The Bremont Times - Baselworld Briefing

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THE

BREMONT TIMES BASELWORLD BRIEFING: YOUR GUIDE TO BREMONT ’S BASELWORLD 2014 RELE ASES

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BremontWatches

BREMONT BOEING MODEL 1 & 247

BREMONT TERRA NOVA

BREMONT MBIII

World’s first view of the Bremont Boeing timepieces.

Tested in the field on a gruelling 1,795 mile Antarctic trek.

Discover the latest addition to Bremont’s Martin-Baker collection.

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BREMONT AND BOEING Bremont partners with The Boeing Company to develop new line of mechanical chronometers

After working with The Boeing Company on special projects

contractor and the US’s largest exporter. With a past dating back

Custom 465® Stainless is the strongest of all commercially

for a number of years, in 2014 Bremont announced an exclusive

nearly 100 years, the Chicago-based giant’s archives read like a

available stainless alloys. It was developed in response to

collaboration to develop a new line of mechanical timepieces.

history of aviation.

the demands from the aerospace industry for materials that

The partnership combines Boeing’s extraordinary expertise

Significant amounts of joint research has taken place at the

in advanced material technology with Bremont’s innovative

Advanced Material Research Centre (AMRC) in Sheffield which is

maintenance. It has been used for structural components such as

track record in chronometer manufacture. It will also help to

a joint venture between the University of Sheffield and Boeing.

flap tracks, actuators, engine mounts, and landing-gear hardware.

commemorate the aerospace company’s 100th anniversary in 2016.

This has led to the development of new metals like Custom 465®

This will be the first time Custom 465® Stainless has been used

Stainless, a premium melted alloy capable of superior strength,

in the watch industry.

hardness and corrosion, being used in the Bremont Boeing range.

More on page

Founded in 1916, Boeing is one of the world’s largest aircraft manufacturers. The second-largest aerospace and defence

will keep aircraft flying for 30 years or more with minimum

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E: info@bremont.com | T: +44 (0) 845 0940 690 | W: www.bremont.com For press information, images or to arrange interviews please contact Natalie Keigher: T: +44 (0) 782 7229 225 | E: natalie@bremont.com


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BREMONT BOEING WATCH LINE SET TO TAKE OFF AT BASEL 2014

Boeing is the world’s largest combined manufacturer of commercial jetliners and military aircraft. Pictured above is a Boeing F/A-18E/F Super Hornet breaking the sound barrier. Bremont Watch Company confirms that the new Boeing watch

Both feature the unique Bremont Trip-Tick® case construction

About Boeing: Boeing is the world’s leading aerospace company

range, launching at Basel 2014, will comprise two new models:

with integrated crown guard. Their beautifully decorated BE-36AE

and the largest combined manufacturer of commercial jetliners

the Bremont Boeing Model 1 and the Bremont Boeing Model 247.

movements are suspended in Boeing blue decorated steel and

and military aircraft combined. With a long tradition of

The new line is the result of extensive access to the aerospace

rubber anti-shock mounts exposed for all to see through the

aerospace leadership and innovation, Boeing will celebrate its

company’s material and manufacturing technology at the

crystal case backs.

100th anniversary in 2016.

Advanced Manufacturing Research Centre (AMRC) in Sheffield,

The Bremont Boeing Model 247 represents the debut

About AMRC: The University of Sheffield AMRC

UK, as well as to its historical and archival materials. The watches

chronograph in the collaboration. Like the Bremont Boeing Model

with Boeing identifies, researches and resolves advanced

will exclusively use Boeing aeroplane materials that have never

1, two versions are available: the first is built from exceptionally

manufacturing problems. The AMRC with Boeing is dedicated

before been incorporated in watch manufacture.

tough Custom 465® Stainless Steel, while the second has been

to working with manufacturing businesses, from global

manufactured from Boeing aviation-grade titanium. The hardened

aerospace giants to local SMEs. Businesses can work with the

the B&W, the Bremont Boeing Model 1 is a unique timepiece

case incorporates screw down crowns and chrono pushers,

AMRC on a one-off project, or join as a member for long-

that reflects Boeing’s extensive experience in advanced material

together with an exhibition sapphire crystal case back.

term collaboration.

Named after the first aircraft built by Boeing, known as

research. One version is manufactured from Custom 465®

All Bremont Boeing cases will be made in-house in the

There are currently over 70 member companies which pay

Stainless Steel. This double vacuum-melted, age-hardenable alloy

UK. The hardness of the Custom 465® Stainless Steel makes it

an annual fee to access the resources and expertise, and which

was developed for the aerospace industry for superior strength,

particularly demanding to machine precision parts. In conjunction

help determine the Centre’s research programme – membership

hardness and corrosion resistance. A second version uses Boeing

with the Advanced Manufacturing Research Centre, Bremont has

is open to all. Boeing is the founding partner and continues to

aviation-grade Ti-64 titanium for the case construction.

developed new machining techniques to meet the challenge.

play a key role in the Centre’s continuing development.

