Gallery One Brand Identity Guide 2015 by Brave Brands Ltd

IDENTITY GUIDELINES

YOUR COMPLETE GUIDE TO THE APPLICATION OF THE GALLERY ONE IDENTITY

GALLERY ONE. IDENTITY GUIDELINES

Atlantis. Palm Jumeirah

GALLERY ONE. IDENTITY GUIDELINES

CONTENTS Learn how we use and how to apply our core identity elements by reading and understanding the following pages. THIS IS OUR BRAND 9 Objectives of these Guidelines 11 Our istory 13 Remember!

SECTION TWO: PHOTOGRAPHY 46 Product Environments 48 Product Pack Shots 50 Stores

SECTION ONE: CORE IDENTITY ELEMENTS 16 Core Elements Overview 18 The Gallery One Logo 20 Dual Language Centred Logo 22 Large g-1 Roundel Centred Logo 24 Small g-1 Roundel Centred Logo 26 g-1 Roundel 28 Measuring & Minimum Sizes 29 Co Branding with Partners 30 Logo Files for Print Applications 31 Logo Files Web and On-Screen Applications 32 g-1 URL Wordmark 33 Staying Connected Iconography 34 Core Colours 35 Core Colour Specifications 36 Our typeface of choice is Gill Sans 38 We also use Monotype Modern Display 40 For Arabic, we use the GE SS Family

SECTION THREE: CORE STATIONERY 54 Core Stationery Overview 56 Letterhead Template 57 Continuation Sheet Template 58 Single Language Business Card 59 Dual Language Business Card 60 Compliment Slip 61 Emailâ&#x20AC;&#x2122;s and our Email Signature 62 Letter Envelope 63 Large Envelopes 64 Written Store Receipt 65 Written Delivery Note 66 Quotation Template 67 Local Purchase Order Template 68 Invoice Template 69 Commercial Invoice Template 70 Delivery Note Template 71 Collection Receipt Template

SECTION FOUR: MARKETING 74 How we Advertise 76 Online Homepage Banner 78 Targeted Promotional Email 80 Email Signature Promotional Banner 82 Printed Marketing Items 84 Quarterly Event Calendar 86 Quarterly Event Calendar Examples 88 Artist Catalogue 90 Artist Catalogue Examples 92 Customer Contact Card HELP! I NEED SOME ADVICE 97 Who should you Contact?

GALLERY ONE. IDENTITY GUIDELINES

By consistently applying our identity guidelines, we will project a strong and unified image. From a standardised letterhead layout to the way we answer the phones, g-1 will be a familiar experience regardless of location. People will get to know us by our tone of voice, our visual language and our style of operation. That’s why the g-1 brand books are so important.

WELCOME. THIS IS OUR BRAND

GALLERY ONE. IDENTITY GUIDELINES

THIS IS OUR BRAND

OBJECTIVES OF THESE GUIDELINES This brand book has several purposes. It has been written to help you get to know the brand and its core philosophies. In addition, it will show you how our products are grouped, how our stores are merchandised and how we control our visual presentation. Every aspect of our brand is important; the way we speak to our customers, how we interact with our colleagues and suppliers, how we visually represent ourselves and even how we write our letters. All these things add up to create the DNA of brand ‘Gallery One’, or g-1. The logo and its components are, of course, part of our brand too. But, they are just one element in a complex and ever evolving brand architecture which defines ‘who we are’. So, it’s quite clear that getting to know the brand, getting to understand its make-up, is fundamental to becoming part of its culture. Imposing rules and guidelines for the brand’s application is a key part of creating a consistent brand experience, not just for customers but for everyone who comes into contact with our Company. The Brand Guidelines are divided into several sections. The first is to introduce you to the brand concept, our products and position in the market. Here, you will learn about our values and our attitudes. How we ‘speak’ to the world and how we see our place in the world.

The second part of this manual provides detailed guidelines for the use of the g-1 identity, from logo to stationery and signage. Here, it gets quite technical and very precise about how to use colours, fonts, logos and logo derivatives. The Store Guide provides information on the gallery environment, its components and its technical features. From uniforms to furniture, point of sale graphics to store fit-outs - you will find essential information on how to create a consistent brand experience within the physical environment. The Product Guide explains our key categories and will assist you to familiarize yourself with the terminology associated with our products. Most of the rules in our Guidelines are mandatory and cannot be altered. Other parts serve as a ‘guide’ only and may be applied, with discretion, according to local requirements. At all times, variations to the guidelines must be signed off by the Creative Centre and approved by the Creative Director.

GALLERY ONE. IDENTITY GUIDELINES

THIS IS OUR BRAND

OUR HISTORY The idea to bring retail thinking to the world of art is refreshing. Gallery One has reached thousands of buyers through its innovative format. A strong brand, convenient display methods and a welcoming service ethic has encouraged consumers to overcome the fear factor normally associated with buying art. Started in 2006 by Jane and Gregg Sedgwick, Gallery One was an opportunity to build a unique type of gallery with ‘global potential’. Having completed a successful 25 year career in branding and design, Gregg wanted to apply brand principles to a previously unbranded genre. In Souk Madinat Jumeirah Dubai, the first g-1 was opened in 2006. By 2009, there were 8 galleries and the Company had sold its first franchise. The idea to bring retail thinking to the art world won instantaneous approval from consumers. Warehousing and workshop facilities were

established and production was brought in-house to ensure total control of the ‘quality process’. Today, g-1 sells to thousands of appreciative customers through its refreshingly unpretentious format. A strong brand, convenient display methods and a welcoming service ethic are constantly being evolved to further enhance the g-1 proposition. Creativity and design remain at the core of the g-1 philosophy and, under the guidance of Gregg and Jane, the company is building a wide portfolio of artists and designers who contribute enormously to the success of the brand.

Souk Madinat Jumeirah, Dubai

GALLERY ONE. IDENTITY GUIDELINES

REMEMBER! PRODUCT, DISPLAY, KNOWLEDGE, TONE OF VOICE, LOGO, ...AND YOU. WHEN USED TOGETHER, ALL THESE ELEMENTS WORK TO EXPRESS OUR BRAND.

THIS IS OUR BRAND

GALLERY ONE. IDENTITY GUIDELINES

The Gallery One core identity elements are one of the company’s most valuable assets. The components have been carefully designed to portray a strong image.

SECTION ONE

CORE IDENTITY ELEMENTS

GALLERY ONE. IDENTITY GUIDELINES

CORE ELEMENTS OVERVIEW Everything we design starts with our core elements. We use them to make us look recognisable, and express what makes us different. Our core elements comprise of: our logo, typefaces and colour, which when used consistently together, produce a powerful and visually consistent brand. Throughout this guide you will be able to see in detail how to use and when not to use these elements. THE GALLERY ONE LOGO These primary logo lock ups are to be used on all printed collateral and screen work, including all printed publications, packaging, advertising, store signage, promotional collateral and websites.

COLOUR Two principle and two secondary colours are used to identify Gallery One. Two supplementary colours are also used to compliment the primary and secondary palettes.

LOGO VARIATIONS These logo variations may be used whenever the primary logo cannot be used i.e. if space is compromised, or a dual language format is required etc.

TYPEFACES We use two font families for setting type. Our primary typeface is the Gill Sans family, which is used for setting all types of copy; we also use Monotype Modern Display for setting large headings and promotional headlines.

G-1 ROUNDEL The roundel should be used minimally on packaging and in-store furniture branding. G-1 URL WORDMARK Our online presence is key to reaching customers who cannot visit our stores. It is vital that this wordmark appears on as many of our collaterals as possible.

ARABIC LANGUAGE TYPEFACES We primarily communicate in English, but there are times when we are required to use the Arabic language. So, for setting Arabic, we only use the GE SS font family for our primary typeface, and to compliment it with a basic Traditional Arabic for setting large quantities of copy.

SECTION ONE: CORE IDENTITY ELEMENTS

THE GALLERY ONE LOGO

Primary English logo

Primary Arabic logo

LOGO VARIATIONS

G-1 ROUNDEL

Dual language centred logo

g-1 roundel

G-1.COM URL WORDMARK

Large g-1 roundel centred logo

Small g-1 roundel centred logo

g-1.com URL wordmark

COLOUR

TYPEFACES

SPECIAL BLACK Pantone® 8603 Metallic Process % C 63 M 64 RGB R 60 G 52 Hex # 36333e BLACK Pantone® Process % C 0 M 0 RGB R 0 G 51 Hex # 1d1d1b

Y63 B 50

K 57

Y 0 B 89

K 100

Gill Sans Light Gill Sans Regular Gill Sans Bold Modern Display ARABIC LANGUAGE TYPEFACES

GOLD / GOLD FOIL Pantone® 872 Metallic Process % C 30 M 30 RGB R 168 G 153 Hex # 8D744A SILVER Pantone® Process % RGB Hex

877 Metallic C 0 M 0 R 133 G 136 # 85888B

Y 60 B 110

K 10

GE SS Light

‫نور‬

GE SS Two Medium ‫المتوسطة‬ Y 0 B 139

K 40

GE SS Bold

‫جريئة‬ 17

GALLERY ONE. IDENTITY GUIDELINES

THE GALLERY ONE LOGO We are a monobrand so we have one logo, made up of two elements; the g-1 roundel and Arabic or English wordmark. It is available in a number of variations; shown here is our primary use single language logo. Our logo needs to be instantly recognisable, so it never changes.

Primary English logo

Primary Arabic logo

WHEN TO USE This logo is our primary lock-up and should be used within all communications that are displayed in one language – this is our preferred method of communicating our messages either locally, regionally or internationally. If a dual language logo is required, for example for external signs, then the dual language centred logo should be used. IMPORTANT Never alter the logo, add to it in any way or use it in any other format other than shown above. For consistency, the Gallery One logo should always be taken from the supplied master artworks. 18

COLOUR VARIATIONS To aid in consistently applying our logo, it may only be used in the colour variations shown opposite. Always consider our full colour logo as the primary logo of choice, and may be reproduced using either a solid Metallic Pantone® colour (the g-1 roundel only), by Process (CMYK) or RGB colour values. The full colour logo should only appear on a background of white or a lightly tinted background and should never be placed on full bleed imagery. Use the single colour (reversed or black) minimally. Never reproduce our logo in any other colour other than what is shown on these pages.

CLEAR SPACE We protect the logo with a minimum of 1/4 the width of clear space around it. Refer to the following page for an example of our clear space. CO-BRANDING For 3rd party communications, always respect our logo’s clear space. Please refer to the Co-branding section of these guidelines.

SECTION ONE: CORE IDENTITY ELEMENTS

COLOUR VARIATIONS

Full colour logo

Single colour (black) logo

Single colour (reversed) logo

CLEAR SPACE

1/4

CLEAR SPACE

1/4

CLEAR SPACE

1/4 width of roundel

1/4

CLEAR SPACE

1/4 width of roundel

IMPORTANT!

WHAT TO AVOID, TO NAME BUT A FEW... Don’t warp or scale elements of the logo Do not rotate the logo Never change the typeface of the logo Don’t change the colour of the logo in any way Do not use the logo tinted or knocked back in a background, or use it cropped Don’t place items over or within the logo Do not use the logo as an outline Do not use the full colour logo on a background of the same colour

GALLERY ONE. IDENTITY GUIDELINES

DUAL LANGUAGE CENTRED LOGO From time to time, it will be necessary to use the dual language logo Shown below, is our English/Arabic logo and the rules for its use.

Dual language centred logo

WHEN TO USE This logo is for use when creating marketing communications and exterior signage that is required in two languages simultaneously – this method should be used minimally. If a single language logo is required, always use the primary Gallery One logo or one of it’s variants. IMPORTANT Never alter the logo, add to it in any way or use it in any other format other than shown above. For consistency, the Gallery One logo should always be taken from the supplied master artworks. COLOUR VARIATIONS To aid in consistently applying our logo, it may only be used in the colour variations shown opposite. Always consider our full colour logo as the primary logo of choice, and may be reproduced using either a solid Metallic Pantone® colour (the g-1 roundel only), by Process (CMYK) or RGB colour values.

The full colour logo should only appear on a background of white or a lightly tinted background and should never be placed on full bleed imagery. Use the single colour (reversed or black) minimally. Never reproduce our logo in any other colour other than what is shown on these pages. CLEAR SPACE We protect the logo with a minimum of 1/4 the width of clear space around it. Refer to the following page for an example of our clear space. CO-BRANDING For 3rd party communications, always respect our logo’s clear space. Please refer to the Co-branding section of these guidelines.

SECTION ONE: CORE IDENTITY ELEMENTS

COLOUR VARIATIONS

Full colour logo

Single colour (black) logo

Single colour (reversed) logo

CLEAR SPACE

1/4

CLEAR SPACE

1/4 width of roundel

IMPORTANT!

GALLERY ONE. IDENTITY GUIDELINES

LARGE G-1 ROUNDEL CENTRED LOGO Space will sometimes require a stacked or centred logo to be utilised. On these pages, we show the rules for its use.

