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TIRELESS DETERMINATION THE STORY OF BRAZILIAN JÔ COSTA WHO CAME TO ORLANDO AND BECAME A PROSPEROUS BUSINESSWOMAN AHEAD OF THREE COMPANIES.
EDITORIAL
RETROSPECTIVE 2019 ARE YOU READY FOR A NEW HOME?
MEDICINE HELTH & WELLNESS
THE POWER OF THE LONE STAR WELCOME TO TEXAS
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BUSINESS &
Graphic design BrazilUsa Media Group Photos: July Valle Jornalist: Marcelo Jorge Moraes Rio Advertising (407) 680-9804 realestateorlando@brazilusamagazine.com The opinions expressed in articles signed by the contributing writers are the responsibility of the authors and do not necessarily reflect the views of the Magazine. Commercials are the total responsibility of advertisers.
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Editorial Hello, readers! Welcome to our 35th edition. It is always a great pleasure, pride and happiness being able to be here with you for another month, delivering quality content and of great interest in the business and investment market in Orlando and the region. 2019 has ended! A particularly happy year for the Business & Real Estate BrazilUSA magazine, which gives us that wonderful feeling of “mission accomplished,” you know? Check this out: we launched our magazine “HEDGE BRAZILUSA”, which will return amazing in 2020, filling us with pride! The coolest thing about all this is to see so many satisfied customers. Our readers are always participating and requesting specific contents and seeking for new subjects, on each edition. We are very grateful to our advertisers and our columnists who have dedicated their expertise to us every month in order to provide you with important content of great relevance enriching the knowledge of our readers. We are truly grateful for conquering this union during these 35 editions. For this edition, our cover introduces you to The story of Jô Costa, the Brazilian who came to Orlando and became a prosperous businesswoman ahead of three companies. We have our columnists bringing awesome insights so you can be increasingly up to date on what happens in Orlando. Such as the article that our columnist Armando Soares wrote about” ORLANDO, THE DESIRED CITY, and so forth. In the Medicine and Health session you can check out a complete list about Portuguese speaking physicians and get information about a great variety of specialties. In addition to all of this amazing information, you can check the article written by Eleonora Paschoal; “CAREFULL !!! Electronic cigarettes or Vaping mays be your passport to chronic respiratory diseases and even death”. In 2020 we’re going to continue holding or flag up high and we’re preparing, for this New Year, lots of surprises for you. Just wait for us and you’ll see! Excellent reading, and until the next edition! Visit our Facebook and Instagram page. And of course, be sure to follow and share, with your friends and family, our online edition. “If thou shalt think anything, it shall be well with thee, and the light shall shine in thy ways.” (Job 22:28) @businessrebrazilusa @businessrebrazilusa
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RETROSPECTIVE 2019 Voted by Forbes Magazine “The best city to invest in real estate in 2019” and leading as the the most visited city in the world, Orlando has been demonstrating an outstanding economic growth and impact on the regional economy. Highlights of 2019 :
UNIVERSAL ORLANDO RESORT ANNOUNCES AMBITIOUS NEW THEME PARK An economic impact study for Universal conducted by UCF Economic Professor Sean Snaith found that Universal Orlando’s combined direct and indirect economic benefit to the Florida economy since Universal Studios opened in 1990 is $73 billion. He also found that construction of the new park alone will contribute a total of $11.5 billion in direct and indirect economic benefit into the Florida economy during the announcement, Governor DeSantis, Mayor Demings and Tom Williams released information on Universal’s economic contribution to the local and state economy. Universal Orlando currently employs 25,000 people and will hire an additional 14,000 team members as part of Epic Universe. The company currently contributes more than $ 302 million in annual state and municipal taxes - a figure that will nearly double when the new theme park opens. (source: media.universalorlando.com)
EXPANSION OF THE ORANGE COUNTY CONVENTION CENTER IniciExpansion of the Orange County Convention Center Orlando was once again named the # 1 city on the top 10 meeting and convention cities in the United States in 2019, attracting entrepreneurs from around the world for meetings, workshops and conventions. Business meetings represent more than $ 845 billion in sales in the United States, and for this reason, convention centers have demonstrated a positive impact on local economies, attracting many businesses and tourism. The city acknowledged the “room for improvement” and the desire to continue to grow and serve the nation, and announced the project for expansion of the Orange County Convention Center. The estimated cost for the expansion is approximately $ 605 million and the project is expected to be completed in 2023.