Boeing Lunar Rover Vehicle

Construction of a Boeing 787 Commercial Airliner

Boeing Model 1 Aircraft

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MODEL1/WH

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MODEL247/WH

MODEL1 CASE BACK

MODEL247 CASE BACK

BREMONT BOEING MODEL 1

BREMONT BOEING MODEL 247

T E C H N I C A L F E AT U R E S

T E C H N I C A L F E AT U R E S

Modified calibre 13 1/4” BE-36AE automatic chronometer, 25 jewels, Glucydur balance,

Modified calibre 13 1/4” BE-50AE automatic chronometer, 28 jewels, Glucydur balance,

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 38-hour power reserve,

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 42-hour power reserve,

Bremont Boeing moulded and skeletonised decorated rotor.

Bremont Boeing moulded and skeletonised decorated rotor.

Hour/minute/second, date at 4.5H.

Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium Trip-Tick® construction

with bi-directional rotating bezel with SuperLumiNova® and crown guard. Protective anti-

Hour/minute/second, date at 4.5H, chronograph small counters with seconds and 30 minutes.

shock decorated movement mount. Case diameter 43mm, lug width 22mm.

Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium Trip-Tick® construction with scratch resistant DLC treated case barrel. Case diameter 43mm, lug width 22mm.

Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium exhibition case back.

Custom 465® Stainless Steel or Boeing aviation grade Ti-64 titanium exhibition case back.

Metal dial with SuperLumiNova® coated hands and numerals. 2 colour variations.

Metal dial with SuperLumiNova® coated hands and numerals. 2 colour variations.

Domed anti-reflective, scratch resistant sapphire crystal.

Domed anti-reflective, scratch resistant sapphire crystal.

Water resistant to 10 ATM, 100 metres.

Water resistant to 10 ATM, 100 metres.

C.O.S.C chronometer tested.

C.O.S.C chronometer tested.

Seattle Hybrid (leather-polymer composite) strap and NATO military Bremont Boeing

Seattle Hybrid (leather-polymer composite) strap and NATO military Bremont Boeing

nylon strap.

nylon strap.

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THE NEW TITANIUM TERRA NOVA BREAKS THE ICE WITH BEN SAUNDERS ON WORLD-FIRST ANTARCTIC EXPEDITION In early 2014, renowned British polar explorer Ben Saunders and his team mate Tarka L’Herpiniere rewrote history with their world record-breaking Antarctic expedition. One of the most ambitious polar expeditions in a century, it marked the first time Captain Robert Falcon Scott’s ill-fated Terra Nova expedition had ever been completed. For four months, the pair trekked 1,795 miles across Antarctica’s inhospitable landscape on a return journey from Scott’s Terra Nova Hut on the north shore of Ross Island to the South Pole. In doing so, they also set the world record for the longest polar journey on foot. Walking an average of 17 miles daily in temperatures as low as -46°C, they hauled their own supplies by sled - a weight of almost 200kg. The Scott Expedition has undoubtedly pushed the limits of physical and mental fortitude, resetting the bar for polar expeditions of the future. On the outside of their polar jackets the two polar explorers wore their new Bremont Terra Nova chronometers. The watches were to become an essential tool in their navigation. Far too cold for any type of battery operated device, the light titanium Supermarine with GMT functionality and specially oiled mechanical movement became indispensable. Using the chronometer to measure longitude, the watch could also be used to point to the South Pole using the GMT watch hand and the sun.

During his record-breaking 1,795 mile trek Ben relied heavily on his Bremont Terra Nova for accurate time-keeping and navigation.

Seeing a clear alignment between a unique British expedition and a British watch company that was keen to break

ability to protect against extreme shocks and also serve as a

Giles English, Bremont Co-Founder said: “It has been superb

boundaries in terms of design and durability, Ben has been

thermal insulator. The mechanical automatic movement was

working with Ben on this project. It is wonderful to think that

working with Bremont since 2010 and particularly in the run up

also tested to -40°C to ensure it could withstand such extreme

Captain Scott used mechanical watches on his trip and 100

to his Scott’s expedition. The Limited Edition Terra Nova was

temperatures: quartz counterparts would simply stop functioning

years later a mechanical watch remains the best tool for such

the result of numerous collaborative meetings during which

at this level.

extreme conditions.”

