BRAND TRANSIT - EnvyUnion Case Study

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SHOWCASE DOCUMENT

EnvyUnion Apparel Startup CASE STUDY

TM


is an independent Brand Design Agency. working in

ART ( Traditional & Digital ) ARCHITECTURE BRANDING PACKAGING PRODUCT DESIGN WEB MOTION GRAPHICS


CASE STUDY

ENVYUNION Viren Dubaria, a Real Estate Developer, an esteemed client of Brand Transit starten an apparel business targetted towards manufacturing sporty wear for Men. The business was in partnership with Antique Sports, a existing entity, manufacturing apparels for Women. Brand Transit worked from the intial stage of Brand Conceptualisation to Naming to Promotion. This document showcase those works done towards the development of the Brand. After a year, the client itself pulled the business out. That leads to inexistence of furthermore records in development.


INITIAL THINKING & CONCEPTUALISATION





NAMING & LOGO PROPOSITIONS


Federation Adhoc Voila Cocoon Cocoa Posture Carrot Fleece Flinch Sponge Vortex Morphine

Cipher Adrealine Bolt Hawk Falcon Caffeine Iridium People Dot University EnvyUnion Escape

Enrig Fag Genome Jumper Capsule Isotope Atom Fabrico Postericon Leagus Syndrome Reflexology

Fitolism karaktor Limitel


NAMING SUGGESTIONS


FINAL OUTCOME FOR BRAND NAME & LOGO


IDENTITY DESIGNS




THEME LOGOS FOR EMBROIDERY ON APPARELS




BRAND TAGS ON PACKAGING


EMAIL Cust. Care

MRP

MFG MONTH

MANUFACTURED BY

CODE

PRODUCT NAME

ITEM

care@envyunion.com 92222 99952

465/-

Feb 2012

ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

BNAH548

COMBOX

COMFORT BOXER

3 467378 584582

COMFORT BOXER

PRODUCT NAME

COMBOX

CODE

BNAH548

MANUFACTURED BY

ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

MFG MONTH

Feb 2012

MRP

465/-

EMAIL Cust. Care

care@envyunion.com 92222 99952

3 467378 584582

ITEM


Feb 2012

MFG MONTH EMAIL Cust. Care

COMFORT BOXER

PRODUCT NAME COMBOX

CODE BNAH548

MANUFACTURED BY ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

MFG MONTH Feb 2012

MRP 465/-

EMAIL Cust. Care care@envyunion.com 92222 99952

3 467378 584582

care@envyunion.com 92222 99952

465/-

ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

MRP

BNAH548

MANUFACTURED BY

COMBOX

PRODUCT NAME CODE

COMFORT BOXER

ITEM

ITEM

3 467378 584582


MRP

MFG MONTH

MANUFACTURED BY

CODE

PRODUCT NAME

ITEM

care@envyunion.com 92222 99952

465/-

Feb 2012

ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

BNAH548

COMBOX

COMFORT BOXER ITEM

COMFORT BOXER

PRODUCT NAME

COMBOX

CODE

BNAH548

MANUFACTURED BY

ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54

MFG MONTH

Feb 2012

MRP

465/-

EMAIL Cust. Care

care@envyunion.com 92222 99952

3 467378 584582

EMAIL Cust. Care

3 467378 584582


LABELS ON APPARELS


SIZE

M MADE IN INDIA / FABRIQUE EN INDE

PYJAMA CTCK08

Two inner shaped rear pocket. 2 label positions.

SIZE

M 0.7 x 5.0 cm 1.4 x 5.0 cm

0.7 x 3.0 cm

5.5 x 3.0 cm

MADE IN INDIA / FABRIQUE EN INDE


TRACK PANTS

GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN

COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE

SIZE

M

HOPL08

4.0 x 7.0 cm

GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN

1.5 cm 5.0 x 0.7 cm

COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE

SIZE

M


TRACK SHORTS

GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN

HOPL08

COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE

SIZE

M

4.0 x 7.0 cm

GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN

1.5 cm 5.0 x 0.7 cm

COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE

SIZE

M


SIZE

M

BERMUDA

MADE IN INDIA / FABRIQUE EN INDE

CTCK08

Two inner shaped rear pocket. 2 label positions.

SIZE

M 3.2 x 7.5 cm

1.2 x 7.0 cm

5.5 x 3.0 cm

MADE IN INDIA / FABRIQUE EN INDE


BOXER CTCK08

“U” shaped rear pocket. 2 label positions.

SIZE

M MADE IN INDIA / FABRIQUE EN INDE

SIZE

M 3.3 x 0.8 cm

5.5 x 3.0 cm

MADE IN INDIA / FABRIQUE EN INDE


3D RUBBER LOGO


CATALOGUE BUILDING



PHOTO REFINING PROCESS

REFINED

AS SHOT


AS SHOT

REFINED


MEANTIME WORK SHIFTED TO WOMEN’S WEAR












APPAREL DESIGN



TM

E 702, Sankalp II, Pimpripada, Film City Road, Malad (east) Mumbai, India T : +91 22 30673632 M : +91 90113 38866 info@brandtransit.in www.brandtransit.in


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