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George Aguel, CEO and president of Visit Orlando stated “ With the expansion of the Orange County Convention Center, new airport terminal and additional hotels, attractions and venues opening over the next few years, our destination is focused on sustaining Orlando’s leadership position in the meetings industry.” (source: Orlando Business Journal - https://www. bizjournals.com/orlando/news)
NEW LOCKHEED MARTIN CORP. RESEARCH & DEVELOPMENT FACILITY New Lockheed Martin Corp. Research & Development Facility Lockheed Martin Corp’s new research and development facility, a $ 50 million, 255,000square-foot project in southwest Orlando, is bringing more than 800 jobs to the area. “In addition to Lockheed Martin’s direct economic contributions, the company has more than 1,300 suppliers in Florida and spends about $ 4 billion annually with other companies for a total economic impact of $ 70 billion over 10 years.” (Orlando Business Journal - 7 Takeaways from the Orange County Regional Economic Summit) These three projects that were announced, are only a few of many factors that has influenced growth and development of Orlando and region. The positive economic impact in the region of Orlando have attracted investors from around the world, especially Real Estate Investors . The increase in labor, business and tourism opportunities has been bringing migration to the area from states like Massachusetts, New York and Rode Island for example, besides the Immigration that has also shown a significant increase comparing to last year. With a greater number of people and families moving into the area, the demand for real estate increases, and so does the appreciation of houses. Just as the Forbes Magazine predicted; Orlando became one of the best cities to invest in Real Estate in 2019.
HIGHLIGHTS ABOUT FLORIDA’S REAL ESTATE MARKET. “Real estate is on solid ground with little chance of falling prices,” said National Association of Realtors chief economist Lawrence Yun. “However, for the market to be healthier, more supply is needed to ensure that house prices and rents do not consistently outperform income gains.” “Apartment rentals are expected to rise by 3.8% and 3.6%, respectively, by 2020 and 2021. According to the group of economists, annual prices of commercial real estate will rise by 3.6% by 2020 and 3.4% by 2021.” “Residential and commercial real estate investment remains attractive as we approach the beginning of a new decade,” said NAR President Vince Malta. “Increasing homebuilding can serve as a stimulant for the economy as a whole, and we strongly encourage more homebuilding as buyer demand remains strong.” (Source: © 2019 Florida Realtors®) “Airbnb: Florida Has 7 of the Top 10 Short-Term-Rental Cities - Miami Beach leads the U.S. short-train rental list followed by Kissimmee. Four of the top 10 cities are in South Florida and tree are in Central Florida.” The “TOP 10 U.S. Airbnb listing per 50,000 residents are; Miami Beach, Kissimmee, Bend (Oregon), Daytona beach, Asheville (North Carolina), Miami, FL, Atlanta, Fort Lauderdale, Orlando and Hollywood. Airbnb source: [Source: “2019 State of Down Payment Assistance Report,” Chenoa Fund (October 2019)] Top 5 foreign buyers in Florida 2018-2019 Canada: $ 3.3 billion in purchases (17% of all foreign buyers) Brazil: $ 1.6 billion in purchases (9% of all foreign buyers) Argentina: $ 1.3 billion in purchases (10% of all foreign buyers) Venezuela: $ 0.9 billion in purchases (10% of all foreign buyers) Colombia: $ 0,8 billion in purchases (7% of all foreign buyers)
Florida’s Top 5 Metropolitan Areas for Foreign Buyers 2018-2019 Miami-Ft. Lauderdale-West Palm Beach (53% of foreign buyers) Orlando-Kissimmee-Sanford (11% of foreign buyers) Tampa-St. Petersburg-Clearwater (7% of foreign buyers) Cape Coral-Ft. Myers (6% of foreign buyers) North Port-Sarasota-Bradenton (5% of foreign buyers) Highlights from Florida International Buyers Report 2019 $ 16 billion: The volume of dollars for the purchase of existing Florida home (resale houses) purchased by foreign buyers during August 2018 through July 2019, which represents 12% of the dollar volume of existing Florida home sales. 36,400: The number of homes purchased, not including new construction, in Florida by foreign buyers, which is 9% of resale sales (not including homes sold by homebuilders) 71%: Share of non-resident foreign buyers whose main residence is abroad. The remaining 29% of buyers are recent immigrants. $ 288,600: Foreign Buyer’s Average Purchase Price ($ 246,479 for all existing Florida homes sold) 67%: foreign buyers who paid cash 70%: Foreign buyers who intended to use the property for vacation, residential rent or both 43%: Foreign buyers who bought condominium units or cooperatives 94%: Percentage of foreign buyers who visited Florida at least once before making a purchase. 72%: Percentage of foreign buyers who were referred to personal and business contacts and former customers or former customers 37%: Percentage of realtors who speak a language other than English 65%: Percentage of “no problem” realtors working with foreign buyers Florida International Real Estate Market Statistics (source: © 2019 Florida Realtors®)
