THE
BREMONT TIMES BASELWORLD BRIEFING: YOUR GUIDE TO BREMONT ’S BASELWORLD 2015 RELE ASES AND L ATEST NEWS
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BREMONT BOEING TITANIUM GMT
BREMONT JAGUAR MKI & MKII
ALT1-ZT
Bremont unveil titanium timepieces with added GMT functionality
Two new wristwatches celebrate the iconic E-Type
Bremont extends Z series with the introduction of the ALT1-ZT
READ MORE: NICK & GILES ENGLISH INTERVIEW • BREMONT TO OPEN FIRST BOUTIQUE IN NEW YORK • THE BREMONT KINGSMAN • BREMONT PARTS MANUFACTURING FACILITY
BREMONT BOEING MODEL 247 TI-GMT
BREMONT UNVEILS NEW GMT TITANIUM BOEING TIMEPIECES Much of Bremont’s DNA is deeply rooted in aviation. Co-Founders
Through the partnership with Boeing, a world leader in material
Working with Boeing’s material research expertise and AMRC’s
Nick and Giles English, both pilots themselves, set out to make
research, Bremont now works closely with The Advanced Material
development of advanced manufacturing processes, Bremont has
high quality watches of classic design durable enough to withstand
Research Centre with Boeing (AMRC) at the University of Sheffield
set a new standard in aviation timepieces. Using inventive and
any pressures an aviator’s timepiece may endure. 2014 saw Bremont
to develop exclusive new manufacturing processes. Nick English
more modern materials, the Bremont Boeing Model 1 and Model
announce a partnership with an aerospace giant, The Boeing
sums up the two organisations as ‘an incredible dichotomy’. The
247 are stunning advanced designs that act as classic tributes
Company. Nick English explains, “Boeing is arguably the most
first watches in the Bremont Boeing range, the Model 1 and Model
to an earlier era in Boeing’s rich history. The clean design of the
famous aircraft company of all time and one of the world’s most
247, are characteristically Bremont in design but use highly durable
Model 1 timepiece reflects the early simplicity of Boeing’s very
innovative engineering leaders. With its one hundred years of
aviation-grade materials never used before in watch manufacture.
first aircraft design whilst the Model 247 was inspired by Boeing’s
aerospace achievement, Boeing’s history reads like the annals of
The Bremont Boeing range is an exciting collaboration between
progressive twin-engined Model 247 airliner from the 1930s.
aviation.” Having seen a fantastic response to the debut Model 1
three industry front-runners using cutting edge expertise and
Developing these designs further has led to the introduction of
and Model 247 timepieces Bremont is delighted to be presenting
engineering excellence to celebrate the rich history and continued
the new Bremont Boeing Model 1 and Model 247 Titanium GMT
further additions to the range at Baselworld 2015.
leadership in innovation synonymous with the Boeing brand.
timepieces, manufactured from Boeing aviation-grade Ti 6-4.
E: info@bremont.com | T: +44 (0) 845 0940 690 | W: www.bremont.com For press information, images or to arrange interviews please contact Natalie Keigher: T: +44 (0) 782 7229 225 | E: natalie@bremont.com
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This is a special titanium that is significantly stronger than commercial titanium and used widely in both airframes and engine components. This is the first time that Bremont will be offering lightweight aviation grade titanium cases in any of its core range pieces. New GMT functionality in these Boeing models extends the current range and also responds to a demand led by the flying fraternity, an important addition for any serious pilot. Taking forward the GMT success already exhibited in select Bremont ranges, these Boeing timepieces feature a very clear GMT hand, using a tried and tested format seen on the Terra Nova. Designed for absolute clarity and legibility, white SuperLumiNova® hands stand out against a black (Model 1) or dark grey (Model 247) base dial with highly visible applied indexes also using SuperLumiNova®. The signature Boeing ‘tick’, a nod to the aerospace company’s logo, can also be found at the end of the centre seconds (Model 1) and chronograph seconds (Model 247) hands. Whilst the original Bremont Boeing watches incorporate a sapphire bezel, these GMT models feature an anthracite ceramic bezel with highlighted minute markers signalling the first time Bremont has used ceramic in any of its watches to date. The beautifully finished automatic movements in these GMT watches are protected in Bremont’s anti-shock movement mount, all finished in Boeing blue and visible through the exhibition case backs. Nick English, Bremont Co-Founder; “It’s fantastic to be Bremont Boeing Model 1 Ti-GMT
working with a company like Boeing and the response we have had from the introduction of the Bremont Boeing range of watches last year was very special. This year, having again
THE ADVANCED MANUFACTURING RESEARCH CENTRE
processes, and they’re spending a lot of time on the materials.
