Branding Guidelines | 1
Contents
3 Our Story
14 Our Distinction
25 Logo Variants
4 Our Story
16 Who We Serve
26 Spacing
6 Our Mission
18 Our Values
28 Our Colors
8 Our Vision
20 Our Personality
29 Our Typography
10 Our Purpose
23 Our Identity
12 What We Do
24 Our Logo
30 Does... 31 ...and Don'ts
Our Story Our mission, vision and purpose
Our Story
Excellent service since 2022 Munitz & Co. CPA and Consulting first opened it's doors in 2022. Since then, we have been partnering with small business owners to organize their books and gain a clear picture of their financials.
4 | Brand Guidelines
We pride ourselves on providing excellent service. Integrity, Efficiency, and Organization are the foundations of our model, and our strong work ethic and down-to-earth, fun, and approachable attitude set us apart.
Our Story | 5
Our Mission
“
To empower small business owners to lead better businesses, and better lives, with deep understanding and trust. 6 | Brand Guidelines
”
Our Mission | 7
Our Vision
“
To be the trusted name that small businesses turn to for efficient and dependable financial services. 8 | Brand Guidelines
”
Our Vision | 9
Our Purpose
“
To shape better businesses and better lives. 10 | Brand Guidelines
”
Our Purpose | 11
What We Do
We partner with small businesses to organize, optimize, and stay on top of their finances. We take care of a wide range of business services so business owners and managers can focus more time on the business and less stress on the back office tasks.
12 | Brand Guidelines
What We Do | 13
Our Distinction
We distinguish ourselves with our strong work ethic, and our fun, down-toearth and approachable attitude. Always available for questions, advice and consultation, we believe open communication is paramount to a successful, and long-lasting business relationship.
14 | Brand Guidelines
Our Distinction | 15
Who We Serve
We love to partner with owners and managers of young and growing businesses. Our clients are ready to scale up, looking to start a new venture, or are simply overwhelmed with the burden of financial tasks. Either way, they are looking to get, and keep, their books in order, so they can get on top of their finances and gain crucial insight into their performance.
16 | Brand Guidelines
Who We Serve | 17
Our Values
INTEGRITY
18 | Brand Guidelines
EFFICIENCY
ORGANIZATION
TRUST
COMMUNICATION
POSITIVITY
Our Values | 19
Our Personality Attitude: We take on the world with a “can do” attitude. With hard work and consistency, we can achieve anything. Voice: Friendly and personable, upbeat and positive, with a pinch of clever wit to season the blend.
20 | Brand Guidelines
Our Personality | 21
Our Identity Our logo, colors, and typography.
Our Logo
24 | Brand Guidelines
Our Logo | 25
Spacing
½H
½H
Clear space around the logo to ensure that no other elements interfere with the legibility.
½H
The empty space around the logo should be equal to ½ of the logo’s height on all sides. No other elements should trespass on this space.
½H
26 | Brand Guidelines
½H
½H
The logomark is intended for small spaces where the primary logo would not be legible.
½H
To ensure legibility in small sizes, clear space on all sides of the logomark equal to ½ of the logo’s height.
½H
Spacing | 27
Our Colors Primary Colors
Jungle Green
Salmon Pink
Desert Sand
RGB CMYK HEX
RGB CMYK HEX
RGB CMYK HEX
18 84 69 88 43 72 38 #125445
219 140 122 12 52 49 0 #db8c7a
235 209 234 6 18 14 0 #ebd1cc
Secondary Colors
RGB CMYK HEX
197 227 222 22 1 13 0 #c4e3de
RGB CMYK HEX
59 135 122 78 29 56 7 #3b877a
RGB CMYK HEX
15 77 61 88 44 74 44 #0f4d3d
RGB CMYK HEX
13 69 54 88 46 76 50 #0d4536
RGB CMYK HEX
10 61 46 87 48 77 57 #0a3d2e
RGB CMYK HEX
8 54 38 6 29 19 0 #083626
RGB CMYK HEX
232 196 189 6 29 19 0 #e8c4bd
RGB CMYK HEX
229 181 171 6 29 19 0 #e5b5ab
RGB CMYK HEX
224 168 156 6 29 19 0 #e0a89c
RGB CMYK HEX
222 153 140 6 29 19 0 #de998c
28 | Brand Guidelines
Our Typography Moret Semibold Moret SemiBold Oblique Calmetta Bold Calmetta Light
Moret is a serif display type family inspired by 20th century European sign painting.
Calmetta is a contemporary humanist sans typeface with a generous x-height and slightly condensed proportions. Being designed for wayfinding, its legibility and economy help across many other uses.
Our Typography | 29
Does... • Always use proper spacing around the logo.
• Only use the logo in its proper colors or a single shade of any of the primary brand colors, black, or white.
30 | Brand Guidelines
...and Don'ts • Never trepass on the logo's clear space
• Never use off-brand colors for the logo. • Never change the logo's font • Never change the porportions
...and Don'ts | 31