Ben stressed one crucial element from his vast experience, a

Ben Saunders said: “Having the opportunity to test the next

About Captain Scott: Iconic British explorer Captain Robert

personal fixation of any polar explorer: the weight. The result

generation of watches on our journey has been fantastic. Most

Falcon Scott led the first British team to reach the South Pole

is an incredibly lightweight custom mechanical watch with no

impressive is the weight of the Terra Nova. The titanium provides

on 17th January 1912. He died along with the last of his team,

compromise on performance whatsoever. Manufactured from

unrivalled durability without the added weight associated with

Dr Edward Wilson and Lieutenant Henry (“Birdie”) Bowers,

aircraft-grade titanium to reduce weight and increase strength,

so many other watches. This was an absolutely crucial aspect of

on 29th March 1912 on the return journey of the fateful Terra

the watch is also water resistant up to 500m. The mechanical

the development. When you take on an endurance challenge like

Nova expedition. They had covered almost 1,600 miles - a feat

movement incorporates a special vibration mount with the

the Scott Expedition, every gram counts.”

unsurpassed in over 100 years, until now.

ABOUT BEN SAUNDERS... Ben Saunders is a pioneering polar explorer. He has recently broken the record for the longest polar journey on foot in history (by almost 400 miles) and is one of only three people in history to have skied solo to the North Pole (a challenge Reinhold Messner called “ten times as dangerous as Everest”). At the age of 26, Ben was the youngest to complete this by more than ten years, in conditions NASA called “the worst since records began”. Ben spent four months walking and climbing in the Nepalese Himalayas aged 19, going on to work as an instructor at the John Ridgway School of Adventure in the Scottish Highlands, once billed as “the UK’s toughest management training school”. Ben has raced mountain bikes on and off-road at national level. He has run seven marathons and three ultra-marathons, including an attempt at the inaugural 250-mile Thames Ring Ultra in summer 2009. He is an Ambassador for The Prince’s Trust, a Patron of the British Exploring Society, an honorary member of the Cordon Rouge Club, a Global Ambassador for Land Rover, an ambassador for Intel, a Fellow of the British American Project, and supports the Duke of Edinburgh’s Award and the Orchid Cancer Appeal.

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TERRA NOVA

TERRA NOVA: LIMITED TO 300 T E C H N I C A L F E AT U R E S •

Modified calibre 13 1/4” BE-93-2AE automatic chronometer, 21 jewels, Glucydur balance,

Titanium screw-in and Terra Nova decorated case back.

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 42-hour power reserve, Bremont

Metal dial with SuperLumiNova® coated hands and numerals.

moulded and skeletonised decorated rotor.

Domed anti-reflective, scratch resistant sapphire crystal.

Hour/minute/second, date at 3H. 24H GMT hand.

Water resistant to 50 ATM, 500 metres.

Satin and polished titanium with bi-directional rotating bezel with SuperLumiNova®.

C.O.S.C chronometer tested.

Inner soft iron anti-magnetic Faraday cage and protective patented anti-shock movement mount.

Integrated rubber strap with pin buckle. Also available with titanium bracelet.

Automatic helium escape valve and crown protector. Case diameter 43mm, lug width 22mm.

Produced in a Limited Edition of 300 watches.

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BREMONT EXPANDS ITS MARTIN-BAKER RANGE WITH THE EAGERLY ANTICIPATED MBIII T E ST E D B E YO N D E N D U R A N C E THE BREMONT MB RANGE HAS SUCCESSFULLY ENDURED 12-30G THROUGHOUT THE 1ST SECOND OF EJECTION.

1. 2. 3. 4.

Catapult Phase 12-15G Rocket Motor 12-15G Drogue Stability 30G (600kt sled test) Parachute Deployment 15g

SECS

0.6

The following image depicts the processes that occur during a high speed, zero altitude ejection.

SECS

0.8

SECS SECS

0.4

SECS

0.5

0.3

SECS

0.1

SECS

0.2

The MB range has endured tests such as Aircraft Carrier Deck Test (salt fog), Altitude Test, Extreme Temperature Endurance, Vibration and of course Ejection Tests. Martin-Baker is a British aviation company responsible for

to anthracite and the iconic orange). The bronze was specifically

Past and continued success has defined the iconic British

supplying 70% of the world’s air-forces with fighter ejection

inspired by a number of military watches Bremont has done in the

company as the number one choice for over 88 air forces

seat technology. They first approached Bremont to create the

past based on the anti-reflective coating used on their cockpit

throughout the world, fitted to over 80 aircraft types. The

definitive aviation watch in 2007/08. More than simply putting

canopies. As with the original MB watches, in terms of design the

equipment may represent a crew member’s last chance to survive

a logo on an existing model, the watch had to withstand the

MBIII is very much inspired by the MB ejection seats themselves,

and there can be no compromise. Every facet of the safety system

same rigorous testing programme as the ejector seats themselves.

featuring characteristics such as the knurled effect on the barrel

must work perfectly to safeguard a precious life.

