BRANIGAN CHUANG PORTFOLIO
“Interior design isn’t brain surgery. Relax and enjoy the ride. No one is going to die on the table”
- Denise McGaha
CONTENT
6 26 52 88 130 158
RETAIL DESIGN Pop Up Store
RETAIL DESIGN Bookstore
MODERN DESIGN Gallery
COMMERCIAL DESIGN Library
SKETCHES & RENDERING
RESUME
"A man gives many question marks, however, a woman is a whole mystery. " - Diana StĂźrm
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OLD NAVY POP UP STORE CLIENT
What is the origin of a pop up store? The question
OLD NAVY Inc
how to create the moment that can last forever even
STORE TYPE RETAIL CLOTHING STORE
COURSE RETAIL DESIGN 2014 FALL
INSTRUCTOR MILLIE KWONG
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has been considering during the design process, if it actually exists for a very short time. This project is designing a pop up store for the Old Navy Store; considering of the meaning of the pop up store and inspired by the enjoy moment that Old Navy has continuously making their customers to have, this pop up store comes with the concept of “Firework”.
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RETAIL DESIGN
CONCEPT STATEMENT
FIREWORK To console the idea of the Firework that can last forever, the entire interior space has been designed into the process of shooting firework. The fixtures are showing the shooting platform, the motion trail of shooting, and the explosion of the firework. The basic finishes of the interior unlike the traditional idea; white reflecting surface will be the major color tone instead, which will able to reflect the lighting from the ceiling and creating the various colors brought by the LED lighting. On the other hand, using unique material to transform the concept of the explosion and combining with the ambient LED lighting behind it. The customers can stay in the moment of the firework explosion and enjoy the delightful shopping time. This has consider as the basic and the most important factor in this project.
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RETAIL DESIGN
SITE ANALYSIS
The address of the site is 369 grant avenue, San Francisco, CA 94108 which is located next to China Town and the Union Square shopping area. The location is at the corner of the street that allow the store to have two sides of display windows, but due to the slope of the street, the exterior of the north side does not have enough space to build entire window. The site is located in San Francisco area, considering about the weather and the district is famous on tour area, the materials should use changeable in order to rotate by the damage of the weather and the touching from the people. The area is described as full with other brands and unique stores, how to create the special atmosphere that can attract customers walk in become one of the design challengesw.
LOCATION ADDRESS 269 Grant Ave, San Francisco, CA 94108 BRANIGAN CHUANG
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RETAIL DESIGN
MOOD BOARD
MOVEABLE WELCOMING
MEMORABLE
COMFORTABLE
SUSTAINABLE
ACCESSABLE
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RETAIL DESIGN
SPACE DIAGRAMS
LEGEND BACK OF HOUSE
FITTING AREA
CLOSE RELATIONSHIP
SHOPPING AREA
ENTRANCE
PROXIMATE RELATIONSHIP
DISPLAY AREA
CASHIER
CUSTOMER CIRCULATION
BUBBLE DIAGRAM
SPACE PLAN
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RETAIL DESIGN
FLOOR PLAN
2
6
3
5 1
2 7 2 4 FLOOR PLAN Not to Scale
LEGEND
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1. ENTRANCE
4. FITTING ROOM
2. SALE AREA
5. RECEPTION
3. DISPLAY AREA
6. BACK OF HOUSE
7. RESTROOM
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RETAIL DESIGN
INTERIOR SECTIONS
SECTION A Not to Scale
SECTION B Not to Scale
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RETAIL DESIGN
R.C.P. & LIGHTING PLAN
LEGEND LED LIGHTING
RECESSED CAN
SPRINKLER
R.C.P. Not to Scale
LIGHTING PLAN Not to Scale
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T
TRACK LIGHT
R
RECESSED CAN
W
WALL LED LIGHT
L
LED LIGHT
$
SWITCHES
RETAIL DESIGN
CEILING LIGHTING
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RETAIL DESIGN
PERSPECTIVE VIEW
Interior Wall Fixture Wall fixture is expressing the idea of the fire work, it captures the "momont" of the firework, the most beautiful timing. Using this image and interior design, designer is trying to convey the customers that can be shine as the firework as long as they purchase the products from the store. In addition, the entire interior shows the process of the firework, from shooting to explosion.
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RETAIL DESIGN
PERSPECTIVE VIEW
Interior Four Ways Fixture Four ways fixture allows the customers to purchase the products from all over the corners; the concept is from the firework shooting platform, using the geometric shape of lighting fixture drops from the ceiling to express the explosing of the firework.
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RETAIL DESIGN
DETAILS
Wall Fixture Details
Dimensions
Plain Paper Existing Concrete Wall
High-Density Fiberboard (HDF)
4' - 0" 2' - 6"
Plywood
Copper Hanger
SIDE VIEW
1' - 6"
Air Permeable Insulation
2' - 6"
Plywood
Copper Support
TOP VIEW
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RETAIL DESIGN
EXTERIOR VIEW
STORE FRONT VIEW
The storefront of the Pop Up store is using LED stripe lighting as the focal point to get people’s attention and combining with the ring shape to create the image of the “Firework”. The storefront presents the idea in a easy but attractive way, the basic structure will use as same as the interior part to maintain the central idea of Pop Up store.
