Georgia’s Prime Minister Irakli Gariashvili to open ITB Berlin 2023

Official opening ceremony on 6 March 2023 with leading names in politics and tourism – Georgia, the Host Country of ITB Berlin, will kick off the World’s Leading Travel Trade Show with a spectacular show programme of traditional dance and music performances

A high-profile lineup for the festive opening gala of the World's Leading Travel Trade Show: Georgian Prime Minister H.E. Irakli Gariashvili is opening ITB Berlin 2023 with a brilliant show of traditional Georgian dances and music. The opening ceremony, hosted by ITB Berlin and this year’s host country, Georgia take places on the eve of the first day of the trade show in the CityCube Berlin.

Dr. Robert Habeck, Vice Chancellor and Federal Minister for Economic Affairs and Climate Action, Berlin's Governing Mayor Franziska Giffey and Dirk Hoffmann,

Managing Director of Messe Berlin, will welcome invited guests from all over the world to this year's ITB Berlin. Other well-known representatives of the travel industry have also announced their attendance: Julia Simpson, President & CEO of the World Travel and Tourism Council (WTTC), and Zurab Pololikashvili, SecretaryGeneral of the World Tourism Organization (UNWTO).

Under the heading “Infinite Georgian culture - from the beginnings of viniculture to modern avant-garde art”, an impressive journey through the cultural and ethnic diversity of the country in the Caucasus awaits the audience. The official opening show includes a conceptual and contemporary performance of masterpieces of Georgian performing arts from various genres: from ethno jazz and classical music to part-singing and electronic music, as well as performances by the worldfamous Sukhishvili Georgian National Ballet.

Georgia will also play host to this year’s World Travel Awards Europe Gala Ceremony, which will be staged in Batumi, capital of the Adjara region.

Visit www.itb.com for further details.