Laura Teixeira Realtor at Casa Florida Group (941) 962 2413 laura@casafloridagroup.com
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Are you ready for a new home? 4 reasons why this is the time to change Selling your family home is hardly ever about building your financial portfolio. For most of us, it’s usually a matter of necessity. A growing young family or a changing lifestyle usually demands extra space. Maybe your kids are old enough now that they need separate rooms. If you have outgrown your living quarters — for whatever reason — it’s time to explore a move-up forever home.
source of stress, it may be time to call it quits and seek greener pastures.
HOW CAN YOU TELL THAT IT’S TIME TO MOVE? HERE ARE FOUR COMMON SCENARIOS:
4. You spend all your time in other parts of town. Imagine being closer to work and your favorite restaurants. Instead of wasting hours in your car, why not pick a home that’s close to everything you love?
1. You’ve had a change in family size. Whether someone is moving in or you have a baby on the way, you naturally need more space for more people. If you’re struggling to achieve functionality with your current setup, then you need a home with additional rooms. 2. Your DIY and design projects don’t happen — or they cost too much. Maybe you bought your starter home intending to renovate it, but you underestimated how difficult it is to fix up a house. If your fixer-upper has become a money pit or a huge
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3. You find it difficult to entertain or have guests over. If you have too little space to host or have few boundaries between your party and private space, it’s hard to entertain comfortably. A larger home that allows more freedom and possibilities for hosting will better align with your needs.
And if everyone else in the neighborhood is selling, it may be a sign that it’s the perfect time for you to do the same. Are you ready to find your next home? Get in touch today. Maria Ubillus corretoraorlando@hotmail.com +1 (954) 242 7900
MatĂŠria de Capa
Tireless determination The story of Brazilian JĂ´ Costa who came to Orlando and became a prosperous businesswoman ahead of three companies.
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Like so many families of Brazilians migrating to America, Josemy Costa, better known as Jo Costa, her two daughters and the girls’ father came to Orlando in 2005, seeking for more quality of life and safety. She still didn’t know it, but in a short time many challenges and surprises would come and soon she’d become a successful Brazilian businesswoman in Uncle Sam’s land. As soon as they arrived, Jo and the father of their two daughters set up a company in the construction area, taking in consideration that at that time there was a great demand for labor in the industry, and in a short time, they directed her to hotel reform. After a year and a half in Orlando, Jo and her father of two daughters decided to split up and she stayed with the two children, but that was not a obstacle for her to follow the paths in search of higher flights “It wasn’t an easy decision , for I took all responsibility of my daughters by myself, we were away from home and in a whole
new country for me. The hardest part was not having the presence of family members, it was only the three of us. So, I started from scratch and with two children who are undoubtedly the reason for my life. I didn’t have time to worry about the difficulties, that weren’t few, but I decided to focus on the possibilities. As soon as my eldest daughter turned 12, I could then leave them at home by themselves. I decided to work on my Real Estate Agent license, because this career would allow me to have time flexibility, which is important for a single mother with children going to school.” The adversities were being overcome and after three years of work as an agent, Jo received her broker license, she opened her own real estate administration office and a real estate for rental office. A year later, she opened the vacation real estate office. And today she is ahead of three real estate companies.