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STORE EXTERIOR VIEW BRANIGAN CHUANG
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"Standing there, staring at the long shelves crammed with books, I felt myself relax and was suddenly at peace." - Helene Hanff
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ALEXANDER BOOKSTORE CLIENT
As the center of SOMA area, Alexander bookstore has
ALEXANDER BOOKSTORE
enjoy the peaceful moment. As the digital books get
STORE TYPE RETAIL BOOKSTORE
COURSE
always been the place for workers to take a rest and more popular than ever, the traditional bookstores like Alexzander start to consider the alternative ways to attract customers. To improve the interior feeling as a cozy space for people to enjoy the reading is one way.
RETAIL DESIGN 2014 FALL
INSTRUCTOR MILLIE KWONG
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RETAIL DESIGN
CONCEPT STATEMENT
DISCOVERING When people read, they are discovering the new and past knowledge at same time; to those people, reading is like adventures allow them exploring various places but without leaving thier seats. Discoevring is not limited in just knowledge, it is also involved with the self-discovering. When people read more, they know themselves more, helping them to realize what kind of people they really are. Discovering can also be regonized as seaking. Seaking the truth, seaking the mysteries, how to develop a way to find the easist pathway to the goal you want to achieve. Discovery is not really about independent or group work; however, when you discuss with others about your discovering, you are having interaction with others, you are not just the person siiting in the corner and read anymore.
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RETAIL DESIGN
SITE ANALYSIS
Alexander bookstore is located at the two different districts, SOMA and financial district. The two different districts are having differnt kind of customer resources; nevertheless, the majority of the customers are still the people around the llocation. Luckily, there are not a lot of competiter around Alexander bookstore, the major three are Golden Gate University Bookstore (Blue), Thomas A. G oldwasser R are Books (Green) and Brick Row Book Shop (Brown). Due to the working hours of the surrounding area, the majority of the customers do not visit Alexander bookstore after they finish their works; it is important to consider interesting features to attract them. Using interesting features can also attract the tourists, attracting them to stop their steps and visit the store. Providing enough seating to allow the customers can stay longer when they visit the store.
LOCATION ADDRESS 50 2nd St., San Francisco, CA 94105 BRANIGAN CHUANG
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RETAIL DESIGN
USER ANALYSIS
TOURISTS •
Due to the great location Alexander
WALK IN SHOPPERS •
The number of stop by shoppers is
BUSINESS PEOPLE •
Mid 20s-50s who work around the area is
books has, tourists would able to get the
getting decrease these days, this is
the major customer resource for Alexander
information they need in the bookstore.
because the retail shop number of
books.
SoMa area is decreasing. •
The number of the tourists depends on the events and the weather condition of
• •
This group of people usually visit bookstore
Stop by shoppers usually get attracted
as a nice calm spot from the hustle and
San Francisco; therefore, the number is
by the books locate in the storefront, they
bustle of work. They see their bookstore
not consistance in whole year.
do not come into the store only if they are
as an escape from reality. specific books.
interested in some specific books. •
Tourists may come from all over the world, Alexander books can only prepare certain kind of language instruction for them.
• •
The only time for this group is the lunch
Alexander books considers stop by
break and the after work time zone;
shoppers will not come to this area,
however, they do not really stay long for
because they think shoppers will go to
both time zones.
mall or outlet for shopping, not here. •
This group of people usually get the books that relate to computer, business and new technologies.
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RETAIL DESIGN
MEZZANINE FLOOR
BUBLE DIAGRAM
LEGEND
PUBLIC AREA
PRIVATE AREA
MAJOR ADJACENCY
MINOR ADJACENCY FIRST FLOOR
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RETAIL DESIGN
MEZZANINE FLOOR
FLOW & SPACE PLAN
LEGEND
PUBLIC AREA
PRIVATE AREA
CUSTOMER
STAFF FIRST FLOOR
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RETAIL DESIGN
FLOOR PLAN
6 3 5
7
1
8
FIRST FLOOR Not to Scale
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LEGEND
2
1. ENTRANCE
6. SALE AREA
2. DISPLAY AREA
7. ELEVATOR
3. RECEPTION
8. STAIR
4. DISPLAY- BEST SELLING 5. SEATING AREA
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4
RETAIL DESIGN
FLOOR PLAN
1
2
3
MEZZANINE FLOOR Not to Scale
1
LEGEND
1. SALE AREA 2. ELEVATOR 3. STAIR
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RETAIL DESIGN
SECTION A Not to Scale
SECTION B Not to Scale
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INTERIOR SECTIONS
RETAIL DESIGN
R. C. P. PLAN
LEGEND LED LIGHTING
RECESSED CAN
P1
$
PENDENT LIGHT
SWITCHES
MEZZANINE FLOOR
FIRST FLOOR BRANIGAN CHUANG
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RETAIL DESIGN
PERSPECTIVE VIEW
Entrance and Reception When the customers walk in to the bookstore, they will be welcomed by the emplyee due to the special angle of the reception. Not just this, the narrow entrance also make the customers walk by the reception and get the newest information.