worked hard on the technical specification with Boeing, the
WITH BOEING
This is a very interesting thing for us as a brand and enabled us
new GMT models were born. The beautifully simple clarity
The AMRC with Boeing was set up to identify, research and
to start experimenting on what we could do with these watches.
of the dial, twinned with the lighter aviation grade titanium
resolve advanced manufacturing, machining and material
The end result was us designing a watch and using AMRC’s
case and the ceramic bezel, means that we have achieved
challenges. Nick English described the benefit to Bremont: “We
expertise on the materials and the manufacturing process.”
everything we set out to do with these wonderful timepieces.
wanted the watches to be special and unique within our range
Bremont joined the AMRC as a research member but
We’ve only just begun in terms of what the two companies
whilst adhering to our core principles like longevity, robustness
soon took the partnership further: “We realised that AMRC are
can do together and there will be a lot more exciting
and the aviation DNA that runs through our brand. When we
very focused on similar things to us. For example, they’re very
projects to come, particularly surrounding Boeing’s upcoming
talked to the AMRC we fell in love with what they were doing.
passionate about bringing back manufacturing to the UK which
centenary year.”
They are about being as efficient as you can with manufacturing
is something Bremont is devoted to. We are based at Henley-on-Thames and have a facility for making parts in Silverstone. All our watches are assembled here in the UK.” To further this aim and bring back as much watch manufacturing to British shores as possible, Bremont created a role at AMRC for a PhD research student to work at the Centre and investigate watch parts and movement manufacturing processes. As Nick concludes, “The relationship has become a lot deeper than we first thought possible, which is really wonderful”. THE HISTORY OF BOEING Not many companies can lay claim to be launching into their second century, but aerospace giant Boeing is looking forward to celebrating its centenary in 2016. When Bill Boeing saw a piloted flying machine for the first time in 1909, it launched a curiosity for flight that would one day make him a household name. He purchased and learned to fly an aircraft in 1915 but realised he could manufacture an improved version to his own design. That first instinct – to Build Something Better –lay at the heart of every advance by the company from that time through its first 100 years. In June 1916 Bill Boeing built his very first aircraft, the Model 1 seaplane, and decided to make aviation his business. Boeing designed, manufactured and sold seaplanes to the US Navy during World War One. The end of the conflict marked a lean spell for aircraft production so the company switched to making furniture to survive until the market became more buoyant. The 1920s saw Boeing produce seaplanes, military fighters and
Bremont Boeing Model 247 Ti-GMT
mail-planes, with the Boeing Airplane Company fast becoming
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a leading light in a rapidly developing aviation industry. By 1938
today, this short-range passenger jet was joined three years later
During the last century, Boeing has continually released high
Boeing opened up world travel with legendary aircraft like the
by an equally famous Boeing creation.
performance designs for both the military and civilian world. They
Boeing 314 Clipper flying boat, carrying Pan-Am passengers on
With its instantly recognisable bulbous forward upper deck,
have greatly improved the speed, safety and comfort of airline
transoceanic routes. During World War Two, European skies
the 747 Jumbo Jet remains a fond favourite of pilots and passengers
saw the silhouettes of thousands of Boeing B-17 Flying Fortress
all over the globe. Boeing’s technological expertise saw the
bombers. William Boeing passed away in 1956 but lived long
company’s equipment reaching even greater heights when they
Boeing manufacturing its 787, 777, 747, 767 and 737 in the Seattle
enough to see the company he founded enter the jet age.
began working with NASA, initially providing rocket technology
region where Boeing first began. As the largest aircraft maker
for the Apollo space programme and the Space Shuttle, later
in the world, Boeing’s hundredth anniversary in 2016 is a major
becoming the first contractor for the International Space Station.
milestone in aviation history.
