Sun Group forges partnership with Forrec

As Vietnam continues to grow as a tourism destination, Forrec has announced a long-term strategic partnership that will see the design firm create new experiences in the market for tourism developers Sun Group.

Established in 2007, Sun Group was founded in Vietnam as a local business enterprise, going on to become one of the leading developers across the entertainment, hospitality, infrastructure and real estate sectors in the country.

Among its properties, the company owns and operates a number of leading theme parks and entertainment complexes, including Sun World Ba Na Hills, Asia Park, Sun World Fansipan Legend, Sun World Ha Long, Sun World Phu Quoc, Sun World Ba Den Mountain and Sun World Cat Ba.

The new partnership will bring together “a shared love for design and entertainment; industry leadership; deep skills in strategy and design; and extensive understanding in building transformational experiences”.

Through the agreement, Forrec will provide Sun Group with executive-level support and a dedicated team to provide local coordination and project design, as well as thought leadership and industry knowledge.

In turn, Sun Group has designated Forrec as ‘firstpriority’ international design consultant in Vietnam for all experience and entertainment-focused projects.

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Sun Group is considered Asia’s Leading Integrated Tourism Group by voters at the World Travel Awards – while Vietnam took the titles of World's Leading Heritage Destination and World's Leading Nature Island Destination in 2022.