BTN - ITB 2010 Day 2 by Breaking Travel News

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ITB Berlin Special Edition

Thursday 11 March 2010

www.breakingtravelnews.com S P E C I A L R E P O R T

World Travel Awards 2010 nominees announced page 15

Abu Dhabi

Mobile Marketing

A destination of distinction page 8

and the FIFA World Cup 2010 page 11

Back in Business? Business Travel review page 12

In just 92 days, South Africa is poised to make history by becoming the first African nation to host a World Cup. With its stadiums now sparkling and the pitches almost ready for their final trim, the country has proved the doubters wrong by rising to the challenge of preparing for the world’s greatest football tournament.

Sport tourism beats recession When the first match kicks off between the hosts and Mexico on 11 June, it will represent not just a game of football but South Africa as a nation coming of age. Yet FIFA 2010 is only the start of South Africa’s huge sporting ambitions. In an exclusive interview with Breaking Travel News, Sugen Pillay, South Africa Tourism’s global manager of events, said: “One of the big legacies of the World Cup will be to position South Africa as an events and sports tourism destination – it’s an opportune time for us.”

“Sport is critical for us in boosting the tourism industry. We need to bring in more international events which attract around 7,000-10,000 people – this is vital. These are the events that South Africa will be aiming to host in the years after the World Cup. The tourism board’s aggressive strategy may sound ambitious in a time of global economic uncertainty, but SAT has revealed sport has been the main reason that the country’s tourism industry has progressed during the recession. “I think sport tourism is critical, even in the context of a recession,” Pillay added. “If you look at our track record from the time we held the Rugby World Cup and the Cricket World Cup, we have seen tourism grow because of those major events.

“Last year was quite unique in South Africa. We held a number of major international events, starting off with the Indian Premier League, the Confederations Cup, the British and Irish Lions rugby tour and then the ICC Champions Cricket trophy. Those events happened in a climate of economic recession. “Had it not been for those events our growth in tourism would have been pretty low. We think that sport events, even during an economic recession, are good for our destination.” The country’s acknowledgment of the power of the sport tourism is represented by its hosting of the inaugural World Sport Destination Expo (WSDE), the first global exhibition to provide a business platform for the key buyers and suppliers that make up the $600 billion a year industry. The conference and exhibition will be held during the final week of the World Cup at the Sandton Convention Centre, in host city Johannesburg (5-9 July). The United Nations World Tourism Organisation too is working closely with countries to promote sport as a tourism driver and a boost for the economy. UNWTO secretary-general Taleb Rifai said: “Sports tourism was actually approved in our last general assembly in Astana last October as a goal in the road map to recovery.

“One of the recommendations is to take advantage of major events such as sports. If you do so, you are investing in an infrastructure. “The economy needs investment – so sport can be an investment that’s safe for the future, can be used for future events and can create jobs and economic movement.” When asked what South Africa should do to ensure the World Cup leaves a lasting tourism legacy, JeanClaude Baumgarten, president and CEO of the World Travel & Tourism Council, said: “There is a lot of energy in hosting a major sport event and you should not lose that energy and not have, what I call, an ‘Olympic hangover’.” “This is something I will advise strongly for South Africa, they have a great opportunity with the World Cup. But it must be a springboard and immediately afterwards they must take advantage of this event.” When South Africa hosted the Rugby World Cup, the fairytale story was immortalised by Hollywood in the film Invictus, directed by Clint Eastwood and starring Morgan Freeman and Matt Damon. If the 2010 FIFA World Cup creates as much passion and impact as the Springbok's victory did in 1995, another blockbuster could be on the cards, as well as a legacy that lasts for decades.

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Fiona Jeffery, Chairman of Just a Drop, and World Travel Market, gives an update on Just Help Haiti I have been absolutely overwhelmed by the widespread support the travel and tourism industry has shown Just a Drop’s Just Help Haiti campaign. Whether it is for business or pleasure the very nature of the travel and tourism industry is that it brings people together from across the world. As an industry I’m so proud of how we have come together to help Just a Drop attempt to achieve its ambitious £1 million target. We must face up to the enormous challenges in Haiti and as an industry rally together and lend our support to its people. Organisations of all sizes from all sector of the industry have pledged support and donations including World Travel Market, the premier global event for the travel industry, the European Tour Operators Association, The Travel Club – which has made available the club’s facilities, and the Co-operative Travel

which is raising money by raffling a holiday for two to Cancun, Mexico.

That means rebuilding the water and sanitation infrastructure.

Furthermore, luxury tour operator Hayes & Jarvis is hosting a staff fundraising day this month, while tour operators All Leisure Group, Kuoni, P&O Ferries, Shearings, Thomas Cook Group and TUI Travel have all pledged £25,000 each to the fund.

The appeal to the travel and tourism industry is a small part of a global response to this world disaster. But clean, fresh water is a life-giving commodity and the charity has a vital role to play. I urge everyone to lend their support because every little bit adds up to making a huge difference.

I can not stress how important the one-off Just Help Haiti campaign is. With all disasters of this kind, water shortage is a major problem and fresh supplies are being urgently dispatched to the island. Already hundreds of people having already died due to no access to fresh clean water while half of those people currently in hospital in Haiti are there due to dirty water. Once immediate needs are met, it is vital that support is ongoing so that the recovery process is sustained.

1 Northumberland Avenue Trafalgar Square London WC2N 5BW Tel: +44 (0) 20 7925 0000 www.breakingtravelnews.com To subscribe to the free daily newsletter: subscribe@breakingtravelnews.com or sign up via the website For editorial feedback: Anton Strack – Editor Christopher O’Toole – Junior Editor editor@breakingtravelnews.com

It is great that the travel and tourism industry are collectively getting behind Just Help Haiti so whole heartedly and I’m extremely grateful for all the donations that have already been made through this partnership initiative. Where Just a Drop, which has already helped more than one million people since being launched in 1998, makes a real difference is in the work post the emergency relief effort as its field operatives will look to create

For advertising: advertising@breakingtravelnews.com Chairman, CEO: Graham Cooke Executive Vice President: Manon Han Senior Vice President: David Falcon Group Vice President: Kevin Taylor Global Directors: Sion Rapson, Chris Frost, Khalil El-Mouelhy, Max Miller, James Khan Editor: Anton Strack Writers: Christopher O’Toole, Adam Coulter, Chris Whitfield, Mike Starling, Leah Benrimoj Marketing & Publishing Manager: Deanna Walker Online Marketing Manager: Chris Whitfield

sustainable water and sanitation solutions for communities encouraging them back to their homes, villages and schools so they are not locked in temporary refugee camps for too long. A £1 donation can deliver safe water to a person for nearly 10 years so visit www.justadrop.org to make your donation today. Alternatively send a cheque made payable to Just a Drop, to the attention of Ana Sustelo – Just a Drop Co-Ordinator Gateway House, 28 The Quadrant, Richmond TW9 1DN. Alternatively to make a BACS transfer, please contact Nikki Davis : nikki.davis@reedexpo.co.uk. Industry accountants and specialists White Hart Associates LLP will be monitoring the finances of this particular campaign.

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Head of Development: Kelly Footit Manager Events Partnerships: Ben Roberts Project Manager: Sid Thaker Head of Photography: Mark Hakansson Video Producer: Gareth Morris Design: Nomad Graphique Follow us in a reader RSS Feeds www.breakingtravelnews.com/feeds/ Follow us on Twitter: twitter.com/btn_news BTN on your mobile: breakingtravelnews.mobi BTN YouTube channel: www.youtube.com/breakingtravelnews

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Focus

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Luxury Travel

Sweet suites

Four Seasons Hotel, Firenze

The Plaza Hotel New York - The Royal Terrace Suite

Royal Suite, Four Seasons Hotel Firenze

Royal Terrace Suite, The Plaza Hotel, New York, USA

Why we love it? The enchanted Four Seasons Firenze is not merely a beyond-luxurious hotel but a living museum of art history, set within the walled tranquillity of Florence’s largest private garden.

Why we love it? The re-opening of the New York’s landmark The Plaza Hotel in 2008 heralded a new level of luxury for the North American hospitality, with the Royal Terrace Suite serving as the jewel in its palatial crown.

Guest stay in two Renaissance palaces, whose previous residents include a pope, an order of nuns, Italy’s first railway company, five centuries of Florentine nobility and a Viceroy of Egypt (who sold it when his harem was barred from moving in).

Offering an impressive 2,100 square feet of space, the suite enjoys arguably the most coveted setting in the Big Apple, with to-die-for views of Central Park, Manhattan and beyond.

Located on the ancient noble floor of the Palazzo Della Gherardesca, the Royal Suite allows you to life like a noble Florentine family in ancient times. Beauty is all around with an amazing 2,518 square feet of art from vaulted ceilings, beautiful frescoes and stuccos to an original “Capodimonte Maioliche- style” ceramic floor by Ignazio Chiaiese in the gallery. This splendid residence features a dining room that is large enough to accommodate family and friends together. The gallery with large windows overlooking the park has a frescoed ceiling and the wonderful ceramic floor is the highlight of this magnificent suite.

Inspired by the Louis XV style of French décor, the room is adorned with custom-made furnishings, meticulously selected decorative accents and rich fabrics. Highlights include a stunning 24-karat gold plated Sherle Wagner sink and fixtures, delicately cradled in handcrafted solid white marble vanity. Despite the downturn, the hotel has experienced a renaissance since undergoing a $450 million, threeyear, lobby-to-roof renovation, priding itself on unmatched five-star service mixed with a new-found contemporary spirit. Square Footage: 2,100 www.fairmont.com/theplaza

AYANA, Villa, AYANA Resort and Spa, Bali, Indonesia

The Palace Suite, Emirates Palace, United Arab Emirates

Why we love it? The aim of Bali’s AYANA Resort and Spa is simple – to provide the ultimate escape from the stresses of modern living.

Why we love it? Abu Dhabi’s landmark Emirates Palace Hotel is as grand and gilded as a $3 billion Arabian castle should be... and more. This enchanting palace is a wonder to behold for those who venture through its gates, and it has played a pivotal role in transforming Abu Dhabi into one of the tourism miracles of modern times.

The jewel in AYANA Resort and Spa’s hefty crown is the AYANA Villa. With its beautiful setting and uninterrupted views of the Indian Ocean, you feel like the only people on earth. This three-bedroom luxury villa boasts 32,292 square feet of landscaped tropical gardens. A private driveway provides exclusive and secure access, leading to a terraced water feature reminiscent of Bali’s famed rice fields, with fountains that gently flow towards carved doors offering entry into the stunning villa. Inside, Balinese architecture and décor harmoniously blend with the most innovative modern comforts, top-of-the-line amenities and stateof-the-art electronics. Square Footage: 32,292 (incl. gardens) www.ayanaresort.com

A palace within a palace, its Palace Suite represents luxury at its finest with spacious living area, elegant dining rooms and regal bedrooms fit for a sheikh. A lavish entrance hall adorned with soft hues of gold and silver under Swarovski crystal chandeliers will lead you into a plush living room decorated with Daum crystal masterpieces. The guest quarters include a magnificent master bedroom and two guest bedrooms decorated in gentle tones of gold, silver and rich marble with a luxurious bath including Jacuzzi and rain shower. Square footage: 7,319 www.emiratespalace.com

For über-indulgence, book the Royal Suite along with the Renaissance and Gallery Suites for a three bedroom residence, and the ultimate in noble living. Square footage: 2,518 www.fourseasons.com/florence

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AYANA Resort & Spa Bali - Cliff Villa

The Monarch Suite, The Monarch Dubai, United Arab Emirates Why we love it? It is said that you can judge the quality of a hotel by its presidential suite. And the accolade for the best suite money can buy currently belongs to the palatial Monarch Dubai. The epitome of modern luxury, The Monarch Suite offers guests a hospitality experience that stands in a class of its very own. No wonder it has hosted the likes of Sir Richard Branson, Paris Hilton, Kofi Anan, as well as dignitaries and royalty. The suite artistically blends contemporary design with traditional aspects of Arabia, and at 1,130 square metres is the largest suite in the Middle East available to the public. The overwhelming specifications include a private movie theatre and library complete with 103 inch Plasma screen, three en-suite bedrooms, plus an extensive outdoor pool complex complete with BBQ, steam room and unrivalled views of Dubai iconic landmarks such as the Jumeirah Mosque, the World islands and the Burj Khalifa. Last July the hotel demonstrated its passion for innovation with the launch of it ‘name your price for luxury’ promotion that auctioned on eBay a room night in the Monarch Suite.

The Monarch Dubai - The Monarch Suite

The Estate at Grace Bay Club

The Estate, Grace Bay Club, Turks and Caicos

Presidential Suite, The Raj Palace, Jaipur, India

Why we love it? The luxury stakes on the idyllic Caribbean paradise islands of Turks and Caicos were raised several notches last year with the unveiling of The Estate – a collection of 22 custom-designed ultra-elegant residences, concluding a $250 million expansion and renovation of the renowned boutique resort.

