS
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MEDIAN AGE
A Monroe based magazine by Monroevians, about Monroevians, for Monroevians. Through our highly targetted demographic our ads can tell your story. Let us bring your message home.
$34,000
M E D IA N H O U S E H O L D I N C O M E
16,400 TOTAL SINGLE ISSUE READERSHIP
52%
GENDER MAGAZINE READER
W OM E N
48% MEN
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THE MONROEVIAN
The
Monroevian
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THE MONROEVIAN
EDITORIAL CALENDER 2 0 1 8 - 20 1 9
Sep - Oct
A D S P AC E D E AD L I N E 1 AU G Issue Theme: Transitions.
Nov - Dec
A D S P AC E D E AD L I N E 1 O C T Issue Theme: Light.
Jan - Feb
A D S P AC E D E AD L I N E 1 D E C Issue Theme: Beginnings.
March - April A D S P AC E D E AD L I N E 1 F E B Issue Theme: Growth.
May -June
A D SP AC E D E AD L I N E 1 AP R I L Issue Theme: Wedding Special.
Jul -Aug
A D S P AC E D E AD L I N E 1 J U N E Issue Theme: Gatherings.
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THE MONROEVIAN
A D S P E C I F I C AT I O N
Full Spreads Page Bleed 11.357 in x 17.25 in
Full Page 11.357 in x 8.56 in
1/4 Page 5 in x 3.71 in
3/4 Page 9.75 in x 3.13 in
Half Page 5 in x 7.62 in
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THE MONROEVIAN
A D M E D I A R AT E S DISCOUNT IN % AD MEDIA SPECS
SINGLE BOOKING
Full Spreads Page
10% 25% 30% 2 ISSUES
4 ISSUES
ANNUAL BOOKING
$ 2,500.oo / ea.
$ 2,250.oo / ea.
$ 1875.oo / ea.
$ 1750.oo / ea.
Full Page
$1,500.oo / ea.
$1,350.oo / ea.
$1,125.oo / ea.
$1,050.oo / ea.
Half Page
$850.oo / ea.
$765.oo / ea.
$637.5o / ea.
$595.oo / ea.
Three / Fourth Page
$700.oo / ea.
$630.oo / ea.
$525.oo / ea.
$490.oo / ea.
Quarter Page
$550.oo / ea.
$495.oo / ea.
$412.5o / ea.
$385.oo / ea.
Inside front cover
$2,000.oo / ea.
$1,700.oo / ea.
$1,500.oo / ea.
$1,000.oo / ea.
Inside back cover
$1,500.oo / ea.
$1,250.oo / ea.
$1,000.oo / ea.
$900.oo / ea.
Back Cover
$5,000.oo / ea.
$4,500.oo / ea.
$3,750.oo / ea.
$3,500.oo / ea.
FILE AD SPECIFICATION A D M A T E RI A L R E Q UIR E M E N T
FILE TRANSFER
Preferred format for camera-ready ad submission is a PDF. Files must be CMYK, have a resolution of 300 dpi or higher, and must have all fonts embedded. PDF documents created using the “PDF/X-1a” is strongly recommended. For bleed ads, please do not include any crop marks.
EMAIL: Ads can be submitted via email to the following address: bruce@themonroevian.com. Please use the client name in the subject line. FILE TRANSFER: When using a file transfer website (such as Dropbox or Google Drive) to submit ads, a low-res pdf proof will be provided to the client to ensure that the correct file is placed in the magazine.
Although we do our best to ensure color accuracy, The Monroevian is not responsible for incorrect output of color or the color correcting of ads if a color-match proof is not provided.
CREATIVE SERVICES The Monroevian’s art department will provide professional and creative ad design to display advertisers at no cost. Photo images must be at least 300 dpi. We accept the following formats: .tif, .eps, and .jpg. Images from the Web or embedded in a Word document will not be accepted.
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for more A D
I N F O R M AT I O N please call
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THE MONROEVIAN
470.330.3535 or bruce@themonroevian.com
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THE MONROEVIAN
CO N TAC T I N F O R M AT I O N
Brandon Buchanan Co-Publisher & Editor 470-330-3535 brandon@themonroevian.com
Bruce McKinnies Co-Publisher & Advertising Director 863-800-5366 bruce@themonroevian.com
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THE MONROEVIAN
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Let's Talk
We want to get to know you, your audience, and your goals. Through that deep understanding, we create compelling visuals and effective messages that truly connect. buchananmckinnies.com | 470.330.3535
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