SHOWCASE DOCUMENT
EnvyUnion Apparel Startup CASE STUDY
TM
is an independent Brand Design Agency. working in
ART ( Traditional & Digital ) ARCHITECTURE BRANDING PACKAGING PRODUCT DESIGN WEB MOTION GRAPHICS
CASE STUDY
ENVYUNION Viren Dubaria, a Real Estate Developer, an esteemed client of Brand Transit starten an apparel business targetted towards manufacturing sporty wear for Men. The business was in partnership with Antique Sports, a existing entity, manufacturing apparels for Women. Brand Transit worked from the intial stage of Brand Conceptualisation to Naming to Promotion. This document showcase those works done towards the development of the Brand. After a year, the client itself pulled the business out. That leads to inexistence of furthermore records in development.
INITIAL THINKING & CONCEPTUALISATION
NAMING & LOGO PROPOSITIONS
Federation Adhoc Voila Cocoon Cocoa Posture Carrot Fleece Flinch Sponge Vortex Morphine
Cipher Adrealine Bolt Hawk Falcon Caffeine Iridium People Dot University EnvyUnion Escape
Enrig Fag Genome Jumper Capsule Isotope Atom Fabrico Postericon Leagus Syndrome Reflexology
Fitolism karaktor Limitel
NAMING SUGGESTIONS
FINAL OUTCOME FOR BRAND NAME & LOGO
IDENTITY DESIGNS
THEME LOGOS FOR EMBROIDERY ON APPARELS
BRAND TAGS ON PACKAGING
EMAIL Cust. Care
MRP
MFG MONTH
MANUFACTURED BY
CODE
PRODUCT NAME
ITEM
care@envyunion.com 92222 99952
465/-
Feb 2012
ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
BNAH548
COMBOX
COMFORT BOXER
3 467378 584582
COMFORT BOXER
PRODUCT NAME
COMBOX
CODE
BNAH548
MANUFACTURED BY
ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
MFG MONTH
Feb 2012
MRP
465/-
EMAIL Cust. Care
care@envyunion.com 92222 99952
3 467378 584582
ITEM
Feb 2012
MFG MONTH EMAIL Cust. Care
COMFORT BOXER
PRODUCT NAME COMBOX
CODE BNAH548
MANUFACTURED BY ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
MFG MONTH Feb 2012
MRP 465/-
EMAIL Cust. Care care@envyunion.com 92222 99952
3 467378 584582
care@envyunion.com 92222 99952
465/-
ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
MRP
BNAH548
MANUFACTURED BY
COMBOX
PRODUCT NAME CODE
COMFORT BOXER
ITEM
ITEM
3 467378 584582
MRP
MFG MONTH
MANUFACTURED BY
CODE
PRODUCT NAME
ITEM
care@envyunion.com 92222 99952
465/-
Feb 2012
ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
BNAH548
COMBOX
COMFORT BOXER ITEM
COMFORT BOXER
PRODUCT NAME
COMBOX
CODE
BNAH548
MANUFACTURED BY
ENVY UNION 62, Gazdhar Bandh, Rajiv Ngr Santacruz (west), Mumbai 54
MFG MONTH
Feb 2012
MRP
465/-
EMAIL Cust. Care
care@envyunion.com 92222 99952
3 467378 584582
EMAIL Cust. Care
3 467378 584582
LABELS ON APPARELS
SIZE
M MADE IN INDIA / FABRIQUE EN INDE
PYJAMA CTCK08
Two inner shaped rear pocket. 2 label positions.
SIZE
M 0.7 x 5.0 cm 1.4 x 5.0 cm
0.7 x 3.0 cm
5.5 x 3.0 cm
MADE IN INDIA / FABRIQUE EN INDE
TRACK PANTS
GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN
COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE
SIZE
M
HOPL08
4.0 x 7.0 cm
GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN
1.5 cm 5.0 x 0.7 cm
COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE
SIZE
M
TRACK SHORTS
GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN
HOPL08
COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE
SIZE
M
4.0 x 7.0 cm
GENTLE MACHINE WASH IN COOL WATER / DO NOT BLEACH / DO NOT TUBLE DRY / COOL IRON / DO NOT DRY CLEAN
1.5 cm 5.0 x 0.7 cm
COMFORT FIT MADE IN INDIA / FABRIQUE EN INDE
SIZE
M
SIZE
M
BERMUDA
MADE IN INDIA / FABRIQUE EN INDE
CTCK08
Two inner shaped rear pocket. 2 label positions.
SIZE
M 3.2 x 7.5 cm
1.2 x 7.0 cm
5.5 x 3.0 cm
MADE IN INDIA / FABRIQUE EN INDE
BOXER CTCK08
“U” shaped rear pocket. 2 label positions.
SIZE
M MADE IN INDIA / FABRIQUE EN INDE
SIZE
M 3.3 x 0.8 cm
5.5 x 3.0 cm
MADE IN INDIA / FABRIQUE EN INDE
3D RUBBER LOGO
CATALOGUE BUILDING
PHOTO REFINING PROCESS
REFINED
AS SHOT
AS SHOT
REFINED
MEANTIME WORK SHIFTED TO WOMEN’S WEAR
APPAREL DESIGN
TM
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