Two years later, the Bremont MB range (MBI & MBII) was born.

matching components on the seat and the yellow and black loop

The limited edition Bremont MBI was solely for pilots who had

at the end of the second hand which is a direct reference to the

uninjured, especially in a hostile environment, if they are to

ejected from an aircraft using a Martin-Baker seat. This rather

ejection pull handle.

have the best possible chance of survival. This understanding is

select group includes US congressmen and senators, CEOs of

Giles English, Bremont Co-Founder said: “It has been a

Furthermore, aircrew members must reach the ground

reinforced by 60 years of experience dating back to the first live

leading FTSE and Dow companies, and the chiefs of six air forces

wonderful relationship with Martin-Baker over the years. We have

ejection test in 1946 and the first life saved in 1949. So it comes

around the world (the one exception is a major Hollywood star

always been proud to work with such an amazing British business.

as no surprise that Martin-Baker is the only company worldwide

who tracked down and persuaded an ejectee to buy a watch

When Nick and I sat down to design the MBIII we were very

able to offer a fully-integrated escape system that satisfies the

on his behalf). While the MBI is reserved for the few, the MBII is

conscious not to make a drastic change and lose the MBII DNA.

very latest in pilot operational capability and safety standards.

available to all and has become a Bremont best seller. Nobody

I think we have accomplished this as we have evolved the watch

quite expected the impact it would have on the aviation watch

and made the addition of the GMT function.”

world. Its unique case design, distinct coloured barrel, and

Martin-Baker’s Director of Business Development and

Martin-Baker has saved over 7,438 aircrew lives for more than 93 Air Forces. About Bremont: Bremont is a British luxury watch brand,

ground-breaking technical features made it an instant favourite

Marketing, Andrew Martin said: “We greatly respect what

manufacturing mechanical watches in Henley-on-Thames, UK.

among aviators in the military and civilian worlds alike.

Bremont has achieved so far. I truly believe that the MBII has

Co-founded by brothers Nick & Giles English in 2002, Bremont

The introduction of a new GMT movement able to

won its place as one of the iconic mechanical watches of the

has made a substantial impact on the watch industry in a very

simultaneously keep the time in two time zones takes this

21st century. Our life-saving ejection seats are tested to the

short period of time. Honours include being named ‘Best British

heritage one step further. Yet the MBIII very much retains the

absolute limit, so the creation of such a unique timepiece that

Emerging Luxury Brand’ by Walpole 2008, voted ‘Luxury Watch

classic DNA that has made the MB a must-have for any serious

can withstand the same rigorous testing is a clear demonstration

Brand of Year’ at the UK Jewellery Awards for the last three years,

collector. It has been put through the same intensive, extensive

of the quality and craftsmanship involved. The MBIII is the next

and winning ‘Best Breakthrough Brand’ at the 2012 Luxury Briefing

testing schedule that includes shock, vibration, temperature

chapter in the story and one we are all very proud of.”

Awards. The brand remains true to its original principles of

extremes, and salt-fog tests: Along with the Terra Nova this is the first time that Bremont

About Martin-Baker: With facilities spanning the globe,

durability, legibility and precision, also manufacturing watches for

Martin-Baker has established an extensive range of unique,

some of the most exclusive military squadrons around the world.

has introduced a non-chronograph GMT movement into any of its

specialist engineering capabilities. They ensure that all Martin-

Bremont continues to play an influential role in revitalising the

watches and to further differentiate it from the MBII is introducing

Baker products are of the highest quality and reliability and will

British watch industry, the birthplace of numerous timekeeping

a bronze aluminium barrel as an option to the watch (in addition

always perform as designed – first time, every time.

innovations still used today.

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MBIII/BZ

MBIII T E C H N I C A L F E AT U R E S •

Modified calibre 13 1/4” BE-93-2AE automatic chronometer, 21 jewels, Glucydur balance,

Stainless steel decorated case back with 6 stainless steel screws with polished heads.

Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 42-hour power reserve,

Black metal dial with SuperLumiNova® coated hands and numerals.

Bremont moulded and skeletonised decorated rotor.

Domed anti-reflective, scratch resistant sapphire crystal.

Hour/minute/second, date at 3H, 24H GMT hand.

Water resistant to 10 ATM, 100 metres.

Hardened stainless steel Trip-Tick® construction with case barrel in various colours. Inner

C.O.S.C chronometer tested.

soft iron anti-magnetic Faraday cage to protect movement. Protective patented anti-shock

Embossed calf-skin leather strap with pin buckle and NATO military nylon strap.

movement mount. Patented inner bi-directional Roto-Click® bezel operated by crown at 4H. Case diameter 43mm, lug width 22mm.

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