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RETAIL DESIGN
PERSPECTIVE VIEW
Looking from Mezzanine Because of the extrame high ceiling, the designer designed the mezzanine to allow more books to display and sell. On the other hand, the singe type pendent lighting but with multiple colors also guide the customers into the store, leading them discover the store.
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RETAIL DESIGN
PERSPECTIVE VIEW
Entire Interior Space This is the major interior view of the bookstore for first floor, as people can notice, the bookshelf is up to the ceiling makes the bookstore more unifiy and organized. The wooden color bookshelf actually can pop out the books and the books becoming part of the interior design.
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RETAIL DESIGN
PERSPECTIVE VIEW
Entrance
Under the Mezzanine
This perspective view shows the inner part of the
Under the mezzanine, the books are displayed as
reception which provides the gift wrapping service to
liner and with the little notecard to explain the content
the customers. By using the colorful wrapping paper,
of the books, which helps the customers know more
the reception or the employee in there can easily
about the book by not judging from the cover.
attract the attention of the customers.
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RETAIL DESIGN
BRAND STRATEGY
Original Brand & Logo The original Brand and logo do not give the customers enough impression when they visit Alexzander Books; as matter of fact, the only place that logo shows up is on the name card and the front page of the website. Therefore, the designer has decide simplify the logo into just words, and using unique materials to impress the customers.
New Brand & Logo The New Logo is based on the shape of the book and represents the “A� as Alexander for the bookstore. In addition, using LED fixture allows the logo glowing at nighttime. Others like the word font for bookstore, the designer chose a playful but do not without serious feeling to present the store image.
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RETAIL DESIGN
DETAILS
Mezzanine Structure Details
Dimensions
9' - 0"
New Del Angel Hanger w/ Clear Lacquered Finish
0' - 8"
Steel Framed Guardrail in Clear Lacquered Finish w/ 1/2" 3Form Chroma Cast Resin Panel
Tata Steel Mezzanine Floor Deck
SIDE VIEW 4' - 6"
Support Bean
Oak Wood Flooring 17' - 10"
Steel Connection TOP VIEW
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4' - 2"
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RETAIL DESIGN
EXTERIOR VIEW
Exterior View With the idea of extention, the bookshelf structure actually extends out to the exterior of the bookstore. It transforms the main entrance into a welcome sign from the bookstore.
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“Create with the heart; build with the mind.” - Criss Jami
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GUSTAV STICKLEY GALLERY CLIENT
The Cranbrook Academy at Bloomfield Hills,
CRANBROOK ACADEMY
recognition in American design, aWnd they are
STORE TYPE GALLERY
COURSE MODERN DESIGN 2015 SPRING
INSTRUCTOR IVAN AZERBEGI
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Michigan, is an important institution with considerable considering to build a small gallery that will house a tribute to Gustav Stickley. The gallery intends to showcase two or three pieces of prized Stickley furniture that will rotate frequently, as well as a range of other Stickley-crafted objects that will be on permanent display.
MODERN DESIGN
USER ANALYSIS
BREAKTHROUGH As the pioneer of the Arts and Crafts movement, Gustav Stickley established many concepts and thinking that allow the coming generation to follow. For any person who is willing to try or break the limit they have right now, Gustav Stickley definitely is the model for them, learning the courageous and the brave from him. Breakthrough is the beginning of the new awareness and idea, not just for the movement of something, but more important, is the breakthrough toward us. On the both sides of the school and the students, as the image of the traditional school tries to step forward and encourage students to challenge themselves, this gallery will be a new page for the education of the school.
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MODERN DESIGN
SITE ANALYSIS
Cranbrook Academy has been educated for thousands of artists, being a represented art school it located in Bloomfield Hills, Michigan. Based on the requirement from school, the school is planing to construct a galley to memorize the contribution of Gustav Stickley. The enclosed space for gallery should be approximately 250 square feet in size. The Cranbrook Academy might consider the idea of a small porch or vestibule. On materials, they ask brick and timber have to be massively used. Nevertheless, other campus buildings are made mostly of simple brick, and create a lasting and timeless scene. The site plan uses courtyards and passages according to classical principles. Although the buildings may look "traditional," Cranbrook is looking for a contemporary design for the pavilion.
LOCATION ADDRESS 39221 Woodward Ave., Bloomfield Twp, MI 48304 BRANIGAN CHUANG
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MODERN DESIGN
WEATHER ANALYSIS
From the chart, we can realize that Bloomfield Hills, Michigan snows during the winter; therefore, the designer should think about the solution for this. Another thing should be noticed is the angle of the sun during winter time, the sun will directly spot into interior space, designer should come up with resolution as well.