Why we love it? A former home of the Maharaja, the glorious Raj Palace oozes a palatial splendour that makes it more than a luxury hotel but a first-hand insight into the fabulously opulent lives of the ancient rulers of India.

As pioneers in luxury travel, Grace Bay Club moved beyond the traditional hotel model with the creation of The Estate’s suites, which combining the service and amenities of a lavish hotel with the traditional comforts of home. Features include private infinity pool, luxury cabanas, and gourmet eatery Krave, 11-foot ceilings and unobstructed ocean frontage. The suites span 4,500 square feet and offer both indoor and outdoor living space, three to four bedrooms, four bathrooms, a library/media room and open wraparound terrace. In addition, they feature a private outdoor shower or private plunge pool, oversized ocean view showers, the finest in appliances from SubZero & Wolf, and surround sound by Bose.

Built in 1727 as Jaipur’s first palace, it serves as an unrivalled specimen of the Pink City’s charm and mystique. The fortified walls, gold-leaf walls, historic artefacts and beautiful courtyards border on the spiritual. Princess Jayendra Kumari, descendent of the Maharaja, converted the Raj into an exquisite luxury hotel in 1996. The outcome is rather special, and seamlessly blends the palace’s original features with state-of-the-art facilities. The Presidential Suite is no ordinary suite but a 16,000 square feet, fourfloor palace fit for modern day maharajas, and indeed is a favourite of dignitaries across the world. After taking in the sweeping views of Jaipur, step inside the double-height reception room and marvel at the vaulted ceilings, gold-leafed painted walls, Stucco work, and gold and silver furniture. Square footage: 16,000 www.rajpalace.com

Square Footage: 4,500 Contact: www.gracebayclub.com

Square Footage: 12,163 www.themonarchdubai.com

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Costa Deliziosa: more cruise ships are calling at the UAE capital

Focus

Abu Dhabi

a destination of distinction Abu Dhabi Tourism Authority was established in 2004 with the goal of positioning the Emirate of Abu Dhabi as an outstanding, globally recognized, sustainable tourism destination. Just five years on it was voted “World’s Leading Tourism Authority” at the World Travel Awards Grand Final 2009 in London. So what does it have planned in 2010 to stay on top of the tourism world? Measured expansion and maturing into a destination of distinction will be the hallmark of Abu Dhabi in 2010. Throughout the year, Abu Dhabi Tourism Authority (ADTA), which manages, helps develop and promote the tourism industry in the Arabian Gulf emirate, aims to lead the destination and its stakeholders to a new era of measured expansion. It looks to demonstrate its strength and resilience against an operating background of consumer shifts brought on by global economic uncertainty. Last year, bucking international trends, Abu Dhabi notched up a 2 percent increase in hotel guest numbers which rose to 1.54 million. The long-term view will prevail as flexibility of approach is underpinned by robust local economic fundamentals, strong political will, a resourceful business tourism profile, continued healthy regional demand and expanding air access, particularly from emerging markets. In the coming year 10 percent growth in hotel guests is being targeted with 15 percent slated both for 2011 and 2012, as the destination moves towards 2.3 million by 2012 end. Some 5,000 new hotel rooms are to be added to the destination’s existing stock of 17,500 during the year. The authority’s expansion will match that of the destination's as more product – hotel rooms, golf courses and attractions – lift the potential and the proposition.

Upping the ante Substantial investment for 2010 is on the cards for the authority’s events, industry training, stakeholder and internal communications, destination marketing, business tourism initiatives, overseas promotion and data resourcing functions. “We are fully committed to delivering value and performance for all stakeholders. The products and services we will deliver in carrying out our mandate will be broader in scope, more rigorous and more effective. We will adapt to change and continue to look strategically ahead,” said Mubarak Al Muhairi, ADTA’s Director General. Strategy will be informed by the results of a 12-month visitor profiling exercise, the first results of which are due out shortly, and will provide crucial insights into a variety of inbound tourism drivers. More than 5,000 visitors are being interviewed on a range of issues including spending patterns, length of stay, accommodation preferences and activities undertaken. The survey, spanning a full year to gauge seasonality fluctuations, sees visitors surveyed at key entry points and attractions within the emirate, most predominantly on arrival at Abu Dhabi International Airport. Results will be shared with industry stakeholders. “Increasing competition within the international market place and particularly within our target highend segment requires a corresponding sophisticated response for client fulfilment. To be able to plan and deliver a successful

proposition we have to fully understand the habits and requirements of those visiting the emirate and who we hope will return repeatedly and become destination proponents,” said Al Muhairi. “To date there has been little solid data available to profile the range of tourists Abu Dhabi receives – business tourists, fully-inclusive tour guests or family and friend visitors. This initial survey will help address this paucity of vital information and will be complemented by a market segmentation and brand tracking studies,” he added. Eventful progress More events are being lined up as the existing portfolio is enhanced. On 13 March, 2010 it will host the first Abu Dhabi International Triathlon which is set to be one of the world’s richest triathlon events. Open to both professionals and amateurs, the event will see up to 1,000 triathletes bid for a share of a six-figure dollar purse. As the contestants swim, cycle and run a course centred around the capital city and its environs, the community is expected to fully engage with the spectacle, cheering their favourites on and with young supporters inspired to emulate these athletic heroes in the future. “Once again we are leveraging our sporting credentials to deliver an event which will resonate with a worldwide audience while encouraging fitness lifestyles among our own residents. Other major sporting event initiatives are in the pipeline,” said Ahmed Hussein, Deputy Director General, ADTA.

2010 will also see ADTA host Rally Abu Dhabi – most likely in December – this will be a candidate event for the 2011 World Rally Championship. On the business tourism side, December will see the staging of the first World Green Tourism Abu Dhabi conference and exhibition which will be held at Abu Dhabi National Exhibitions Centre and which is the first product to come out of ADTA’s Advantage Abu Dhabi meetings industry incentive catalyst. Highly classified and well-trained Sector classification will expand to take in restaurants and desert camps while training initiatives will be progressively developed. ADTA’s Youth Tourism programme – an educational ‘summer camp’ for aspiring Emiratis – will be stepped up to increase enrolment by around one third. “We hope next year to expand the intake to around 100 students and develop the curriculum more to include self-mastery skills following feedback from the class of 2009,” explained Nasser Al Reyami, Director Tourism Standards, ADTA. “This will upscale the programme’s interactive capacity to enhance the team work, critical learning and presentation skills modules.” The authority’s industry-wide professional development and training strategy is to gain momentum. Abu Dhabi’s existing tourism industry workforce will benefit from mandatory, year-round, short-term training programmes, focused on customer-facing employees. “We will address the rapid

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Ferrari World – the world's biggest indoor theme park will open final quarter 2010 on Yas Island boosting Abu Dhabi's leisure proposition

The Yas Hotel: the emirate now has 17,500 rooms with another 5,000 due on line this year

transformational pace of our industry and the multi-national nature of our workforce, to attain a unified and world-class standard in its quality delivery. It will streamline service delivery standards to create greater consistency and alignment with the respect and hospitality values of our brand,” explained Al Reyami. Another industry training strategic strand is aimed at evolving Abu Dhabi into the Middle East’s centre for tourism and hospitality education and training. Exploratory talks are underway with renowned tourism and hospitality institutions to introduce both short-term and permanent programmes for local and regional students.

going out to see and interact with the world within an educational context,” explained Al Muhairi. The authority is to use key learnings from the pilot programme to enhance the OST strategy to target future groups from the GCC, Europe and Australia. Pilot programmes are being developed for the EPP segment, which will typically engage people who combine travel with special interests such as sport, art, cookery, language and wellness activities, as well as the CT sector, which will attract leadership groups for shortterm executive courses with a mix of classroom learning and site visits. Reaching out

“Our professional development and training initiatives are being taken to build long-term destination competitiveness which we believe depends on consistent delivery of world-class service standards by a human resource pool of well-trained, committed and dedicated professionals,” explained Al Reyami. “Ultimately our differentiator will be the people power that will ensure uncompromising service levels totally aligned with our brand.” Educate and excite The coming year will also see the authority roll out a fully-fledged education tourism strategy which will take a three-pronged approach covering overseas school trips (OST), enrichment or personal development programmes (EPP) and corporate training (CT). The OST segment will be based on a 2008 pilot programme involving students from Singapore’s Raffles Junior College – which is recognised as the Lion City’s top school, and which saw 23 students completing a five-day immersion learning mission to Abu Dhabi. The programme will include interaction with Emirati students, visits to Al Ain and to major developers and attractions through the emirate. Educational Tourism as a product and visitor segment is seen as having strong potential for Abu Dhabi through increased visitations and awareness as well as competitive positioning. “The student exchange is paramount to the success of this programme as the long-term aim is to have overseas students come to Abu Dhabi and their Emirati counterparts

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As the product expands so will its public outreach. The authority’s overseas network will be boosted by the addition of at least one overseas offices – with Russia under active consideration. A permanent visitor centre has been built and is being manned at Mina (Port) Zayed to serve the growing cruise arrivals business – both Royal Caribbean’s Brilliance of the Seas and Costa Cruises’ Costa Delicioza are now making regular trips to the UAE capital as part of their new Gulf itineraries. A more comprehensive range of information collateral is now available to visitors calling at these centres. The authority’s Official Visitors Guide is being updated twice-yearly and during 2010 will be available in German, French, Russian and Mandarin to complement the existing English and Arabic versions. From 2010, a dedicated handbook on accommodation options will also be produced. Visitors will also be able to pick up any of a range of 31 fliers devoted to individual attractions throughout Abu Dhabi, Al Ain and Al Gharbia, as well as cultural and lifestyle characteristics. Available in English and Arabic initially, these too will be produced in additional languages for early 2010 release. A powerful motivational brochure is also finding its way to visitor centre shelves, again in seven languages by the end of 2010, it is being complemented by an informative ‘10 things to know’ guide to Abu Dhabi, Al Ain and Al Gharbia. A series of destination posters are under production to be distributed to travel

agents worldwide, while 2010 will also see the completion of a trade brochure, which will serve as a destination manual for travel professionals. An online plan is being developed which could see social networks, such as Linkedin, used to update visitors and draw them to the ADTA web site. Promotional Power The authority’s marketing muscle is to be significantly honed over the coming 12 months. 2010 will see the roll out of specially-commissioned destination video footage and a major international advertising campaign. A public relations consultancy has been appointed to represent the authority and the destination in the crucial UK & Ireland, as well as the emerging Scandinavian markets. This is part of a global public relations strategy, which is being coordinated by headquarters to ensure geographic-specific solutions are delivered to individual markets. Inbound trade and media familiarisation trips and overseas promotions, including major conference speaking engagements, precision-targeted sponsorship opportunities and trade fair participation are all being stepped up and will be increasingly activated in conjunction with stakeholder interests.

Saadiyat Beach Golf Club – two new championshipready courses have opened this year

(EHSMS)now in place for the authority and Abu Dhabi's tourism sector, implementation across 50 nominated entities is due to begin in 2010. The systems were completed in record time and represent the destination's first sector-wide EHSMS model. The first phase will involve all five-star hotels implementing, with the authority's support, EHSMS plans, covering, among other things energy and waste conservation, the identification of environmental, health and safety risks and implementation of approved solutions. Work is also underway to progress an emirateswide Green Hotels strategy which will extend from design to operational phases. Engage and communicate The authority’s ‘Partners In Progress’, first generation stakeholder programme launched to drive a unified approach to destination development and promotion, will find its feet. The programme’s twiceyearly, flagship Seyaha magazine will go quarterly and its five dedicated Industry Development Committees (IDC), spanning the accommodation, attractions, retail, business tourism and transport segments, will meet regularly with the authority to identify challenges and proffer solutions. One member of each IDC will also sit on and feed into an overarching industry consultative body and will be fully represented at an annual 'state-of-the-industry' forum.

Cruising Ahead Seeking direction By the end of 2010, the authority will roll out a cruise tourism strategy and associated cruise terminal feasibility analysis. The authority believes Abu Dhabi has strong potential to develop as a home or turnaround port for cruise ships operating in the Gulf which would deliver longer lengths of stay, additional accommodation use and increased vessel servicing. Lawrence Franklin, ADTA’s Strategy & Policy Director, said: “This segment is an obvious fit for Abu Dhabi. On average cruise tourists spend over $300 per visit and crew $150. The market obviously ranges between low-cost volume cruise business and very high end exclusive cruises. Abu Dhabi will be targeting the higher end segment.”

2010 will see the authority establish an External Advisory Board aimed at assisting the continual generation and incubation of bold ideas. Made up of 12 members, all internationally recognised business, tourism or academic leaders, who will serve for a non-executive term of three years, the Board will convene every 12 months. Members will provide strategic counsel on Abu Dhabi’s tourism sector development across areas such as product development, destination branding and communications, international promotions, tourism standards and human resource development. The authority will also see a new Board of Directors elected to take it through the next half decade.

