BRAZILIAN QUEEN BUSINESS OVERVIEW
EVERY WOMAN IS A QUEEN, A BRAZILIAN QUEEN. Brazilian Queen Cosmetics is a woman-owned business founded in November of 2018 by Latina entrepreneur, Adriana Irby. We started our services importing hair extensions from Brazil. However, our luxurious eyelashes have been leading in sales since day one! Beauty bloggers, makeup artists, and local celebrities are giving us great reviews on Instagram. We managed to feature our eyelashes in a local TV station, and the NCTV17 hostesses are wearing them on air. Our products are sustainable, innovative, luxurious, yet affordable. Our mission is to provide high-quality products to women of all ethnicities, and right now, we are trending among young women. Brazilian Queen products are found at Walmart, Amazon Prime, Etsy, and at a beauty shop in New Jersey called Beauty Bridge. Our company has insurance, and we provide UPC codes and MSDS sheets for all products valid in the USA and Canada. Brazilian women are confident, classy, and sexy. That's the Brazilian secret! In our opinion, all women should feel amazing about themselves; that's why we partner with social workers to provide beauty products to women victims of domestic violence in the Southside of Chicago. We believe every woman is a Queen, a Brazilian Queen!
Sincerely, Adriana Irby - Founder Chicago IL.
Become the (Brazilian) Queen you’re born to be!
OUR PRODUCTS ARE INNOVATIVE AND SUSTAINABLE Eyelashes are such feminine accessories, but I always had difficulty to find a style suitable to the shape of my small eyes. After much research, and through computer technology, I developed an eyelash collection ideal for women of all ethnicities. Differently from ordinary eyelashes, Brazilian Queen eyelashes are reusable multiple times. Our cruelty-free 3D mink eyelashes are FDA certified, handcrafted, washable, and reusable up to 50 times. They are dramatic, fluffy, and comfortable to wear. Also, we offer an eyelash shampoo that removes makeup residues off the eyelash band; the shampoo is hypoallergenic, suitable to sensitive skin, and prevents the growth of germs.
Brazilian is the state of being Fabulous!
Two versions:
PROBLEM SOLVED Although we love eyelashes, we recognize that they are challenging to apply. For our inexperienced clients, we developed a Magnetic eyelash collection that comes with a waterproof and latex-free magnetic eyeliner. The eyeliner contains minerals that are naturally attracted by the magnets on the lashes, making it super easy to apply. The lashes glide on and stay on all day. Brazilian Queen Magnetic eyelashes are vegan, and reusable up to 30 times. Besides eyelashes, we developed a makeup collection inspired by Brazilian bombshell, Carmen Miranda. The eyeshadows are creamy; they can be used as a lip-gloss or hair glitter—Samba to the rhythm of passionate purples, tangy yellows, provocative pinks. Our goal is to bring all the colors of Brazilian Carnival and nature into makeup.
Magnetic Eyelashes: - Vegan - Faux silk lashes - Magnetic eyeliner - Cleaning solution - Latex-free - Reusable 30 times
$32 Mink Eyelashes: - Cruel-free - FDA certified - Washable - Reusable 50 times
$29
The purpose of this business statement is to raise $15,000 for the expansion of the Brazilian Queen staff team. We need to hire more team members to help us fulfilling orders, improving customer service, social media management, and PR services. As a result, we expect to increase our profit margins by expanding our sales channels, increasing storage capacity, attending trade shows, and establishing new partnerships.
Currently, the company is funded exclusively by Adriana's assets. Considering we're less than two years old, banks won't provide us with funding. Girlboss Foundation Grant is crucial because it creates business opportunities and access to capital that usually is unavailable to Latin Women.
TIMELINE Nov. 2018 Brazilian Queen was formed Attended Pop-up shows Sold products online Formed partnerships w/ local celebrities
2018
2019
2020
2020
EXECUTIVE SUMMARY
Eyelashes featured on TV
Featured on Zulores Magazine 1000+ Instagram followers
• • • •
Developed new products Started selling on Etsy.com
•
MANAGEMENT TEAM
Started selling on Walmart
Brazilian Queen was founded by Adriana Irby, a Brazilian architect, and entrepreneur based in Chicago since 2005. Adriana possesses dual citizenship: Brazilian and American. She brings 15+ years of experience in design and project management. She is responsible for business operations, and she is the creator of all graphic design, product development, and social media management. Adriana still works as a full-time architect until Brazilian Queen becomes a self-sufficient business. Because we are a minorityowned business, our company is 100% operated by women or LGBT individuals. Besides, we partner with social workers in Chicago to raise the self-esteem of women (queens) victims of abuse. Brazilian Queen is a certified LLC Company, a sole proprietorship.
Started selling on Amazon
• •
Started selling at Beauty Bridge
New retailer partnerships A spread on a Magazine – PR Hire new staff members Find distributors in Brazil and Italy to meet the demand Increase the number of Instagram followers Expand social programs Reduce waste by using less paper and plastic in our packaging.
Loss / Profit
2018
2019 LOSS
2020 PROFIT
USE OF FUNDS Current funds 20
5 30
28 10
3
15
INVENTORY
PACKAGING
SHIPPING
OPERATIONS
STAFF
PR
SOCIAL PROGRAMS
Next year expected use of funds 38
12 30
20
25
15
25
INVENTORY
PACKAGING
SHIPPING
OPERATIONS
STAFF
PR
SOCIAL PROGRAMS
INDUSTRY: NAICS Code 446120 The global false eyelashes market size was valued at USD 1.1 billion in 2018, registering a 5.4% CAGR over the forecast period. There has been growing acceptance of these beauty products among consumers of varying ages for temporary, permanent, regular, or occasional use. Increasing demand for customized and unique looks when it comes to makeup will have a strong influence on market growth. A variety of products are being designed to assist in quick and easy application, and these lash extensions have become a popular choice among women. While most eyelashes need to be glued on, lashes with a magnetic strip are also available, which are gaining increasing preference owing to their ease of application.
BRAZILIAN QUEEN CUSTOMERS
WOMEN Ages: 25 - 45
BLACK
WHITE
LATINAS
ITALIANS
ASIANS
MALE GAY
And God said, “let there be sexy people�. And he created Brazilians.
Thank you! ŠCopyright Brazilian Queen LLC Creative director: Adrian Irby Photos: Charam Ingram Makeup: Mercedes Small Models: Schanora Whimpie, Emily Housey, and Melody Lee
Adriana Irby
Contact: 312.451.4403 www.brazilianqueenhaircom Email: sales@brazilianqueenhair.com Instagram: @brazilianqueenhair