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Companies Jo Costa explains the role of each one of her companies. “There are three companies in the market: The International Team, which does the commercialization, assisting in the sales and purchase of any property in the state of Florida but, we are mostly focused in the Orlando market. Then there’s the International Home Property Management, which operates in the management of annual rental properties; we give counselling on the dissemination of the property raising the ideal tenant and maintenance of the property, which is a great concern of ours and where special attention is given and of course continuous attention for operations generated by our internal system, offering a great deal tranquility to the owner and ensuring his return. And, there is IHome Resort, another company in the group that runs season house management in the city’s best resorts; managing and renting for season, always seeking a high occupancy rate and aiming at the preservation of the property through preventive maintenance that is cheaper, ensuring greater profitability. A working partnership that commences with transparency and excellence in services provided.”
Differentials in a competitive sector The real estate sector is very promising in Florida and especially in Orlando, and with so many investors and
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companies working, it is necessary to have differentiates to win customers and create a name of respect in the segment, as Jo explains. “The real estate market is huge. There is room for everyone, but of course what differentiates one professional from the other is experience, professionalism, seriousness, transparency, etc. I believe that my differential is exclusive service and directed to the needs of my client, followed by a lot of ethics. Being a very dynamic industry, I am always improving on the knowledge of new tools and information from the market itself to be able to bring the latest releases and market updates. The vast majority of my clients are presented by other customers who have already had a positive experience with my work. It is very good to be recognized for ethics, transparency and professionalism. The result of great commitment, dedication and much love in what I do. We work with these values, from the consultancy that is extremely necessary to identify the needs and expectations of our customers after-sales and care for their assets are part of our commitment. We are three integrated companies and we have assisted our client since the beginning of the purchasing process, showing
concrete results of the work that we have already performed with returns between 10% and 12 % per year. Yes, this is possible, reducing maintenance costs, and increasing the occupancy rate. Finally, we are experts in generating results and helping to conquer dreams. But there’s more, we’re heading to the market in Portugal, where we already have a branch of the company that starts operating in Lisbon and Porto.”
The current moment of the real estate market After the acute economic crisis of 2008, the Florida real estate market managed to recover and today is booming. However, there are always rumors that a recession may return, not in the same way as almost 12 years ago, but enough to disrupt the sector. With the experience of those who work in this market, Jo disagrees of that pessimistic prognoses. “The real estate market in the United States and I can say with my great experience that the market in Orlando remains in business and shall remain that way for a long time, given the interest rates that are BrazilUSA - Business & Real Estate
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low and continue to lower. I do not believe that we have any recession or contraction of the market, but rather a small adjustment making the market increasingly balanced and stable. It’s true that the real estate market has its cycles, and we see ups and downs from time to time, this is absolutely normal. In times of prices going down, all segments of this industry suffer and what takes longer to recover is the real estate business, due to the crisis, and many companies also suffer causing an avalanche of availability of properties in the market and their reinstatement is more time consuming. I would say that Large-standard homes suffer proportionally if we compare the number of existing homes in the market with medium-priced homes. But we are far from that happening and I still see a long period of stability.”
Satisfaction with result Performed with her deeds, but willing to seek more, Jo returns in time and recalls his beginning before coming to America. “I hear a lot from friends who know my story saying, I don’t know how you did it. I believe that the fact that I left Brazil early, having had my own company at the age of 24 away from my home country, partnering with a Japanese company and conquering my importer in São Paulo at the age of 26, gave me the necessary basis to know what I was capable of . So today I encourage my daughters to study abroad, travel and achieve their goals without fear and without detachment, and gain their own independence. We have to have the courage to face our challenges and focus on what is important. I believe in the power of determination.”