In 1967 Boeing produced an airliner which became the bestselling commercial jet worldwide, the 737. Still in production
travel, with the 787 Dreamliner the latest addition to their fleet. The company headquarters are now in Chicago, with
BREMONT BOEING MODEL 1 TI-GMT T E C H N I C A L F E AT U R E S • Modified calibre 13 1/4” BE-93-2AE automatic chronometer, 21 jewels, Glucydur balance, Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 42 hour power reserve, GMT functionality. Bremont Boeing skeletonised decorated rotor. • Hour, minute, second and 24H GMT hands with date at 4.5H. • Boeing aviation-grade Ti 6-4 titanium with bi-directional rotating bezel with SuperLumiNova® and crown guard. Bremont Trip-Tick® construction with scratch resistant DLC treated case barrel. Inner soft iron anti-magnetic Faraday cage and protective anti-shock decorated movement mount. Case diameter 43mm, lug width 22mm. • Boeing aviation-grade Ti 6-4 titanium exhibition case back. • Metal dial with SuperLumiNova® coated hands and numerals. • Domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • C.O.S.C chronometer tested. • Seattle (organic polymer) strap and additional strap.
BREMONT BOEING MODEL 247 TI-GMT T E C H N I C A L F E AT U R E S • Modified calibre 13 1/4” BE-54AE automatic chronometer, 25 jewels, Glucydur balance, Anachron balance spring, Nivaflex 1 mainspring, 28,800bph, 42 hour power reserve, GMT functionality. Bremont Boeing skeletonised decorated rotor. • Hour, minute, second hands. Chronograph small counters with seconds, 30 minutes and 12 hours and 24H GMT hand with date at 4.5H. • Boeing aviation-grade Ti 6-4 titanium with bi-directional rotating bezel with SuperLumiNova®. Bremont Trip-Tick® construction with scratch resistant DLC treated case barrel. Case diameter 43mm, lug width 22mm. • Boeing aviation-grade Ti 6-4 titanium exhibition case back. • Metal dial with SuperLumiNova® coated hands and numerals. • Domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • C.O.S.C chronometer tested. • Seattle (organic polymer) strap and additional strap.
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VISIT: www.Bremont.com/Jaguar to view the Bremont Jaguar MKI & MKII
NEW BREMONT WATCHES CEMENT LONG-TERM COLLABORATION WITH JAGUAR Jaguar and Bremont announce two new wristwatches celebrating the iconic E-Type Jaguar and Bremont have announced two new mecahnical
These watches are both dedicated to the road-going Jaguar
At its heart are the speedometer and tachometer (or ‘rev
timepieces. These exciting introductions make their global
E-Type which at its 1961 launch was not only the fastest
counter’) and it is these that inspired the look of the new
debut at the Baselworld watch show, March 2015.
production car in the world, but according to Enzo Ferrari, the
Bremont Jaguar MKI and MKII watches.
The two British firms are cementing their long-term partnership following an overwhelming response to the
most beautiful.
The MKI responds to the call for a more accessible
In working to capture the E-Type’s essence in a wrist
version of the original ‘Lightweight’ limited edition watch
creation of six Bremont chronometers which complement each
watch, Jaguar’s Director of Design, Ian Callum and the creative
by reproducing many of its design features but substituting
of the six ‘continuation’ Lightweight E-Type sports racing cars
team at Bremont homed-in on another of its signature
the white gold and aluminium of the Lightweight’s case for a
currently being built by Jaguar.
features - the dashboard.
slimmer version in polished stainless steel. Save for the addition of a date window at the six o’clock position, the tachometer-inspired dial is similar to that of the Lightweight, featuring an offset small seconds indicator and a distinctive ‘red line’ quadrant between three and four o’clock. Behind the dial and double-domed crystal of the 43mm MKI watch lies a new movement with date functionality based on Bremont’s meticulously finished self-winding proprietary BWC/01. Turning the MKI over not only reveals the beautifully finished movement through the sapphire crystal case back, but also one of the most intriguing features of the watch: a striking automatic winding weight in the form of an exquisite miniaturisation of a three-spoke E-Type steering wheel, complete with the iconic Jaguar head at its centre. The MKII, meanwhile, instantly transports the wearer back to the golden era of 1960s sports car motoring, its black dial
The dials of the Bremont Jaguar MKI and MKII are inspired by the dashboard of the Jaguar Lightweight E-Type.