Large g-1 roundel centred English logo

WHEN TO USE This logo is a variation of our primary lock-up which gives emphasis to the g-1 roundel. The logo should be used minimally on product packaging only. If a dual language logo is required, for example for external signs, then the dual language centred logo should be used. IMPORTANT Never alter the logo, add to it in any way or use it in any other format other than shown above. For consistency, the Gallery One logo should always be taken from the supplied master artworks.

Large g-1 roundel centred Arabic logo

SECTION ONE: CORE IDENTITY ELEMENTS

COLOUR VARIATIONS

Full colour logo

Single colour (black) logo

Single colour (reversed) logo

CLEAR SPACE

1/4

CLEAR SPACE

1/4

1/4 width of roundel

1/4

1/4 width of roundel

IMPORTANT!

GALLERY ONE. IDENTITY GUIDELINES

SMALL G-1 ROUNDEL CENTRED LOGO The most commonly used version of the g-1 logo is shown on this page. This is the default logo whenever a standard logo isn’t required.

Small g-1 roundel centred English logo

WHEN TO USE This logo is a variation of our primary lock-up which gives emphasis to the wordmark. The logo is best used in small sizes, and should be used minimally on product packaging only. If a dual language logo is required, for example for external signs, then the dual language centred logo should be used. IMPORTANT Never alter the logo, add to it in any way or use it in any other format other than shown above. For consistency, the Gallery One logo should always be taken from the supplied master artworks. COLOUR VARIATIONS To aid in consistently applying our logo, it may only be used in the colour variations shown opposite. Always consider our full colour logo as the primary logo of choice, and may be reproduced using either

Small g-1 roundel centred Arabic logo

a solid Metallic Pantone® colour (the g-1 roundel only), by Process (CMYK) or RGB colour values. The full colour logo should only appear on a background of white or a lightly tinted background and should never be placed on full bleed imagery. Use the single colour (reversed or black) minimally. Never reproduce our logo in any other colour other than what is shown on these pages. CLEAR SPACE We protect the logo with a minimum of 1/4 the width of clear space around it. Refer to the following page for an example of our clear space. CO-BRANDING For 3rd party communications, always respect our logo’s clear space. Please refer to the Co-branding section of these guidelines.

SECTION ONE: CORE IDENTITY ELEMENTS

COLOUR VARIATIONS

Full colour logo

Single colour (black) logo

Single colour (reversed) logo

CLEAR SPACE

1/4

CLEAR SPACE

1/4

1/4 width of roundel

1/4

1/4 width of roundel

IMPORTANT!

GALLERY ONE. IDENTITY GUIDELINES

G-1 ROUNDEL For variation, and to add additional depth to our graphic language, the g-1 roundel may also be used individually without the wordmark. Although you may use it singularly, it should only be used minimally.

g-1 roundel

WHEN TO USE Since this is an element of our logo, and does not show our company name, it should be used with care. The g-1 roundel should only be used minimally on product packaging and store furniture detailing. IMPORTANT Never alter the roundel, add to it in any way or use it in any other format other than shown above. For consistency, the g-1 roundel should always be taken from the supplied master artworks. COLOUR VARIATIONS To aid in consistently applying the roundel, it may only be used in the colour variations shown opposite.

Always consider our full colour roundel as the primary marque of choice, and reproduce it using either a solid Metallic Pantone® colour, by Process (CMYK) or RGB colour values. The full colour roundel should only appear on a background of white or a lightly tinted background and should never be placed on full bleed imagery. Use the single colour (reversed or black) minimally. Never reproduce our roundel in any other colour other than what is shown on these pages. CLEAR SPACE We protect the roundel with a minimum of 1/4 the width of clear space around it. Refer to the following page for an example of our clear space.

CO-BRANDING For 3rd party communications, always respect our logo’s clear space. Please refer to the Co-branding section of these guidelines.

SECTION ONE: CORE IDENTITY ELEMENTS

COLOUR VARIATIONS

Full colour logo

Single colour (black) logo

Single colour (reversed) logo

CLEAR SPACE

1/4

1/4 width of roundel

IMPORTANT!

WHAT TO AVOID, TO NAME BUT A FEW... Don’t warp or scale elements of the roundel Do not rotate the roundel Never change the typeface of the roundel Don’t change the colour of the roundel in any way Do not use the roundel tinted or knocked back in a background, or use it cropped Don’t place items over or within the roundel Do not use the roundel as an outline Do not use the full colour roundel on a background of the same colour

GALLERY ONE. IDENTITY GUIDELINES

MEASURING AND MINIMUM SIZES The Gallery One logo is a very versatile marque in large and small applications. However, to keep it’s readability, we do have a minimum size that each Gallery One logo may be reduced down too.

Width of roundel

10mm

10mm 20mm

10mm

20mm

MEASURING To specify the size of our logos, always measure across the width of the g-1 roundel as shown above. Our master logo artworks can be enlarged or reduced in size.

MINIMUM SIZE The minimum size is defined by the width of the roundel, this is 10mm or 28px. The 10mm minimum roundel size applies to all our logos with the exception of the single language centred logo, where it’s minimum size is 20mm or 56px.

All vector files (EPS or AI files) do not have a maximum size, but do adhere to a minimum size. JPEG and PNG files have a maximum size to avoid pixellation when scaled beyond a certain point.

This rule applies in the application of the full colour, black & white and reversed logos to both print and web applications.

Always ensure that the roundel and logos are scaled in proportion, and are not distorted in any way.

The minimum size has been determined to ensure maximum clarity for all elements at small sizes.

10mm

SECTION ONE: CORE IDENTITY ELEMENTS

CO-BRANDING WITH PARTNERS Occasionally, there will be times when our logo may be featured alongside a partnerâ&#x20AC;&#x2122;s logo, for instance; an event, for sponsorship or on 3rd party applications. Always ensure our logo rules are followed as closely as possible.

Always endeavour to use the single language logo for 3rd party co-branding, this allows for our greater visibility. This logo may also be specified for use on outdoor sponsorship banners, for example pitch branding. With prior approval and in very special cases, our centred logo may also be used without the icon, for example on team branding. On the occasions where two languages are present, then the dual language logo should be specified.

In both instances, always position the event logo first, on the left hand side, with the logo to the right. In this 3rd party environment, our full colour logo is preferred to be placed on white. If the logo is to be placed upon a dark background, then the reversed logo should be used.

If in doubt about the correct usage of our logos, please contact our brand & marketing team.

Always observe our logos clear space and minimum size rules. For more information and clarifications please contact our brand marketing department.

GALLERY ONE. IDENTITY GUIDELINES

LOGO FILES FOR PRINT APPLICATIONS All our logos are available as a set of master artwork files; there are specific logo artworks for all printing techniques and requirements. The logos and their file names shown below are to be referred to for traditional printing use only. For web and on-screen applications, please consult the following page. FULL COLOUR (CMYK) Most full colour printed applications

BLACK AND WHITE For single colour applications

REVERSED For placement upon dark colours

G1_E_CMYK.eps

G1_E_PANTONE.eps

G1_E_BLACK.eps

G1_FC_E_REV.eps

G1_A_CMYK.eps

G1_A_PANTONE.eps

G1_A_BLACK.eps

G1_FC_A_REV.eps

G1_SC_E_CMYK.eps

G1_SC_E_PANTONE.eps

G1_SC_E_BLACK.eps

G1_SC_E_REV.eps

G1_SC_A_CMYK.eps

G1_SC_A_PANTONE.eps

G1_SC_A_BLACK.eps

G1_SC_A_REV.eps

G1_C_E_CMYK.eps

G1_C_A_CMYK.eps

G1_C_E_BLACK.eps

G1_C_E_PANTONE.eps

G1_C_A_PANTONE.eps

G1_D_CMYK.eps

G1_D_PANTONE.eps

G1_D_BLACK.eps

G1_C_A_BLACK.eps

G1_C_E_REV.eps

G1_D_REV.eps

G1_C_A_REV.eps

SECTION ONE: CORE IDENTITY ELEMENTS

LOGO FILES FOR WEB AND ON-SCREEN APPLICATIONS All our logos are available as a set of master artwork files; there are specific logo artworks for all device requirements. The logos and their file names shown below are to be referred to for web and on-screen use only. For traditional printing applications, please consult the previous page. FULL COLOUR (RGB) Most full colour on-screen applications

BLACK AND WHITE For single colour applications

REVERSED For placement upon dark colours

G1_E_RGB.png

G1_E_BLACK.png

G1_FC_E_REV.png

G1_A_RGB.png

G1_A_BLACK.png

G1_FC_A_REV.png

G1_SC_E_RGB.png

G1_SC_E_BLACK.png

G1_SC_E_REV.png

G1_SC_A_RGB.png

G1_SC_A_BLACK.png

G1_SC_A_REV.png

G1_C_E_RGB.png

G1_D_RGB.png

G1_C_A_RGB.png

G1_C_E_BLACK.png

G1_D_BLACK.png

G1_C_A_BLACK.png

G1_C_E_REV.png

G1_C_A_REV.png

G1_D_REV.png

GALLERY ONE. IDENTITY GUIDELINES

G-1.COM URL WORDMARK We are a modern retailer with a worldwide customer base. So, to enable us to sell to this audience, our products are sold through our e-commerce channel www.g-1.com.

g-1.com URL wordmark

WHEN TO USE It is vital to point our customers to this channel via as many methods as possible, one such way is the continuous and consistent use of the URL wordmark. Always ensure that it appears on all our packaging and promotions. The wordmark is available in a number of colour variations as shown above, and may also be used ‘locked-up’ with the Social Media or Responsive Device icons shown on the following page. IMPORTANT Never alter the wordmark, add to it in any way or reset it in any other font other than shown above. When setting in copy, always write the full URL – www.g-1.com. Never place the wordmark within copy. COLOUR VARIATIONS To aid in consistently applying the URL wordmark, it may only be shown in Gold, Black or Reversed. Always consider the Gold coloured URL wordmark as the primary wordmark of choice, it may be reproduced using either a solid Metallic Pantone® colour, by Process (CMYK) or RGB colour values.

The Gold URL wordmark should only appear on a white or black background and should never be placed on full bleed imagery. Use the single colour (reversed or black) minimally. Never reproduce our URL wordmark in any other colour other than what is shown on these pages. CLEAR SPACE We protect the URL wordmark with the minimum letter height of the letter ‘c’ around the mark. This should be increased, where possible. CO-BRANDING For 3rd party communications, always respect the URL wordmarks clear space. Please refer to the Co-branding section of these guidelines.

SECTION ONE: CORE IDENTITY ELEMENTS

STAYING CONNECTED ICONOGRAPHY Our brand is active across many online marketing and social media touch points, so to enable our audiences to access, follow and ‘Like’ our posts, always use the below icons and words to direct them to our brand pages.

Like us on facebook

Facebook “Like us” social media tag, URL and icon

Facebook page name and icon lock-up

Twitter “Follow us” social media tag, URL and icon

Pinterest “Follow us” social media tag, URL and icon

/galleryonepins Pinterest page name and icon lock-up

Instagram “Follow us” social media tag, URL and icon

/galleryone Instagram page name and icon lock-up

Country: +### # ### ### Telephone icon and number. Always state country and area code

WHEN TO USE Depending on the final marketing purpose, always use one of the recommended lock-up’s on our advertising or packaging. Preference should be

@galleryone Twitter page name and icon lock-up

It is vital to point our customers to these channels via as many methods as possible. This not only ensures our customers stay aware of our new products, but so we can gather retail buying insights about our current and potential customers.

/gallery-one

info@g-1.com Email icon and address

to the full Social Media icons and Website URL wordmark lock-up. Use the individual Social Media icon’s and their page addresses for direct links to our brand pages either in print collateral, print advertising or online.

Information about their correct usage, including when and how to use these icons may be found within the developer section of their associated websites.

IMPORTANT The above icons are licensed to their brands, and as such should not be modified or redrawn. 33

GALLERY ONE. IDENTITY GUIDELINES

CORE COLOURS Gallery One’s principle colour is White; to compliment this we also use four core colours, Black, Special Black, Gold and Silver. These colours are used within our logo, advertising, print collaterals and digital applications, and should be specified whenever creating any form of Gallery One communications. Always follow these key points when using colour: Be creative and tasteful with the use of the core colours Use care and attention when using combinations of colours Do not reproduce the logo in colours other than those specified in these guidelines No other colours are to be introduced to the core colour palette Where possible, primarily use Special Black instead of Black You may create interesting complimentary colour palettes for our artist collections Be creative and tasteful with your choice of additional artist colours The artist collection colour palettes should not dominate the core colours Primarily, use the core colours as 100% solids Minimise the use of tints Core colours should not be used within gradients Use white space to compliment the core colours Be mindful of the media you are printing on and the way the colours are reproduced

PANTONE® COLOR STANDARDS The Pantone® breakdowns should always be matched to the latest version of the Pantone® Color Standards Guide. PROCESS COLOURS – CMYK The process colour breakdowns are provided as starting points and can be adjusted to compensate for different paper stocks and printing processes, etc., in order to match the Pantone® colour swatches more accurately. ELECTRONIC MEDIA – RGB / HEX The RGB values are for use in web and all on-screen applications. RGB values are provided for web designers, whereas the Hex values are provided for web programmers.