Jo@jocosta.com 407-574-5558
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Cardiology
Allergy and Immunology Dr. Patrick Klemawesch MD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Allergy & Immunology / General Allergy & Immunology 6294 1st Ave N, Saint Petersburg, FL, 33710 +1 (727) 345-1900 Acupuncture Elly Tuchler AP Languages: English, Portuguese Integrative Medicine Acupuncturist & Homeopathic Physician 8615 Commodity Circle Orlando, FL (407) 373-0606 3D / 4D & HD Ultrasound Moms-to-Be Ultrasound Languages: Portuguese / english 6000 Turkey Lake Road - Suite 200 Orlando, Florida 32819 (407) 704-7997 Monday thru Friday: 9am to 5pm Saturday: 9am to 2pm Imigration Spot Clinic 1132 Cypress Glen Circle, Kissimmee, FL 34741 (407)602-8813
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Dr. Rodrigo do Lago Languages: English, spanish, Portuguese Specialty / Subspecialties: Cardiology / General Cardiology, Adult Congenital Heart Disease, Echocardiography, Interventional Cardiology 2100 Ocoee Apopka Road Apopka, FL 32703 (407)614-0528 Bariatric Surgery Dr. Andre Teixeira MD English, spanish, Portuguese Specialty / Subspecialties: General Surgery / General Surgery, Bariatric Surgery 2820 SE 3rd Ct, suite 100, Ocala, FL, 34471 (321) 843-8900
Dermatology Dr. Mariela Salinas MD Languages: English, Spanish Specialty / Subspecialties: Dermatology / General Dermatology 7652 Ashley Park Ct,Ste 305, Orlando, FL, 32835 (786) 389-9353 Dentistry Dr. Gustavo De Oliveira DMD Languages : English, Spanish, Portuguese Specialty / Subspecialties: Dentistry / Student in an Organized Health Care Education/ Training Program 112 E Lucerne Cir, Orlando, FL, 32801-4401 (407) 425-4901 Endocrinology
Internal Medicine Dr. Gerardo Rojas MD Languages : English, French, Portuguese Specialty / Subspecialties: Internal Medicine / General Internal Medicine 8751 Commodity Circle, suite 15, Orlando, FL, 32819 (407) 517-4827
Orthopaedic Dr. Mark Buchman MD Languages: English, Spanish Specialty / Subspecialties: Orthopedic Surgery / Hand Surgery, Elbow Surgery 13800 Veterans Way, Orlando, FL, 32827 (407) 631-3216
Dr. Victor Roberts MD Languages : English, Spanish Specialty / Subspecialties: Endocrinology, Diabetes & Metabolism / General Endocrinology, Thyroid, Diabetes, Lipid Metabolism 766 North Sun Drive, Suite 2060, Lake Mary, FL, 32746 (407) 936-3860 Gastroenterology Dr. Douglas Sprung MD Languages: English, Spanish Specialty / Subspecialties: Gastroenterology / Gastrointestinal Functional & Motility Disorders, Inflammatory Bowel Disease, Nutrition, Esophagus Disease 205 Loraine Drive, Altamonte Springs, FL, 32714 (407) 261-0000
Oncology Dr. Ricardo CrisostomoMD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Oncology / Cancer Genetics/ Cancer Risk Assessment, General Oncology, Breast Cancer, Gastrointestinal Cancer 201 Hilda Street, Kissimmee, Suite 33, FL, 34741 (407) 483-5836 Pediatrics Dr. Cassia PortugalMD Languages: English, Spanish, Chinese (Mandarin), French, Tagalog, Korean, Arabic, Portuguese, Dutch, Filipino, Greek, Chinese (Cantonese), Creole Specialty / Subspecialties: Pediatrics / General Pediatrics 1651 N Semoran Blvd, Orlando, FL, 32807 (407) 249-1234 Speech Therapist Talk Active - Therapy Clinic Languages : English, Spanish, Portuguese 1601 Park Center Dr #7 Orlando • FL • 32835 321-445-1287 Vascular Dr. Roger Murray MD Languages : English ( translate Portuguese ) Specialty / Subspecialties: Vascular Surgery / General Vascular Surgery 7932 W Sand Lake Rd, Suite 306, Orlando, FL, 32819 (407) 206-1500
Neurology Dr. Carlos GadiaMD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Neurology / General Neurology 3200 SW 60th Ct, Miami, Suite 302. FL, 33155 (305) 662-8330 Ophthalmology Orlando Ear Nose & Throat Associates PA Dr. Michael Bibliowicz DO Languages: English, Spanish Specialty / Subspecialties: Otolaryngology (ENT) / General Otolaryngology/ENT, Head & Neck Plastic Surgery 5830 Lake Underhill Rd, Orlando, FL, 32807 (407) 658-0228 Urology Dr. Carlos Nazir MD Languages: English, Spanish, Portuguese Specialty / Subspecialties: Urology / General Urology, Male Sexual Dysfunction, Minimally Invasive Surgery 747 Ponce De Leon Blvd, Suite 410, Coral Gables, FL, 33134
Psychiatry Dr. Jose Mendez MD Languages : English, Spanish, Portuguese Specialty / Subspecialties: Psychiatry / General Psychiatry, Neuropsychiatry 8615 Commodity Circle,Suite 12, Orlando, FL, 32819 (407) 476-1212
