-sériē
K I T
TAMMI RELYEA
CEO AND FOUNDER
The Brand
Tammi Relyea
Meet Tammi Relyea, a passionate, energetic, and visionary mompreneur on a mission to revolutionize the world of bra straps. After hearing women ask, "How am I going to hide these bra straps?" and noticing the growing popularity of clear "invisible" straps, Tammi recognized the need to transform bra straps from plain functional necessities into stylish fashion accessories.
In 2017, she fearlessly embarked on her entrepreneurial journey and introduced her groundbreaking brand, BRA-sériē, to women throughout the United States. Despite the inherent challenges of building a brand from the ground up and being a solitary visionary in redefining the look and design of bra straps, Tammi fearlessly continues to push boundaries. Her authentic passion fuels her unwavering commitment to give women the confidence they deserve to proudly showcase their bra straps with flair and elegance.
Tammi's unwavering dedication to elevating the world of bra straps has made her a trailblazer in the industry. Through her innovative designs and relentless pursuit of excellence, she is reshaping the perception of bra straps and empowering women to embrace their femininity with confidence and style.
The Brand
90% 70% 57% women 25-55yrs old USA
Vision The
We are the innovative brand revolutionizing how women think about their bra straps. They’re no longer just a necessary part of wearing a bra, but a stylish accessory that can be used to accentuate your shoulders and add a touch of personal expression to your outfit. So, go ahead and show off those straps!
Dainty to Daring
Fashion isn’t just about style. It’s about creativity, confidence and personal expression. That’s why we ’ ve reinvented the bra strap, launching collections of uniquely stylish interchangeable straps from dainty to daring.
COLLECTIONS Popular
Collection The Neutral Box
Our Neutral Box Collection features three of our neutral interchangeable bra straps elegantly packaged in our exclusive BRA-sériē packaging.
The Neutral Box
The Neutral Box
Collection The Black Box
Our Black Box Collection features three of our black interchangeable bra straps elegantly packaged in our exclusive BRA-sériē packaging. Our packaging was specifically designed to store your straps to protect them from damage. You will love our packaging - so chic, sexy and elegant. A perfect gift for yourself or all those special occasions.
The Black Box
The Black Box
The Black Box
Collection The Paris Pom Pom
Ooh La La! Pompoms! If you want to add a festive and classy accessory to your wardrobe all year round, our Paris Pompoms are just for YOU! Wear them with a beautiful sweater, top or dress and you ' re 'Party Ready!" Available in 7 colors.
The Paris Pom Pom Collection
The Paris Pom Pom Collection
Let's collaborate!
Let'sStartAConversation
My Vision For A Partnership
I am excited to engage in meaningful partnerships with fashion industry leaders, influencers and trendsetters who appreciate the timeless elegance and sensuality of BRA-sériē; and who can authentically represent our brand to a wider audience.
What You Can Expect
When you choose to work with BRAsériē, you can expect open and transparent communication, a genuine enthusiasm for collaboration, and a strong emphasis on building long-term, mutually beneficial relationships.
Whether you have questions, ideas for collaboration, or simply want to share your thoughts, I would love to hear from you. Let's connect, exchange insights and explore the exciting possibilities that lie ahead. Let's start a conversation that could lead to a fantastic partnership.