Winter time sun orientation
Summer time sun orientation
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Sun path for site location
MODERN DESIGN
MOOD BOARD
INNOVATIVE
REACHABLE COMFORTABLE
INTERACTIVE
CHEERFUL
TECHNICAL
SUSTAINABLE
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MODERN DESIGN
USER ANALYSIS
CHEERFUL CHILDREN •
•
Realize the function or the detail of how
STUDENTS •
Students, especially the college student,
•
A new place for art lovers to visit, they
this furniture has been made or produced
it is important to let them know the spirit of
can emjoy nit just the exhibition, but the
in the real society.
innovation, the spirit of Gustav Stickley.
building as well.
Providing a place for children to learn
•
This is the time they are facing the choice,
•
With the new technologies, people are
new knowledge but not in school or
where they should heading, not just on
able to experience different of “museum”,
tradtional museum.
their academic, but their personal life
this is also benefit to the school to attract
as well, the museum should give them
new students.
advice from different perspective.
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TOURISTS
MODERN DESIGN
DISPLAY AREA ENTRANCE
SPACE DIAGRAM
ENTRANCE
INTERACTIVE AREA
INFORMATION INFORMATION DISPLAY AREA
D
DISPLAY AREA HALLWAY
HALLWAY
LEGEND
ENTRANCE
INTERACTIVE AREA
HALLWAY
MAJOR ADJACENCY
EXTERIOR CIRCULATION
INFORMATION
MINOR ADJACENCY
INTERIOR CIRCULATION
DISPLAY AREA BRANIGAN CHUANG
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MODERN DESIGN
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DESIGN PROCESS
MODERN DESIGN
The hollow hallway allow people to walthrough the building without being interupt.
MOCK UP MODEL
The extend area of second floor.
The original mock up model was based on the concept “breakthrough�, design the second floor which using rectangular shape space to fold up from first floor in order to create the sense of breakthrough. In addition, the second floor also show the idea of breakthrough. The slope roof is designing to solve the situation of snowing. Besides that, the hollow hallway alos connect the stair to the front area of the gallery, which represent another idea of breakthrough. However, the origianl design got regect due to the oversized floor plan.
The slope roof is design to slove the snow situation. BRANIGAN CHUANG
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MODERN DESIGN
SITE PLAN
DN
DN
SITE PLAN 1/8" = 1'-0"
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MODERN DESIGN
FLOOR PLAN
LEGEND 1. ENTRANCE 2. INTERACTIVE AREA 3. EXHIBITION AREA 4. INFORMAION
2
1
4 1 DN
3
FLOOR PLAN Not to Scale BRANIGAN CHUANG
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MODERN DESIGN
3D FORM
3D FORM 1/4" = 1'-0"
3D FORM 1/4" = 1'-0"
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MODERN DESIGN
3D FORM
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MODERN DESIGN
SECTION A 1/4" = 1'-0"
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INTERIOR SECTION
DN
FIRST FLOOR FLOOR PLAN 0'-0" 17' - 6"
RENDERED INTERIOR SECTION A
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DN
RENDERED INTERIOR SECTION B
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SECTION B 1/4" = 1'-0"
MODERN DESIGN
INTERIOR SECTION
FIRST FLOOR FLOOR PLAN 0'-0" 17' - 6"
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MODERN DESIGN
PERSPECTIVE VIEW
Gallery Area In gallery space, the three interactive monitors will able to introduce the works contributed by Gustav Stickley; the main exhibition objects will be without glass cover which allows people to look closely; the track lighting from the ceiling makes the exhibitions clear and bright. Instead of using hard installed text, the gallery uses lighting to spot out the introduction and create a technical feeling.
DN
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MODERN DESIGN
PERSPECTIVE VIEW
Gallery Area In main exhibition area, the curtain wall allows the sunlight to shower in and provides enough lighting during daylighting also makes people to stay indoor enjoying the amazing view from the lake. The ceiling is consisted with mirrors that makes the interior space larger than it looks like.
DN
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MODERN DESIGN
EXTERIOR VIEW
Exterior View Standing in front of the entrance, the concept "Breakthrough" is reflecting on the building itself, breakthrough from the ground. The curved roof also allows the building to afford the weight of the snow during winter. The curtain wall faces the walkway is using fog glass to block the view from the people in order to keep certain privacy.
DN
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MODERN DESIGN
EXTERIOR VIEW
Exterior View The roof is mainly using reflect materials which makes the illusion of a bigger space for interior and exterior. The brick pathway is based on the shape of the roof to make the top and bottom in one single piece. Stucco will be the main material for construe the building. On the other hand, columns are mainly black to contract with the white stucco wall.
DN
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MODERN DESIGN
EXTERIOR VIEW
Exterior View From this view, you can realize how the reflection of the roof; in addition, connecting with the stair, the designer redesign the railing and make it connect with curved roof, making the entire site into one single object. Other than this, the curtain wall faces toward south and southeast provide the best view from the lake for people who visit.
