Brand Manual and Style Guide By: Brandon Tillman
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Limitless is a company made to help those who are strong in the arts, whether it is a passion or a profession, to thrive in today’s society. We aim to helping youth and young adults to be able to obtain what most of our end goals are, a job and success.
Our Promise: At Limitless, we promise to help you strengthen and mold your creativity in the visual and performing arts for the professional world.
Mission Statement: We aim to help the growth and empowerment of the youth and young adults in Prince George’s County through affordable educational programs in the Performing and Visual Arts. We are driven to maintain a high energy, creative and trusting environment, so that the possibilities for access to the arts professional world can be prepared for and achieved. Our Personality: Inspiring, creative, trustworthy, high energy environment, growing.
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This was the process for coming up with the logo idea. The sketches provided were possible logo ideas and some were combined together in order to create the logo that you see for LIMITLESS today.
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The finial product for the LIMITLESS logo. In color and in black & white.
BLACK & WHITE 9
WITH COLOR
The logo should have a break in the uppercase “L” on both parts of the word. The shades of blue listed are permitted and the spacing should stay as is in order to keep consistency throughout the use of our brand.
Do Not Use
Do Not Use
Do Not Use
Do Not Use
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The space in the two pieces that create the “L” should be as wide as the lowercase letter “r” in the Proxima Nova Regular font. The spacing between the lettering should be no larger and no smaller than the width of the lowercase “m” in the logo.
The colors in the logo should not be mix and match. There should be no change to the colors (outside of black and white) and there should be a space in the letter “L” when using the logo. The logo should not be pointed at any angle outside of the flat 90 degree angle that the “L” is currently at in a straight line.
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Each of these colors can be used for the color boxes of the letter “L� in the logo and can be used for the backgrounds of each version of the logo (should you choose to use one) and they can be properly used with print, digital or clothing material. These are to be the Hex. RGB, or CMYK codes used in order to ensure that you are truly following the LIMITLESS guidelines for branding when using or interchanging our color palettes. You may not combine the colors we have provided with other colors, such as, orange, yellow, violet, green, etc. However, monochromatic usages are allowed, as well as black and white.
15 Hex: #a8dff9 RGB: 168,244,249 CMYK: 31,0,0,0 PMS: 115-11 U
Hex: #0775ad RGB: 7,118,174 CMYK: 88,49,11,0 PMS: 110-7 U
Hex: #00405f RGB: 100,65,96 CMYK: 100,73,40,28 PMS: 114-16 U
Hex: #2595d2 RGB: 38,150,211 CMYK: 75,28,0,0 PMS: 116-7 U
For proper use of the logo and our typefaces: • Please use the Proxima Nova (Thin, Light and Regular) for digital purposes and flyers. • Please use Baskerville Old Face (Regular) for body copy on most print materials and small digital materials. • If using different colors, use the approved colors by the LIMITLESS family, otherwise email for approval. designinfo@limitless.com. • Use all uppercase when typing the logo.
Baskerville Old Face ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Improper use of the logo and our typefaces: • Mixing Baskerville Old Face and Proxima Nova (each family member) are prohibited from being used. • Putting the logo in all lowercase when typing it out for non-commercial use is not allowed. • Mixing upper and lowercase forms in one word of either typeface for material with LIMITLESS on them is surely not allowed.
123456789 123456789 123456789
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Here are some references to what we stand for and some of the forms of art that we will help each other learn and grow strong in being capable of, in order to prepare for the wants and needs professional arts world.
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Here are examples of what the logo would look like with the Trademark, Copyright and Registered Trademark symbols.
™
21 ©
®
These are the examples of what the business card, letterhead, and envelope would look like when produced.
23 Email: info@limitless.com Phone:301-546-9905 Website: www.limitless.com Adress: 11253 Old Marlboro Pike Upper Marlboro, MD 20772
Brandon Tillman CEO brandon.tillman94@gmail.com 301-433-5464 www.limitless.com
In this section, the touch points are a t-shirt, cap, journal and a drawstring bag.
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