Obstetrics & Gynecology Dra. Andreia Moraes Acuna Languages: English, Spanish, Portuguese Specialty / Subspecialties: Breastfeeding Problems, Infertility, Weight Loss, Hot Flashes, Child Birth, Women’s Health, Menopause, Pelvic Exam, Nutritional Support, Preconception Care, Menstrual Pain, Birth Control, Pregnancy, C-section, Tubal Ligation (Permanent in Women), Colposcopy, Pap Smea 7157 University Blvd, Winter Park, FL 32792 (407) 571-9185 Family Medicine Dr. Daniel Hay DO Languages: English ( has translate to Portuguese) Specialty / Subspecialties: Family Medicine / General Family Medicine 5979 Vineland Rd, suite 111, Orlando, FL, 32819 (407) 802-3233 Psychology Alexandra T. Azevedo, LMHC, CTCT, CST, NCC Languages: English, Portuguese Specialty / Subspecialties: Licensed Mental Health Counselor, Certified Transgender Care Therapist and Certified Sex Therapist, National Certified Counselor 7345 W. Sand Lake Rd. Suite 310 Orlando, FL 32819 and 6919 SW 18th St. suite 201-235 Boca Raton, FL 33433 (561) 866-9246 BrazilUSA - Business & Real Estate
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The Power of the Lone Star
Welcome to Texas More than the stage of one of the most intriguing places and abundant natural beauty, Texas also stands out in the economic sphere, since just before the 2008 real estate crash there was already a large internal exodus of residents from various states moving to Texas and settling in areas such as Austin, Saint Antonio, Dallas, Houston, among others, but what makes this state the big promise in recent years? Let’s point out here some of the crucial factors that justify this exponential growth beyond the opportunities in the U.S. real estate. The state of Texas is geographically privileged with abundant land and a diverse landscape, among them Canyons, and beautiful regions of plateaus and plains, not to mention economic power with oil extraction and agricultural power, with so many qualities it would be easy to make a long list of what makes this state a fantastic option of investment ,leisure and housing, but I will try to make a synthesis of its potential. Geography – Texas is the second largest U.S. state behind Alaska alone, but with a larger habitable area and occupying second place in the number of habitants with just over 28 million people, Texas is a state located in the Southern United Statesand also has a small coastline, yes, there is a beach life in Texas! The privileged location associated with major diversity makes Texas a great power logistically speaking, major shipping companies are locates in the state and use it as the mains operational hub (internal and external), also passengers with international connections from all over the world somehow convey many destinations there, in Dallas per example is the headquarters of aviation giant American Airlines.
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Economy – With the rising cost of living and real estate speculation from the east and west coasts in mid-2004, several companies needed to find an option to reduce the cost of high wages to keep their employees, especially those of high paygrades, with several tax incentives and a geography that offers a range of options in terms of real estate expansion the state of Texas knew how to seize the moment and consolidated itself as one of the best options to live and invest. Today companies like Oracle, IBM, Apple and several from Fortune 500 have transferred their activities to the state. Economy – With the stampede of large companies establishing themselves in Texas, the state economy has taken an exponential leap economically in the last decade, hitherto less well-known or less populous regions have had not only growth in their number of residents, but also a more qualified public and greater purchasing power that has contributed greatly to economic growth with regard to job creation, increased tax collection, construction and obviously real estate growth. Thus, with adding all the above factors nothing more obvious than the emergence of an excellent and timely real estate market, with an internal migration flow still frequent is common the appearance of new ventures every day, the flip market is also going great following the national average, but with better retur-
Leo Braga www.fliphousesusa.com.br @fliphousesusa fliphouseusa USA: +1-954-406-2246 / Brasil: 11-4020-6704