DN
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MODERN DESIGN
EXTERIOR VIEW
Exterior View One example for the night view of the building, reflecting the star night of the sky, the building is not just placing the furniture from Stickley, but it becomes one of the exhibition for people to stop by. The designer hopes this building can remind people never satisfied with where you are, always try to break through the situation stops you.
DN
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“I have always imagined that Paradise will be a kind of library.� - Jorge Luis Borges
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POTRERO HILL LIBRARY CLIENT
What is a library should look like? Full amount
POTRERO HILL LIBRARY
and enjoy a peaceful moment? Potrero hill library
STORE TYPE LIBRARY
of collection? Or a quiet place for people to read is located at southern part of the San Francisco, providing the information to the public. Considering the reading behavior people changed, Potrero hill library is going to remodel again in order to fit the
COURSE
requirements from the community. This time, the
COMMERCIAL DESIGN 2014 FALL
become the center of the community to educate
INSTRUCTOR
knowledge will not just from the librarians and books,
SERENA ZANELLO
library will more than just provides the books, it will people in different ages. In the meantime, the people lives in the community can also exchange the information, becoming others' mentors.
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COMMERCIAL DESIGN CONCEPT STATEMENT
MOVEABLE TYPE As the skill of making paper developed, so did the technology of printing. The technology of printing advanced, and it allowed for more efficient reproduction and sharing of information. Movable type symbolizes the beginnings of the easy access to information for all. Today, we take advantage of the technology and efficiency that provides us with instant access to basically any information we are looking for. The design elements for the new Potrero Hill Branch Library will be an homage to the humble beginnings of the printing technology.
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COMMERCIAL DESIGN
SITE ANALYSIS
The local community around Potraro Hill Library has schools surrounding its location. By analyzing the school locations, we can recognize the major user group of the library. There are three k-12 schools, one middle school, and one high school. The library has amazing view of the San Francisco city view: people love to stay in this place not just for reading but also enjoying the spectacular view of the city. It also the first Seed Library: Library provides the seeds to public take home to plant, in this way, they can realize how the plants has been grown and the importance of life. There is only one condition, the public has to bring the seeds back after their plants have fruited and seeded. The library provides community lesson for different ages on different days.
LOCATION ADDRESS 1616 20th St., San Francisco, CA 94107 BRANIGAN CHUANG
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COMMERCIAL DESIGN LIBRARY FEATURES
1. SLIDING DOOR
1B. CLOSED SLIDING DOOR
The two floor heights glass penaldoor can
This can allow the public to use the
separate the library into two isolate spaces.
multipurpose room even on holidays when the staff and workers are not available.
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4. SEEDS LIBRARY
5. PUBLIC ART
Potrero library is the first public library in San
The public art is in each San Francisco
Francisco to have this system. It assist the
library branches now to make the public
people to realize the growth of the plant and
getting close to the art and allow the artists
the value of the life.
have a place to exhibit their works.
COMMERCIAL DESIGN
LIBRARY FEATURES
2. HISTORICAL IMAGES
3. SLATWALL FIXTURE
The library provides the historical images
The Slat wall fixtures are originally for
before the San Francisco earthquake to make
displaying the books on the shelf, but due
the public the history and the development of
to the dangers reason and over occupying
the local area.
the space, the library is not using it that often.
6. SEATS WITH VIEW
7. MEDIA STORAGE
The most popular place in the library. The
The multipurpose room is opening to the
seats are allowing people to watch the entire
public and allowing them to use the DVD
San Francisco downtown area while they are
players inside the storage room.
enjoying the quite environment of the library.
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COMMERCIAL DESIGN
MOOD BOARD
SOPHISTCATED INTERACTIVE
TECHNOLOGICAL
COMFORTABLE
ACCESSABLE
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SUSTAINABLE WELCOMING
COMMERCIAL DESIGN
CHILDREN •
Community room on the first floor is
TEENS •
Community room on the first floor can
USER ANALYSIS
ADULTS / SENIORS •
The library will hold classes for adults/
dedicated to children and teen’s activities
be also used for group tutor sessions and
seniors to learn how to use technologies
and evenets.
meetings for teens.
such as computers, smart phones and tablets.
•
Separated area for younger children and their parents.
•
They will also have access to upper level community room to learn how to use new technology and utilize computers.
•
Different programs, such as craft and
•
The library will also serve as a socializing space, where people can come and spend time.
educational activities will be held weekly.
