MARKETING, ADVERTISING & DESIGN 2014 - 2016
I.D Branko Flego
MARKETING OBJECTIVES
- GENERATE SALES (PRIMARY) - BRAND POSITIONING (SECONDARY) - INFORMATION AND TRAINING SERVICE (TERTIARY)
- LOYALTY OF CUSTOMERS AND COMMERCIAL LOAN (TERTIARY)
SECTORIZATION OF SALES AND PROMOTIONAL CHANNELS LOCAL SHOP
INDUSTRY & BUILDINGS
RE-SALE DISTRIBUTION
- FINAL CONSUMER - HOME INSTALLER - TECHNICAL 1ST CLASS
- INDUSTRIES - SHOPS - SMEs - CONSTRUCTORS - STATE (COOP.) - ASSEMBLY COMPANIES - TECHNICAL INSTALLER - ARCHITECTS - ENGINEERS
- HARDWARE STORE - ELECTRIC COMMERCE - LIGHTING HOUSE
WEB
- E-COMMERCE - MERCADO LIBRE - FACEBOOK - SOCIAL NETWORKS - WEBS
IMPROVEMENTS IN THE SECTORS AND PROMOTIONAL CHANNELS
SHOP PROMOTION - Positioning - Bank Promotions - Special discounts - New Web - Newslatters - Radio / TV Promotions - In Bags / Boxes - Custom Invoices - Business Cards - News / Offers - Information Products - Posters / Banners - Clothing - Magazine - YouTube Channel - Social networks - Brand Identity - New Own Brands
FUNCTIONAL / STRUCTURAL - Facade - Stained Glass - Lighting - Sale Room - Exhibition of products - Brands present - Visible promotions - Display with Promotions - Slogans - New shelves - Extension of the premises - Stock control
INDUSTRY / CONSTRUCTIONS PROMOTION - Mail Marketing - Newslatter - Capture customers - Special sales - Product Presentation - Informative Talks and training - Distribution of Informative Magazine - Exclusive Discounts - Quotation Tracking - Presentation folder - Technical Visits - Customer loyalty - Presence Exhibitions - Advertising in Magazines from the sector
FUNCTIONAL / STRUCTURAL - New Construction Sector - New Seller
BRAND IDENTITY LOGOS / BILLS / CARDS / GROUP
BRAND IDENTITY ABOUT US
SPECIAL DISCOUNTS & FINANCING PROMOTIONS OF CREDIT CARDS AND BENEFITS
NEWSLETTERS AND MARKETING EMAILS NEW PRODUCTS / OFFERS / INFORMATION
NEWSLETTERS AND MARKETING EMAILS OFFERS / INFORMATION / COMPARISONS
MAILS MARKETING LOYALTY
INFORMATION INFORMATIVE BULLETINS
MAGAZINE
ILLUMINATION CATALOG
MEDIA TV / RADIO / NEWSPAPERS / MAGAZINES
TRAINING INFORMATIVE TRAINING
PACKAGING BOXES / BAGS
VIDEO INTITUCIONAL PRESENTACION DE LA EMPRESA
VIDEO INTITUCIONAL NEORED PRESENTACION DE NUESTRA RED Y OBJETIVOS
CLOTHES BRAND IDENTITY / ADVERTISING
COMMERCIAL SIGNAGE COMMERCIAL GLASSWARE / POSTERS / ADVERTISING BANNERS
POSTERS COMMERCIAL GLASSWARE / ROUTE SIGN
RUOTE 2
LOCAL MODIFICATIONS / NEW LOCATIONS NEW FACADE / DESIGN AND EVALUATION OF NEW POINTS OF SALE
P.O.P. MATERIALS ADVERTISING TOTEM / DISPLAYS / SCREENS
SECTORS OF MERCHANDISE
ADVICE ON ELECTRICAL INSTALLATIONS
OWN BRANDS (IMPORT) NEW PRODUCTS DESIGN
INFORMATIVE JOURNAL SENDING PHYSICAL AND DIGITAL MAGAZINE (BENEFIT FOR INSTALLERS)
RE-SALE DISTRIBUTION PROMOTION - Positioning - Printed Catalog - Catalogo Digital - Mail Promotions - Newslatters - Purchase Orders Web - Presence in Expo Ferreteras - Social networks - Capture New Customers - Satisfaction surveys - Customer loyalty
FUNCTIONAL / STRUCTURAL - Distribution Office - Brand Change - New Sellers - Expansion of Coverage - Stock control
BRAND IDENTITY BROCHURES
CATALOGS PRINTED CATALOGS & WEB
OFFERS & PROMOTIONS DAILY OFFERS FOR HARDWARE
OFFERS & PROMOTIONS SEASONAL OFFERS
OFFERS & PROMOTIONS DAILY OFFERS FOR HARDWARE
WEB POSSIBILITY TO MAKE BUY ORDERS, SEE CATALOG AND OFFERS
INSTITUCIONAL INSTITUCIONAL VIDEO
WEB PROMOCIÓN - New Web 2.0 - E-Commerce - Credit Card Platform - Market Paid - Newslatters - Shipping Platform Andreani - Social networks Facebook Likes - Twitter / Linkedin / Scribd / Issu - On-Line Magazine - Satisfaction surveys - Capture of Casillas de Mails - Mass mailing - 0810 for information / sale - Stock control
FUNCIONALES / ESTRUCTURALES -New people to manage ecommerce web - Web Seller
WEB 2.0 E-COMMERCE
WEB 2.0 INDEX
BANNERS
WEB / MAILS WEB STADISTIC / E-COMMERCE / SEND MAILS - NEWLATTERS
MERCADO LIBRE PUBLICATIONS / WEB SALES
END