TINTS & GRADIENTS All our colours are used as solid colours unless specified otherwise. Their use as tints should be minimised. However, if they are required, the recommended tint values are shown opposite. The range contains multiples of 20% tint values to a minimum of 10%. Tints are used primarily as background colours. Avoid using tints on body text. Gradients should not be specified. The recommended colour breakdowns for our core colours are shown above.

SECTION ONE: CORE IDENTITY ELEMENTS

CORE COLOUR SPECIFICATIONS WHITE Pantone® Process% C 0 M 0 RGB R 0 G 0 Hex # 000000

SPECIAL BLACK Pantone® 8603 Metallic Process % C 63 M 64 RGB R 60 G 52 Hex # 36333e

BLACK Pantone® Process % C 0 M 0 RGB R 0 G 51 Hex # 1d1d1b

GOLD / GOLD FOIL Pantone® 872 Metallic Process % C 30 M 30 RGB R 168 G 153 Hex # 8D744A

SILVER Pantone® Process % RGB Hex

877 Metallic C 0 M 0 R 133 G 136 # 85888B

Y 0 B0

White is the principle colour that should dominate all our communications, collateral, packaging and store designs. Our secondary colours (Special Black, Black, Gold and Silver) should be used minimally. You may create additional colours to compliment this palette, however they should not dominate our core colours.

Y63 B 50

Y 0 B 89

Y 60 B 110

Y 0 B 139

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

K 57

K 100

K 10

K 40

The colours on this page and throughout these guidelines are not intended to match the Pantone Color Standards. Pantone® is a registered trademark of Pantone, Inc.

GALLERY ONE. IDENTITY GUIDELINES

OUR TYPEFACE OF CHOICE IS GILL SANS Our typographic identity consists of three font families – Gill Sans, Monotype Modern Display and GE SS – and the system fonts are Arial, Times New Roman and Traditional Arabic. Gill Sans epitomizes functionality. We use this classic high-legibility font to convey all our messages, from promotional headlines, on packaging, to large quantities of information contained within our literature.

SECTION ONE: CORE IDENTITY ELEMENTS

GILL SANS LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @£%&#

GILL SANS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @£%&#

GILL SANS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @£%&# THIS HEADING IS SET IN 26PT GILL SANS LIGHT THIS HEADING IS SET IN 26PT GILL SANS BOLD This large paragraph is set in 16pt Gill Sans Light This body copy is set in 10.5pt Gill Sans Light This small body copy is set in 8pt Gill Sans Regular

HOW TO USE GILL SANS Gill Sans is used in three weights: Light, Regular and Bold; it is available for both PC and Mac systems. Follow these basic simple rules when setting type using the Gill Sans typeface family: HEADINGS AND SUB-HEADINGS Use Gill Sans Light, set in CAPS Recommended type size: 26pt* PRODUCT PACKAGING TITLES Use Gill Sans Bold, set in CAPS Recommended type size: 26pt*

LARGE PARAGRAPH Use Gill Sans Light, set in Upper & Lower Case Recommended type size: 16pt*

will need to buy it. Gill Sans is made by Adobe and is available to purchase online from MyFonts: www.myfonts.com

BODY COPY Use Gill Sans Light, set in Upper & Lower Case Recommended type size: 10.5pt*

SYSTEM / ONLINE ALTERNATIVE Arial is a standard system font available on all computers. We use it for web and electronic applications when the use of Gill Sans is not possible.

SMALL BODY COPY Use Gill Sans Regular, set in Upper & Lower Case Recommended type size: 8pt*

* The type size specified is for reference only, you may vary its size depending on the final application.

WHERE TO BUY Gill Sans is not a free font, if you don’t have it you

Gill Sans is a trademark of The Monotype Corporation registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.

GALLERY ONE. IDENTITY GUIDELINES

WE ALSO USE MONOTYPE MODERN DISPLAY The elegant and classic shapes of the letters within the typeface Monotype Modern Display have been selected to complement our primary font Gill Sans. Monotype Modern Display is used in one weight: Regular. We only use this typeface for headings on our printed and online promotions.

SECTION ONE: CORE IDENTITY ELEMENTS

MONOTYPE MODERN DISPLAY ABCDEFGHIJKLMNOPQRSTUVWXYZ

Monotype Modern Display

abcdefghijklmnopqrstuvwxyz 0123456789 @£%&#

THIS LARGE HEADING IS SET IN MONOTYPE MODERN DISPLAY. This large paragraph is set in Monotype Modern Display. HOW TO USE MONOTYPE MODERN DISPLAY Monotype Modern Display is used in one weight: Regular; it is available for both PC and Mac systems. Follow these basic simple rules when setting type using the Monotype Modern Display typeface: LARGE HEADINGS AND SUB-HEADINGS Use Monotype Modern Display, set in CAPS Recommended type size: 26pt* LARGE PARAGRAPHS Use Monotype Modern Display, set in Upper & Lower Case. Recommended type size: 26pt*

WHERE TO BUY Monotype Modern Display is not a free font, if you don’t have it you will need to buy it. Monotype Modern Display is available to purchase online from MyFonts: www.myfonts.com SYSTEM / ONLINE ALTERNATIVE Time New Roman is a standard system font available on all computers. We use it for web and electronic applications when the use of Monotype Modern Display is not possible. * The type size specified is for reference only, you may vary its size depending on the final application.

Modern Display is a trademark of The Monotype Corporation registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.

GALLERY ONE. IDENTITY GUIDELINES

FOR ARABIC, WE USE THE GE SS FAMILY When setting type in the Arabic language, we use one font family – GE SS – and the system font Traditional Arabic. GE SS is a contemporary Arabic typeface and closely replicates our Latin typeface Gill Sans. We use this modern high-legibility font to convey all our Arabic language messages, as promotional headlines, on packaging, to large quantities of information contained within our literature.

SECTION ONE: CORE IDENTITY ELEMENTS

GE SS LIGHT ‫ح ه ع غ ف ق ث ص ض ؛ ك م ن ت ا ال ل ب ي س ش و ر ز د ذ ط ظ‬ }{‫؟‬٪$@١٢٣٤٥٦٧٨٩٠ GE SS TWO MEDIUM ‫ح ه ع غ ف ق ث ص ض ؛ ك م ن ت ا ال ل ب ي س ش و ر ز د ذ ط ظ‬ }{‫؟‬٪$@١٢٣٤٥٦٧٨٩٠

GE SS BOLD ‫ح ه ع غ ف ق ث ص ض ؛ ك م ن ت ا ال ل ب ي س ش و ر ز د ذ ط‬ }{‫؟‬٪$@١٢٣٤٥٦٧٨٩٠ ‫إدا أومأ الحب إليكم فاتبعوه‬ Example Arabic heading is set in GE SS Light, 26pt

‫إدا أومأ الحب إليكم فاتبعوه‬ Example Arabic heading is set in GE SS Bold, 26pt

‫إدا أومأ الحب إليكم فاتبعوه‬

Example Arabic large paragraph is set in GE SS Light, 16pt

‫إدا أومأ الحب إليكم فاتبعوه‬

Example Arabic body copy is set in GE SS Light, 11pt

‫إدا أومأ الحب إليكم فاتبعوه‬

Example Arabic body copy is set in GE SS Two Medium, 8pt

HOW TO USE GE SS GE SS is used in two weights: Light and Bold; GE SS Two is used in one weight: Medium; they are available for both PC and Mac systems. Follow these basic simple rules when setting type using the GE SS typeface family: HEADINGS AND SUB-HEADINGS Use GE SS Light Recommended type size: 26pt* PRODUCT PACKAGING TITLES Use GE SS Bold Recommended type size: 26pt*

LARGE PARAGRAPH Use GE SS Light Recommended type size: 16pt*

need to buy it. GE SS is made by Boutros Fonts and is available to purchase online from: www.boutrosfonts.com

BODY COPY Use GE SS Light Recommended type size: 10.5pt*

SYSTEM / ONLINE ALTERNATIVE Traditional Arabic is a standard system font available on all computers. We use it for web and electronic applications when the use of GE SS is not possible.

SMALL BODY COPY Use GE SS Two Medium Recommended type size: 8pt*

* The type size specified is for reference only, you may vary its size depending on the final application.

WHERE TO BUY GE SS is not a free font, if you don’t have it you will

GE SS and GE SS Two are trademarks of Boutros Fonts registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.

GALLERY ONE. IDENTITY GUIDELINES

After the core identity elements, our photography and its styling plays an important role in visually displaying our products, promotions and stores to our customers.

SECTION TWO

PHOTOGRAPHY

GALLERY ONE. IDENTITY GUIDELINES

SECTION TWO: PHOTOGRAPHY

Jumeirah Beach Residence

GALLERY ONE. IDENTITY GUIDELINES

PRODUCT ENVIRONMENTS The purpose of our product environment photography, is to aid our potential/existing customers in demonstrating how the products we sell could look within an interior environment. The product environment photographic style, is characterized by a natural, themed set style which echoes the characteristics of the product artwork, which in turn demonstrates scale and ambience. We use this form of image online, within promotions and as part of our PR & marketing communications. Images are set indoors or outdoors, either created naturally or via digital ‘comps’; the product artworks always being the focal point of the composition. Always consider these key points when creating, selecting or commissioning product environment photography: Product focused Themed Modern Contemporary Cultural Bright Natural Wide angle Show detail Strong & true horizontals Strong & true verticals

SECTION TWO: PHOTOGRAPHY

CONTENTS MINI ART BOX

TRIO ART BOX

PANO ART BOX | FINE ART PAPER

PANO ART BOX | CANVAS

FRAMED ART CANVAS

FIVE ART BOX

ULTRA PANO ART BOX

NINE ART BOX

LARGE ART BOX

THREE ART BOX

100 PLACES

30 PLACES

101

GALLERY ONE. IDENTITY GUIDELINES

PRODUCT PACK SHOTS Our product pack shot photography, is used to display our products, their content and the associate packaging. We use these pictures online, within promotions and as part of our PR & marketing communications. The photographic style is characterized by simply lit studio compositions. Clean white backgrounds and surfaces are always used, either with the product casting a light soft base shadow, or with the product placed on a white/clear reflective surface â&#x20AC;&#x201C; this reflection is never simulated. Always consider these key points when creating, selecting or commissioning product pack shot photography: Product focused Precisely composed Demonstrates package content Bright Precisely lit Close up Sharp details Soft shadows Reflective surfaces Do not use shadows and reflections together Strong & true horizontals Strong & true verticals

SECTION TWO: PHOTOGRAPHY

GALLERY ONE. IDENTITY GUIDELINES

STORES Our stores are usually our Customers first experience of the Gallery One brand. Our stores are designed to display products in their most appealing arrangement. The stores are always clean, non cluttered, bright, and give plenty of access to view our products. We use store pictures online, within promotions and as part of our PR & marketing communications. All photographs should be carefully composed, bright, linear and impeccably clean. Always consider these key points when creating, selecting or commissioning interior & exterior store photography: Well composed Bright Precisely lit Sharp details Depth of field Soft shadows Clean Non cluttered Wide angles Strong & true horizontals Strong & true verticals Customers in shot

SECTION TWO: PHOTOGRAPHY

GALLERY ONE. IDENTITY GUIDELINES

Our core stationery is particularly significant in the portrayal of an organized, orderly and consistent Company. Letters, quotations, invoices and purchase orders all add up to speak volumes about our overall identity.

SECTION THREE

CORE STATIONERY

GALLERY ONE. IDENTITY GUIDELINES

CORE STATIONERY OVERVIEW The way in which we visually communicate is important â&#x20AC;&#x201C; every touch point says something about our organisation and the way in which we do business. This applies both internally (how we communicate to each other) and externally (how we present ourselves to the outside world). Our stationery is particularly significant in the portrayal of an organized, orderly and consistent Company. Letters, quotations, invoices and purchase orders all add up to speak volumes about our overall identity. In this section, we set out the guidelines for the presentation of information on some our core stationery items. Always consider these key points when using our core stationery items:

Well composed Consistently written Error free Correctly organised Minimise printed stationery use Primarily use computer generated stationery

SECTION THREE: CORE STATIONERY

LOCAL PURCHASE ORDER

00 Month Year

Date No. Name Address

Anthony N Other Position Company Name Address City Country

Phone g-1 Contact

01-Feb-13 G0 2766 DYLAN Al Thika PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457 Charon Jamelano (971) 4 347 6907

Item #

Size

Unit Price

Qty

Total

Plastic Shrink Wrap-14" 25 Micron - 800m

224.00

896.00

Plastic Shrink Wrap - 18" 19 Micron - 1067m

448.00

1,344.00

Plastic Shrink Wrap - 26" 25 Micron - 7500m

640.00

1,920.00

Total : Four thousand one hundred sixty dirhams only.