Going Green With approved environmental, health and safety management systems

visitabudhabi.ae

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All eyes on Mobile Marketing in South Africa for 2010 How will football fans and mobile marketers come together during the 2010 FIFA World Cup? Christopher Whitfield, world.mobi reports

Sports tourism is a US$600 billion a year industry and this presents and massive opportunity for marketers and brands to tap into a passionate and information hungry crowd. For football fans visiting South Africa, this means endless opportunities to use mobile as a way to connect, communicate and share. Is it essential for fans who are travelling to South Africa that they have access to local information about events, dining, and attractions during their stay. Free mobile services which provide this information such as city.mobi - the mobile travel guide to over 600 destinations worldwide will become the ideal platform for mobile advertisers to reach and engage this audience. City.mobi provides detailed information about accommodation, attractions, dining, city guides, and transport information tailored for users on the go. During the World Cup the host cities on city.mobi offer up to date mobile scores, group standings, and match schedules. These cities include: Durban www.durban.city.mobi Port Elizabeth www.portelizabeth.city.mobi Bloemfontein www.bloemfontein.mobi

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Johannesburg www.joburg.city.mobi Pretoria www.pretoria.mobi Nelspruit www.nelspruit.city.mobi Polokwane www.polokwane.city.mobi Rustenburg www.rustenburg.city.mobi The World Cup has potential to bring together one of the most watched sporting events (over 715.1 million viewers watched the 2006 final between Italy and France) and mobile internet users (450 million mobile internet users worldwide in 2009). Indeed, there is a convergence of social media platforms and the human dependence of social media for our feeling of community and connectivity with arguably the most community based event in the world. Mobile marketers will be focusing on driving engagement by providing platforms for fans to connect and create user generated content around the nation teams they will be supporting. SMS marketing at football events around South Africa will be a highly effective strategy for mobile marketers during the world cup. SMS marketing has one of the highest response rates in digital

marketing business due to its high relevancy and OPT-IN procedures. In the past, fans have been prompted by stadium announcements and digital screens to text a number to a short code to enter a competition and possibly win a prize. For football fans, the possibility of free tickets or World Cup team memorabilia is priceless and these sort of competition prizes are to be expected in the lead up to the World Cup and promise added value for marketers if participants OPT-IN to receive additional promotional information.

For football fans it is essential that they have access to updated football scores and the latest World Cup news through a medium that can be accessed at anytime and from anywhere and mobile serve these needs perfectly. Mobile Marketers will be sure to bring their best marketing practices to South Africa with them this summer. Contact: Christopher Whitfield World Mobi Email: chris.whitfield@world.mobi

Blue tooth marketing is the most effective when there are many people congregating in one area and Bluetooth media at stadiums is sure to be sold out this World Cup. As one of the most overlooked and underestimated media channels, Bluetooth delivers a message to a phone whose bluetooth is turned on which will then prompt a user to click a link to a mobile site or download an application. This form of marketing is free to the user and mobile marketers can use this to drive engagement during football matches as well as at train stations or airports. This form of proximity marketing has huge potential for mobile marketers this summer.

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Business Travel

Back in business? Business travel has been the hardest hit sector of the industry. But what are the most likely patterns to emerge over the next 12 months?

Of all the travel industry sectors, there is no doubt it is business travel that has been the most acutely affected over the past year. Traditionally, business travel has been regarded as a good indicator of the overall health of the economy. And for those keen-eyed observers, the first danger signals in terms of the direction the economy was heading could be seen at the start of 2008 – well before the crash in September of that year. Corporate budgets were tightened and travel policies reflected this new austerity. The front of planes – particularly those on transatlantic routes – and the executive floors of

hotels began to slowly empty. Travel reduction, which translated into travel freezes, became company policy as the reality of the global slide into recession became ever clearer. The result has been disastrous for both suppliers – namely airlines and hotels – and travel management companies, who manage business travel. The airline sector as a whole recorded its biggest financial loss since the Second World War – some $11billion – and it is the traditional airlines which have suffered the most. The ones worst affected have been

the US carriers, British Airways (which is soon to reveal the biggest corporate loss in its history) and Japan Airlines, which collapsed into administration at the start of this year – all of which have a business model which rely from profits generated at the front of the plane. Both BA and Virgin pulled off services to North America and redeployed them to where the new business traveller wants to travel: India, China and the Gulf states. Despite its losses, BA launched its first all-business service from London City Airport to JFK last year which is aimed directly at City workers. It is still too early to say definitely whether it is a success, but

reports suggest the service is running half full. BA also re-launched its new First cabin in February at a cost of £100m. Meanwhile, the US carriers have made significant investments in improving their business cabins, finally installing flat-beds. It is just the Middle East carriers which seem impervious to the downturn, spending millions on upgrading their premium cabins and offering competitive fares. Conversely, the low-cost carriers have thrived in the downturn as more and more business travellers choose to use their services.

breakingtravelnews.com

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easyJet is perhaps the best example, working closely with corporates to entice their business travellers on board. The trend is exactly the same in the hotel sector, with many five-star hotels being forced to put their development and expansion plans on hold. Many have been forced to drop rates to reflect this new austerity, while others are running promotions, special offers and discounts. Some hotels have even been forced to shut entire floors. Again, by contrast the budget brands such as Choice, Holiday Inn and HI Express, Premier Inn and Travelodge, have been booming. Premier Inn, for example, is on course to become the biggest budget hotel operator in London by 2012 and has even opened in Dubai, the first budget brand to do so. In terms of the TMCs, results from Carlson Wagonlit Travel, the world’s largest travel management company, show its total transactions for 2009 were down 9.3 per cent compared to 2008. Sales volume, which totalled US$21.4 billion fell 22.8 per cent year over year. These sharp falls reflect the aggressive cost-cutting measures companies took to reduce their travel spend and were seen across

breakingtravelnews.com

all regions. Volume in Asia Pacific and EMEA (Europe, Middle East, Africa) was impacted most, declining by 27.6 per cent and 27.1 per cent respectively. In Latin America, volume declined 21.2 per cent year over year, while North America saw a 17.4-per cent decrease over the same period. Revealing the results, president and chief executive Doug Anderson predicted that 2010 would continue to be “a challenging business environment”. The most recent survey by the Guild of Travel Management Companies – the indust ry body which represents the 30 biggest TMCs in the UK and accounts for 80% of all business travel transactions – which was released in October, showed downward trends in almost all industry sectors. The number of air transactions was down by 15% in the nine months to September 2009 compared to the same period in 2008, hotels by 17% and car rental by 16%. There was one bright spot however: rail. Rail booking have soared during the downturn. GTMC members made 2.5m bookings in 2006-2007, a

figure which had risen to more than 4m in 2008-2009. Improved track, frequencies and product including onboard and lounges at major stations, plus the green angle, means that rail has increasingly become the chosen mode of transport for the business traveller. The GTMC Business Travel Manifesto, which was launched last month with the backing of the Transport Minister, reflects this move towards rail. When asked what they feel should be government priority over the next few years, business travellers did not opt for a new airport in the Thames Estuary or a new runway at Heathrow – almost three quarters said a high-speed rail network should be the priority. It also helped that for the first time rail tickets can be booked across the European rail network with the formation of RailTeam at the start of this year. The question is now – are things picking up? The feeling at this year’s Business Travel & Meetings Show – a good barometer for the health of the sector – is cautious optimism.

A poll released just before the show revealed that three-quarters of business travellers expect to travel the same or less this year. The survey of 317 business travellers worldwide found that just over half predict their travel will be unchanged in 2010, with 21% expecting to make fewer trips. Cost cutting still dominates the business travel agenda, with 61% of respondents stating that employers cut the amount of business travel undertaken in 2009. Commenting on the survey, Acte president Richard Crum said: “It is understandable that the last year has seen corporate lea dership focus on the financial health of their companies. “However, it is important to recognize that truly sustainable businesses balance the demands of shareholders with respect for the environment and the people and communities they impact every day.” The good news from the poll, which was conducted by the Association of Corporate Travel Executives and online expense management company KDS, was that 27% of b usiness travellers expect to increase the number of trips this year.

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WORLD TRAVEL AWARDS

2 010

worldtravelawards.com

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards 2010 Grand Tour After a rigorous selection procedure, Dubai (UAE), Johannesburg (South Africa), Orlando (Florida, USA), Antalya (Turkey), New Delhi (India) and Rio de Janeiro (Brazil) have been chosen to stage the six World Travel Awards regional ceremonies, with the winners progressing to the Grand Final in London (UK) in November. Celebrating its 17th anniversary, the World Travel Awards has grown into a truly global search for the very best travel and tourism brands, and is heralded by the Wall Street Journal as the “Oscars of the travel industry”. The choice of hosts reflects those destinations that are making the greatest contribution to the global travel industry in 2010 – iconic places with such a relentless drive to do things better they stand in a class of their own.

Haifa Wehbe performing at the Middle East & Africa Ceremony, Abu Dhabi, 2007.

The World Travel Awards is delighted to unveil the destinations that will play host to its 2010 Grand Tour.

The growth of sport tourism, a sector now worth US$600 billion, is reflected strongly in the choice of this year’s World Travel Awards host venues. Rio de Janeiro, for example, is riding the quest of a sporting wave, having bagged hosting rights to the 2016 Olympics to add to its FIFA World Cup 2014 conquest. The ‘Cidade Maravilhosa’ (marvellous city) will play host to the World Travel Awards South America Ceremony on 20 October. Johannesburg, which is adding the finishing touches to its preparations as a host city of this summer’s World Cup, will set the stage for the WTA Africa Ceremony on 7 July. And

London, currently gearing up for the 2012 Olympics, will host the WTA Grand Final on 7 November. Meanwhile those destinations that have created tourism miracles off the sporting field also feature prominently in this year’s WTA Grand Tour. Antalya, for example, has created a multi-million dollar tourism economy out of virtually nothing. Known as the ‘Pearl of the Mediterranean’, it has blossomed into Turkey’s holiday capital, and will play host to WTA European Ceremony, the fourth leg of the 2010 Grand Tour. Competition in this year’s WTA Grand Tour will undoubtedly prove hotter than ever. World Travel Awards has received a tremendous response to self nominations, which are up a phenomenal 50 per cent on 2009, with applicants from over 70 countries worldwide. This record number is conclusive evidence that World Travel Awards has become the “Oscars” of the global travel industry. Graham E. Cooke, Founder and President, World Travel Awards, said: “World Travel Awards is a unique benchmark for industry quality and business excellence in every region and sector.” “The increase in registered voters, despite a global recession, demonstrates the vital role that World Travel Awards plays. More multinational companies than ever, ranging from Etihad Airways and

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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World Travel Awards Grand Tour 2010 Chris Noth (aka “Mr Big”) with David Falcon, Senior Vice President, World Travel Awards, and Sheikh Faisal bin Khali Al Qasimi, at the Middle East & Africa Ceremony, Abu Dhabi, 2007.

TAP Portugal to InterContinental Hotels and Disney, are spearheading their global marketing campaigns with their award victories,” he added. This level of accountability makes the World Travel Awards the highest accolade in the travel industry and is why the award ceremony is broadcast by BBC World News and other networks to over 254 million households worldwide and attended by the industry’s global decision makers. For the tourism trade, winning a World Travel Award is more than an award – it is an endorsement from the thousands of professionals from around the globe, as well as gold seal to the consumer of travel excellence guaranteed.

The World Travel Awards has continuously evolved, expanding the number of awards as the industry has grown. There are now over 1,000 different categories – an understandable number seeing how the industry has diversified and given the fact that there were over 3,600 different nominees last year. As confidence returns to the global economy in 2010, the World Travel Awards will reward those travel and tourism players that are spearheading the recovery. And judging by the quality of nominations received ahead of the Grand Tour, 2010 is destined to be the biggest and most hotlycontested yet for the World Travel Awards.

Middle East Gala Ceremony Dubai, UAE 3 May 2010 Africa & Indian Ocean Gala Ceremony Johannesburg, South Africa 7 July 2010 North & Central American & Caribbean Gala Ceremony Orlando, Florida, USA 11 September 2010 Europe Gala Ceremony Antalya, Turkey 1 October 2010 Asia & Australasia Gala Ceremony New Delhi, India 14 October 2010

His Majesty King Zwelithini Goodwill kaBhekuzulu at the Africa Ceremony, Durban, 2008.