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COMMERCIAL DESIGN
BRAND STRATEGY
BROCHURE
COVER
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INFORMATION INSIDE
BACK OF BROCHURE
COMMERCIAL DESIGN
IC
L UB
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AC
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PL
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RESTROOM
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STAFF BREAK ROOM
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M
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MANAGER ROOM
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M
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MULTI-PURPOSE ROOM
M
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MEDIA STORAGE
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COMPUTER AREA
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M
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CHILDREN AREA
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TEEN AREA
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STUDY AREA
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AUDIO AREA
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E SP
IP QU
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CIA
B UM
RECEPTION/STAFF
LEGEND
NT
ME
EW /VI
HT
IG YL DA
ADJACENCY MATRIX
H H H
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CLOSE RELATIONSHIP
H
HIGH
APPROXIMATE RELATIONSHIP
M
MEDIUM
L
LOW
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COMMERCIAL DESIGN
SPACE DIAGRAM
CHILDREN AREA
MURLI-PURPOSE COMMUNITY ROOM FOR TEENS AND CHILDREN
RESTROOM
PC AREA
NEW RELEASE/ COMPUTER STATION
STAIRS/ SEATING AND STUDYING AREA
CHILDREN AREA
TEEN AREA
RSETROOM
OFFICE
SELF CHECK OUT
RESTROOM STAFF AREA/ RECEPTION
MAIN ENTRY
STAFF ENTRY
RSETROOM
EXIST. ELEV.
NEW RELEASE/ MAGAZINES
BUBBLE DIAGRAM
RECEPTION/ SELF CHECK OUT
LEGEND STAFF
UTILITY
PUBLIC
MAJOR ADJACENCY
MUTI-USE
MINOR ADJACENCY
STAIRS/ ATRIUM/ STUDY AREA
FIRST FLOOR
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COMMERCIAL DESIGN
SEATING/ READING AND STUDYING AREA
2 ADA RESTROOM
EXIST. JANITOR
SPACE DIAGRAMS
STAFF BREAK ROOM
STUDY AREA INFO. DESK SEATING AREA
STAIR
MURLI-PURPOSE COMMUNITY ROOM FOR ADULTS AND SENIORS
STAFF STAIR BREAK STAIR ROOM
STAIR
RSETROOM
READING AND STUDYING AREA
RSETROOM
EXIST. ELEV.
PC/AUDIO AREA
BUBBLE DIAGRAM
LEGEND STAFF
UTILITY
PUBLIC
MAJOR ADJACENCY
MUTI-USE
MINOR ADJACENCY
STAIR/ ATRIUM/ STUDY AREA
MUTLI-PURPOSE COMMUNITY ROOM
SECOND FLOOR BRANIGAN CHUANG
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FLOOR PLAN
COMMERCIAL DESIGN
LEGEND
FIRST FLOOR Not to Scale
1. MAIN ENTRY
7
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5
2. SELF-CHECKOUT 3. SEATING AND STUDYING AREA 4. 3D PRINTING STATION 5. MEDIA STORAGE
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6. MULTI-PURPOSE COMMUNITY ROOM FOR CHILDREN AND TEENS 7. CHILDREN’S AREA 8. RESTROOM 9. NEW RELEASE/ COMPUTER STATION
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10. RESTROOM
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11. ENTRY FOR STAFF 12. STAFF OFFICE 13. RECEPTION DESK
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COMMERCIAL DESIGN
FLOOR PLAN
LEGEND
SECOND FLOOR Not to Scale
14. STAFF BREAK ROOM
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15. MULTI-PURPOSE COMMUNITY ROOM FOR ADULTS AND SENIORS
16. SHELVES 17. STUDY AREA
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18. SEATING AREA WITH DESIGN WALL 19. SHELVES
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20. SEATING AND STUDYING AREA
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21. RESTROOM
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22. RESTROOM
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23. JANITOR 24. INFORMATION DESK 25. SEATING AREA WITH COMPUTERS
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COMMERCIAL DESIGN CONSTRUCTION PLAN
FIRST FLOOR Not to Scale
ZONE and FLOW
LEGEND
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STAFF
UTILITY
PUBLIC
PUBLIC
MUTI-USE
STAFF
COMMERCIAL DESIGN CONSTRUCTION PLAN
SECOND FLOOR Not to Scale
ZONE and FLOW
LEGEND STAFF
UTILITY
PUBLIC
PUBLIC
MUTI-USE
STAFF
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COMMERCIAL DESIGN
FIRST FLOOR
R.C.P. PLAN
LEGEND STRIP LED LIGHTING
RECESSED CAN
CUSTOM LIGHTING FIXTURE
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COMMERCIAL DESIGN
R.C.P. PLAN
LEGEND
SECOND FLOOR
STRIP LED LIGHTING
RECESSED CAN
DROPPED CEILING 20' - 6"
SKTLIGHT
P1
PENDENT LIGHTING 1
P2
PENDENT LIGHTING 2
P3
PENDENT LIGHTING 3
CUSTOM LIGHTING FIXTURE
DROPPED CEILING 22' - 2"
TRACK LIGHTING
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COMMERCIAL DESIGN
ELEVATIONS
SECTION A Not to Scale
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COMMERCIAL DESIGN
INTERIOR SECTIONS
SECTION B Not to Scale
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COMMERCIAL DESIGN
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ELEVATIONS
COMMERCIAL DESIGN
INTERIOR SECTIONS
SECTION C Not to Scale
SECTION D Not to Scale BRANIGAN CHUANG
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COMMERCIAL DESIGN PERSPECTIVE VIEW
Reception Using the concept of moveable type, the reception will be consisted in blocks which recycle from waste woods. Keeping the upper part of the reception is clean and open in order to service the public. On the back side of the reception is the history image of Potrero hill, it shows the progress of the community.
