DESIGNPROPOSAL NOT JUST A MEAL, BUT A LIFESTYLE
SEVENBROTHERS
MARCH2015
TABLE OF CONTENTS
i-ii 1 2-3 4-5 6 7 8-9 10-11 13
HOW TO USE VISION LOGO
WEB
SIGNATURE VARIATIONS LOGO “DON’TS” COLORS TYPOGRAPHY PHOTOGRAPHY T-SHIRT DESIGNS
HOW TO USE This book is a proposal on how to use the elements to create a better marketing for your brand. Yo u r b r a n d s h o u l d e n c o m p a s s everything your company would like to represent.
i
SEVENBROTHERS NOT JUST A MEAL, BUT A LIFESTYLE.
ii
NOT JUST A MEAL, BUT A LIFESTYLE.
F R E S H | O R I G I N A L | A L O H A iii iii
vi
VISION F A M I LY FRIENDS SURFING
TO MAKE THIS BRAND A LIFESTYLE COMPETITORS|INSPIRATION:in-n-out
1
LOGO FULL PRINT LOGOS The SEVENBROTHERS logo depicts seven surfboards.
This company is centered around a family of seven brothers who grew up surfing and want to bring that lifestyle to the dinner table.
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All of these logos can be printed on any medium desired.
W E B O N LY L O G O S The use of textures & photographs will make the logo pop. Please only use in online photographs & web marketing. Additional logos can be created with any background upon request.
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3
4
4
SIGNATUREVARIATIONS word mark
A signature variation is the combination of the word mark, logo, and/or a various brand mark. Below are combinations that are aesthetically pleasing:
SEVENBROTHERS
logo
HORIZONTAL
VERTICAL
PRINT&WEB
PRINT&WEB
SEVENBROTHERS PRINT&WEB
illustration
SEVENBROTHERS WEB
SEVENBROTHERS
SEVENBROTHERS PRINT&WEB
WEB
WEB
SEVENBROTHERS
SEVENBROTHERS
5
LOGO DONT’S Do not use the logo in ways that are unappealing. Here are a few “no-no’s”.
NO TWISTING
NO OUTLINES
NO SHADOWS
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6
COLORS
SECONDARY
#FFFFFF
RGB(0,0,0)
RGB(255,255,255)
CMYK: 0,0,0
CMYK: 0,0,0
#A7A9AB
#75BCAA
RGB(167,169,171)
RGB(117,188,170)
CMYK: .02,.01,.33
CMYK: .38,.0,.10,.26
SECONDARY
#000000
PRIMARY
PRIMARY
Colors are important to stick to. Primary color scheme should always be used to create a sense of consistency. Secondary colors are for minimal use but a way to create emphasis.
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STEELFISH ABCDEFGHI JKLMNOPQR STUVWXYZ abcdefghij klmnopqrst uvwxyz 0123456789 .,:#!@$%&()
VEVEY ABCDEFGHI JKLMNOPQR STUVWXYZ 0123456789 .,:#!@$%&() Alternative typeface for web content
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Always use this typeface for marketing
TYPOGRAPHY
Fo r a n y we b c o n te n t a n d p r i n te d d e s c r i p t i o n s 9
9
10
10
11
TSHIRT
NOT JUST A MEAL, BUT A LIFESTYLE.
NOT JUST A MEAL, BUT A LIFESTYLE.
12
DESIGN SEVENBROTHERS
ORIGINAL
FRESH |
|ALOHA
SEVENBROTHERS
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