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carrying the Jaguar heritage logo above the six o’clock position
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BREMONT JAGUAR MKI T E C H N I C A L F E AT U R E S • Bremont BWC/01-10 33.4mm Automatic with 25 jewels, Glucydur balance, Nivarox CT balance spring and Nivaflex 1 mainspring. Highly efficient double reverser bi-directional winding mechanism to achieve 28,800bph and 50+ hour power reserve. Miniaturised Jaguar E-Type steering wheel rotor with Growler emblem. • Hour, minutes, small seconds counter at 9H. Date at 6H. • Polished and hardened stainless steel Bremont TripTick® construction with stainless steel case barrel. Case diameter 43.00mm, lug width 22.00mm, case thickness 16.00mm. • Stainless steel with integrated flat crystal, 4 stainless steel screws. • Black metal dial with treated steel hands. • Double-domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • Calf skin leather with stainless steel pin buckle.
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BREMONT JAGUAR MKII T E C H N I C A L F E AT U R E S • Calibre 13 1/4” BE-50AE automatic, 28 jewels, Glucydur balance, Anachron balance spring, Nivaflex 1 mainspring, 28,800bph, 42 hour power reserve. Miniaturised Jaguar E-Type steering wheel rotor. • Hour, minutes, small seconds counter at 9H. Date at 6H. Chronograph centre sweep seconds hand, 30 minutes counter at 3H. • Polished and hardened stainless steel Bremont Trip-Tick® construction with scratch resistant DLC treated case barrel. Case diameter 43.00mm, lug width 22.00mm, case thickness 16.00mm. • Stainless steel with integrated flat crystal, 5 stainless steel screws with polished heads. • Black metal dial with treated steel hands. • Double-domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • C.O.S.C chronometer tested. • Calf skin leather with stainless steel pin buckle.
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The automatic rotor pays tribute to the E-Type steering wheel and the watches feature a ‘tyre tread’ winding crown, topped with the Jaguar heritage logo. and its hour markings being in the style of the numerals found
tread’ winding crown, which is topped with the Jaguar heritage
on E-Type instruments.
logo to match that of the dial. MKI and MKII watches will be
The classic chronograph layout - featuring two subdials at the three o’clock and nine o’clock positions - is achieved through the use of the beautifully decorated BE-50AE
to satisfy a remarkable global demand. “When we worked with Ian to create the strictly limited
supplied with a perforated ‘racing’ strap in true ‘60s style, with a
edition of six watches to complement the Lightweight
traditional leather additional strap.
continuation cars, we had no idea that it would lead to a call
“Like the Bremont watch we designed to complement
from so many of the world’s E-Type owners and enthusiasts
automatic movement which has been specially customised by
the Special GT, or ‘Lightweight’ E-Type continuation cars,
for a similar watch which was more accessibly priced and
Bremont to a unique specification, a subtle ‘red line’ on the
the MKI and MKII pieces had to capture the spirit of what is
more widely available.
60-minute counter paying homage to the E-Type’s tachometer.
undoubtedly one of the most iconic sports cars of all time in a
The 43mm stainless steel case - which is fitted with a double-domed crystal to enhance the vintage appearance of
subtle and intelligent way,” says Ian Callum. “The result is a pair of watches which subtly relay some of
The feedback was so positive and widespread however, that we decided to find a way of incorporating the look of those iconic E-Type Smiths instruments into a pair of everyday watches.
the watch - is made entirely in the UK by Bremont using its
the codes of the E-Type, but which are also easy to recognise
renowned, three-part Trip-Tick® technology. This ensures a
as having been created with the car in mind. They simply look
pieces, there will be limited annual production so they will
hardness seven times greater than that of a normal steel watch.
absolutely right when you wear them in the driving seat -
always remain as special as the cars that inspired them.
Visible through a sapphire crystal case back, the mechanism again pays tribute to the E-Type with an automatic ‘steering wheel’ winding weight in the same style as that of the MKI. Further automotive imagery can be seen in the ‘tyre
almost as if they had been designed alongside the car back in the ‘60s.”