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COMMERCIAL DESIGN
PERSPECTIVE VIEW
Kiosk and New Release Kiosk and new release have been placed right in front of the entrance, so the visitors can notice them right after they get into the building. Follow the idea of the moveable type, the bookshelves are designed into cube shapes with different heights so people from all the ages can find a kiosk fit for them.
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COMMERCIAL DESIGN PERSPECTIVE VIEW
Lounge Area and Bookshelves One of the most important place for the remodel library, the lounge area. Covering with different color of textures, the cube shape of the seating can transfer into different combination to fit various requirements. Unlike the colorful seating area, the custom lighting fixture up on the ceiling is showing in semi-clear in order to spot the area.
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RETAIL DESIGN
SPACE DIAGRAMS
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RETAIL DESIGN
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MARKETING STRATEGY
COMMERCIAL DESIGN
PERSPECTIVE VIEW
Arts and Bookshelves Walk from the stairs, the visitors can enjoy the art works from the local artists which will be changed in each season. The public and shower in the arts without going to the museums. On the other hand, the bookshelves are designed as concept in different way, using the combination of lighting and hollow bookshelves, the bookshelves have been more attractive than ever.
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COMMERCIAL DESIGN PERSPECTIVE VIEW
Seating Area Different part of the seating area, for the people who want to seat like a couch shape of seating, the cubes are fixed into the ground and unmovable. Next to the couch seating is the computer area which provides the computers to visitors to use.
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RETAIL DESIGN
SPACE DIAGRAMS
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RETAIL DESIGN
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MARKETING STRATEGY
COMMERCIAL DESIGN
PERSPECTIVE VIEW
Computer Center Continuing the computer area is the information desk which will solve the problems and questions from the visitors. On the back side of the computer area is one of the multi-purpose rooms, this one is basically the place providing the elders and the other publics to learn computer or other knowledge.
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COMMERCIAL DESIGN PERSPECTIVE VIEW
Bookshelves On the other side of the library sets other bookshelves that allow book lovers to reach the physical books. Coming with the same idea of the kiosk, the bookshelves area in different heights, making more interesting visual atomosphere.
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RETAIL DESIGN
SPACE DIAGRAMS
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RETAIL DESIGN
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MARKETING STRATEGY
COMMERCIAL DESIGN
PERSPECTIVE VIEW
Studying Area For people want to enjoy the peaceful moment, the studying area is the best choice for them, unlike the lounge area and couch area, studying area provides table for people can really sit and place their books to read. Isolating by the bookshelves and multi-purpose room, this maybe the quietest place in entire library.
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COMMERCIAL DESIGN
DETAILS
Mezzanine Structure Details
3/4 inch Plywood Case Side
13' - 0"
Mahogany Shelf Apron
Dimensions
3/4 inch Plywood Shelf
Biscuit Slot
1/2 inch Plywood Spacer
SIDE VIEW
1' - 2"
3' - 2"
Base Modeling
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Lumber Base
TOP VIEW
COMMERCIAL DESIGN
MATERIALS
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“All art is but dirtying the paper delicately.� - John Ruskin
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SKETCHES
Empire Coin Cabine The coin cabinet is fully representing the elements of Empire furniture. It is made by Mahogany and silver; both are the major and representative materials for this period. The cabinet is covering the Egyptian designs, such as the eagle and the Napoleonic symbols on the top of the cabinet.
Rococo Revival Style Furniture like this was described as "the modern French style" because it borrowed elements from the eighteenth-century Rococo style, such as curvaceous cabriole legs, and carved designs based on C- and S-curves. Rococo Revival parlor suites, which often consisted of two sofas, two armchairs, several side chairs, a center table, and an Êtagère.
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SKETCHES
Loop Handles Bowl The Loop-Handled Dish which designed by Charles Robert Ashbee; on this dish, we can tell that Ashbee tried to simplified the shape of the handle and make it into a heart shape with a twisting effect which gives equal emphasis to the bowl. It shows the improvement of how decoration has been moved to a simplified movement.
Thornden Arm Rocker In this piece, we can see the simple lines that Stickley wants to present, yet at the same time, the furniture was designed to allow general people to have it, since it does not have too much extra decorations to raise the value. In addition, to fulfill the ideal philosophy he has, the home style, the furniture is an arm rocker that appears on general family house.
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SKETCHES
Moser Arm Chair This armchair was made by Koloman (Kolo) Moser and designed in narrow U- shaped frame. However, on the sides, it has vertical slat-like objects with the same width to give a pervious feeling.
E1027 Side Table The unique shape that E-1027 side table has, is because Eileen Gray wants to give her sister the chance to have breakfast on the bed, which is the reason why the support is on the side instead of the middle part. It is the considering thoughts make Gray’s design so amazing and elegant.