4,160.00

ORDERED BY :

APPROVED BY:

There is: one line space between the address and letter date and three line spaces between the date and salutation; one line space between letter reference and the letters first paragraph, one line space between all paragraphs, one line space between the last paragraph and the sign-off and five line spaces between the sign-off and the senderâ&#x20AC;&#x2122;s name. From the date onwards, the letter, including line spaces, can take up to a maximum of 48 lines. Any longer and it must be run onto a continuation sheet. Yours sincerely

Name Job Title

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Printed letterhead example

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Computer generated stationery example

RECEIPT Date:

No:

DESCRIPTION

QTY

UNIT PRICE

###

TOTAL

First name, Last name Company Address line 1 Address line 2 Address line 3

AMOUNT TOTAL

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Printed envelope example info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Printed receipt example

First Name, Last Name POSITION PO Box 212178, Dubai, United Arab Emirates T: +971 (0)4 432 7493 F: +971 (0)4 432 7494 M: +123 456 7890 E: first_name.last_name@g-1.com www.g-1.com

Printed business card example

GALLERY ONE. IDENTITY GUIDELINES

LETTERHEAD TEMPLATE It is important that our written correspondence, on the A4 letterhead, is consistent in layout, style and colour. The example shown opposite, indicates how our letters are laid out, what typeface to use, and the specific line spacing to apply. Always use this way of arranging your letters in order that Gallery One is portrayed in a consistent way, regardless of location or language. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Arabic: Traditional Arabic Regular & Bold – Size: 10pt Trimmed Size: – 297mm x 210mm (A4) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm

IMPORTANT Our letterhead is available as a master Microsoft Word template. Always use this template when amending or creating a new letter. Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed letterheads and send letters, quotations, invoices etc. by electronic methods whenever possible.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

00 Month Year Anthony N Other Position Company Name Address City Country

Re: 10 points with automatic leading Arial Bold Dear Anthony The look of our external stationery, especially the appearance of our letters, is an important part of our corporate identity. We have adopted a consistent style for all our communications, please follow these principles at all times. The body text is set in 10 points with automatic leading Arial Regular ranged left 20 millimetres from the left-hand edge of the page; the right-hand margin is 20 millimetres. Paragraphs are separated by one line of space; with no indentations or hyphenation. Italic can be used sparingly for emphasis. There is: one line space between the address and letter date and three line spaces between the date and salutation; one line space between letter reference and the letters first paragraph, one line space between all paragraphs, one line space between the last paragraph and the sign-off and five line spaces between the sign-off and the sender’s name. From the date onwards, the letter, including line spaces, can take up to a maximum of 48 lines. Any longer and it must be run onto a continuation sheet. Yours sincerely

Name Job Title

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

All dimensions shown in millimetres

SECTION THREE: CORE STATIONERY

CONTINUATION SHEET TEMPLATE It is important that when continuing our written correspondence, it carries the same consistency in layout, style and colour. The example shown opposite, indicates how our continuation letters are laid out, what typeface to use, and the specific line spacing to apply. Always use this way of arranging your letters in order that Gallery One is portrayed in a consistent way, regardless of location or language. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

Re: 10 points with automatic leading Arial Bold The look of our external stationery, especially the appearance of our letters, is an important part of our corporate identity. We have adopted a consistent style for all our communications, please follow these principles at all times. The body text is set in 10 points with automatic leading Arial Regular ranged left 20 millimetres from the left-hand edge of the page; the right-hand margin is 20 millimetres. Paragraphs are separated by one line of space; with no indentations or hyphenation. Italic can be used sparingly for emphasis. There is: one line space between letter reference and the letters first paragraph, one line space between all paragraphs, one line space between the last paragraph and the sign-off and five line spaces between the sign-off and the sender’s name. From the date onwards, the letter, including line spaces, can take up to a maximum of 48 lines. Any longer and it must be run onto a continuation sheet. Yours sincerely

Name Job Title

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

All dimensions shown in millimetres

GALLERY ONE. IDENTITY GUIDELINES

SINGLE LANGUAGE BUSINESS CARD Often, our first printed interaction with business partners and customers is the business card. The card is an opportunity to ‘say good things’ about Gallery One. The example shown opposite, indicates how our single language business card is laid out. This is our primary business card layout and should be used in all locations where the English language is more widely used. When this is not the case, use the dual language card shown on the following page.

First Name, Last Name POSITION

Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

PO Box 212178, Dubai, United Arab Emirates T: +971 (0)4 432 7493 F: +971 (0)4 432 7494 M: +123 456 7890 E: first_name.last_name@g-1.com www.g-1.com Front side of single language business card

TECHNICAL SPECIFICATIONS Trimmed Size: – 55mm x 90mm Colour: – Black – Metallic Pantone® 872 Paper Stock: – Matt Art, 400gsm

IMPORTANT Our single language business card is available as a master artwork template. Always use this template when amending or creating a new business card. Never attempt to recreate it.

DUBAI • ABU DHABI • BAHRAIN • QATAR • SAUDI ARABIA Reverse side of single language business card

DUBAI • ABU DHABI • BAHRAIN • QATAR • SAUDI ARABIA Optional reverse side of single language business card – For use in Stores only

SECTION THREE: CORE STATIONERY

DUAL LANGUAGE BUSINESS CARD We operate in many countries, and there are times when the English language is not widely spoken or written, it is for these countries we use a dual language card. The example shown opposite, indicates how our dual language business card is laid out. We use this business card in places where the English language is not widely used, for example in Saudi Arabia. When this is not the case, use the single language card shown on the previous page. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Trimmed Size: – 55mm x 90mm Colour: – Black – Metallic Pantone® 872 Paper Stock: – Matt Art, 400gsm

IMPORTANT Our dual language business card is available as a master artwork template. Always use this template when amending or creating a new business card.

First Name, Last Name POSITION PO Box 212178, Dubai, United Arab Emirates T: +971 (0)4 432 7493 F: +971 (0)4 432 7494 M: +123 456 7890 E: first_name.last_name@g-1.com www.g-1.com Front side of dual language business card

‫ ﻋﺒﺪاﻟﺮﺣﻴﻢ‬.‫ﺣﻨﺎن ف‬ ‫ﻣﺴﺎﻋﺪ اﻟﻤﺪﻳﺮ‬ ‫ ﺟﺪة‬،‫ ردﺳﻲ ﻣﻮل‬،‫اﻟﻄﺎﺑﻖ اﻟﺴﻔﻠﻲ‬ +١٢٣٤٥٦٧٨٩٠١٢ :‫ ﺟﻮال‬+٩٦٦١٢٦١٤٦٦٦٦ :‫ﻫﺎﺗﻒ‬ first_name.last_name@g-1.com :‫ﺑﺮﻳﺪ إﻟﻜﺘﺮوﻧﻲ‬ www.g-1.com

Never attempt to recreate it. Reverse side of dual language business card

GALLERY ONE. IDENTITY GUIDELINES

COMPLIMENT SLIP When sending catalogues, or examples to our customers, it is polite to add a hand written message on a ‘with compliments’ slip, if formal correspondence isn’t included. The example shown opposite, indicates how our compliment slip is laid out. It conforms to our printed stationery rules and uses the principles of our graphic language for layout. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Trimmed Size: – 100mm x 210mm (DL) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm

WITH COMPLIMENTS DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Front side of compliment slip

IMPORTANT Our compliment slip is available as a master artwork template. Always use this template when amending or creating a new compliment slip artwork. Never attempt to recreate it. Follow us on

Reverse side of compliment slip

info@g-1.com www.g-1.com

SECTION THREE: CORE STATIONERY

EMAILS AND OUR EMAIL SIGNATURE Our most common form of correspondence today, is via email. As with more formal written letters, we have a standard email style and signature layout that should be adhered to. The example shown opposite, indicates how our email and email signature is laid out.

1 2 3

Dear Anthony The look of our correspondence, especially the appearance of our emails, is an important part of our corporate identity. We have adopted a consistent style for all our communications, please follow these principles at all times.

It conforms to our digital rules and uses the principles of our graphic language for layout.

4 5 6

Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

7 8 9 10

The body text is set in 10 points with automatic leading Arial Regular ranged. Paragraphs are separated by one line of space; with no indentations or hyphenation. Italic and Bold can be used sparingly for emphasis.

11 12 13

There is: one line space between all paragraphs, one line space between the last paragraph and the sign-off and one line space between the sign-off and the sender’s name.

14 15 16

Yours sincerely

17 18

NAME JOB TITLE

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular – Arabic: Traditional Arabic Regular – Size: 10pt

19 20

IMPORTANT Our email signature is set up individually from a master template, always use this template when amending or creating a new signature. – Emails are legally binding documents and should be treated as such. – Do not use Gallery One email for personal mail, personal comments or expressions of political, religious or sensitive views. – Use the correct sign off and legal disclaimer on all email correspondence. – Always ensure you are using the latest promotional email signature banner. – Do not use coloured text and do not deviate from Arial font. – It is not permitted to use different versions of the logo. – Only use the Gallery One full colour, single language logo. – Always use Arial 10pt text in black. – Apply line spaces as shown in the template above.

Address Line 1 Address Line 2 T: +### # #### #### F: +### # #### #### M: +### # #### #### E: name@g-1.com W: g-1.com

PROMOTION BANNER This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to which they are addressed. If you have received this email in error please notify the system manager. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of Gallery One. Finally, the recipient should check this email and any attachments for the presence of viruses. The Company accepts no liability for any damage caused by any virus transmitted by this email.

GALLERY ONE. IDENTITY GUIDELINES

LETTER ENVELOPE When sending letters, marketing materials and samples, envelopes are often our customers first point of contact with Gallery One, and should be used correctly. The example shown opposite, indicates how our letter envelope is laid out. It conforms to our printed stationery rules and uses the principles of our graphic language for layout. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Trimmed Size: – 225mm x 115mm (DL) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm Address Label: – 63.5mm x 33.9mm – Avery Permanent

First name, Last name Company Address line 1 Address line 2 Address line 3

Front side of the letter envelope, shown with address label position

IMPORTANT Our letter envelope is available as a master artwork template. Always use this template when amending or creating a new envelope. Never attempt to recreate it. Always use printed address labels, and never hand write the address. When placing the address label, always align it with the alignment marks printed on the front side of the envelope. To comply with our Environmental Policy, minimise the use of printed envelopes and send letters, quotations, invoices etc. by electronic methods whenever possible.

Reverse side of the letter envelope

SECTION THREE: CORE STATIONERY

LARGE ENVELOPES Larger marketing materials and samples will require a large format envelope so as not to damaged it, for this purpose we have a range of larger envelope sizes available. The example shown opposite, indicates how our large envelope is laid out. It conforms to our printed stationery rules and uses the principles of our graphic language for layout. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Trimmed Size: – 324mm x 229mm (C4) – 458mm x 324mm (C3) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm Address Label: – 63.5mm x 33.9mm – Avery Permanent

First name, Last name Company Address line 1 Address line 2 Address line 3

IMPORTANT Our large envelopes are available as master artwork template. Always use these templates when amending or creating a new envelope. Never attempt to recreate it.

Reverse side of a large envelope

Always use printed address labels, and never hand write the address. When placing the address label, always align it with the alignment marks printed on the front side of the envelope.

Front side of a large envelope

To comply with our Environmental Policy, minimise the use of printed envelopes and send letters, quotations, invoices etc. by electronic methods whenever possible.

GALLERY ONE. IDENTITY GUIDELINES

WRITTEN STORE RECEIPT It is important that all our written correspondence, even our hand written store receipts, is consistent in layout, style and colour. The example shown opposite, indicates how our written receipts look and are laid out.

RECEIPT

It conforms to our printed stationery rules and uses the principles of our graphic language for layout. Date:

Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

No:

DESCRIPTION

QTY

UNIT PRICE

###

TOTAL

TECHNICAL SPECIFICATIONS Trimmed size: – 148mm x 210mm (A5) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm

IMPORTANT Our receipt is available as a master artwork template. Always use this template when amending or creating a new receipt. Never attempt to recreate it.

AMOUNT TOTAL

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

SECTION THREE: CORE STATIONERY

WRITTEN DELIVERY NOTE It is important that all our written correspondence, even our hand written store delivery notes, is consistent in layout, style and colour. The example shown opposite, indicates how our store written delivery notes look and are laid out. It conforms to our printed stationery rules and uses the principles of our graphic language for layout. Use of typographic style, colour and quality print produces a powerful and visually consistent piece of stationery.

DELIVERY NOTE

ATTENTION:

DELIVERY NOTE NUMBER:

COMPANY:

DATE:

ADDRESS:

TECHNICAL SPECIFICATIONS Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Metallic Pantone® 872 Paper Stock: – Conqueror Diamond White Smooth-CX22, 120gsm

SUBJECT: DETAILS OF DELIVERY

QUANTITY

IMPORTANT Our delivery note is available as a master artwork template. Always use this template when amending or creating a new receipt. Never attempt to recreate it.

RECEIVED BY:

DATE RECEIVED:

SIGNATURE

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

GALLERY ONE. IDENTITY GUIDELINES

QUOTATION TEMPLATE As with all our written correspondence, our computer generated quotations follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated quotation template looks, and is laid out.

QUOTATION

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

Date No. Name Address

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Phone

01-Feb-13 GC1 166 Rick Martin Mena Advisor PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457

g-1 Contact

Ruth Kirwan

Item # TB 001

Size 70X50

Description Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black VT Station

Unit Price 750.00

TB 002

70X50

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black

750.00

TB 003

23.1X15.2

Replacement Images into Existing Frame

55.00

TB 004

105X85

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black Four Sheikhs Print

2,000.00

8,000.00

Labor for re-framing

150.00

450.00

Installation Charges

50.00

500.00

TB 005

IMPORTANT Our quotation is available as a master Microsoft Excel template. Always use this template when amending or creating a new quotation. Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed quotations and send letters, quotations, invoices etc. by electronic methods whenever possible.