Although neither the MKI nor the MKII are limited edition
They are certainly very meaningful to us, not least because they mark the formalisation of Bremont’s partnership
According to Bremont Co-Founder Giles English, the watches have been created both to pay homage to the car and
with Jaguar, which means we shall be working closely with Ian and the design team on future projects in the long-term.”
THE JAGUAR E-TYPE AN AUTOMOTIVE LEGEND The Jaguar E-Type sports car, created by former aircraft designer Malcolm Sayer, was unveiled outside the Restaurant du Parc des Eaux Vives during the Geneva Salon at 4.30 pm on March 15, 1961. Its radical appearance and promise of being ‘the fastest production car in the world’ caused near hysteria and resulted in 500 orders being placed during the show. It’s powered by a race-bred, six-cylinder, 3.8 litre, 265 horsepower engine that gave the car a top speed of 150 mph - yet, at £2,098 for the roadster and £2,197 for the fixed-head coupé, it cost less than half the price of a comparable Ferrari or Aston Martin. During its 14-year production run, the E-Type evolved to feature first a 4.2 litre engine and, ultimately, Jaguar’s 5.3 litre V12. It was offered with manual or automatic transmission and, in final ‘Series 3’ form, fixed-head models were available only with family-friendly twoplus-two bodywork. More than 72,000 E-Types were built, with around 12,000 being sold in Britain and the majority going to the USA. Celebrated owners included Frank Sinatra, George Harrison, Britt Ekland, Peter Sellers, Sir Jackie Stewart and George Best. The best Series 1 ‘flat floor’ E-Type roadsters now command more than £100,000.
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BREMONT EXTENDS Z SERIES WITH THE INTRODUCTION OF THE ALT1-ZT Having been part of the launch collection back in 2007 the ALT1-Z has become an iconic Bremont timepiece over the years. This is a model which was designed with aviators and world travellers in mind and features direct aviation inspired design cues such as the artificial horizon indicator. ‘Z’ stands for Zulu Time and allows the wearer to display local time together with the official world time standard. Championed by one of TV’s most adventurous travellers, Charley Boorman, who certainly tested his ALT1-Z beyond endurance for the TV documentary series Long
Way Round with Ewan McGregor, Bremont was thrilled to hear him remark, “That first watch I had was a grey ALT1-Z and it did its job perfectly”. Unsurprisingly then the Z has proven to be widely popular amongst the military squadrons Bremont works with, a significant and ever-increasing part of the Bremont business, and further to feedback from this sector Baselworld 2015 sees a new version launch in the form of the ALT1-ZT. This is the first time that the design has been developed
The ALT1-Z has proven to be widely popular amongst the military squadrons Bremont works with.
since the Z series launched in 2007. It boasts a cleaner dial with new applied SuperLumiNova® index markers on the dial and the
which has been so effective on the MBIII. It is the first time black
As with most core range pieces the ALT1-ZT has a stainless
24hr function has been moved to the bezel for greater clarity.
hands with full white SuperLumiNova® can be seen in this range.
steel case made to an exceptional hardness of 2000 Vickers
Greater detailing around the stepped sub dials with micro lines has been made to give the dial more depth.
Giles English, Bremont Co-Founder; “We have always loved
which is seven times that of an average stainless steel watch
the chronograph layout of the ALT1-Z and the 24hr function
case. The convex sapphire crystal is equally as hard and has
that we added makes it a very practical watch. We wanted to
nine layers of anti-reflective coating applied to both sides of
introduction of the Roto-Click® bi-directional inner rotating
simplify the design a little with the ALT1-ZT but add more detail
the glass for increased legibility. The high standard of finish and
bezel. The GMT hand combined with chronograph functionality
in, keeping that military aviation look. We do not often use
attention to detail seen in everything from the hand-cut and
measuring seconds, minutes and hours make this model ideal
applied indexes on our aviation watches but we felt that this
engraved winding rotor in the sapphire crystal case back to the
for travel. For additional clarity Bremont deploys the same hand
detail would work here. This is definitely a watch I will have in
meticulous machining of the three-part Trip-Tick® cases take
design as the MB series, including the second time zone marker,
my collection.”
considerable time and skill to apply.
