MARKETING PRESENTATION PREPARED FOR TOURAGE RAFEEI & SOHEILA EBADIAN 13299 BECKFORD LANE RICHMOND, VA 23238
The Taylor team was awesome! Our house sold during the first showing, they also help us fine the house we wanted for a great price. Janice really knows what to do when it comes to selling your house. They help with staging and even have a truck for you to use to move your furniture. You could also reach them via email or phone. If we sale again we well go with the Taylor team! -F. Coiner Janice and her associates at the Taylor Team did an outstanding job assisting me in the sale of my home. I had relocated out of the area (to Washington D.C.) and could not physically be around while my home was for sale. The Taylor Team went so far above and beyond with helping me deal with issues from the inspection and follow-up repairs on my home that I simply do not have adequate words to express my appreciation of the phenomenal service they provided. I don't think I would have sold my home as easily if I had used anyone else. In the Richmond market, there simply is no one better for real estate. If you need a real estate agent, you absolutely must work with Janice and her team. I highly, highly, highly recommend the Taylor Team. - R. Reames Janice and the entire Taylor team were a pleasure to work with on the sale of our home. She defines professional and is one sharp woman. Highly recommend Janice and every member of the team. - B. Meharg My wife and I were very impressed with Janice Taylor and her team. Everyone on her team was extremely professional and responsive. She has a great system and our home sold much quicker than was expected. We would not hesitate to use Janice in the future. - K. Vaughan Janice and her team were outstanding in assisting me in selling my home. She sold my house in two days and her team was very responsive to evey question and issue. I would highly recommend Janice to anyone looking for a professional and responsive company for their real estate needs. - M. Mitchell Janice is the consummate real estate professional. She has poise, personality and verve combined with encyclopedic knowledge. She has been in the business long enough to know nearly everyone. She has assembled a reliable team and can steer you through whatever is necessary to get your house ready for sale. I cannot recommend her enough to anybody interested in either selling or buying a house in the Henrico area of Virginia. She makes the process almost enjoyable. - N. Thomas The service we received from Janice was exceptional! She sold our house in two weeks, for the best price! We could not have asked for a better realtor to guide us through the process. Janice is a true professional and we were lucky to work with her and her team. They all were available for any question, and they made it all super easy and quick. - L. Montgomery
Janice Taylor with her husband makes the best team I have ever seen during the last 50 years of my experience of buying and selling at least over 20 properties. They definitely know how to update the selling property with least expenses to make it impressive for the buyer to understand the worth of the property they are buying. They SELL! YES, THEY DO!! They are a TEAM!!! - P. Filler
Dear Janice: I cannot begin to thank you and the members of your team enough for effecting the sale of my Rockville home. A huge burden has been lifted from my shoulders and you made it possible! Once the property was under contract, you and your expert staff took the worry out of the various and sundry details surrounding the closing process. Kudos to you, Bob, Michelle and everyone else behind the scenes. In all my years of selling both homes and commercial properties (I owned a commercial real estate company in Charlottesville for 40+ years,) I have NEVER encountered such professionalism in a real estate company as yours. Michelle kept me informed every step along the way. It was a pleasure dealing with her, and I feel she went the extra mile to insure everything stayed on track and went smoothly. Her contacting me immediately if there were snags or items to be clarified went beyond the call of duty and made the selling process so much easier. It was a delight to talk to Bob a few times. He gave me the assurance that he was on top of meeting with the contractors and checking that they were on the job. As we said in the army– it’s great to have boots on the ground! Bob was certainly an integral part of the process to keep the sale from falling behind or losing ground due to unforeseen circumstances. Finally, Janice, your success in real estate is beyond a shadow of a doubt, due to your putting together the best real estate team in Richmond! The fact that you have go-to contractors really eased my concerns about getting the various repair jobs completed. It was certainly nice to have peace of mind during this entire process and you made it possible. I originally thought that it would take 2-3 years to sell my home, but your expertise made the sale happen a lot earlier. If you, and your team, lived in Arizona, I’d tell EVERYONE to use you!!! I cannot describe how relieved I am to have this sale behind me, and it was all due to your efforts! Thank you from the very bottom of my heart! - T. DeVine
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To get as many qualified buyers into your home as possible until it is sold.
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To communicate the results of our activities to you.
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To assist you in getting the highest dollar value for your property.
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To continuously expose your property to potential buyers in the market place using the best possible methods.
To accomplish these objectives the Taylor Team will use the following marketing plan to sell your home: We will deliver a copy of your multiple listing print for your approval. We will submit your home to multiple listing service (MLS). We will submit our home’s listing information to our company’s sales staff for their potential buyers. We will promote your home at our real estate meetings to create maximum exposure to the other agents. We will develop a list of the features and benefits of your home for the cooperating agents to use while showing your home to their potential buyers.
We will suggest any changes you might want to make in your home to make it even more marketable. We will constantly update you as to any changes in the current market conditions. We will send flyers to agents in the area who have listings in the same price range. Everyday our team is on the phone calling neighborhoods in search of a buyer for your home. This is one of the most important things we do to get your home sold. We will give complete exposure to your listing on the internet, both on our website and national websites. We will pre-qualify, when possible, all prospective buyers. We will send “Just Listed” flyers or postcards to your neighborhood and also to targeted move-up neighborhoods. We will personally follow-up every mailing with a telephone call to all those receiving the mailing. We will follow-up with the salespersons that have shown your home to their prospective buyers and share their feedback with you. We will represent you during the presentation of all contracts by agents and help you to negotiate the best possible price and terms on the sale of your home. We will handle all follow-up and keep you informed, after the contract has been accepted, of all closing procedures.
De-Personalize • The number one rule in staging is to depersonalize. Pack up those personal photographs and family heirlooms. Create Great Curb Appeal • If buyers won’t get out of the car because they don’t like the exterior, you’ll never get them inside. • Keep the sidewalks cleared • Mow the lawn and trim the bushes • Paint faded window trim • Plant or pot colorful flowers • Make sure visitors can clearly see your house number Make Minor Repairs • Replace burned-out light bulbs • Replace cracked floor or counter tiles • Patch holes in the walls • Fix leaky faucets and doors that don’t close properly • Re-caulk tubs, showers and sinks if necessary • Clean dingy grout • Consider painting the walls neutral colors De-Clutter • Almost every home shows better with less furniture! • Pare furnishings down to the bare essentials • Pack up those cute knickknacks • Clean off everything on kitchen counters • Remove personal items from bathroom counters
Rearrange Closets and Cabinets • Buyers will open closets, kitchen and medicine cabinets • Organize pantry and cabinet contents • Reduce closet contents to half-full and organized • Neatly arrange clothing, shoes and shelf items • Put medicines and personal items out of sight Make the House Shine • Wash windows inside and out • Polish chrome faucets and mirrors • Clean out the refrigerator • Vacuum regularly • Dust furniture, ceiling fan blades and light fixtures • Replace worn rugs • Hang up fresh towels • Replace that old shower curtain Showing Your Home • If the house looks comfortable, but not personal, you are almost done. • Open drapes to let the sunshine in and turn on lights • Fresh flowers are a little luxury that make people feel good • Make sure the temperature is comfortable • Appeal to all the senses - Your home should smell fresh • Outdoor living spaces are becoming more important to people today, so add a few decorating touches