South America Gala Ceremony Rio de Janeiro, Brazil 20 October 2010 Grand Final London, UK 7 November 2010

worldtravelawards.com

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B U S I N E S S T R AV E L O R W E E K E N D G E TA W AY

It’s all in The Address

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Welcome to The Address Hotels + Resorts. Located in the most vibrant parts of the city, The Address Hotels + Resorts are defining the global standards of luxury hospitality. From business meetings to social rendezvous. From absolute relaxation to luxurious indulgences. It’s where worldclass services have been recreated to suit dicerning tastes. It’s where energy surrounds you the minute you walk in. It’s chic. It’s exciting. It’s all in The Address.

www.theaddress.com

T H E A D D R E S S D O W N TO W N D U B A I | T H E A D D R E S S D U B A I M A L L | THE ADDRESS DUBAI MARINA T H E A D D R E S S M O N T G O M E R I E D U B A I | T H E P A L A C E - T H E O L D TO W N C A L L + 9 7 1 4 4 2 3 8 8 8 8 | S TAY @ T H E A D D R E S S . C O M

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Middle East Ceremony 2010 The Address Dubai Marina, Dubai, UAE • 3 May 2010 The World Travel Awards Grand Tour 2010 kicks off with the Middle East Ceremony, being held again this year in the exciting and rapidlychanging emirate of Dubai.

Travel and tourism companies and organisations from across the region, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. The event will take place at the new, luxurious, The Address Dubai Marina. This premier hotel stands tall in the heart of one of Dubai’s most vibrant neighbourhoods, where crystal

waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants. With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina is the perfect venue for the 2010 World Travel Awards Middle East Ceremony.

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this mustattend event for senior decision makers and global media, please contact our events team using the details below: Email: booking@worldtravelawards.com Telephone: +44 (0)207 925 0000

Sheikh Al-Waleed bin Talal bin Abdul Aziz Al Saud and Sheikh Ahmed bin Saeed Al Maktoum receiving awards from Graham E. Cooke, President & Founder of World Travel Awards, at a privately held ceremony.

“

The World Travel Awards ceremony is a fantastic event and a great networking opportunity for the travel industry…it makes sense to partner with a high profile and well-connected event like WTA.” Zina Neophytou Travel Distribution Account Director, BBC World News

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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Here is a selection of 2010 Middle East nominees… James Hogan, CEO, Etihad Airways, pictured with Jean-Claude Baumgarten, President & CEO, WTTC, at the 2009 Grand Final Ceremony. World's Leading Airline 2009

Anita Mehra Homayoun, Vice President Marketing & Corporate Communications, Dubai Airports; His Highness Sheikh Ahmed bin Saeed Al Maktoum. Middle East's Leading Airport

The Address Dubai Marina – venue for the Middle East Ceremony 2010.

n Safar Travel & Tourism n Sharaftravel n SNTTA - Sharjah National Travel & Tourist Agency

Middle East’s Leading Airline n Emirates n Etihad Airways n Kuwait Airways n MEA - Middle East Airlines n Oman Air n Qatar Airways n Royal Jordanian Airlines n Saudi Arabian Airlines Middle East’s Leading Beach Resort n Al Hamra Fort Hotel and Beach Resort, United Arab Emirates n Al Qasr at Madinat Jumeirah n Beach Rotana Hotel & Towers, Abu Dhabi n Danat Resort Jebel Dhanna, Abu Dhabi n InterContinental Al Bustan Palace Muscat, Oman n Jebel Ali Golf Resort & Spa, Dubai n Jordan Valley Marriott Resort & Spa n Le Meridien Al Aqah Beach Resort, Fujairah n Le Royal Meridien Beach Resort & Spa n Mina A'Salam at Madinat Jumeirah n One & Only Royal Mirage n Shangri-La Barr Al Jissah Resort, Oman n Sheraton Coral Beach Hotel & Resort, Lebanon n The Chedi Muscat n The Jumeirah Beach Hotel, Dubai n The Westin Dubai Mina Seyahi Beach Resort & Marina Middle East’s Leading Business Travel Agency n Airlink International U.A.E n Dnata, Dubai n Kanoo n Omeir Travel agency, Abu Dhabi n Orient Travel n Overseas Travel Bureau, Qatar n Regency Travel & Tours, Qatar

Middle East’s Leading Destination n Abu Dhabi n Bahrain n Dubai n Oman n Qatar n Saudi Arabia Middle East's Leading Hotel n Al Faisaliah Hotel, A Rosewood Hotel n Al Qasr at Madinat Jumeirah, Dubai n Atlantis The Palm, Dubai n Burj Al Arab, Dubai n Emirates Palace, Abu Dhabi n Four Seasons Hotel Amman, Jordan n InterContinental Abu Dhabi n InterContinental Dubai Festival City n Jumeirah Emirates Towers, Dubai n Le Méridien Towers Makkah n Le Royal Meridien Beach Resort & Spa, Dubai n One&Only Royal Mirage n Rosewood Corniche n Shangri-La Abu Dhabi n Shangri-La Barr Al Jissah Resort, Oman n Six Senses Hideaway Zighy Bay n The Address, Downtown Burj Dubai n The Chedi Muscat, Oman n The Jumeirah Beach Hotel, Dubai n The Ritz-Carlton Doha, Qatar Middle East’s Leading Private Jet Charter n Aircharter International n Al Jaber Aviation - AJA n ExecuJet Middle East n Prestige Jet n Royal Jet n VistaJet

For the full list of Middle East 2010 nominees visit www.worldtravelawards.com/nominees The Address Dubai Marina.

worldtravelawards.com

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Treasured Time. Our promise to you.

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Suhaim Bin Hamad Street, P.O. Box 9012, Doha Qatar. Tel: (+974) 4344444 Mob: (+974) 5677558 Fax: (+974) 4478956/4478296

E-mail: inbound@regencyholidays.com

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CHARMING QATAR Explore it with the award winners.

The superior quality of our travel services at Regency Travel & Tours has won us three years in a row the Middle East's Leading Travel Agency Award and the Worldâ&#x20AC;&#x2122;s Leading Travel Agency Award. Our acclaimed travel expertise is behind every tour we conduct and we promise to deliver a pleasant and memorable experience. #HOOSE FROM A RANGE OF OUR PACKAGES s $OHA #ITY 4OUR s 3HOPPING 4OUR s /VERNIGHT 3AFARI s $HOW #RUISE $INNER s $ESERT 3AFARI s &ISHING 4RIP s .ORTH 1ATAR 4OUR s $UKHAN AND 7EST #OAST 4OUR s 3HAHANIYA 4OUR

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Africa & Indian Ocean Ceremony 2010 Johannesburg, South Africa • 7 July 2010

Johannesburg

The World Travel Awards Africa & Indian Ocean Ceremony 2010 will take place this July in Johannesburg, South Africa.

Attended by leading industry figures, this event is set to be an outstanding success and a testament to the extraordinary innovation and diversity that is seen in the African tourism industry. Last year more than 200 organisations were nominated in 75 categories for the Africa and Indian Ocean region, including airlines, airports, hotels, car hire, destinations, resorts, spas and travel agencies.

The financial powerhouse of the country, Johannesburg is home to some of the finest nightlife and entertainment around, and has numerous opportunities for those who love the great outdoors. With the much-anticipated 2010 FIFA World Cup taking place in just a few months time, Johannesburg is busy preparing itself for the thousands of fans who are expected to flock to South Africa. The country’s tourism sector is expecting a significant boost in 2010.

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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Here is a selection of 2010 Africa & Indian Ocean nominees…

Pierre Delvaux (CEO), Christin Olofsson, Anita Vernes (Marketing Director) and Dan Olofsson (Chairman) from Thanda Private Game Reserve, accepting their 2009 award. World’s Leading Luxury Lodge 2009

Africa’s Leading Destination n Cape Town n City of Johannesburg n Kruger National Park n Luxor, Egypt n Marrakech n Mt Kilimanjaro, Tanzania n Serengeti n Sharm El Sheikh n Victoria Falls Africa’s Leading Low Cost Airline n 1time n Fly540 n Jet 4 You n Kulula n Mango

Raj Kamal Taposeea, Chairman, Air Mauritius; Miss Australia; Graham E. Cooke, President & Founder, World Travel Awards. Indian Ocean’s Leading Airline 2009

Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this must-attend event for senior decision makers and global media, please contact our events team using the details below: Email: booking@worldtravelawards.com Telephone: +44 (0)207 925 0000

Africa’s Leading Safari Lodge n Chiawa Camp n Chobe Chilwero Lodge n Etali Safari Lodge n Finch Hattons n Gorah Elephant Camp n Legend Lodges, Entabeni Private Game Reserve n Londolozi Private Game Reserve n Makanyane n Royal Malewane n Sabi Sabi Private Game Reserve n Shamwari Game Reserve n Shamwari Game Reserve n Singita Ebony Lodge n Thanda Private Game Reserve n Tuli Safari Lodge n Wolwedans Dunes Lodge & Dune

Indian Ocean’s Leading Destination n Comoros n Madagascar n Maldives n Mauritius n Seychelles n Sri Lanka Indian Ocean’s Leading Hotel n Banyan Tree Seychelles n Belle Mare Plage Resort n Château de Feuilles, Seychelles n Conrad Maldives Rangali Island n Legends n One&Only Le Saint Geran, Mauritius n Royal Palm Hotel, Mauritius n Soneva Gili, Maldives n Taj Exotica Resort & Spa, Maldives n The Fortress n The Oberoi Mauritius Indian Ocean’s Leading Villa n Adaaran Prestige Water Villas, Maldives n Banyan Tree Seychelles n Baros Residence, Baros Maldives n Delux Soneva Fushi Villa, Soneva Fushi Resort & Spa, Maldives n Hideaway Palace, Island Hideaway at Dhonakulhi Spa Resort & Marina n Koimala Land and Ocean Villa, Four Seasons Resort Maldives at Landaa Giraavaru n Presidential Villa, Banyan Tree Seychelles n Royal Kurumba Residence, Kurumba Maldives n The Royal Villa, Sainte Anne Resort & Spa, Seychelles n The Villa, One&Only Le Saint Geran, Mauritius

For the full list of Africa & Indian Ocean 2010 nominees visit www.worldtravelawards.com/nominees

worldtravelawards.com

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards North & Central America and Caribbean Ceremony 2010 Orlando, Florida, USA • 11 September 2010

“

Being honoured as North America’s Leading Travel Agency by the World Travel Awards has provided some of our greatest moments at Anthony Travel. We’ve enjoyed celebrating this achievement around the country externally with our clients and internally with our associates. The awards continue to be a huge source of pride for all of us.” John Anthony, President and CEO, Anthony Travel North America’s Leading Travel Agency 2009 Carly Reed, Head of Public Relations, Universal Orlando Florida, with Miss World. World’s Leading Theme Park 2009

Orlando, Florida is the exciting location for this year’s World Travel Awards North & Central America and Caribbean Ceremony.

The awards, described by the Wall Street Journal as the Oscars of the travel industry, will unveil who is the best of the best in the region. Senior management and decision makers of the travel and tourism industry will come together to celebrate their achievements during the ceremony.

Offering nearly 100 attractions (including the world-famous Walt Disney World Resort, Universal Orlando Resort and SeaWorld), 112,000 hotel rooms and more than 5,300 restaurants, it’s easy to see why Orlando has evolved to become one of the world's leading vacation destinations. More than 50 million people visit the region annually. What better place to reward the best in the travel industry?

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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Here is a selection of 2010 North & Central America and Caribbean nominees…

Orlando Arroyo, CEO, Hacienda Tres Rios Resort; Manon Han, Executive Vice President, World Travel Awards. Mexico & Central America’s Leading All-inclusive Resort 2009

North America’s Leading Cruise Line n American Cruise Lines, Inc n Carnival Cruise Line n Celebrity Cruises n Crystal Cruises n Disney Cruises n Holland America Line Inc n Norwegian Cruise Line n Princess Cruises n Royal Caribbean Cruise Line North America’s Leading Travel Agency n Anthony Travel n Maupin Travel, Inc n McTavish Travel n Uniglobe Donaldson Travel n Uniglobe Geo Travel

William Tatham, Vice President, The Port Authority of Jamaica; Edmund Bartlett, Minister of Tourism, Jamaica; Graham Cooke, President & Founder, World Travel Awards. Jamaica - Caribbean’s Leading Destination 2009 Caribbean’s Leading Marketing Campaign 2009 Caribbean’s Leading Tourist Board 2009

Mexico & Central America’s Leading Airline n Alamo n Avis n Budget n Dollar n Hertz n National Mexico & Central America’s Leading Beach Destination n Bocas Del Toro, Panama n Cancun, Mexico

n n n n

Jaco Beach, Costa Rica Playa Santo Domingo, Nicaragua Tulum, Mexico West Bay Beach, Roatan, Honduras

Caribbean’s Leading Cruise Destination n Aruba n Bahamas n Barbados n Dominican Republic n Jamaica n Trinidad & Tobago Caribbean’s Leading Honeymoon Destination n Anguilla n Antigua & Barbuda n Aruba n Bahamas n Barbados n Bermuda n British Virgin Islands n Grenada n Jamaica n Nevis n St Barts n St Lucia n St Martins n St Vincent & The Grenadines n Turks & Caicos

For the full list of North & Central America and Caribbean 2010 nominees visit www.worldtravelawards.com/nominees

worldtravelawards.com

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Abu A bu u Dhabi : +971 2 6351888 8 | Dubai Dubai : +971 4 3433332 32 | Sharjah : +971 6 5683838 83838 Email : info@orienttravels.com info@orrienttravels.com | www.orienttravels.com www.o orienttravels.com

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Europe Ceremony 2010 Rixos Premium Belek, Antalya, Turkey 1 October 2010 This year’s prestigious World Travel Awards Europe Ceremony will be held at the Rixos Premium Belek, a leading resort hotel located in Antalya, Turkey – the Pearl of the Mediterranean.