Functionally the ALT1-ZT has the same features with the
ALT1-ZT T E C H N I C A L F E AT U R E S • Modified calibre 13 1/4” BE-54AE automatic chronometer, 25 jewels, Glucydur balance, Anachron balance spring, Nivaflex 1 mainspring, 28,800bph, 42 hour power reserve. Bremont decorated skeletonised rotor. • Hour, minute, second, date at 3H, chronograph small counters with seconds, 30 minutes and 12 hours, 24 hour GMT hand. • Hardened stainless steel Bremont Trip-Tick® construction with scratch resistant DLC treated case barrel. Case diameter 43.00mm, lug width 22.00mm, case thickness 16.00mm. • Stainless steel with integrated flat crystal, 5 stainless steel screws with polished heads. • Patented inner bi-directional Roto-Click® bezel. Operated by crown at 8H. • Metal dial, coated nickel hands with SuperLumiNova® luminous coating. • Domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • C.O.S.C chronometer tested. • Calf-skin leather with solid deployment buckle and engraved security clasp.
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BREMONT INTRODUCES U-22 BRONZE TO THE EXISTING U-2 RANGE Baselworld 2015 sees the launch of the U-22, an extension of the U-2 collection which was originally designed for and inspired by the elite U-2 spy plane squadron. The new U-22 design is the result of a high profile military project where Bremont was commissioned to update the original U-2, using the extensive testing history behind it, but built and customtested to specific requirements. Taking its design cues from this squadron timepiece the U-22 features a newly developed bezel design together with a new barrel colour and date design for the range. True to its aviation roots, the updated date display was designed to reflect the view on an altimeter which balances the dial well. There is also a difference with the bi-directional rotating inner bezel, originally designed to measure 60 minutes, and altered in the U-22 to a compass quadrant of a pilot which is often useful in navigation weather mapping. The bronze barrel colour was specifically inspired by a number of military watches Bremont has produced in the past based on the anti-reflective coating used on their cockpit canopies. With its proven military credibility the U-2 series has been comprehensively tested on missions flying at 100,000 ft for over
The U-22 is an extension of the U-2 collection, designed exclusively for, and tested extensively by, the elite spy plane squadron.
12 hour stints and tested to temperatures as low as -50 degrees. This durable pilot’s watch is elegant, legible and tough. The
Giles English, Bremont Co-Founder; “We have always loved the
To date the U-2 models have been popular with the likes of
chronometer certified U-22 incorporates advanced technology
U-2 range of watches and it has proved popular in the military
adventurer Levison Wood, professional climber Leo Houlding and
including Bremont’s renowned anti-shock rubberised movement
world. The inspiration came from a military project we had
aerobatic aviator Mike Goulian who have all tested this range out
mount, designed to withstand the MB ejection seat programme,
been working on; we loved what had been produced and felt
in the field. Equally the style can be seen on the wrists of iconic
and Roto-Click® technology. Unlike the original U-2 the U-22 has an
it gave a new dimension to the watch so we have launched it
British gentlemen Gordon Ramsay and Hugh Laurie, highlighting
exhibition case back showing the beautiful automatic movement.
as the U-22”.
its appeal to a broad spectrum of individuals in diverse fields.
U-22 T E C H N I C A L F E AT U R E S • Modified calibre 13 1/4” BE-36AE automatic chronometer, 25 jewels, Glucydur balance. Anachron balance spring, Nivaflex 1 mainspring, 28,800 bph, 38 hour power reserve, Bremont skeletonised decorated rotor. • Hour, minute, second, date and day at 3H. • Hardened stainless steel Trip-Tick® case construction. Partial inner soft iron anti-magnetic Faraday cage to protect movement. Protective patented anti-shock movement mount. Case diameter 43mm, lug width 22mm. • Stainless steel with integrated flat crystal, 6 stainless steel screws with polished heads. • Patented inner bi-directional Roto-Click® bezel, operated by crown at 4H. • Metal dial with SuperLumiNova® coated numerals and hands. • Domed anti-reflective, scratch resistant sapphire crystal. • Water resistant to 10 ATM, 100 metres. • C.O.S.C chronometer tested. • Calf-skin leather strap and Temple Island rubber strap.
