High international participation again at ITB Berlin 2023

ITB Berlin bounces back following a three-year hiatus due to the pandemic. This year’s ITB Berlin is for the first time taking place for trade visitors only and is accompanied by ITB Berlin Convention.

A fitting live comeback: following the break due to the pandemic and taking as its slogan ‘Open for Change’, ITB Berlin, the World’s Leading Travel Trade Show, is back as an in-person event, with domestic and international exhibitors present in large numbers.

This year’s ITB Berlin is for the first time taking place for trade visitors only and is accompanied by the prestigious ITB Berlin Convention. Selected programme items will be streamed on the supporting online platform at ITBxplore.

At ITB Berlin 2023 the destination hot spot is hub27, the new multipurpose hall, which is fully booked. Georgia, the official host country of ITB Berlin, is strongly represented, as are Austria, Switzerland, Bulgaria, Poland, Armenia, Azerbaijan, the Czech Republic, Slovenia, Berlin, Brandenburg and Deutsche Bahn, along with various airports from around Germany. The ITB Blogger Base, the place to head for all international travel bloggers, is also located in hub27.

Demand for places is high among Greek exhibitors, who are represented in Hall 1.1. Italy, Croatia, Macedonia, Malta and Bosnia, all located in Hall 1.2, are also represented in large numbers again. Albania, whose exhibitors are spread over three halls (including Hall 1.1), is also present in large numbers. In Hall 2.1 participation by Spain’s tourism industry is also impressive and features the large stands of Turespaña and the Costa del Sol. Turkey is presenting its tourism products in Halls 3.1b and 3.2a.

In Halls 22 and 23 visitors can also expect large representations from Argentina, Belize, Brazil, Chile, Costa Rica, Ecuador, Guatemala, Guyana, Colombia, Mexico, Nicaragua, Peru,

Caribbean islands Aruba, Curacao, Martinique, the Bahamas, Jamaica, Antigua, Trinidad and Tobago, Cuba, Barbados and the Dominican Republic.

This year, Hall 21 is completely devoted to sub-Saharan countries, including South Africa, Madagascar, Mauritius, Réunion, the Seychelles, Botswana, Ghana, The Gambia, Uganda, Tanzania, Kenya, Zanzibar and Zambia. This year, a number of African among them Ethiopia, Rwanda, Guinea and Senegal, are located in Hall 22.

Representations from the USA and Canada are exhibiting in Hall 3.1, along with Israel. Following a break, the Condor airline is back at ITB Berlin in Hall 3.1. International representations in the ITB Career Center, Adventure / Responsible Tourism and Youth Travel segments are featured in Hall 4.1. The new ITB presentations, discussions and networking events under the headings Adventure Travel, Responsible Tourism and Tourism Careers.

As in previous years, Arab countries from North Africa and the Middle East are strongly represented, with Egypt, Morocco, Qatar and Oman located in Hall 4.2, and the United Arab Emirates (UAE) and newcomer Saudi Arabia in Hall 3.2b. This year, Saudi Arabia is the largest exhibitor at ITB Berlin. Its co-exhibitors include NEOM, the giant smart city project in the desert. Lebanon is back at ITB Berlin in Hall 3.2

In Halls 5.2a and 5.2b the focus is on India, Pakistan, Bangladesh, the Maldives, Sri Lanka, Nepal, New Zealand, Australia and Tahiti. Bhutan is among those back at the largest marketplace for the international travel industry. The Meet The Pacific stand is new and

VisitLuxembourg, the Dutch Tourism Board and visit.brussels from the Benelux countries are represented in Hall 6.2b

In Hall 9, Airbnb Germany is exhibiting for the first time at ITB Berlin, as are Gorgeous Smiling Hotels GmbH, Hard Rock International and HomeToGo GmbH. Other exhibitors in this hall include B&B Hotels Germany GmbH, Wheego share.rent.abo, DRIVALIA, Green Motion, and the hotel chains NH, Marriott, Best Western, Hilton and Steigenberger. This is also the first time the Hyatt Inclusive Collection is represented at ITB Berlin, in Hall 22

As in previous years, the and Baltic countries as well as Ireland are strongly represented in Hall 20. The UK also has a large stand again. Among individual exhibitors, Greenland Travel is on the same area as in previous years, as are Bero Berlin, Via Hansa, GJ Travel and Icelandair.

In the Asia Hall (26a/b), the destinations awaiting visitors are Singapore, Hong Kong, Taiwan, the Philippines, Japan, Tokyo, South Korea, Malaysia, Indonesia, Mongolia, Vietnam, Thailand, Myanmar and Cambodia. China is represented by the provinces Zhejiang and Huangshan.

The Travel Technology and Mobility segments are back with large numbers of exhibitors. All the Travel Technology halls are fully booked.

International airlines, cruise liners and tour operators are represented with their products in Hall 25. Exhibitors from the resurgent cruise sector in particular are represented in record numbers at ITB Berlin 2023. MSC Cruises, Explorer Journeys, VIVA Cruises and United Rivers are taking part for the first time with their own stands, while regular exhibitors such as Holland America Line, nicko cruises and Norwegian Cruise Lines are well represented again.

A large number of exhibitors in the Medical & Health Tourism Hall (26c) are from Turkey this year, present under the umbrella of M2. Numerous new clinics as well as medical hotels and destinations are represented there.