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SKETCHES
The Blue Chair The “Blue Chair� from Eliel Saarinen is actually a piece from the "Blue" living-room suite that Saarinen designed for his wife's studio when they were in Cranbrook. The chair eliminates the extra decoration and keep the basic lines to represent the concept of the chair, like what makes a chair, a plain seat with four legs etc.
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SKETCHES
E1027 Side Table Elegant, intelligent and independent, those are the description on Eileen Gray. Her works has considered as the representing of the typical highend French Art Deco. Nevertheless, the clean, stripe lines, white house, the E1027 was her love and fully presents the European Functionalist aesthetic that she has reached. In this house, she designed the furniture, including the famous E-1027 side table.
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SKETCHES
B3 Wassily There are two significant elements in Marcel Breuer’s design; first, he helped to develop modular construction. Also he used new technologies and materials in order to develop his "International Style" of work. Among the works of Breuer has, the Wassily Chair serious maybe the most known work that he got inspired by the shape and form of a bicycle handlebar.
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SKETCHES
Juhl Finn Interior The Chieftains Chair was designed by Finn Juhl, inspired by primitive weaponry and a seat that apply Juhl’s concept, the seating suspended above the frame, this distinctive shapes change the Danish furniture industry. Originally Finn Juhl created the chair for the 1949 Cabinetmakers’ Guild.
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SKETCHES
Robert Venturi Interior The sheraton chair, one of a series of nine that Robert Venturi designed for Knoll International over five years; using 2D drawing instead of the realistic decoration on the back side of the chair proves the modern thoughts Venturi has, the flat shape of the plywood is simple but provides enough function as a chair. Both of factors enhance the postmodernism consideration.
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SKETCHES
Eichler House Interior Eichler houses, as we all know about the interesting structure; they usually are one-story wood and glass building that emphasize casual indoor-outdoor living. The roof often flat or shallow – pitched, the beams are exposed and expanses of plate glass. The open atrium usually at the center and surround by the living area. It is one of the typical style of suburban housing in America during Post World War II era.
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SKETCHES
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RENDERINGS
Angelo Donghia Interior Angelo Donghia’s style can be characterized in different ways, including simplicity of line, purity of materials, boldness of form and sensual textures. In an easier saying, his style combines comfort with an urbane sense of luxury and endowed with a flair for business.
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RENDERINGS
Michael Taylor Interior There are several unique design elements Michael Taylor has, including using larger scale furniture, placing mirror inside the room, painted the interior with white color. However, the most important piece of the Taylor design is bringing the outdoors in.
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SKETCHES
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RENDERINGS
Axel Vervoodrt Interior Wabi-sabi is simple, slow, unbalance, irregular, if an object can bring us the feeling of peaceful in our mind and pursue the people to seek a higher level, then we can call it as wabi-sabi. To present it in the design, Axel Vervoordt reflects the idea in his love of poor, "ugly" objects, like a shepherd’s rough-hewn table or a raku tea bowl.
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RENDERINGS
Hotel Lobby Daytime This is one of my rendering practice; however, I would like to present the luxury feeling of a hotel. The design concept was galaxy; therefore, the chandelier drops from the ceiling is the main charter in this design.
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RENDERINGS
Hotel Lobby Nighttime In the lobby area, using the marble and furniture with pop out colors to express the idea of luxury.
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RENDERINGS
Restaurant Imaging eating under the sky covered by stars, the restaurant area describes this feeling, it is the extension of lobby area, with the net structure covers the ceiling and decorates with glass pendent lightings, people who have meal here will enjoy every moment they have.
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RENDERINGS
Guestroom Another extensional idea for galaxy, with several pendent lightings over the bed, it is enough to present the idea. On the back of the bed, the shape of reflecting mirror also expresss the meaning of shooting stars.
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RENDERINGS
Guest Living Room In the living room area, the desk and the couch also express in the strip lines, showing the movement of Wthe stars.
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"Science may never come up with a better office communication system than the coffee break." - Earl Wilson
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ACKNOWLEDGEMENTS I would like to express my deepest gratitude to all of my family, friends, faculty, and services for challenging and supporting me.
FAMILY My Parents/ Brother/ My Relative Family in States FRIENDS Ariel Chang/ Mada Chang/ Jill Huang/ Steven Lee/ Minji Lee/ Chris Lu/ Tarn Theerapa Mekathikom/ Jamie Shu/ Quine Wang/ Ashley Wu FACULTY Stephanie Smith-Haenel/ Molly Ness/ John Choi/ Felix Goebel/ Robert Frank/ Ken Frieders/ Mark Cruz/ Michael Sammet/ Ernest Mariotto/ David Kesler/ Mille Kwong/ Serena Zanello/ Ivan Azerbegi/ Edwin Jordan SERVICE H & H Imaging/ The Key Printing & Binding
Thanks to all the guidance, assistance, and warm support over these years, thank you from the bottom of my heart.