The Seven View Brand Visual Elements and Usage Guidelines
This guide should be referenced any time a new application of the Seven View brand is considered. This includes, but is not limited to advertisements, internal documents and promotional material.
Table of Contents The Logo
Brand Mark Introduction Brand Mark Guidelines Rules of Use
Using The Logo
Use with Brand & Product Names Use with Non-Chrysler Logos Size Guidelines Colour Specifications
Find Out About The Logo Contact Information
3 4 5
6 7 8 9
10
This is edition 1.0 of the brand guidelines, finalized November 15th, 2012. Changes may occur that require an updated version. If you suspect this guide to be inaccurate, you may contact Seven View Chrysler using the information on page 10.
The Seven View Brand Visual Elements and Usage Guidelines
Table of Contents
Seven View Brand Mark About the Logo The logo and brand mark for Seven View Chrysler is unique, and designed to be extremely recognizable and clear for customers and staff in every application, with ease. As a result, the Seven View brand has special considerations to maintain the image and to prevent damaging usage of the brand. Unauthorized alterations of how the brand is displayed, including where the logo appears with the text, the colours used, and the size of the brand, are restricted for the protection of the brand. No agent is authorized to modify the brand outside of this guide without explicit permission of the management of Seven View Chrysler, and if necessary, the consultation of brandr design and branding services. The Seven View logo consists of two connected shapes, representing an “S” and a “V”, with an implied crest created using negative space. The logo also contains a establishment date, which cannot be removed, except for very specific situations. Using The Logo The brand mark can be displayed in a specific method with the full name of the company. This version should be the primary usage of the logo. The Seven View typographic mark should never be displayed without the logomark, and should not be displayed with a different typeface or with altered type setting from what it provided, except in special circumstances. Usage of the logomark requires consent and permission from Seven View Chrysler.
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Brand Mark Guidelines Area of Isolation An area of isolation refers to the required space around the logo to protect it from being associated with other brands in a negative way. No icons, elements, logos, text, images, etc. may be placed within a specific range of the logo, or the logo with the typemark. The letter “e” is present in the primary renditions of the logo, in the “est. 1979” text. The “e” stacked with another “e” act as a size guide for white space around the logo, allowing this to be dynamic, easy to scale, and easy to understand. Two “e” figures stacked on top of each other will dictate the amount of space required around the logo whenever it is used with additional content.
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Rules of Use Basic Usage The Seven View logo must be displayed independently, and unaltered. It may not be displayed with altering shapes, confining shapes, with the Seven View text in alternate locations, with other text such as headlines or body copy, or in conjunction with logos that haven’t been approved for representation. Do Not: - Display with a drop shadow, glow, or effect - Use as a pattern - Use with tints, screens, or alternate colours - Use with unapproved marketing materials - Use on a similarly coloured background - Use the logo on a conflicting background - Print anything over the logo - Use with outlined type for the lettermark - Change the proportions - Skew or stretch - Use inside a confined shape
CHRYSLER
By simply following the guidelines in this text, you can ensure the logo is being displayed appropriately, without concern. If there are alterations that seem unavoidable, Seven View Chrysler and/or brandr design and branding services must approve the usage. Use of the Seven View Name The Seven View name may be used in any format, but not significantly differently from the surrounding text, and not as a logomark or wordmark placed amongst body or heading type. If the name Seven View is to appear in body and headline copy (or any standard copy), it must adhere to the style of the rest of the text.
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Use with Brand & Product Names The Basics Seven View has a specific method of reproduction if it is paired with Chrysler subsidiaries. The method is designed based on the specific brand guidelines provided by Chrysler. The Seven View logo may be displayed with the Chrysler branding underneath the logomark & typemark, or just the logomark. In this case, the double-e rule (pg. 4) does not apply - however it must be spaced exactly as show on the right. In Depth The Seven View mark and the Chrysler branding must be separated by a thin blue line. If the “SV” logo is .4” tall, the line should be .35 pt thick. If the logo is small enough that the “est. 1979” may have issues printing, it can be removed. Using the Logo Alone The “SV” logo may be presented without the Seven View wordmark if approved by Seven View Chrysler, and should be used in situations that require an easy to view and easy to recognize logo, or if there is concern over the legibility of the Seven View text. Usage you Should Avoid The logo must contain the line separating brands, and must only be displayed in a way that also adheres to the Chrysler brand guidelines.
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Use with Non-Chrysler logos The Basics Seven View may be presented in association with other organizations, such as charities, sponsors, or events. In these situations, in order to keep a simple, reliable and accessible brand, the typemark should be the method to associate the brand. If the Seven View logo is associated with a promotion, the entire logo and word may be used. In a situation in which the Seven View typemark does not suit the aesthetic of the product it is associated with, a complimentary typeface may be substituted. In Logo Groups In situations in which the logo is represented along with other logos, as a sponsor, or in a similar situation, the “SV� logomark should be used independently in order to quickly and effectively convey the logo to the consumer.
TWEET & WIN TWEET & WIN Seven View
Skyhigh event presented by
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Size Guidelines The Basics The Seven View logo typemark has guidelines regarding how small the logo should be displayed. The logo can be displayed with or without the “est. 1979� text at the discretion of the application - if printing may be an issue, it may be removed. It should only be removed in situations in which printing may be an issue. The logo itself should not be reproduced at a smaller size than 2.5 cm in width, to retain readability. If the logo is displayed with the Chrysler brands, the Chrysler logo itself may not be smaller than 2.5 cm in width, in accordance with Chrysler branding.
2.5 cm
Non-Traditional Reproduction The logo may be produced on 3 dimensional materials at the same minimum size standard for unique, non-print and non-digital applications. Requests to deviate from these guidelines must be approved by Seven View executive staff.
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Colour Specifications The Basics The Seven View logo is represented in colour with two specific tones of blue. The first blue is associated directly with Chrysler, sampled from the Chrysler badge and wings. The second version is tonally related, and is a darkened version of the original blue. Both of these colours have greyscale alternatives, in order to ensure easy reproduction in one-colour applications. Both of these colours have specific Pantone representations for situations that require direct and constant colour reproductions. The logo can also be reproduced in specific greyscaled, light tones for situations when it would be reproduced on a dark background. All versions of the logo are available from Seven View as infinitely scalable vector line art. The advantage to this is infinite reproduction and quick recognizability.
Pantone 293
C: 100 M: 057 Y: 000 K: 002
Black 37
Pantone 2965
C: 100 M: 038 Y: 000 K: 064
Black 100
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Contact Information Appropriate usage is important to uphold the integrity and recognizability of the Seven View brand. The brand has existed since 1978, and this is a major progression. It is important that this brand be maintained and kept whole and accurate. If you do not understand anything in the brand guide, or if you are unclear of how to use the logos in specific situations, you may contact Seven View Chrysler or brandr. design and branding services for information and clarification. Seven View Chrysler www.sevenviewchrysler.com info@sevenviewchrysler.com 905-669-5050 Contact Michael Magarelli Primary contact method should be email. 2685 Highway 7 West Toronto (Vaughan), ON L4K1V8 brandr. design & branding services www.brandr.ca matthew@brandr.ca 647-770-8743 Contact Matthew. Primary contact method shoud be email. Who do I contact? The primary contact should always be Michael Magarelli at Seven View Chrysler. Michael may defer to brandr. if necessary.
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