Travel and tourism companies and organisations from across Europe, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. The Turkish Riviera is the tourism capital of Turkey, and an ideal location for the 2010 World Travel Awards Europe Ceremony. The region, bathed in sunshine for 300 days of the year, is a paradise for sunbathing, swimming and sports

Rixos Premium Belek

activities like windsurfing, waterskiing, sailing and mountain climbing. The Rixos Premium Belek covers an area of 400,000m2 and is built in a forest of pine and pistachio trees with a 1,000 metre long sandy beach, 1,700 beds, and a staff of 900! The All Exclusive-All Inclusive concept practiced by the Rixos Premium Belek guarantees the very highest standards.

Rixos Premium Belek – venue for the Europe Ceremony 2010.

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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“

This is the most important prize received in our 64 years of activity in the business.” Fernando Pinto CEO, TAP Portugal

Here is a selection of 2010 Europe nominees… Europe’s Leading Airline n Air France n Alitalia n British Airways n Iberia n KLM n Lufthansa n SAS Scandinavian Airlines n Swiss International Air Lines n TAP Portugal Forte Village Resort, Italy receiving their award. World’s Leading Resort 2009

Luiz Mór, Executive Director, TAP Portugal; Miss World; Graham Cooke, President & Founder, World Travel Awards. World's Leading Airline To South America 2009

Europe’s Leading Airport n Amsterdam Airport Schiphol, Netherlands n Barcelona International Airport, Spain n Copenhagen Airport, Denmark n Domodedovo International Airport, Russia n Hamburg Airport, Germany n Helsinki-Vantaa, Finland n Leonardo da Vinci International Airport, Italy n Lisbon Airport, Portugal n Madrid Barajas International Airport, Spain n Munich International Airport, Germany n Zurich Airport, Switzerland Europe’s Leading Car Hire n Auto Europe n Avis n Budget n Europcar n Hertz n Holiday Autos n Sixt n Thrifty

Telmo Faria, Mayor of Óbidos, Portugal presented the award to José Pampolim, Vice President and Stuart Swycher, President, Beltico Group. The Praia d’El Rey Marriott Golf and Beach Resort Europe's Leading Golf & Leisure Resort 2009

Europe’s Leading City Break Destination n Istanbul,Turkey n Lisbon, Portugal n London, United Kingdom n Madrid, Spain n Paris, France n Prague, Czech Republic n Rome, Italy n Tallinn, Estonia n Venice, Italy Europe’s Leading Cruise Destination n Amsterdam - Netherlands n Athens, Greece n Cannes, France n Copenhagen, Denmark n Dubrovnik, Croatia n Lisbon, Portugal n Oslo, Norway n Reykjavik, Iceland n St Petersburg, Russia n Stockholm - Sweden n Venice, Italy Europe’s Leading Low Cost Airline n Aer Lingus n Air Berlin n bmibaby n Clickair n Condor n Easyjet n Monarch Airlines n SkyEurope

For the full list of Europe 2010 nominees visit www.worldtravelawards.com/nominees

worldtravelawards.com

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2010 Unlocking Investment Opportunities in the Middle East and North Africa

1 – 3 May 2010 PLATINUM SPONSORS

EMERALD SPONSORS

Join over 500 senior delegates from over 50 countries at the region’s leading hotel investment event Confirmed speakers include:

GOLD SPONSORS

HE Dr Rajiha Abdul Ameer Ali

HE Saif Mohamed Al Hajeri

HE Yassir Zenagui

Chairman

Minister of Tourism

Abu Dhabi National Hotels

Minister of Tourism & Handicraft

Sultanate Of Oman

Kingdom Of Morocco

Dr Salah AlBukayyet

Eric Danziger

Kurt Ritter

Vice President – Investments

President & CEO

Saudi Commission For Tourism & Antiquities

Wyndham Hotel Group

The Rezidor Hotel Group

Full Programme Available Now: www.arabianconference.com/programme

ORGANISED BY:

AHIC Awards 2010 Nominations Now Open! VOTE ONLINE www.arabianconference.com/nominate

www.arabianconference.com

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Asia & Australasia Ceremony 2010 The Claridges Surajkund, Delhi, India 14 October 2010

“

It is indeed a great honour to receive an award that recognises us not only in China but globally. The World Travel Award is one of the most esteemed accolades one can receive in the global travel and tourism industry.” Charlie Dang, Area Managing Director, Northern China, Starwood Hotels & Resorts and GM, Westin Beijing Financial Street.

The Claridges

The World Travel Awards Asia & Australasia Ceremony 2010 will take place this October in Delhi, India, to coincide with the XIX Commonwealth Games (Delhi, 3-14 October).

Attended by VIP’s and leading industry figures, the event is set to be an outstanding success and a celebration of the incredible achievements of the Asian and Australasian travel industries.

and colourful bazaars. The imperial city of New Delhi is known for its wide, tree-lined boulevards and many national institutions and landmarks.

Delhi is undergoing extensive rejuvenation and transformation, to New Delhi is the capital city of India ensure it looks its best for visitors during the XIX Commonwealth and is situated within the metropolis of Delhi. Delhi is a fusion of the Games. The Games will bring positive ancient and the modern – in Old Delhi benefits to the Indian tourism you will discover formidable mosques, industry. monuments and forts, as well as lively

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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Here is a selection of 2010 Asia & Australasia nominees…

Kumari Selja, Minister for Tourism, India, with Miss World; Incredible India. World's Leading Destination Marketing Campaign 2009

Tan Sri Dr.Mohd Munir bin Abdul Majid, Chairman, Malaysia Airlines; Syed Abdillah Aziz, Regional Manager UK & Ireland, Malaysia Airlines. Asia's Leading Airline 2009

n Tourism Thailand n Uniquely Singapore

Asia’s Leading Airline n Air China n Air India n Asiana Airlines n Cathay Pacific Airways n China Airlines n China Southern Airlines n Japan Airlines n Korean Air n Malaysia Airlines n Royal Brunei Airlines n Singapore Airlines n SriLankan Airlines n Thai Airways International Asia’s Leading Meetings & Conference Hotel n Akasaka Prince Hotel, Japan n Fairmont Singapore n Grand Hyatt Shanghai, China n Hotel Equatorial Penang, Malaysia n Hotel Lotte Busan, South Korea n InterContinental Grand Stanford Hong Kong n Renaissance Mumbai Hotel & Convention Center, India n Sheraton Saigon Hotel & Towers n Taj Palace Hotel New Delhi, India n The Mandarin Oriental Bangkok, Thailand n The Ritz-Carlton Millenia, Singapore n The Venetian Macau Asia’s Leading Tourist Board n China National Tourism Administration n Incredible India n Japan National Toursit Organization n Ministry of Culture and Tourism Indonesia n Philippines n Sri Lanka Tourism Promotion Bureau n Tourism Malaysia

Australasia’s Leading Beach Destination n Abel Tasman National Park, South Island, New Zealand n Aitutaki, One Foot Island, Cook Islands n Bondi Beach n Cable Beach, Broome, WA, Australia n Matira Beach, Bora Bora, French Polynesia n Ninety Mile Beach, North Island, New Zealand n Palm Beach n Return to Paradise Beach, Afega, Samoa n Whitehaven Beach, Whitsunday Islands, QLD, Australia n Wine Glass Bay, Freycinet National Park, Tasmania, Australia Australasia’s Leading Business Travel Agent n Corporate Travel Management n FCm Travel Solutions n Phil Hoffman Travel n Pure Travel n Sta Travel n United Travel Hamilton Australasia’s Leading Green Hotel n Cradle Mountain Lodge, Australia n Daintree Eco Lodge & Spa, Australia n InterContinental Bora Bora Resort & Thalasso Spa, French Polynesia n Jean-Michel Cousteau Fiji Islands Resort n Longitude 131° Ayer's Rock, Australia Waipoua Lodge, New Zealand

For the full list of Asia & Australasia 2010 nominees visit www.worldtravelawards.com/nominees

worldtravelawards.com

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One destination, a world of distinction

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards South America Ceremony 2010 Rio de Janeiro, Brazil • 20 October 2010 The World Travel Awards South America Ceremony 2010 will take place this October in the spectacular city of Rio de Janeiro, Brazil. Travel and tourism companies and organisations from across the region, representing every industry sector, will be fighting for their chance to be recognised by the ‘Oscars’ of the travel industry. Rio de Janeiro is the second major city of Brazil, behind Sao Paolo, and is unquestionably one of the most exciting cities in the world, with natural wonders, iconic beaches, and the nightlife as legendary as the city’s Carnival. The World Travel Awards South America Ceremony is timed to coincide with ABAV 2010 -Fair of the Americas, taking place 20-22 October in Rio. It is the biggest and most important tourism event held in the Americas.

Elizabeth Hakim, PromPeru - Peruvian Tourism Board, with Miss Venezuela. South America’s Leading Tourist Board 2009

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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“

The awards have been making a steady and significant, long-term impact.” The Financial Times

Here is a selection of 2010 South America nominees… South America’s Leading Business Travel Agency n Rotamund n Sintectur n Superdestinos n Turismo Pecom n Viajes Calitour

South America’s Leading Resort n Arasha Tropical Forest Resort & Spa, Ecuador n Casa Grande Hotel Resort & Spa, Brazil n Conrad Punta Del Este Resort & Casino, Uruguay n Costa do Sauipe Marriott Resort & Spa, Brazil n Costao Do Santinho Resort n Four Seasons Resort Carmelo, Uruguay n Iguazu Grand Hotel Resort & Casino, Argentina n InterContinental Hotel Valencia, Venezuela n Llao Llao Hotel & Resort n Mantra Resort Spa & Casino, Uruguay n Royal Palm Hotel, Ecuador n Villarrica Park Lake Hotel, Chile

South America’s Leading Cruise Line n Carnival Cruise Line n Celebrity Cruises n Costa Cruises n Fred Olsen Cruise Lines n Regent Seven Seas Cruises

Andre Beraha, Amazonas Tur; Miss Brazil; Antonio Pedro F. de Mello, Secretary of Tourism, State of Rio de Janeiro. South America’s Leading Green Destination 2009 South America’s Leading Destination 2009

South America’s Leading Cruise Port n Buenos Aires, Argentina n Callao (Lima) n Puerto Valparaiso n Rio de Janeiro (port) n Santiago (Valparaiso) South America’s Leading Golf Resort n Bourbon Iguassu Golf Club & Resort, Brazil n Four Seasons Resort Carmelo, Uruguay n Hesperia Isla Margarita, Venezuela n Hotel Do Frade & Golf Resort n Hotel Transamérica Ilha de Comandatuba, Brazil n Llao Llao Hotel & Resort, Argentina n Terravista Golf Resort, Brazil n Yacht y Golf Club Paraguayo, Paraguay

South America’s Leading Ski Resort n Gran Hotel Termas de Chillán, Chile n Hotel Piscis, Las Lenas Resort, Argentina n Llao Llao Hotel & Resort, Argentina n Villarrica Park Lake Hotel, Chile

For the full list of South America 2010 nominees visit www.worldtravelawards.com/nominees David Falcon, Senior Vice President, World Travel Awards; Arthur Repsold, Chairman, Rio Centro; Miss Rio de Janeiro. South America’s Leading Conference Centre 2008

worldtravelawards.com

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The die is cast. Zurich Airport has once again been named Europeâ&#x20AC;&#x2122;s Leading Airport by the World Travel Awards, making 2009 the sixt year in a row. As the gateway to the European Alps, Zurich offers you the best service: connecting you to 120 destinations, allowing you to quickly reach the city center, and providing you with convenient connections to all Swiss cities and bordering countries. www.zurich-airport.com

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‘The Oscars of the Travel Industry’ Wall Street Journal

World Travel Awards Grand Final Ceremony 2010 London, United Kingdom • 7 November 2010 The World Travel Awards Grand Final is the culmination of a year-long search for the very best travel brands in the world, covering seven continents and featuring over 3,600 nominees.

Etihad Airways. World's Leading Airline 2009, World's Leading Airline First Class 2009

Winners from the six regional events will fight it out for the ultimate travel accolade. The ceremony, taking place in London on 7 November 2010, will reveal who is ‘the best of the best’, and will be a celebration of the outstanding achievements of the travel industry.

Muhairi, Director General, Abu Dhabi Tourism Authority and James Hogan, CEO, Etihad Airways.