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NICK & GILES ENGLISH INTERVIEW EACH OTHER GILES TO NICK 1
What are you most looking forward to about Basel 2015 and
what’s in store for the brand this year? For each year Bremont attends Baselworld, the show gets a little bit more grown up for us. A far cry from all of those years ago when we would attend with a tray of watches! What I genuinely look forward to most about the show is being out there and bonding with the Bremont team, who we are immensely proud of. There is a lot of camaraderie within the team, which is lovely, and a real feeling of purpose and flying the British flag. This year we have some wonderful new products with extensions to the core range, but also some exciting new releases based around a couple of our core partnerships – Jaguar and Boeing. 2
You have been working on the Boeing relationship - Tell us
more about that. The Boeing relationship is one that is incredibly interesting. If there is one company out there that really does inspire it would have to be Boeing. They do not get to where they are as an entity without being extremely good at their chosen field.
NICK TO GILES 1
UK where there is just not the general skill set available. As an
Explain where the Jaguar relationship came from?
industry we require skills such as polishing and plating, both
We first met Jaguar in 2010 when we were asked to go and
of which are highly specialist. Notwithstanding that the UK
meet Ian Callum, Jaguar Design Director, to discuss a project
has a great manufacturing industry with a large number of
investment we have been putting in, in terms of time, innovation
he was working on. It was called the C-X75, an amazing hybrid
transferable skills, hence why we have opened up a workshop
and financially, is really starting to pay off. We are working
concept sports car they were working on where they used our
in Silverstone to capitalise from local F1 machining talent as
extremely closely with both the Boeing teams in Seattle and the
MBII as part of the design ethos for their car dial design. We
well as capitalising on our technical partners. Through our
Advanced Manufacturing Research Centre (AMRC) in Sheffield, in
loved what they were doing so Ian asked us to design a clock
partner Boeing, we have formed a long term relationship with
which Boeing plays a significant role.
for the car and we created a mechanical clock that could also
the AMRC (Advanced Manufacturing Research Centre) based
be removed and used as a desk clock. This was to be the start
in Sheffield. The AMRC is an amazing organisation which is
of our partnerships, and this means a lot to us. The work we have
of a wonderful working relationship; we went on to design
helping us to set up new manufacturing processes using their
completed to date is only the start, as is the new titanium range
a clock for their concept XJ75 car, the clocks for the back of
experience outside the watch industry and we are thrilled to
of GMT Bremont Boeing watches being shown for the first time
the Queen’s Jaguar cars and we were commissioned by Jaguar
have one of their PhD students with us for the next 3 years.
at Basel. It is all very exciting.
to build a pocket watch for Prince Philip as part of the Jubilee
Naturally we are still reliant on the Swiss, either through
celebrations. Our first watch project together was when Jaguar
consultation in training, configuration of equipment or new
approached us to create 6 bespoke watches for the 6 Lightweight
hires within the team. The recent appointment of the hugely
New York?
E-Type cars they were making and we jumped at the opportunity.
talented Stephen McDonnell to our technical team is a big
That is an interesting question and one I am sure we will be
As an Englishman this is such an iconic car to design a watch
win for us as a business. It has been a long and very expensive
asked a lot. We take the US market very seriously as we have
for and in my mind it was obvious that we had to follow the
process that is full of challenges, trying to build these
tremendous support on that side of the Atlantic. We wanted a
inspiration of the classic Smiths dials. We were all very pleased
components in the UK but we have shown we can build up a
real home, that was our space, to showcase the Bremont range
with the outcome and we were honoured when asked by
talented team of watchmakers and this is what excites us.
in all of its glory, in location where we can give back to our
Jaguar to formalise a relationship and look at a long term watch
customers - like the service centre for example and the Bremont
partnership together. Where this will take us? Who knows, but
Adventurers Club (which we will host there on a regular basis).
we are enjoying our first creations together.
It was always going to be a long term relationship and the
It is a relationship that has real substance, as with so many
3
Why in such a period of investment launch a boutique in
Most importantly we wanted a US headquarters from which we could really help support our retailer base. Also, is there ever a right time? It will always be slightly scary! Is the Wright Flyer still your favourite watch?
3
After your plane crash have things changed for you?