Total Qty

Total 750.00

10,505.00 Sub Total Delivery Total

TERMS & CONDITIONS Order confirmation by Legal Purchase Order signed by Authorized Personnel and stamped with company stamp 50% Payment in advance, 50% payment prior to delivery Delivery to be made to Dubai Free Delivery within Dubai Prices in this quotation are valid for 21 days from the date of issue

10,505.00

Client Name Signed & Date

Gallery One LLC Signed & Date

PAYMENT OPTIONS Payment details for bank transfer: Name : Gallery One LLC Account Number: 0157758645 Bank: National Bank of Abu Dhabi Address: Mall of the Emirates Branch, Dubai, UAE Swift Code: NBADAEAAMOE IBAN: AE460350000000157758645

LPO due 7 days from signature.

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Qty 1

info@g-1.com www.g-1.com

SECTION THREE: CORE STATIONERY

LOCAL PURCHASE ORDER TEMPLATE As with all our written correspondence, our computer generated local purchase orders follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated local purchase order template looks, and is laid out.

LOCAL PURCHASE ORDER

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

Date No. Name Address

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Phone g-1 Contact

01-Feb-13 G0 2766 DYLAN Al Thika PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457 Charon Jamelano (971) 4 347 6907

Item #

Size

Unit Price

Qty

Plastic Shrink Wrap-14" 25 Micron - 800m

224.00

896.00

Plastic Shrink Wrap - 18" 19 Micron - 1067m

448.00

1,344.00

Plastic Shrink Wrap - 26" 25 Micron - 7500m

640.00

1,920.00

Total : Four thousand one hundred sixty dirhams only.

IMPORTANT Our local purchase order is available as a master Microsoft Excel template. Always use this template when amending or creating a new local purchase order.

Total

4,160.00

ORDERED BY :

APPROVED BY:

Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed local purchase orders and send letters, quotations, invoices etc. by electronic methods whenever possible.

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

GALLERY ONE. IDENTITY GUIDELINES

INVOICE TEMPLATE As with all our written correspondence, our computer generated invoices follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated invoice template looks, and is laid out.

INVOICE

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

Date No. Name Address

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Phone

01-Feb-13 GC1 166 Rick Martin Mena Advisor PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457

PO # g-1 Contact

EXPO2020 097 Ruth Kirwan

Item # TB 001

Size 70X50

Description Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black VT Station

Unit Price 750.00

TB 002

70X50

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black

750.00

TB 003

23.1X15.2

Replacement Images into Existing Frame

55.00

TB 004

105X85

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black Four Sheikhs Print

2,000.00

8,000.00

Labor for re-framing

150.00

450.00

Installation Charges

50.00

500.00

TB 005

IMPORTANT Our invoice is available as a master Microsoft Excel template. Always use this template when amending or creating a new invoice.

Qty 1

Total Qty

10,505.00 Sub Total Delivery Total

Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed invoices and send letters, quotations, invoices etc. by electronic methods whenever possible.

TERMS & CONDITIONS Order confirmation by Legal Purchase Order signed by Authorized Personnel and stamped with company stamp 100% Payment on Delivery & Installation Delivery to be made to (Location) Free Delivery within UAE Prices in this quotation are valid for 21 days from the date of issue PAYMENT OPTIONS Payment details for bank transfer: Name : Gallery One LLC Account Number: 0157758645 Bank: National Bank of Abu Dhabi Address: Mall of the Emirates Branch, Dubai, UAE Swift Code: NBADAEAAMOE IBAN: AE460350000000157758645

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

Total 750.00

info@g-1.com www.g-1.com

10,505.00

SECTION THREE: CORE STATIONERY

COMMERCIAL INVOICE TEMPLATE As with all our written correspondence, our computer generated commercial invoices follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated commercial invoice template looks, and is laid out.

COMMERCIAL INVOICE

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

Date No. Name Address

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Phone

01-Feb-13 GC1 166 Rick Martin Mena Advisor PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457

PO # g-1 Contact

EXPO2020 097 Ruth Kirwan

Item # TB 001

Size 70X50

Description Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black VT Station

Unit Price 750.00

TB 002

70X50

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black

750.00

TB 003

23.1X15.2

Replacement Images into Existing Frame

55.00

TB 004

105X85

Framed Aquarelle Rag240 Textured Paper Catalogue 08 Thin Black Four Sheikhs Print

2,000.00

8,000.00

Labor for re-framing

150.00

450.00

Installation Charges

50.00

500.00

TB 005

IMPORTANT Our commercial invoice is available as a master Microsoft Excel template. Always use this template when amending or creating a new invoice.

Qty 1

Total Qty

Total 750.00

10,505.00 Sub Total Delivery Total

10,505.00

Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed commercial invoices and send letters, quotations, invoices etc. by electronic methods whenever possible.

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

GALLERY ONE. IDENTITY GUIDELINES

DELIVERY NOTE TEMPLATE As with all our written correspondence, our computer generated delivery notes follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated delivery note template looks, and is laid out.

DELIVERY NOTE

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Date No. Name Address

Phone

01-Feb-13 GD 1786 Rick Martin Mena Advisor PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457

PO # g-1 Contact

EXPO2020 097 Ruth Kirwan

Item #

Size

P001

Description

Total

FINE ART PRINTS

TOTAL NO OF PCS

IMPORTANT Our delivery note is available as a master Microsoft Excel template. Always use this template when amending or creating a new delivery note.

RECEIVED BY (SIGN HERE) : PRINT NAME : DATE :

Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed delivery notes and send letters, quotations, invoices etc. by electronic methods whenever possible.

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

info@g-1.com www.g-1.com

SECTION THREE: CORE STATIONERY

COLLECTION RECEIPT TEMPLATE As with all our written correspondence, our computer generated collection receipts follow the same rules, they are consistent in layout, style and colour. The example shown opposite, indicates how our computer generated collection receipt template looks, and is laid out.

COLLECTION RECEIPT

It conforms to our stationery rules and uses the principles of our graphic language for layout. Use of typographic style and colour produces a powerful and visually consistent piece of stationery.

Date No. Received from Address

TECHNICAL SPECIFICATIONS Typeface: – English: Arial Regular & Arial Bold – Size: Variable between 10pt to 12pt Trimmed size: – 297mm x 210mm (A4) Colour: – Black – Gold

Phone g-1 Contact

01-Feb-13 G0 2766 DYLAN Al Thika PDS Commodities Trading, LLC Dubai Festival Tower, Suite 505 Festival City, Dubai, UAE. (971) 4 312 4457 Charon Jamelano (971) 4 347 6907

Item # 1

Amount

Cheque Details (if paid by cheque)

6,744.75

43950

Total 6,744.75

Total :

IMPORTANT Our commercial invoice is available as a master Microsoft Excel template. Always use this template when amending or creating a new invoice.

6,744.75

PAYMENT FOR :

RECEIVED BY :

FULL NAME & SIGNATURE

Never attempt to recreate it. To comply with our Environmental Policy, minimise the use of printed collection receipts and send letters, quotations, invoices etc. by electronic methods whenever possible.

DUBAI

ABU DHABI

BAHRAIN

QATAR

SAUDI ARABIA

PO Box 212178, Dubai, UAE T. +971 4 4327493 F. +971 4 4327494

Souq Qaryat Al Beri, Abu Dhabi, UAE T. +971 2 5581822 F. +971 2 5581823

Bahrain City Centre, Manama T. +973 17178315 F. +973 17178315

The Pearl Qatar, Porto Arabia, Doha T. +974 3 3937427 F. +974 3 3937427

Red Sea Mall, Jeddah, Saudi Arabia T: +966 12 614 6666

info@g-1.com www.g-1.com

Registered Head Office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Company no. 599899

GALLERY ONE. IDENTITY GUIDELINES

Marketing activity informs our customers of important events, promotions and news. We communicate to customers in our stores, through online channels and via printed media.

SECTION FOUR

MARKETING

GALLERY ONE. IDENTITY GUIDELINES

HOW WE ADVERTISE Simplicity, clarity and creativity is key to our marketing. We use various channels to communicate to our current and future Customers. We regularly inform of special offers, promotions, new products, new artist collections and information about Gallery One. Generally, we use digital media for advertising by utilising our Website, Facebook, Twitter, Instagram and Pinterest brand pages; we also target specific customer groups using targeted email shots. Our company email signatures are also used as advertising spaces by including specific static or rotating banners. The principles of creating our advertising can be found on the following pages. Always consider these key points when creating, selecting or commissioning advertising for Gallery One: Simplicity Clarity Consistency of layout Good creative thinking Professional quality photography Well written copy Cross sells Includes a call to action

SECTION FOUR: MARKETING

Website, Facebook, Twitter online homepage banner

Targeted promotional email

Email signature promotional banner

GALLERY ONE. IDENTITY GUIDELINES

ONLINE HOMEPAGE BANNER The large banner on our website homepage is an ideal place to advertise current promotions, new and existing artists, collections, or our products. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our online homepage banner is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – 1000 x 397 pixels Colour: – RGB Margin: – Inner margin. 25 pixels in from banner edge. Column gutter set as 25 pixels

CONTENT SPECIFICATIONS 1. Main Title: Set in Gill Sans Light, UPPERCASE, left or right aligned. Or, Modern Display, Title Case, left or right aligned. The type size is defined by final design and the length of the headline; it’s position is flexible. 2. Supporting Sub-Headline: Set in Gill Sans Regular, UPPERCASE, left or right aligned. The type size is defined by final design and the length of the sub-headline; it’s position is flexible. 3. Product Price: Set in Gill Sans Regular, UPPERCASE, left or right aligned. Title is set 30pt, currency 20pt, price 30pt, it’s position is flexible. Themed colour.

4. Call-To-Action: Set in Gill Sans Regular, 21pt, UPPERCASE, left or right aligned, position directly under the product price as shown. 5. Custom Collection Logo 6. Artist Name: Set in Gill Sans Light, 20pt, UPPERCASE, left or right aligned, position directly under the custom collection logo as shown.

IMPORTANT Our online homepage banner is available as a master artwork template. Always use this template when amending or creating a new homepage banner artwork. Never attempt to recreate it.

All dimensions shown in pixels. All type sizes are for reference and are flexible; automatic leading is used unless stated.

SECTION FOUR: MARKETING

Promotion

{OPTIONAL}

SUB-HEADING TO PROMOTION {OPTIONAL}

PICTURE AREA 3

STARTING FROM DHS000 | $000

CLICK HERE TO VIEW THE FULL COLLECTION

BY ARTIST NAME

Online homepage banner basic layout grid

STARTING FROM DHS995 | $300 CLICK HERE TO VIEW THE FULL COLLECTION

BY JAMES DOMINÉ

Online homepage banner example

GALLERY ONE. IDENTITY GUIDELINES

TARGETED PROMOTIONAL EMAIL Targeted emails are a great way of letting our existing and potential customers know about our products and artist collections, as well as our current promotions. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our targeted promotional email is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – 842 pixels wide, depth as required Colour: – RGB Margin: – Inner margin. 44 pixels in from banner edge. Column gutter set as 22 pixels A Main heading content area (variable height). Themed colour (variable). B Optional picture area (variable height) C Body copy and picture area (variable height) D Call to action / Social media band. Themed colour (variable).

CONTENT SPECIFICATIONS 1. Single Language Logo 2. Main Title: Set in Gill Sans Light, UPPERCASE, left or right aligned. Or, Modern Display, Title Case, left or right aligned. The type size is defined by final design and the length of the headline; it’s position is flexible.

3. Supporting Sub-Headline: Set in Gill Sans Regular, UPPERCASE, left or right aligned. The type size is defined by final design and the length of the sub-headline; it’s position is flexible. 4. Small Supporting Sub-Headline: Set in Gill Sans Light and Gill Sans Bold, 26pt, UPPERCASE, left or right aligned. Position is flexible. 5. Collection Title: Set in Gill Sans Light, 38pt, Title Case, left or right aligned. Position is flexible. 6. Artist Name: Set in Gill Sans Light, 30pt, UPPERCASE, left or right aligned. Position is flexible. Themed colour. 7. Product Price: Set in Gill Sans Regular, UPPERCASE, left or right aligned. Set the type size in increments starting at 24pt to 40pt; it’s position is flexible. Themed colour. 8. Locations: Set in Gill Sans Regular, 13pt, UPPERCASE, left or right aligned. Position is flexible. Themed colour.

All dimensions shown in pixels. All type sizes are for reference and are flexible; automatic leading is used unless stated.

9. Call-To-Action and ‘Staying Connected’ icons: Set in Gill Sans Regular, 14pt, UPPERCASE, left aligned. ‘Follow Us On’ Set in Gill Sans Regular, 30pt, Sentence case.

IMPORTANT Our targeted promotional email is available as a master artwork template. Always use this template when amending or creating a new email artwork. Never attempt to recreate it.