Also in attendance was Antonio Pedro F. de Mello, Secretary of Tourism, State of Rio de Janeiro; Tan Sri Dr. Mohd. Munir bin Abdul Majid, Chairman, Malaysia Airlines; Raj Nearly 1000 senior management and Kamal Taposeea, Chairman, Air Mauritius; Bruce Nobles, President and decision makers from the world's CEO, Air Jamaica; John Watson, CEO, travel and tourism industry came Diethelm Travel Group; Mikael together at the 2009 Grand Final. Andersson, VP Expedia EMEA, Some of the thought leaders who were present included: Jean-Claude Expedia.co.uk; Gerard Greene, CEO, Baumgarten, President, WTTC; Kumari IFA Hotels & Resorts FZ LLC, Luiz Mor, Selja, Minister of Tourism, India; Steve Executive Director, TAP Portugal and Ridgway, CEO, Virgin Atlantic Airways; Jehan de The, Global Marketing Hon. Ed Bartlett, Minister of Tourism, Director, Europcar. Jamaica; His Excellency Mubarak Al

The World Travel Awards Grand Final 2010 is the must-attend event of the year. Tickets to World Travel Awards events are always in high demand, therefore early booking is always recommended. To secure your seats for this mustattend event for senior decision makers and global media, please contact our events team using the details below: Email: booking@worldtravelawards.com Telephone: +44 (0)207 925 0000

Meet World Travel Awards team at Funkturm Tower @ ITB, outside Halls 14, 15 and 17 meet-at-itb@worldtravelawards.com

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Here is a selection of 2010 World nominees…

Xavier Luc Duval, Vice Prime Minister, Mauritius Tourism Promotion Authority, accepting the award from hosts Bobby Davro and Tamara Beckwith. Mauritius - World’s Leading Island Destination 2009

World’s Leading Airline Business Class n Aerolineas Argentinas n Air Jamaica n Air New Zealand n Air Seychelles n American Airlines n British Airways n Cathay Pacific Airways n Emirates n Etihad Airways n Lufthansa n Malaysia Airlines n Qatar Airways n Singapore Airlines n Virgin Atlantic Airways World’s Leading Cruise Travel Agent n African Safari Club n Cruise Line n Cruises.com n MSC Cruises n Page and Moy n Paradissa Travel - Ha Noi n Thomas Cook n Travel Store USA n www.cruise.co.uk

Dato Lee Choong Yan, President, Genting Highlands Resort with Miss World. World's Leading Casino Resort 2009

World’s Leading Design Hotel n Adam & Eve at Belek, Turkey n Almyra, Cyprus n Bulgari Hotels and Resorts Bali n Devi Garh, India n Faena Hotel & Universe, Argentina n Hillside SU, Turkey n Hilton Kuala Lumpur, Malaysia n Hotel Victor South Beach, USA n Indigo Pearl, Thailand n La Reserve Geneve Hotel & Spa, Switzerland n Lebua at State Tower n Metropolitan Bangkok, Thailand n Sanderson Hotel, England n Shamwari Town House n The Chedi Muscat, Oman n The Lalu Sun Moon Lake, Taiwan n The Park - New Delhi, India n The Setai South Beach, USA

World’s Leading Green Destination n Amazonas Tur n Aspen, Colorado USA n Bouma National Heritage Park Taveuni, Fiji Island n British Columbia Great Bear Rainforest, Canada n Costa Rica n Cousine Island, Seychelles n Dominica n Eden Project, Cornwall, England n Jock Safari Lodge n Kanha National Park, India n Sanbona Wildlife Reserve n Shamwari Game Reserve n The New Forest, England n Tobago Main Ridge Rain Forest World’s Leading Honeymoon Destination n Antigua n Barbados n Jamaica n Las Vegas n Maldives n Mauritius n St. Lucia n Thailand n The Seychelles Islands World’s Leading Tourism Development Project n Bahia Bay - Emaar n City Centre - MGM Mirage n Dubai Towers Doha - Sama Dubai n Dubai Towers Dubai - Sama Dubai n Dubailand - Tatweer n King Abdullah City - Emaar n Prince George’s Dock Nassau Port Bahamas n Saadiyat Island, Abu Dhabi, Tourism Development & Investment Company (TDIC) n The Blue City - Sultanate of Oman n The Palm Jumeirah - Nakheel n The Wave - Muscat n Yas Island - Aldar

For the full list of World 2010 nominees visit www.worldtravelawards.com/nominees Mark Douglas, Vice President, American Express; Graham Cooke, President & Founder, World Travel Awards. World's Leading Business Travel Agency 2009

worldtravelawards.com

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InterContinental The Palace Port Ghalib Resort Strategically located on the Red Sea Riviera, Port Ghalib is a haven for business and leisure travelers. The resort is situated only 5 kilometers from Marsa Alam International Airport, 210 kilometers from the city of Hurghada and 370 kilometers from the city of Luxor. InterContinental The Palace Port Ghalib Resort lies in the heart of Port Ghalib Resort, and is the perfect retreat for travelers looking to relax and rejuvenate as well as an exceptional meeting destination.

ACCOMODATION Featuring 309 luxuriously appointed rooms with its own balcony, including 14 suites and 3 disabled rooms. The property provides guests with extensive views from every angle, from the enchanting Red Sea to the azure waters of the manmade saltwater swimming lagoon.

P. O. Box 23, Port Ghalib, Marsa Alam, Red Sea, Egypt Tel: + 20 65 336 0000 Fax: + 20 65 336 0025 ICPalace.PortGhalib@ihg.com www.intercontinental.com/portghalib

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DINING InterContinental The Palace Port Ghalib Resort features extensive indoor and outdoor dining options, where guests can feast on delicacies from around the globe, varying between Arabian, Lebanese, and Mediterranean with magnificent views of the Red Sea, the saltwater swimming lagoon or Port Ghalib International Marina. In addition to the special themed entertainment program. If you are looking for something unique, don’t miss the private Bedouin Experience in the desert located 11 akilometers from Port Ghalib. Traditional Bedouins offer candlelit dinners under the stars with local Bedouin entertainment and desert camel rides.

MEETINGS & EVENTS The Resort boasts Port Ghalib International Convention Centre, the largest hotel banquet venue on the Red Sea. The Centre offers a meeting space of 1,950 square meters able to seat 2,000 delegates in an extraordinary ball room, in addition to 16 break-out rooms and a dignitary salon. The banqueting rooms feature sophisticated state-of-the-art audiovisual equipment accommodating even the most professional presentations. A separate dedicated conference entrance with its spacious foyer provides a perfect area for delegate registrations or special welcome cocktails.

SIX SENSES SPA – EGYPT’S LEADING SPA The leading Spa in Egypt, located in InterContinental The Palace Port Ghalib Resort and operated by world-renowned Six Senses Spas, provides an ideal option for guests looking to relax, reduce stress and balance the senses. The comprehensive spa menu offers massage and beauty treatments delivered using naturally derived and ethically produced spa products. Tailor-made spa programs combine Red Sea healing therapies with Asian and Six Senses’ signature treatments to improve the condition and vitality of the body. The spa includes 16 treatment areas including three couples’ rooms, two Thai treatment rooms, and one wet treatment room with classically designed stone beds. The spa includes extensive heat experiences such as traditional hammams and a separate wet room offers a steam, shower, and a state-of-the-art ice room.

SHOPPING & LEISURE The resort offers a half kilometer stretch on Port Ghalib International Marina of retail outlets on the Corniche, in addition to the traditional Egyptian Khan bazaar. In addition to the widest range of water and land activities on the Red Sea, including safaris, snorkeling trips, diving, submarine and boat cruises, speed boats, lazy river rafting, horseback and camel riding, 4x4 Safaris, jogging trail, tennis and table tennis.

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â&#x20AC;&#x153;The Oscars of the Travel Industryâ&#x20AC;? Wall Street Journal

World Travel Awards Grand Tour 2010 Dubai - Johannesburg - Orlando - Antalya - Delhi - Rio de Janiero - London Our events are attended by the top level decision makers - more than 70 percent of our attendees are Director level or above. Our events are the perfect platform to gain your brand top-level exposure. Our events are famed for the great networking opportunities. For more information and to book tickets please email: booking@worldtravelawards.com

worldtravelawards.com

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advertorial

Malaysia Airlines: Asia’s Leading Airline For six decades Malaysia Airlines has been continually reinventing itself as a world-class carrier. Today, Malaysia Airlines connects 40,000 passengers daily to over 100 destinations worldwide, across six continents. Spreading the warmth of Malaysian Hospitality far and wide. Voted ‘Asia's Leading Airline’ by the World Travel Awards, Malaysia Airlines is recognised as a true ambassador of what Asia has to offer to the world.

We are not employees, “we are hosts. Treating every passenger as we would treat guests who come to our home.”

5-Star MH. This is Malaysian Hospitality

Soaring ahead by spreading its wings

All 19,000 employees know that when serving their guests, they are projecting a distinctive Malaysia Airlines brand, an extension of a special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and is symbolized by the acronym MH, which is also the airline’s flight code.

Malaysia Airlines has built its hub-andspoke network through strategic alliances and with the cooperation of other airlines. Currently, Malaysia Airlines has more than 25 code share partners, allowing it to provide an extensive network to support and cater to their customers’ travel needs.

This MH pushes the envelope for service excellence across all customer touch points, from purchase to disembarkation and providing passengers with seamless services. MH serves as a focal point to ensure that Malaysia Airlines’ service deliveries are aligned to its customers’ expectations and continually provide what the customer values.

Transforming into a Five-Star Value Carrier Malaysia Airlines Business Transformation Plan (BTP 2) was launched in January 2008 to serve as a blueprint for the airline to consistently offer quality air travel and real value for money to those who expect excellence in service and quality. It aspires to be an airline that understands what passengers really need and does its best to meet these needs.

To further serve their network the national carrier is also embarking on a fleet modernisation and capacity expansion plan. This will place Malaysia Airlines in a p osition to capture the market in light of expected growth in the Asia Pacific region.

Determined to remain No. 1 Whilst Malaysia Airlines is already consistently recognised as the best, with a dedicated team, it will continue to soar to new heights. As hosts they will remain as number one, forever satisfying the needs of each and every guest.

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New figures have revealed the Caribbean holiday island of Jamaica has been weathering the global economic storm better than many of its competitors. Recording a 3.9 per cent increase in global market share in 2009, the Jamaica Tourist Board (JTB) is predicting another bumper performance in 2010; with the island’s minister for tourism, Ed Bartlett, predicting a 6 per cent growth in tourism arrivals this year. The UK market has been one of the main driving forces behind this success; with nearly 200,000 sun seeking Britons choosing the island in 2009. This represents nearly ten per cent of all visits to the island from overseas guests. While the figure is slightly down on the previous year, Jamaica – which was recognised as the Caribbean’s Leading Destination at the World Travel Awards last year – is far from disheartened.

Carnival spirit sees Jamaica weather downturn “In the world of travel, flat is the new black at the moment,” explained Elizabeth Fox, Jamaica Tourist Board’s UK regional director. “We feel quite positive about the year ahead and expect to see at least a six per cent rise in tourism.” The predicted rise is due to several factors. These include the increase in air capacity to the island – with British Airways recently adding twice weekly direct flights – and the minister of tourism’s commitment to spending resources on sprucing up airports, roads and resort areas.

launching new services from the American cities of Atlanta, Baltimore and Orlando recently. The low-cost American carrier will now offer daily flights from Atlanta and Baltimore, while the Orlando service will depart four times a week – making it even easier for international visitors to head for the sun.

Added air lift

The initial arrival on each of these new routes was welcomed to Montego Bay with a ceremonial water arch last month, with passengers greeted with a mento band, welcome beads and a special reception with Jamaica’s minister of tourism Edmund Bartlett.

AirTran Airways has being doing its bit to support tourism to Jamaica,

Mr Bartlett enthused: “With more than 150 attractions, an

assortment of accommodations from rustic to luxurious and natural beauty that ranges from the crystal blue Caribbean Sea to the lush Blue Mountains, Jamaica has something for everyone.” Journey times can reach a maximum of three-and-a-half hours – making the holiday destination an ideal location for a short break from the US. “We are extremely excited to be starting new service to Montego Bay, Jamaica,” added Roger Morenc, director of revenue management for AirTran Airways. “Our passengers can enjoy low fares and high-quality service to one of the most beautiful destinations in the Caribbean.”

breakingtravelnews.com

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breakingtravelnews.com

BTN_ITB_DAY2_PP67_80:Layout 1 01/03/2010 18:40 Page 73

Special Report represents the group’s largest ever investment and is set to become the organisation’s “crowning jewel”. Singapore’s first truly integrated resort, Resorts World Sentosa will take its first steps toward becoming one of the top destinations in the country – if not the world – during the first quarter of 2010, beginning with the opening of a brand new casino.

Asia’s leading hospitality and leisure corporation, Genting Group, is celebrating the opening of its latest location – Resorts World Sentosa. Perhaps most famous for its Genting Highlands location – which has been recognised by World Travel Awards as the “World’s Leading Casino Resort” on four occasions – the business is also a major player in several other global markets. For example, the Malaysian corporation is the driving force

breakingtravelnews.com

Supporting these attractions – at what will be south-east Asia’s only Universal Studios theme park – is an array of some 30 restaurants and food carts, as well as 20 retail stores and carts.

