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CITYLINK
A B I L E N E
Conceptual Branding, Signage, & Web Design
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Table of Contents: Brandmark
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Route Maps & Schedules
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Bus Stop Graphics
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Bus Graphics
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Uniforms
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Website Design
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CITYLINK
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Black & White Version:
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CITYLINK
A B I L E N E
Color Version:
CITYLINK
CityLink’s primary brandmark color is orange. However, the brandmark can also function in black also. The pictorial mark can exist with or without the text and can also change colors when used with specific routes.
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CITYLINK
Route-Specific Color Examples:
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Brandmark
A B I L E N E
CITYLINK
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Routes
ABILENE
S 1st
Hardin Simmons University
Abilene Christian University
N Willis
Arnold Blvd
I 20
N.Treadaway
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1
3
6
Hendrick
5
11
Dyess Clack
9
Zoo
Oldham Lane
7
McMurry University
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Radford Hills
3
N. Mockingbird
4
Hickory
Route Maps & Schedules These are samples of some of the route signs and time schedules that would be placed in various CityLink bus stops.
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CITYLINK
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Westgate
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ACU
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South 14th
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Mall/Cooper
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Mall/S. Clack
10
ARMC/CJC
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Expo Center
See Downtown Route Map Regular Service Optional Route Deviations
Mall of Abilene
Medical Center
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S 27th
S.Treadaway
2
Sayles
N. Willis
S Willis
1
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CITYLINK
A B I L E N E
325.676.6BUS (6287) TDD 325.676.6401
CITYLINK
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Bus Stop Graphics CityLink’s bus stops would be color-coordinated to their individual route and would also have their route number clearly displayed on the outside.
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CITYLINK
CITYLINK
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Bus Graphics Citylink’s bus graphics consist of the brandmark and the pictorial element in various bright colors. Their placement would remain the same for every bus, however their colors would change.
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CITYLINK
CITYLINK
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Uniforms This is an example of a Citylink drivers required uniform.
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CITYLINK
CITYLINK
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Homepage:
Today’s date is
CITYLINK
April 20, 2009 84o
Abilene’s Current Temperature is
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A B I L E N E
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Safe, Courteous, and Reliable City Bus Transit... HOME
FORMS
PRESSROOM
CAREERS
Route Maps & Schedules
CONTACT US
MISSION STATEMENT
Save with
We will keep foremost in all endeavors that our sole purpose is to serve our customers. We will provide safe, courteous, efficient, and affordable public transportation services. In doing so, we will strive to be an enthusiastic team of professionals who take pride in the City of Abilene, CityLink, and customers we serve.
CITYLINK’S NEW IDENTIFICATION CARDS
Fares & Ticket Info Riding Policies Evening Services
Citylink is the public transit system for the City of Abilene. City link offers an affordable transportation alternative for the citizens of Abilene. It is our goal to provide this servive safely, efficiently, courteously and in the ,ost proffesional manner possible.
click here for more info
Special Needs Riders
1 2
Rules & Tips for Riders
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NORMAL BUISNESS HOURS:
TYPES OF SERVICE
MONDAY - FRIDAY 8:00AM TO 4:00PM
Citylink provides several types of transportation services. The three principle types of service being: fixed-route bus service, ADA paratransit service, and Demand-Response Evening Service.
Citylink is managed and operated by contract with McDonald Transit Associates, Inc.
Routes & Maps Page:
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Today’s date is
CITYLINK
A B I L E N E
SEARCH
Safe, Courteous, and Reliable City Bus Transit... HOME
FORMS
CAREERS
PRESSROOM
April 23, 2009 84
Abilene’s Current Temperature is
GO
CONTACT US
Safe, Courteous, and Reliable City Bus Transit...
Current Delays: NONE as of 4/23/09 10:39AM
Route Maps & Schedules
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CITYLINK
Westgate ACU
7
South 14th
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Mall/Cooper
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Individual Route Map
S 1st
Time Schedule
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ARMC/CJC
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Downtown Route Map
McMurry University
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S 27th
TYPES OF SERVICE Contacting CityLink:
Citylink provides several types of transportation services. 325.676.6BUS (6287) The three principle types of service being: fixed-route bus TDD 325.676.6401 service, ADA para transit service, and Demand-Response Evening Service.
Zoo
Expo Center
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MISSION STATEMENT
Mall/S. Clack
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Abilene Christian
We will keep foremost in all endeavors that our sole purpose is to serve our customers. We will provide safe, courteous, 10 2 efficient, and affordable public transportation services. In doing 32 so, we will strive to be an enthusiastic team of professionals who take pride in the City of Abilene, CityLink, and customers we serve. S.Treadaway
These are examples of Citylink’s Homepage and Routes & Maps page.
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Hardin Simmons University
University Citylink is the public transit system for the City of Abilene. 1 City link 3offers Hendrick an affordable transportation alternative for 6 2 the citizens of Abilene. It is our goal to provide this service safely, efficiently, courteously and in the ,most professional manner possible.11 5
Oldham Lane
Web Design
Hickory
I 20
Sayles
Rules & Tips for Riders
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Select a Route from the menu or the map to out more information about its stops and time schedule.
S Willis
Rules & Tips for Riders Special Needs Riders
N. Mockingbird
Clack
Special Needs Riders Evening Services
Radford Hills
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N Willis
Evening Services Riding Policies
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Arnold Blvd
Riding Policies Fares & Ticket Info
N. Willis
N.Treadaway
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Fares & Ticket Info Route Maps & Schedules
Route Map ABILENE
Schedules & Route Maps for:
Mall of Abilene
Regular Service Optional Route Deviations
Medical Center
Normal Business Hours:
CITYLINK
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> Jennifer Rhea Art 353 - Info Design I Spring 2009