SECTION FOUR: MARKETING

Main Title

25% off

Canvas Editions*

ONLY AVAILABLE ONLINE AT G-1.COM

*OFFER ONLY APPLIES TO ROLLED CANVAS

SUB HEADING OF THE MAIN TITLE {OPTIONAL}

PICTURE AREA

Our most popular Canvas Editions are on sale for a limited period only. What’s more, we will deliver to you free of charge (wherever you are in the world)*. Neatly rolled in a rigid tube, the canvases have been carefully selected from our best-selling collections by renowned artists. *Terms and conditions apply. FATIMA HAND I By James Dominé Dimensions 90cm x 60cm Supplied as Rolled Canvas in rigid tube (Frame is not included)

dhs972(originally dhs1295) FREE WORLDWIDE DELIVERY*

CLICK HERE TO VIEW OUR CANVAS COLLECTIONS

DUBAI DUBAI MALL THE WALK. JBR SOUK AL BAHAR ATLANTIS SOUK MADINAT

MAIN HEADING OF THE PROMOTION HIGHLIGHTED HEADING OF THE PROMOTION

QARYAT AL BERI YAS MALL

WAS $000 NOW

ABU DHABI

DUBAI MALL +971 4434 1252 THE WALK. JBR +971 4423 1987 SOUK AL BAHAR +971 4420 3619 ATLANTIS +971 4421 0693 SOUK MADINAT +971 4368 6055 EMIRATES TOWERS +971 554169387

QARYAT AL BERI

CLICK HERE TO FIND A STORE NEAR YOU

+971 2 558 1822 +971 56 978 9322

Targeted promotional email example

$000

DUBAI

DOHA

CLICK HERE TO FIND A STORE NEAR YOU

BY ARTIST NAME

JEDDAH

ABU DHABI

Collection Title

BAHRAIN

+971 4434 1252 CITY CENTRE +973 1717 8315 RED SEA MALL +966 126077119 THE PEARL +974 4495 3876 +971 4423 1987 +971 4420 3619 +971 4421 0693 +971 4368 6055

BAHRAIN +971 2 558 1822

CITY CENTRE

+973 17178315

Targeted promotional email basic layout grid

GALLERY ONE. IDENTITY GUIDELINES

EMAIL SIGNATURE PROMOTIONAL BANNER Our email signature is an ideal place to advertise current promotions, new and existing artists, collections, and new product innovations. For this we use an email signature promotional banner. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our email signature banner is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – 710 x 56 pixels Colour: – RGB Margin: – Inner margin. 8 pixels in from banner edge. Column gutter set as 8 pixels

IMPORTANT Our email signature promotional banner is available as a master artwork template. Always use this template when amending or creating a new promotional banner artwork. Never attempt to recreate it.

A Themed colour (variable)

CONTENT SPECIFICATIONS 1. Small Title: Set in Gill Sans Light, UPPERCASE, 18pt with 18pt leading, right aligned. 2. Keyline: 1pt. 3. Main Title of Banner: Set in Monotype Modern Display, lowercase, left or right aligned, it’s position and angle is flexible. 4. Sub-Heading of Banner Message: Set in Gill Sans Light, UPPERCASE, 12pt, right aligned. 5. Single Language Logo

All dimensions shown in pixels. All type sizes are for reference and are flexible; automatic leading is used unless stated.

SECTION FOUR: MARKETING

SMALL TITLE 1

t r e v d a f o e l t i t main

SUB-HEADING OF THE ADVERTISING MESSAGE

t o h , t o h , t o h

Email signature promotional banner basic layout grid

SUMMER DEALS

NEW SEASON

LOOK OUT FOR GREAT PRICES ON END OF EDITION STOCK

t s e l o o c r e l o o c l o co

JANUARY 2015 THE NEW YEAR

NEW CONTEMPORARY ARTWORK & PHOTOGRAPHY

ArtSale!

WITH UP TO 70% OFF

Email signature promotional banner examples

GALLERY ONE. IDENTITY GUIDELINES

PRINTED MARKETING ITEMS In general, we use our online formats as the primary form of marketing communications, but there are times when itâ&#x20AC;&#x2122;s useful to provide our Customers an item of print collateral to take away with them. For this purpose, we print three items; a quarterly calender that informs of upcoming events; a feature artist catalogue that gives an overview of the artist and also shows their key artworks; a customer contact postcard which is used to capture customer data and allows us to send the customer targeted emails and promotions. In line with all our marketing collateral, simplicity and creativity is key. The principles of creating our printed marketing items can be found on the following pages. Always consider these key points when creating, selecting or commissioning a piece of marketing collateral for Gallery One: Simplicity Consistency of layout Good creative thinking Professional quality photography Varied artworks Well written copy Cross sells Includes a call-to-action Variety of colour Includes our locations

SECTION FOUR: MARKETING

GALLERY ONE. IDENTITY GUIDELINES

QUARTERLY EVENT CALENDAR Our quarterly event calendar is an item that we use to promote upcoming artists and their collections which are to be displayed within our stores. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our event calendar is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – Flat: 525mm x 297mm – Folded: 105mm x 297mm Colour: – CMYK + One Metallic Special Ink Margin: – Inner margin. 10mm in from page edge. Column gutter set as 4mm -- Fold line A Themed colour (variable)

CONTENT SPECIFICATIONS 1. Date: Set in Gill Sans Light, Title Case, 24pt, right aligned. 2. Main Title: Set in Gill Sans Regular, UPPERCASE, 88pt, right aligned. Themed colour. 3. Introduction Set in Gill Sans Light, Sentence case, 11.5pt, left aligned. 4. Collection Title: Set in Gill Sans Light, 16pt, Title Case, left aligned. Themed colour. 5. Artist Name: Set in Gill Sans Light, 12pt, Title Case, left aligned.

6. Collection Summary: Set in Gill Sans Light, 10pt, Sentence case, left aligned. 7. Collection Exhibit Locations: Title: Set in Gill Sans Light, 9pt, Title Case, left aligned. Themed colour. Location: Set in Gill Sans Light, 9pt, Title Case, left aligned. Keyline 0.25pt. 8. Heading: Set in Gill Sans Light, 16pt, Title Case, left aligned. Themed colour. 9. Single Language Logo 10. Locations: Location: Set in Gill Sans Light, 8pt, UPPERCASE, left aligned. Themed colour. Address: Set in Gill Sans Light, 8pt, Title Case, left aligned. Keyline 0.25pt.

IMPORTANT Our quarterly event calendar is available as a master artwork template. Always use this template when amending or creating a new calendar artwork. Never attempt to recreate it.

All dimensions shown in millimetres. All type sizes are for reference and are flexible; automatic leading is used unless stated.

SECTION FOUR: MARKETING

September to November 2

20 15

SEASON

September - November 2014 Collection Title Artist Name

Collection Title

PICTURE AREA

Collection Title

PICTURE AREA

The reduction of ‘place’ into colour and shape is a fundamental role of an artist. Chris Robb is expert in re-seeing places in bold and bright simplistic shapes. Familiar places can be found in these vibrant journeys, painted on canvas and available as one-off originals.

PICTURE AREA

Find a Gallery One

Artist Name

PICTURE AREA

Julian Castaldi is a maverick urban artist with an edgy Welsh wit. His long career has combined type, photography and graphics. Using traditional print techniques to create surface texture, this is a pop-art collection of style and substance.

On a journey through Arabia, James Dominé recorded a myriad of surfaces. These, he describes as the ‘definition of how I see Arabia – a personal snapshot of the graphics and iconography which fill my field of vision’. The resultant artworks are a sublime portrayal of ‘Arabesque’.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

7 Collection Title

Collection Title

Artist Name

You will find Gallery One stores in Dubai, Abu Dhabi, Bahrain, Qatar and Saudi Arabia. At g-1.com, you can download maps for precise locations.

9 UAE - DUBAI THE WALK Jumeriah Beach Residence Dubai, UAE

UAE - ABU DHABI SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: +971 4 4231987 Facsimile: +971 4 4231988

Telephone: +971 2 5581822 Facsimile: +971 2 5581823

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN BAHRAIN CITY CENTRE Seafront, Manama Bahrain

Telephone: +971 4 4341252 Facsimile: +971 4 4341253

3 Helen Abbas’s new collection, Mosaic, is an intricate exploration of people, places and culture available as hand-embellished canvases. Sasan Nasernia is a new artist to the g-1 catalogue and his work features highly contemporary ‘Typographic Exploration’. James Dominé has been travelling once more and his series, Passage to Arabia, is an exquisite set of photo montages comprising urban and religious pattern and iconography. Wissam Shawkat returns with a newly released Gold Series – the embellished adaptation of the successful collection; Letters of Love. Gregg Sedgwick has launched a new series of definitive panoramics featuring Dubai’s most memorable skylines.

SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE

PICTURE AREA

Telephone: +971 4 4203619 Facsimile: +971 4 3675085 SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: +971 4 3686055 Facsimile: +971 4 3686055

Mosaic is a celebration of people, places and cultural diversity. Helen draws on her experiences, living in Dubai and elsewhere, and expresses them in a series of coloured/textured squares. The effect is mesmerizing and represents Helen at her most collectable best.

Sasan is a calligrapher and graphic artist from Tehran, Iran. He has an acute attention to form, combining modern typography with traditional techniques . In his recent work ‘Typographic Exploration’ Sasan portrays his Persian heritage through the expression of abstract letter forms.

Following the success of its earlier release, Wissam Shawkat has added an exclusive gold silk-screen collection to the Letters of Love series. This strictly limited edition is the most prestigious release of this renowned series and will be collected by lovers of fine contemporary calligraphy.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

THE BOULEVARD Emirates Towers Dubai, UAE

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Telephone: +971 55 4169387

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Bahrain City Centre, Seafront, Bahrain

ATLANTIS THE PALM, DUBAI The Avenues The Palm Jumeirah Dubai, UAE

Telephone: +973 17178315 SAUDI ARABIA RED SEA MALL

Lower Ground Floor Jeddah, Saudi Arabia Telephone: +966 126077119 QATAR THE PEARL Parcel 7, Porto Arabia Doha, Qatar Telephone: +974 44953876 Extension: 3205

Telephone: +971 4 4210693 Facsimile: +971 4 4212685

HEAD OFFICE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: +971 4 432 7493. info@g-1.com

Event calendar front side specifications

September - November 2015 Collection Title

Collection Title

PICTURE AREA

Artist Name

PICTURE AREA

London based artist and architect Ingo Glaetsch, is a fine artist with exceptional technical talent. Exclusive to Gallery One, his creations, featuring scenes of Abu Dhabi, Dubai & Bahrain, are now available as strictly limited editions.

Atmospheric and distinctive, the artwork of Andy Mercer captures a unique sense of time and place. These unique limited editions will be available in all g-1 galleries.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Collection Title

Collection Title Artist Name

PICTURE AREA

Artist Name

PICTURE AREA

September to November

PICTURE AREA

20 15

SEASON

Artist Name

EXHIBITIONS

Sasan Nasernia Helen Abbas Wissam Shawkat Gregg Sedgwick

Dubai develops more quickly than other Cities and Gregg Sedgwick captures these changes in the most dramatic panoramic photographs. His images portray an impressive skyline in beautifully composed images, available in strictly limited editions.

James explores the ancient Moorish empire, in search of Islamic Design. In his journey he has recorded centuries of design, combining pattern, shape and iconography, resulting in vibrant and breathtaking montages.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Julian Castaldi Ingo Glaetsch James Dominé Andy Mercer Chris Robb

Event calendar reverse side specifications

GALLERY ONE. IDENTITY GUIDELINES

March - May 2014 Textured City - Dubai

Fatima Hand

Arabian Elements

Find a Gallery One

Artworks from Tom Butler’s hugely successful series ‘Textured City - Dubai’ are now available as strictly limited edition prints. These multi-layered designs capture the vibrancy of Arabia’s most exciting City. Bold and beautifully observed, the artworks offer a stunning snapshot of Dubai.

The new artworks in the series ‘Fatima Hand’, by photo-artist James Dominé, juxtapose ‘colour and calm’. The symbol, at the centre of the Fatima Hand, is thought to bring good fortune and prosperity. This positivity is reinforced with bright colours and an overall feeling of well-being.

Arabian Elements is ever-popular with regional and international audiences. Now available in strictly limited numbers and printed on fine art textured papers - artist James Dominé has transformed everyday urban scenes into artworks of timeless appeal.

You will find Gallery One stores in Dubai, Abu Dhabi, Bahrain, Qatar and London. At g1-.com, you can download maps for precise locations.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Bahrain City Centre, Seafront, Bahrain

Tom Butler

SPRING

March to May

Reverent Buddha Keith Stewart

Regional and international artists provide a refreshingly cosmopolitan flavour to the Spring collections at Gallery One. Brilliant colours and bright landscapes portray Arabian elements as well as global themes; Welsh artist Julian Castaldi has collaborated with g1- Studios to create a series of sizzling silk-screens which give a contemporary twist to the pop-art genre. Keith Stewart applies his typographic works to the face of Buddha and James Dominé has further built-upon his popular ‘Open Doors to Arabia’ series. By popular demand, Tom Butler is now available in Limited Edition prints and Fatima Hands is back with all the vibrancy of the new season.