The opening – of what will become just the second casino in Singapore – is part of the initial phased launch of the resort, which began in January this year. Already four hotels – Crockfords Tower, Hotel Michael, Festive Hotel and Hard Rock Hotel Singapore – have soft opened, while the resorts shopping area, FestiveWalk, has also begun operations.

“Universal Studios Singapore will be its own unique experience and family destination with many new rides, shows and themes that can’t be found at other Universal Studios parks around the world,” enthused Tom Williams, chairman of Universal Parks & Resorts.

Tan Sri Lim Kok Thay, chairman of Resorts World Sentosa, commented: “In less than three years, since the time we broke ground and commenced construction for Resorts World Sentosa, we have taken our vision from drawing board to reality.

“Universal’s attention to locationspecific creative and design promises to deliver first-time Singapore guests – as well as devoted Universal Studios visitors that enjoyed other global locations – an exciting, different and memorable experience,” he added.

“This is a significant milestone in Singapore’s business history. We promised to deliver a true integrated resort, and we have not deviated from that.”

Beside the star attractions, Resorts World Sentosa is also expected to be a culinary delight; with food and beverage talent scouted from all over the globe offering the world’s delights in one place.

Offering more than 15 varieties of table games, slots and electronic game machines, Resorts World Sentosa casino welcomed its first public guest on 14 February 2010 – the first day of the Chinese New Year.

Genting to change the face of family holidays

launch, Universal has already pulled the drapes off a pair of the world’s tallest duelling roller coasters, a castle from the world of Shrek, a celebrity ogre, a live show by the infamous Universal Monsters, celebrity look-a-likes – including Marilyn Monroe and Betty Boop – and more.

Resorts World Sentosa, one of the world’s most extensive and expensive integrated resorts – at S$6.59 billion (€3.45 billion) – was built in a record time of less than three years. When complete the location will also include the world’s largest Marine Life Park, a Maritime Museum, a destination spa and two further hotels.

behind Star Cruises, the third largest cruise operator in the world, offering over 35,000 berths across 22 luxury vessels.

As part of the casino opening, guests were offered an opportunity to wander amid the amazing environments at Universal Studios Singapore – a key component of the Sentosa project – and a chance to enjoy the uniquely themed dining and shopping venues wh ich will complement the incredible attractions, rides and shows.

But both Star and Genting Highlands are set to be eclipsed by the wonders on offer on Sentosa Island. Poised to change the face of family holidays in the region forever, the resort

The new park – a close relation to properties in Hollywood, Orlando, and Osaka – will feature 24 rides and attractions, with 18 of them original or adapted for Singapore. In preparation for the public

Headed by Swiss Roger Lienhard and New Zealander John Sloane, the largest culinary team of any hospitality entity in Singapore will be serving up 40,000 meals daily across 350 different men u items for an estimated 12 to 13 million visitors to the Resort annually. They have among their tasks one of the biggest catering jobs in Singapore – up to 5,000 banquet guests at any one time in the Resort’s Compass Ballroom, one of Asia’s biggest ballrooms. Mr Lienhard explained: “We are thrilled to present our global team, along with a very exciting F&B line-up that includes four celebrity chefs and first-to-market dining concepts for Singapore. “We are making final touches to the furnishings and menus of our restaurants and look forward to serving guests with warm and friendly service when we open doors.” While Genting Highlands and Star Cruises have already established their reputations for excellence, Resorts World Sentosa is set to redefine what holidaymakers in south-east Asia can expect.

BTN_ITB_DAY2_PP67_80:Layout 1 01/03/2010 18:40 Page 74

Interview

Jamaica cruises to new heights Jamaica’s cruise industry is on a roll. This spring sees the opening of a new facility in Falmouth able to accommodate the world’s largest cruise ship, Oasis of the Seas. In November, Jamaica was voted “Caribbean’s Leading Cruise Destination” and “World’s Leading Cruise Destination” at the 2009 World Travel Awards. Breaking Travel News speaks to William Tatham, Vice President Shipping, Port Authority of Jamaica about the island’s cruise plans.

BTN: How would you describe the Jamaica cruise experience?

what will it offer the cruise passenger?

WT: The best in the Caribbean! That may sound boastful but due to its geographical makeup and history, Jamaica can offer more within one hour of each of our ports than any other Caribbean cruise destination. In addition to the usual shopping and water sport experiences you can climb a water fall, swim with the dolphins, sharks and rays, ride a roller coaster through a rain forest, ride horses, take a bamboo raft down a lazy river, tour a historic rum plantation, go river tubing, investigate an extensive cave network, explore the rugged countryside on ATV’s, bicycles or in specially outfitted jeeps, plus more.

WT: Falmouth is one of the most historic towns in Jamaica and the Caribbean. It is visibly attractive with many historical buildings and the largest assembly of Georgian architecture found anywhere in the Caribbean. It is the capital of the Parish of Trelawny which boasted the biggest collection of sugar plantations at the time when ‘sugar was king’ and as such was one of the most important and busiest trade po rts during the period of the Triangular Trade.

BTN: What are you hoping to achieve with the opening of your new cruise facility in Falmouth this spring? And

WT: As a port authority we are always exploring opportunities that may exist for future cruise development.

BTN: Most of your developments are concentrated in Falmouth, Montego Bay and Ocho Rios. Do you have plans to develop other parts of the island?

BTN: Which are your key markets? WT: Most of our business is from the North American market. At the same time we have been able to significantly grow our UK and European market over the last ten years. The majority of our turnaround operations are from UK or European based lines. BTN: In November you won “Caribbean’s Leading Cruise Destination” and “World’s Leading Cruise Destination” at the World Travel Awards. Why do you think you won in such a tough category? WT: First and foremost, we are a marquee destination in the heart of the largest cruise region in the world offering the most diverse collection of on shore experiences… so immediately that gets us noticed. Second as one of the ‘original’ Caribbean destinations we have played host to many travel industry players some of which are actual voters or whose opinions hold weight with actual voters of the WTA. And last but not least we have done an effective job in communicatin g our product offering to the travel industry and voters. BTN: How is the downturn affecting traffic, and what are your strategies to deal with it? WT: Once we identified that the downturn in business was not an issue with us as a destination we began to market even more aggressively to the cruise industry, the travel trade and the consumer.

In addition we decided to move ahead with the Falmouth project which promised increased calls from one of our major cruise partners but probably more important has brought a lot of attention to the destination. This has been looked at by the cruise industry as a refreshing and renewal of a well-established cruise destination. As such we are projecting three years of record growth to the destination beginning in 2011. BTN: How would you like Jamaica’s cruise industry to evolve over the next decade? WT: We intend to continue working with our cruise partners and our private sector to ensure that we can provide the very best cruise experience found anywhere in the region and the world. BTN: Which areas of cruise offer the most exciting growth opportunities? WT: Even though we have some of the finest soft adventure attractions/experiences found anywhere in the Caribbean there is an opportunity through the Falmouth development to expand this offering to include edutainment. We anticipate that the private sector will seize these opportunities to provide new experiences that in the end will leave the cruise passenger richer and more knowledgeable than they were before.

cruisejamaica.com

breakingtravelnews.com

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oldest forests in Africa. The area is the largest remaining extension of uninterrupted montane forest in Central and East Africa, and is also one of the most ancient, dating back to before the last Ice Age.

New Rwanda retreat for Mantis Tower The Mantis Group specializes in boutique luxury that aims to conserve a vanishing way of life. This year sees it open a five-star resort in Rwanda’s beautiful Nyungwe Forest as well as expand its South American collection to Chilean Patagonia, the Atacama Desert and the Easter Islands. Mantis Group is celebrating the opening of the only five-star luxury resort in Rwanda’s Nyungwe Forest. Comprising 24 sumptuous suites, the Nyungwe Forest Lodge will

officially launch in early March – offering guests the chance to enjoy this scintillating new location. Situated in a tea plantation on the edge of the Nyungwe closed canopy rain forest, each suite offers firstworld five star comforts; including air-conditioning, a fireplace for the cooler months of the year, en-suite bathroom with shower, and a flat screen TV with digital satellite channels, among others.

Guests will be immersed in the rugged terrain, comprising a complex mosaic of dense vegetation, with everything from tall dense forests to open, flower-filled marshes on offer. As guests walk, there will be opportunities to soak up and discover the natural pleasures of this terrain; moving among the tall old mahoganies, ebonies and giant tree ferns towering above, while orchids and other epiphytes cling to every branch. To enjoy the location no expense has been spared at the Nyungwe Forest Lodge. The architecture and design draws influence from traditional Rwandese buildings, with local materials and construction methods employed to the greatest extent possible. Guests can take part in many exciting trekking and walking activities.

a boma for outdoor dining and sundowners, a restaurant with private terrace, a tea lounge and bar, a relaxation retreat with two treatment rooms and Jacuzzi, plus a fitness centre with treadmill, cycle and weights. Nyungwe also offers the latest in wi-fi technology, with exclusive conferences facilities accommodating up to 18 delegates.

Latin Luxury The Mantis Group has entered into a partnership with explora as the company expands its boutique portfolio into South American territories. Sprung out of a collective consciousness towards offering unique travel experiences and of the careful preservation of its destinations, the two organisations share a similar business ethos and client demographic. “The Mantis Group is thrilled to welcome three very special properties into our family with explora,” explained founder Adrian Gardiner.

But it is the forest which is the real star of the show.

An extensive network of wellmaintained walking trails lead through Nyungwe forest to various waterfalls and viewing points.

“Together we will welcome guests from around the world to explore this amazing continent with three very different experiences in Chilean Patagonia, the Atacama Desert and the Easter Islands.

In the mountainous south-west of Rwanda, Nyungwe is one of the

Lodge facilities include a bistro with an outdoor heated swimming pool,

“This will be a fantastic journey for both groups.”

Dubai celebrates as IFA launches Laguna Tower IFA Hotels & Resorts has expanded its Dubai offering, with the launch of a new Private Residence Club and range of freehold apartments at the Laguna Towers development. Both onsite products at the 42story property are managed by Mövenpick Hotel & Residence, and are set to offer leading-edge design in this most dynamic of nations. Built in a pivotal and commanding location at the head of Jumeirah Lake Towers, the first eight floors of the building comprise a luxury fivestar Mövenpick hotel; with the top floors now occupied by luxurious IFA loft and duplex apartments. The majority of these new apartments enjoy fabulous lake or sea views, while also tempting guests with spa access, swimming pools, an elegant reception area, 24-hour security and two levels of basement parking.

IFA president Werner Burger enthused: “We saw an excellent opportunity to maximise Laguna Tower’s customer offering by applying our proven formula of mixed-use developments. “Its prime location – near the metro and in the heart of ‘New Dubai’ – made it a natural choice to offer city-lovers a full-service hotel, a variety of residence options, hotel condominium units and a private residence club, all under one roof.”

Laguna Tower Lofts Laguna Tower offers a range of one and three bedroom duplex apartments, in addition to smaller one bedroom lofts. All are equipped with a bespoke furniture package, allowing investors to either enjoy a truly five-star lifestyle themselves, or let the property to a third party on a short or long-term basis.

Laguna Tower Private Residence Club Outside of these apartments, the Laguna Tower also includes a Private Residence Club – offering a luxurious and convenient holiday home, serviced by a five-star hotel operator. Each unit entitles the owner to enjoy a minimum of 21 days per year at the Club, with additional time also available. Piaras Moriarty, IFA’s Vice President Client Management, added: “Private residence clubs are among the fastest growing sectors of the real estate and hospitality industries. With the introduction of the high-end Laguna Tower Private Residence Club, second home shoppers now have an alternative in which they buy only what they will use, while still investing in an appreciating asset. IFA Hotels & Resorts is an international leader in the development of premier integrated and mixed-use hotel and tourism

resort projects and luxury leisure services. Listed on the Kuwait and Johannesburg Stock Exchanges, the organisation has market a capitalisation of over $US 1 billion. With analysts expecting a resurgence in Dubai, the UAE’s crown jewel, over the coming financial year, IFA could have just the range of opportunities sought by investors and luxury holidaymakers alike.

BTN_ITB_DAY2_PP67_80:Layout 1 01/03/2010 18:41 Page 76

Review Bali’s Samaya Seminyak is a true definition of paradise – a beautiful secluded location with sweeping ocean views, coupled with luxury facilities and an Indonesian welcome that comes from the heart. No wonder it was voted “Indonesia’s Leading Resort” at the 2009 World Travel Awards. Breaking Travel News speaks to General Manager Ray Clark to find out more about what goes into making paradise.

Indonesia’s luxury paradise BTN: How would you describe the Samaya Seminyak experience? RC: We have established a luxurious setting, in an ideal beachside location with beautiful ocean views. We provide service which is elegant, sophisticated and delivered from the heart, unlike some of the trained stereotype efforts of must do and must say styles I constantly see and experience. My guests accept Samaya as their home-from-home inner sanctum, offering contemporary comfort and attention to detail. From the minute you enter, you know this place is alive, and you are here to be cared for. BTN: In November you won “Indonesia’s Leading Resort” at the World Travel Awards. Why do you think you won in such a competitive category? RC: Samaya is young and vibrant and takes hospitality very seriously. My team and I know and live by the philosophy ‘We are Here to Serve’. We also actively solicit, listen to our guests and act upon the valuable feedback! We really treat all of our guests as people with real needs, not as, which is often felt within hotels as mere bums in beds and cash machines. I believe the trust and rapport we have established with our partners in the industry accounted for us winning so many votes. BTN: The resort is currently undergoing a renovation – what can we expect from the revamped Samaya Seminyak? RC: The beachside property is now eight years old, and has served us well. We have an established clientele who love the villas just as they are, but I, with the support of the owners, feel the time is right to update them further. The architect Andreas

Papadimitriou, who has been responsible for all the Samaya buildings and design, has come up with a much fresher lifestyle approach for the renovations. Our Royal Courtyard Villas have been so successful, so we will be emulating some of that here.

BTN: How did you first get started in the hospitality industry?

BTN: What’s your favourite hotel excluding Samaya Seminyak and why?

RC: I started my apprenticeship as a Chef in 1966. It seems like just a year or two ago. Time flies when you’re enjoying yourself.

BTN: You are opening The Samaya Ubud later this year. What can we expect?

BTN: Which of your achievements are you most proud of and why?

RC: I don’t really have any special favourites and I travel a lot. I used to find myself staying in other hotels and looking for faults, but nowadays, I find myself searching for things that a hotel does well and learning from it, and quite often bring this back to my team and share it with them.

RC: Brilliant location, amid the rice fields and verdant hillsides of Bali’s lush interior, coupled with a blend of cutting edge design and lavish home comforts. Guests in all Samaya resorts can expect more of a modern, clean line design, good square footage per villa. The bathrooms are crisp, clean and unfussy with Spa like Jacuzzis, good closet space that includes adequate space for safes, ironing boards and irons, drawers, full-length mirrors, and extra bedding and pillows. The villas will be complete with a work, sitting, and a sleeping area – all designed with greater comfort and ease in mind.

RC: Since taking the helm of Samaya, I have been able to lead the way with increased ratings and occupancy. The rates achieved today are all results of our hard work. People actually judge the hotel from the results; we judge it from what we put in. Samaya has a very clear vision and mission and is very clearly understood by all that is involved in it. I believe that everyone in this hotel has a very clear purpose of what they are doing here, the purpose is translated into action and those actions are translated into results. Our purpose is centred on our guest’s service, satisfaction and loyalty. I don’t consider myself as a hands-on manager, more of an empowering manager, I am here if they need help and direction, but more than anything else, I am here to create an environment which gives them freedom to do their jobs, and do them well, with pride and passion.

BTN: Which aspects of the resort are you most proud of? RC: I am proud to be at the helm of Samaya, and thanks to the support from the owners, The Oetama Family, who are also proud to see Samaya growing and developing. I am most proud of my team. As with any resort, it’s the people within it that make the experience come to life. In my four years here, we have grown, matured and learnt well from our mistakes, consequently the service delivery we are able to produce is outstanding. My team are proud to be part of the growth of Samaya, and I am proud to lead them. The property itself, on twin sites is remarkable both in design and setting, our newer Royal Courtyard Villas are everything one would need or expect.

BTN: Describe your perfect resort of the future. RC: I’m not too sure we can ever have the perfect resort, especially when you cater to such a wide and diverse market, as I was always told as a kid, “you can please some of the people some of the time, but you cannot please all the people all of the time”. As much as we do our best with our beautiful lifestyle villas, providing world-class service delivery, attention to detail and hoping we have taken everything into account, and while we delight and exceed the expectations of most of our guests, we still won’t be perfect, but it’s fun to be always aiming for that ultimate pinnacle.

thesamayabali.com

breakingtravelnews.com

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World Sport Destination Expo is the world’s first global exhibition and congress dedicated to showcasing the $600 billion a year sport tourism industry. At a time when traditional tourism trends are in decline, sport tourism continues to flourish and is set to grow dramatically in the next decade. Participation in World Sport Destination Expo is vital to those companies involved in the sport tourism market-place, and those serious in assuming a market share of the industry’s fastest growing sector. Over 5 dynamic business-focussed days you will be in pole position to: • Conduct lucrative business deals with the leading international tour operators • Meet face to face with the key corporate buyers and event organisers • Educate the industry about your capabilities to host major events • Explore and enter new international markets • Gain deep insights in to the latest developments in the sport tourism industry • Meet all the key industry players in a focused business environment • Showcase your brand credentials on a global stage Do not miss out on the travel and tourism event of the year. To exhibit go to www.worldsportdestinationexpo.com/exhibiting To visit go to www.worldsportdestinationexpo.com/visiting For more information contact info@worldsportdestinationexpo.com Partners

BTN_ITB_DAY2_PP67_80:Layout 1 01/03/2010 18:41 Page 78

BTN Calendar 2010 March 15 Mar – 18 Mar

Cruise Shipping Miami Miami, United States cruiseshippingmiami.com 17 Mar – 20 Mar

MITT – Moscow International Travel & Tourism Moscow, Russia mitt.ru 24 Mar – 25 Mar

Social Media Strategies for Travel San Francisco, United States events.eyefortravel.com

4 May ATM – Arabian Travel Market Dubai, United Arab Emirates arabiantravelmarket.com 8 May – 11 May INDABA Durban ICC, South Africa indaba-southafrica.co.za 9 May – 12 May 11th Annual Caribbean Conference on Sustainable Tourism Bridgetown, Barbados OneCaribbean.org

UITT Kiev, Ukraine uitt-kiev.com

15 May – 19 May

29 Mar – 31 Mar

5 Oct – 6 Oct

Business Travel Market

Online Marketing & Social Media Strategies for Travel Summit

London, United Kingdom businesstravelmarket.co.uk 17 Jun – 18 Jun

Travel Distribution Summit Europe

Prague, Czech Republic events.eyefortravel.com/onlinemarketing-and-social-media/

London, United Kingdom events.eyefortravel.com/tds

13 Oct – 14 Oct

July

Illinois, United States events.eyefortravel.com/tdsusa/ conference/

Travel Distribution Summit North America

5 Jul – 9 Jul 12 May – 14 May CHIC – China Hotel Investment Conference Shanghai, China chinahotelconference.com

24 Mar – 26 Mar

16 Jun – 17 Jun

World Sport Destination Expo Johannesburg, South Africa worldsportdestinationexpo.com

14 Oct

World Travel Awards Asia & Australasia Gala Ceremony New Delhi, India worldtravelawards.com

International Pow Wow

7 Jul

GIBTM – Gulf Incentive Business Travel and Meetings Exhibition

Orlando, United States orlandoinfo.com/powwow

World Travel Awards Africa & Indian Ocean Gala Ceremony

25 May – 27 May

Johannesburg, South Africa worldtravelawards.com

Abu Dhabi, United Arab Emirates gibtm.com

Global Travel & Tourism Summit

April

Beijing, China globaltraveltourism.com

August

20 Oct – 22 Oct

ITB Asia Suntec Singapore www1.messe-berlin.de/vip8_1/ website/Internet/Internet/www.itb -asia/englisch/index.html

31 Aug – 2 Sept 19 Apr – 22 Apr

25 May – 27 May

CIBTM

ASTA International Destination Expo

IMEX

Beijing, China cibtm.com

20 Oct

September

World Travel Awards South America Gala Ceremony

Istanbul, Turkey asta.org

Frankfurt, Germany imex-frankfurt.com

Rio de Janeiro, Brazil worldtravelawards.com

27 May – 29 May 28 Apr – 29 Apr

World Travel Fair

Travel Distribution Summit Asia

Shanghai, China worldtravelfair.com.cn

Singapore, China events.eyefortravel.com/tdasia

29 May – 4 Jun

Australian Tourism Exchange

May 1 May – 3 May AHIC – Arabian Hotel Investment Conference Dubai, United Arab Emirates arabianconference.com

3 May World Travel Awards Middle East Gala Ceremony The Address Dubai Marina, Dubai, United Arab Emirates worldtravelawards.com

4 May – 6 May Caribbean Hotel & Tourism Investment Conference Puerto Rico, Puerto Rico caribbeanhotelandtourism.com

Adelaide, Australia tourism.australia.com

25 Oct – 27 Oct 11 Sept

World Travel Awards North & Central America and Caribbean Gala Ceremony Orlando, United States worldtravelawards.com

Russia & CIS Hotel Investment Conference Moscow, Russia russia-cisconference.com

November

June 12 Sept – 14 Sept 2 Jun – 3 Jun

The Trade Show

Online Marketing Strategies for Travel for USA

Orlando, Florida thetradeshow.org

Miami, United States events.eyefortravel.com/onlinemarketing/agenda.asp

14 Sept – 17 Sept

HICA Johannesburg, SA hica.co.za/article/home

PATA Travel Mart Macau, China pata.org

10 Jun – 13 Jun

ITE – The 24th International Travel Expo Hong Kong

4 Nov – 6 Nov

October

Wanchai, Hong Kong itehk.com/ITEHK/index.php 14 Jun – 17 Jun

1 Oct

ALTM – Asia Luxury Travel Market

World Travel Awards Europe Gala Ceremony

Shanghai, China shzlzx.com.cn/E_gsjj.htm

Antalya, Turkey worldtravelawards.com

7 Nov

World Travel Awards Grand Final Gala Ceremony London, United Kingdom worldtravelawards.com

For the full listing of events visit www.breakingtravelnews.com/events

breakingtravelnews.com

BTN_ITB_DAY2_PP67_80:Layout 1 01/03/2010 18:41 Page 79

Review

Anantara thinks global with Qasr Al Sarab Desert Resort Thai based Anantara has bolstered its offering to luxury travellers in the Middle East, with the opening of the new Qasr Al Sarab Desert Resort in the UAE. Anantara Hotels, Resorts & Spas has continued its Middle Eastern expansion, with the opening of the new Qasr Al Sarab Desert Resort in the United Arab Emirates. Joining the existing Desert Islands Resort in the region, the Qasr Al Sarab is located among the highest sand dunes in the world at the heart of the Liwa Desert; a truly secluded paradise. Not just a scenic retreat located in an astounding, unique environment; the property encompasses authentic aspects of desert life and captures the true heritage and culture of the region. There are 206 rooms on offer at the property, but guests looking for the ultimate in luxury are presented the chance to enjoy one of the three luxurious three bedroom Villas. Promising the finest five star services - including a personal butler - these private

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palaces benefit from two bedrooms with king beds, one bedroom with twin beds, a common lounge area, pantry, private pool, sundecks, oversized terrazzo bathtubs and rain showers. Qasr Al Sarab also offers 29 one bedroom Villas, ten two bedroom Villas and a range of comfortable rooms - all exuding sensual Arabian touches. Adorned with hints of Bedouin tradition and exquisite reminders of timeless culture, guests are assured of feeling a million miles away from the fast pace of city life. Venturing out into the desert, guests can traverse the undulating landscape by traditional means atop a camel, or simply gaze at the starry sky from the desert’s natural vantage point of a beautiful ochre red dune.

Qasr Al Sarab Desert Resort offers also a variety of enticing dining choices, with guests able enjoy the finest grills and seafood Suhail or indulge at Al Waha restaurant - where the finest Middle Eastern and international delights await.

Desert Islands Resort & Spa The Thai based organisation has another luxurious property just off the coast of Abu Dhabi - the Desert Islands Resort & Spa. Located on Sir Bani Yas Island, the resort offers intrepid travellers an unforgettable island escape in the glittering waters of the Arabian Gulf; a real showcase for nature-based tourism and animal welfare in Arabia. The hotel-resort offers 64 luxuriously designed rooms with

living quarters decked out in state-of-the-art amenities, each styled with eye-catching Arabian touches like marble bath-fixtures. Here guests can wake-up to the alluring melodies of a thousand bird songs and the spectacular view of the distant sea and surrounding natural reserves; while a personal enclave slowly gets drenched in the warmth of the island’s natural sunlight.

Around the World In 2010 alone the company will present a trio of new properties; with Anantara Kihavah Villas Maldives poised for its grand opening in July, followed by Anantara Al Madina A'Zarqa in Oman and Anantara Sanya in China later in the year.

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All this just 90 minutes outside Abu Dhabi. But these natural wonders are framed by the most modern of settings. No luxury is spared here. The supremely intimate Anantara Spa includes a Moroccan-style Hammam with double heated marble beds, Jacuzzis, steam rooms and an exclusive Ice Cave – all set to the calming sound of running water echoing from ornately tiled walls.

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