James Dominé

Arabian POP Julian Castaldi

James Dominé

Kaleidoscope Chris Robb

UAE - DUBAI THE WALK Jumeriah Beach Residence Dubai, UAE

UAE - ABU DHABI SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: 4231987 4 971+ Facsimile: 4231988 4 971+

Telephone: 5581822 2 971+ Facsimile: 5581823 2 971+

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN BAHRAIN CITY CENTRE Seafront, Manama Bahrain

Telephone: 4341252 4 971+ Facsimile: 4341253 4 971+

Telephone: 17178315 973+

SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE

QATAR THE PEARL Parcel 7, Porto Arabia Doha, Qatar

Telephone: 4203619 4 971+ Facsimile: 3675085 4 971+

Telephone: 44953876 974+ Extension: 3205

SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: 3686055 4 971+ Facsimile: 3686055 4 971+

Keith Stewart is a master of typography. He assembles words and phrases in a construct which belies its complexity. In a new Buddha series, he portrays a serene face using carefully selected and highly relevant words – the result is a poetic typographic exploration.

The exquisite Chris Robb artworks are now available as limited edition prints. Numbered and signed, the editions are likely to resonate with both residents and visitors to Arabia.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

ATLANTIS THE PALM, DUBAI

The Avenues The Palm Jumeirah Dubai, UAE

Telephone: 4210693 4 971+ Facsimile: 4212685 4 971+

HEAD OFFICE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: 7493 432 4 971+. info@g1-.com

Event calendar front side example

Original Artwork Collections

Calligraphica Fusion

Open Doors to Arabia II

Fair & Square

Kaleidoscope

Gregg Sedgwick

Chris Robb

Khalid Shahin is a leading contemporary Arabic calligrapher. In his new series, available exclusively at Gallery One, confident and assertive daubs are punctuated by rhythmic calligraphic script – the effect is a fascinating fusion of tradition and modernism.

In the second release of James Dominé’s popular series ‘Open Doors’, new colours, new doors and new locations are to be discovered. In each enchanting montage, an open door represents an expression of welcoming regional hospitality.

Contemporary, colourful, playful and intended to ‘make the viewer smile’, the artworks of Gregg Sedgwick’s ‘Squares’ will brighten any room. Ordinary objects and common-place animals are reduced to simple line and pattern to create lively semi-abstract works.

The reduction of ‘place’ into colour and shape is a fundamental role of an artist. Chris Robb is expert in re-seeing places in bold and bright simplistic shapes. Familiar locations can be found in these vibrant journeys, painted on canvas and available as one-off originals.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Bahrain City Centre, Seafront, Bahrain

Khalid Shahin

Art of Sufi

James Dominé

Letters of Love - The Gold Series

James Dominé

Wissam Shawkat

March to May

SPRING

March - May 2014

Of Abu Dhabi & Dubai Ingo Glaetsch

EXHIBITIONS

Julian Castaldi Tom Butler Ingo Glaetsch Khalid Shahin Wissam Shawkat James Dominé has captured the art of Sufi whirling in this mesmerizing swirl of motion and colour. The Sufi spin, originally a form of meditation, is a dance of light and non-stop movement – captured brilliantly by James’s eye for ‘the moment’.

London based Ingo Glaetsch is one of the best architectural illustrators in the business. When not working for leading practices, he can be found painting street scenes which are overwhelming in their attention to detail.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Event calendar reverse side example

James Dominé Chris Robb Keith Stewart Gregg Sedgwick

SECTION FOUR: MARKETING

September - November 2014 World Landmarks - Originals & Editions

Arabian POP

Passage to Arabia James Dominé

Find a Gallery One

Julian Castaldi

You will find Gallery One stores in Dubai, Abu Dhabi, Bahrain, Qatar and Saudi Arabia. At g-1.com, you can download maps for precise locations.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Souk Al Bahar, Dubai

wGallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Chris Robb

AUTUMN

September to November

Helen Abbas’s new collection, Mosaic, is an intricate exploration of people, places and culture available as hand-embellished canvases. Sasan Nasernia is a new artist to the g-1 catalogue and his work features highly contemporary ‘Typographic Exploration’. James Dominé has been travelling once more and his series, Passage to Arabia, is an exquisite set of photo montages comprising urban and religious pattern and iconography. Wissam Shawkat returns with a newly released Gold Series – the embellished adaptation of the successful collection; Letters of Love. Gregg Sedgwick has launched a new series of definitive panoramics featuring Dubai’s most memorable skylines.

Typographic Exploration

Mosaic

Sasan Nasernia

Helen Abbas

- Originals

Letters of Love - The Gold Edition Wissam Shawkat

UAE - DUBAI THE WALK Jumeriah Beach Residence Dubai, UAE

UAE - ABU DHABI SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: +971 4 4231987 Facsimile: +971 4 4231988

Telephone: +971 2 5581822 Facsimile: +971 2 5581823

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN BAHRAIN CITY CENTRE Seafront, Manama Bahrain

Telephone: +971 4 4341252 Facsimile: +971 4 4341253 SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE Telephone: +971 4 4203619 Facsimile: +971 4 3675085 SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: +971 4 3686055 Facsimile: +971 4 3686055

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

THE BOULEVARD Emirates Towers Dubai, UAE

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Telephone: +971 55 4169387

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Gallery One

Bahrain City Centre, Seafront, Bahrain

Telephone: +973 17178315 SAUDI ARABIA RED SEA MALL

Lower Ground Floor Jeddah, Saudi Arabia Telephone: +966 126077119 QATAR THE PEARL Parcel 7, Porto Arabia Doha, Qatar Telephone: +974 44953876 Extension: 3205

ATLANTIS THE PALM, DUBAI The Avenues The Palm Jumeirah Dubai, UAE Telephone: +971 4 4210693 Facsimile: +971 4 4212685

HEAD OFFICE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: +971 4 432 7493. info@g-1.com

Event calendar front side example

September - November 2014 The City of Life

Atmospheric and distinctive, the artwork of Andy Mercer captures a unique sense of time and place. These unique limited editions will be available in all g-1 galleries.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Ingo Glaetsch ‘Editions’

The New Dubai Panoramics Gregg Sedgwick

Andy Mercer

September to November

Islamic Design James Dominé

EXHIBITIONS

AUTUMN

Of Abu Dhabi & Dubai II

Sasan Nasernia Helen Abbas Wissam Shawkat Gregg Sedgwick Dubai develops more quickly than other Cities and Gregg Sedgwick captures these changes in the most dramatic panoramic photographs. His images portray an impressive skyline in beautifully composed images, available in strictly limited editions.

Gallery One

The Walk JBR, Dubai

Gallery One

The Walk JBR, Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Dubai Mall, Downtown Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Atlantis The Palm, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Madinat Jumeirah, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Souk Al Bahar, Dubai

Gallery One

Qaryat Al Beri, Abu Dhabi

Gallery One

Bahrain City Centre, Seafront, Bahrain

Julian Castaldi Ingo Glaetsch James Dominé Andy Mercer Chris Robb

Event calendar reverse side example

GALLERY ONE. IDENTITY GUIDELINES

ARTIST CATALOGUE Whenever we wish to showcase an artist and their collections, we publish a catalogue. This catalogue contains information about the artist, a descriptive summary of the collection, examples of their artwork, and information about the works reproduction numbers. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our artist catalogue is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – Flat: 590mm x 297mm – Folded: 210mm x 297mm Colour: – CMYK + One Metallic Special Ink Margin: – Inner margin. 12mm in from page edge. Column gutters set as 4mm, 8mm and 10mm -- Fold line A Themed colour (variable)

CONTENT SPECIFICATIONS 1. Small Artist Name: Set in Gill Sans Light, Title Case, 10pt, left aligned. 2. Artist Name: Set in Gill Sans Light, UPPERCASE, 40pt, right aligned. Themed colour. 3. Artist Speciality: Set in Gill Sans Light, UPPERCASE, 25pt, right aligned. 4. Introduction Heading: Set in Gill Sans Light, UPPERCASE, 10pt with 14pt leading, right aligned. Themed colour. Body copy: Set in Gill Sans Light, Sentence case, 10pt with 14pt leading, right aligned. Themed colour.

5. Introduction Set in Gill Sans Light, Sentence case, 10pt with 14pt leading, left aligned. 6. Custom Collection Logo 7. Artist Name: Set in Gill Sans Light, UPPERCASE, 32pt, right aligned. 8. Single Language Logo 9. Short Collection Description Set in Gill Sans Light, Sentence case, 10pt with 14pt leading, right aligned. Themed colour. 10. Locations: Location: Set in Gill Sans Light, 9pt, UPPERCASE, left aligned. Themed colour. Address: Set in Gill Sans Light, 9pt, Title Case, left aligned. Keyline 0.25pt. 11. Head Office Address: Title: Set in Gill Sans Light, 9pt, UPPERCASE, left aligned. Address: Set in Gill Sans Light, 7.5pt, Title Case, left aligned. 12. Artwork Description: Title: Set in Gill Sans Regular, 11pt, UPPERCASE, left aligned. Themed colour. Description: Set in Gill Sans Light, 10pt, Sentence case, left aligned. Edition information: Set in Gill Sans Regular and Gill Sans Light, 10pt, Title Case, left aligned.

All dimensions shown in millimetres. All type sizes are for reference and are flexible; automatic leading is used unless stated.

IMPORTANT Our artist catalogue is available as a master artwork template. Always use this template when amending or creating a new catalogue artwork. Never attempt to recreate it.

SECTION FOUR: MARKETING

FRONT COVER

BACK COVER

ARTIST PORTRAIT

8 6

Artist Name

ARTIST NAME

ARTIST SPECIALITY

3 COLLECTION TITLE

The region of Arabia stretches East and West from James’ home base in the Arabian Peninsula. From here, he has travelled far and wide to capture the details of everyday life. Windows, doors, graphics and patterns form the basis of vibrant montages which resonate with intense colour and familiar architectural vernacular. His skill lies in the blending of components to create layered designs which are finished with silk-screen metallic inks.

James Dominé completed his Masters Degree in photography and has been travelling ever since. His photographic career has brought him work in the USA, Korea, Hong Kong and the Middle East. As the Creative Director at Gallery One, he oversees art commissions and photographic assignments by renowned international artists and photographers. In his own artistic endeavours, his graphic style combines with an innate understanding of how to use natural light to create exquisite results. Travelling to Europe and the Far East, he seeks out urban scenes as the source of photographic foundations. He often builds pictures from multiple sources juxta-posing images to create beautifully observed montages. His journeys draw inspiration from the everyday and transform the sights that surround us into beautifully constructed stories of light and shade.

Limited Edition artworks from the ‘Arabian Elements’ collection by James Dominé are available exclusively at Gallery One stores. Editions are available in several sizes. All are signed and numbered and each is accompanied by a Certificate of Authenticity.

UAE - DUBAI

UAE - ABU DHABI

THE WALK, JBR Jumeirah Beach Residence Dubai, UAE

SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: +971 4 4231987 Facsimile: +971 4 4231988

Telephone: +971 2 5581822 Facsimile: +971 2 5581823

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN BAHRAIN CITY CENTRE Seafront, Manama Bahrain

Telephone: +971 4 4341252 Facsimile: +971 4 4341253

ATLANTIS THE PALM, DUBAI The Avenues The Palm Jumeirah Dubai, UAE

Telephone: +973 17178315

Telephone: +971 4 4210693 Facsimile: +971 4 4212685

THE PEARL Porto Arabia Doha, Qatar

SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE

PICTURE AREA

QATAR

Telephone: +974 44953876

Telephone: +971 4 4203619 Facsimile: +971 4 3675085 SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: +971 4 3686055 Facsimile: +971 4 3686055

11 HEAD OFFICE UAE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: +971 4 432 7493. info@g-1.com

Artist catalogue front side specifications

PICTURE AREA A

PICTURE AREA

ARTWORK TITLE

Giclée on Satin Cotton Canvas with Silk Screen

Print size (cm): 100 x 100 Limited Edition: 100

Print size (cm): 60 x 60 Limited Edition: 150

PICTURE AREA

ARTWORK TITLE

Giclée on Satin Cotton Canvas with Silk Screen

PICTURE AREA

ARTWORK TITLE Giclée on Satin Cotton Canvas with Silk Screem Print size (cm): 150 x 100 Limited Edition: 100

ARTWORK TITLE

Print size (cm): 90 x 60 Limited Edition: 150

Giclée on Satin Cotton Canvas with Silk Screen

Print size (cm): 100 x 100 Limited Edition: 100

Artist catalogue reverse side specifications

GALLERY ONE. IDENTITY GUIDELINES

James Dominé

JAMESPHOTOGRAPHER DOMINÉ ARABIAN ELEMENTS The region of Arabia stretches East and West from James’ home base in the Arabian Peninsula. From here, he has travelled far and wide to capture the details of everyday life. Windows, doors, graphics and patterns form the basis of vibrant montages which resonate with intense colour and familiar architectural vernacular. His skill lies in the blending of components to create layered designs which are finished with silk-screen metallic inks.

JAMES DOMINÉ

UAE - DUBAI

UAE - ABU DHABI

THE WALK, JBR Jumeirah Beach Residence Dubai, UAE

SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: +971 4 4231987 Facsimile: +971 4 4231988

Telephone: +971 2 5581822 Facsimile: +971 2 5581823

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN

Telephone: +971 4 4341252 Facsimile: +971 4 4341253

James Dominé completed his Masters Degree in photography and has been travelling ever since. His photographic career has brought him work in the USA, Korea, Hong Kong and the Middle East. As the Creative Director at Gallery One, he oversees art commissions and photographic assignments by renowned international artists and photographers. In his own artistic endeavours, his graphic style combines with an innate understanding of how to use natural light to create exquisite results. Travelling to Europe and the Far East, he seeks out urban scenes as the source of photographic foundations. He often builds pictures from multiple sources - juxta-posing images to create beautifully observed montages. His journeys draw inspiration from the everyday and transform the sights that surround us into beautifully constructed stories of light and shade.

BAHRAIN CITY CENTRE Seafront, Manama Bahrain

ATLANTIS THE PALM, DUBAI The Avenues The Palm Jumeirah Dubai, UAE

Telephone: +973 17178315

Telephone: +971 4 4210693 Facsimile: +971 4 4212685

THE PEARL Porto Arabia Doha, Qatar

SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE

QATAR

Telephone: +974 44953876

Telephone: +971 4 4203619 Facsimile: +971 4 3675085 SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: +971 4 3686055 Facsimile: +971 4 3686055

HEAD OFFICE UAE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: +971 4 432 7493. info@g-1.com

Artist catalogue front side example

ARABIAN ELEMENTS X

ARABIAN ELEMENTS XI

ARABIAN ELEMENTS XII

ARABIAN ELEMENTS VI

Giclée on Satin Cotton Canvas with Silk Screen

Print size (cm): 100 x 100 Limited Edition: 100

Print size (cm): 100 x 150 Limited Edition: 100

Print size (cm): 60 x 60 Limited Edition: 150

Print size (cm): 60 x 90 Limited Edition: 150

ARABIAN ELEMENTS VII Giclée on Satin Cotton Canvas with Silk Screen Print size (cm): 100 x 150 Limited Edition: 100 Print size (cm): 60 x 90 Limited Edition: 150

ARABIAN ELEMENTS VIIII

ARABIAN ELEMENTS I

ARABIAN ELEMENTS II

ARABIAN ELEMENTS III

ARABIAN ELEMENTS IV

ARABIAN ELEMENTS V

ARABIAN ELEMENTS VIII

Giclée on Satin Cotton Canvas with Silk Screem

Giclée on Satin Cotton Canvas with Silk Screen

Print size (cm): 150 x 100 Limited Edition: 100

Print size (cm): 100 x 100 Limited Edition: 100

Print size (cm): 150 x 100 Limited Edition: 100

Print size (cm): 90 x 60 Limited Edition: 150

Print size (cm): 60 x 60 Limited Edition: 150

Print size (cm): 90 x 60 Limited Edition: 150

Artist catalogue reverse side example

SECTION FOUR: MARKETING

ARABIAN PENINSULA 1950-1945 ARABIAN PENINSULA 1950-1945

Wilfred Thesiger

WILFRED THESIGER

PHOTOGRAPHER

Wilfred Thesiger was, in the words of David Attenborough, ‘one of the very few people who in our time could be put on the pedestal of the great explorers of the eighteenth and nineteenth centuries’. His unique achievements, are that he was not only the twentieth century’s greatest traveller, but a world-famous writer and photographer. In 1945, Thesiger worked in Arabia with the Desert Locusts Research Organisation. From 1945 to 1949, he explored the southern regions of the Arabian Peninsula and twice crossed the Empty Quarter. His travels later also took him to Iraq, Iran, Kurdistan, French West Africa and Pakistan. Later, he lived for many years in northern Kenya. Ultimately, he returned to England in the 1990s and was knighted in 1995.

WILFRED THESIGER Produced under strict license, in partnership with Motivate Publishing, a limited collection of Wilfred Thesiger’s unique images are available through Gallery One stores.

UAE - DUBAI

UAE - ABU DHABI

THE WALK, JBR Jumeirah Beach Residence Dubai, UAE

SOUK QARYAT AL BERI Umm Al Nar Abu Dhabi, UAE

Telephone: +971 4 4231987 Facsimile: +971 4 4231988

Telephone: +971 2 5581822 Facsimile: +971 2 5581823

DUBAI MALL Downtown Dubai Dubai, UAE

BAHRAIN

Sir Wilfred Thesiger (2003-1910) was probably the greatest traveller of the twentieth century, and one of its greatest explorers. His travel writings, such as Arabian Sands (1959) and The Marsh Arabs (1964), have been hailed as classics of travel literature, and his later publications, such as Desert, Marsh and Mountain (1979), introduced many more people to his remarkable archive of photography spanning over fifty years of travel.

Telephone: +971 4 4341252 Facsimile: +971 4 4341253

In 2004 his collection of 38,000 negatives and 71 personal albums were accepted by the UK government via its art in lieu of inheritance tax scheme and allocated to the Pitt Rivers Museum. In the UAE, Gallery One is working with Motivate Publishing to bring the images, under license, to a wider audience.

Telephone: +971 4 4203619 Facsimile: +971 4 3675085

BAHRAIN CITY CENTRE Seafront, Manama Bahrain

ATLANTIS THE PALM, DUBAI The Avenues The Palm Jumeirah Dubai, UAE

Telephone: +973 17178315

Telephone: +971 4 4210693 Facsimile: +971 4 4212685

THE PEARL Porto Arabia Doha, Qatar

SOUK AL BAHAR Old Town, Downtown Dubai Dubai, UAE

QATAR

Telephone: +974 44953876

SOUK MADINAT JUMEIRAH Al Sufouh Road Dubai, UAE Telephone: +971 4 3686055 Facsimile: +971 4 3686055

Thesiger is best known for two travel books: Arabian Sands (1959) recounts his travels in the Empty Quarter of Arabia between 1945 and 1950 and describes the vanishing way of life of the Bedouins. HEAD OFFICE UAE 302 Dusseldorf Business Point, Al Barsha One, Dubai, UAE. Telephone: +971 4 432 7493. info@g-1.com

Artist catalogue front side example

BIN KABINA AND BIN GHABAISHA. OMAN, 1945

BIN KABINA. WESTERN SANDS, 1948

CAMP AT JEBEL ALI HAFIT, 1948

THE CREEK I. DUBAI, 1947

THE CREEK II. DUBAI, 1948

THE CREEK III. DUBAI, 1948

H.H. SHEIKH ZAYED BIN SULTAN AL NAHYAN, 1948

H.H. SHEIKH ZAYED BIN SULTAN AL NAHYAN WITH FALCON, 1948

LAUNCHING A DHOW. ABU DHABI, 1948

Giclée on Photographic Paper

Print size (cm): 42 x 59.4

Print size (cm): 42 x 29.7

Print size (cm): 59.4 x 42

Print size (cm): 42 x 29.7

Print size (cm): 29.7 x 42

Print size (cm): 40 x 60

Print size (cm): 54 x 36

TRADITIONAL HOMES. DUBAI, 1948

DUBAI, 1948

INSIDE THE DUBAI SOUQ, 1948

STREET STALL. DUBAI, 1948

CORNICHE. ABU DHABI, 1948

AL FAHIDI FORT. DUBAI, 1950

THE SHINDAGHA AREA IN THE OLD DAYS, 1946

THE CREEK IV. DUBAI, 1946

DHOWS ON THE DUBAI CREEK II, 1948

Giclée on Photographic Paper

Print size (cm): 42 x 29.7

Print size (cm): 59.4 x 42

Print size (cm): 54 x 36

Print size (cm): 40 x 60

CORNICHE. ABU DHABI, 1948

CROSSING THE MAQTA TO ABU DHABI, 1950

CROSSING THE SANDS, 1948

DESERT LANDSCAPE I. DUBAI, 1948

DESERT LANDSCAPE II. DUBAI, 1948

DHOWS ON THE DUBAI CREEK I, 1948

IN THE OMAN MOUNTAINS, 1945

WATER BROUGHT BY SEA TO KUWAIT, 1946

WINDTOWER HOUSES. DUBAI, 1948

Giclée on Photographic Paper

Print size (cm): 54 x 36

Print size (cm): 59.4 x 42

Print size (cm): 42 x 29.7

Print size (cm): 59.4 x 42

Print size (cm): 42 x 29.7

Artist catalogue reverse side example

GALLERY ONE. IDENTITY GUIDELINES

CUSTOMER CONTACT CARD The customer contact card is used to gather information about our customers – it is vital that customers are encouraged to complete the data capture card. We use the information given to help us build an accurate client database, which helps us create and nurture client relationships, and promote Gallery One’s products. Use of a consistent typographic style, themed colours, copy writing style and interesting product visuals can create a powerful and visually appealing communication. The example shown opposite, indicates how our customer contact card is laid out. It conforms to our marketing rules and uses the principles of our graphic language for layout. Always follow the below technical specifications for guidance.

TECHNICAL SPECIFICATIONS Page Size: – Flat: 420mm x 148mm – Folded: 210mm x 148mm Colour: – CMYK + One Metallic Special Ink Margin: – Inner margin. Variable (See opposite). Column gutter set as 5mm -- Perforation

CONTENT SPECIFICATIONS 1. Single Language Logo (Black) 2. Small Print: Set in Gill Sans Regular, UPPERCASE, 6pt, left aligned. 3. Keyline: 0.25pt 4. Single Language Logo 5. Main Title: Set in Gill Sans Light, Sentence case, 38pt, left aligned, Gold 6. Body Copy Set in Gill Sans Light, Sentence case, 10pt, left aligned.

7. Highlighted Body Copy Set in Gill Sans Regular, Sentence case, 10pt, left aligned. 8. Terms & Conditions: Set in Gill Sans Light, 7pt, Sentence case, left aligned. Gold 9. Contact Details: Title: Set in Gill Sans Light, 10pt, UPPERCASE, left aligned. Address: Set in Gill Sans Light, 10pt, UPPERCASE, left aligned. Gold Keyline 0.25pt. 10. Call-To-Action: Set in Gill Sans Light, 10pt, UPPERCASE, left aligned.

IMPORTANT Our customer contact card is available as a master artwork template. Always use this template when amending or creating a new customer contact card artwork. Never attempt to recreate it.

All dimensions shown in millimetres. All type sizes are for reference and are flexible; automatic leading is used unless stated.

SECTION FOUR: MARKETING

8mm

12mm

8mm

12mm

I’d love to be updated... PLEASE TAKE A MOMENT TO FILL OUT YOUR DETAILS: product collections? Sign up today to Gallery One, membership has it privileges.

DATE

As a priority customer:

FULL NAME

You will be invited to exclusive events and exhibitions

PHONE NUMBER EMAIL ADDRESS

Receive e-newsletters and catalogues

COUNTRY OF RESIDENCE WHICH GALLERY ARE YOU VISITING?

online purchases

1 2

ARTWORK BY GREGG SEDGWICK c GREGG SEDGWICK & GALLERY ONE FOR MORE INFORMATION CONTACT INFO@G-1.COM

USE OF PERSONAL INFORMATION We collect personal information from you through enquiry and registration forms. This data will be used only by us to provide you with updates on Gallery One products and services. We will not disclose any information we keep about you to any third parties.

5mm

Customer calendar inside specifications

5mm

PICTURE AREA

Rear of customer calendar

Front side of customer calendar

I’d love to be updated... PLEASE TAKE A MOMENT TO FILL OUT YOUR DETAILS: product collections? Sign up today to Gallery One, membership has it privileges.

DATE

As a priority customer:

FULL NAME

You will be invited to exclusive events and exhibitions

PHONE NUMBER EMAIL ADDRESS

Receive e-newsletters and catalogues

online purchases

ARTWORK BY GREGG SEDGWICK c GREGG SEDGWICK & GALLERY ONE FOR MORE INFORMATION CONTACT INFO@G-1.COM

COUNTRY OF RESIDENCE WHICH GALLERY ARE YOU VISITING?

Customer contact card example

GALLERY ONE. IDENTITY GUIDELINES

If you’re still not sure how to use any of the design components in this brand book, please don’t hesitate to ask.

HELP! I NEED SOME ADVICE

GALLERY ONE. IDENTITY GUIDELINES

HELP! I NEED SOME ADVICE

WHO SHOULD YOU CONTACT? There will be times when help and advice is needed, so please donâ&#x20AC;&#x2122;t be afraid to ask our brand team, they know the brand inside out and can answer any questions you may have. For brand enquiries please contact: ourbrand@g-1.com For logos, templates and pictures, please contact our branding team on: +971 (0)4 4327493 or email them on the above address. Gallery One registered head office: Unit 302, Dusseldorf Business Tower, Al Barsha 1, PO Box 212178, Dubai, United Arab Emirates. Telephone: +971 (0)4 4327493 Fax: +971 (0)4 4327494

GALLERY ONE. IDENTITY GUIDELINES

Souk Madinat Jumeirah