We have had our highs and lows throughout our lives but ever since Dad’s death in a plane crash we said we always wanted
2
What are the challenges of manufacturing in the UK?
to live life to the full in the knowledge that we could be dead
Nothing to do with manufacturing a watch is easy and the key
tomorrow. Naturally you don’t expect this to happen, but then
issues are the tolerances you have to work to, the level of finish
I was flying my 1930 Gipsy Moth in the summer of 2013 and the
that you have to produce and the great number of different
engine stopped at the wrong time. It was very nearly over for
It is certainly the watch, alongside our first ever prototypes, of
manufacturing processes that you have to go through for
myself and my godson Oli who was in the aircraft. We crashed
which I am most proud. When you think for a second about
the various components. It is incredibly difficult do all these
and I broke my back in 3 places as well as a number of other
what the timepiece actually contains, it blows your mind. The
processes in-house because of the different skill sets required
bones. We were very lucky to survive. So has this changed me
time and effort we put into the movement with La Joux Perret is
and equally the justification of doing so due to the number
since the crash? I don’t think it has too much, except by giving
also something we are immensely proud of. It is without doubt a
of watches that you’re producing a year - certain components
me the strong desire to spend as much time with my family as
beautifully designed and finished work-horse. Not many watches
are never worth producing unless you are making millions
possible. I have also lost a little patience; life is short so I am
built these days have the combined package this watch has. It is
of them because the production line will be considerably
trying to make myself as efficient as possible and reduce the
truly wonderful.
underutilised. The other challenge we have is doing this in the
noise that life throws at you.
4
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Orville Wright taking first flight with brother Wilbur running alongside at Kitty Hawk, North Carolina, 17 December 1903.
A FEW SELECT PEOPLE HAVE BEEN GIVEN PART OF THE WORLD’S FIRST AIRCRAFT. PRESIDENTS, ASTRONAUTS AND ANYONE WITH A BREMONT WRIGHT FLYER. The Bremont Wright Flyer is a tribute to the Wright Brothers’ famous aircraft. It’s remarkable to look at. But what makes it even more remarkable is that it features actual material from that very first aircraft. The watch also features another first: our first proprietary movement, the BWC/01. The Wright Flyer is available now in a limited edition. But it’s unlikely to be available for long.
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BREMONT WRIGHT FLYER FE ATURE
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VISIT: www.Bremont.com/Wright-Flyer to discover more
A FIRST IN EVERY SENSE OF THE WORD Last summer Bremont unveiled its latest limited edition
This unique project was only made possible by the Wright
timepiece. Hailed as the ultimate aviation watch the Bremont
family’s passion for Bremont’s aviation heritage. According to
Wright Flyer harnesses an incredible piece of history. It
family member Amanda Wright Lane: “Our partnership with
incorporates original material from the 1903 Wright Flyer, plus
Bremont on the Limited Edition Wright Flyer watch is a natural
the company’s first proprietary movement.
fit. Bremont’s dedication to historical themes, particularly
What makes the ultimate aviation-inspired watch? Bremont
in aviation, demonstrated by their iconic limited edition
has pondered the question for years. Mechanically, it would
watches, all incorporating genuine historic artefacts, caught
have to be outstanding. Just as importantly, as with previous
our attention immediately. As a top quality watchmaker, the
Bremont Limited Editions, it would have to incorporate a
brand is a perfect fit for the Wright brothers’ legacy. The wing
remarkable piece of history. In historical terms, what could be
cloth from the 1903 Wright Flyer is considered almost priceless
more remarkable than an original part of the first ever powered
by some, but we felt Bremont’s passion for aviation heritage
aircraft? The 1903 Wright Flyer was built and designed by the
made them a suitable choice for this rare use of the cloth. The
Wright Brothers themselves in Dayton, Ohio, USA. It’s the
Bremont Wright Flyer is a stunning way to launch our brand in
invention and aircraft that changed the way we live today and
international markets and is sure to become one of the most
it has now inspired perhaps Bremont’s most unique limited
valuable watches ever made.”
edition timepiece. Nick English, Co-Founder of Bremont;“Holding the original and invaluable muslin used to cover the 1903 Wright Flyer is incredibly emotive. The Wright family has been wonderful to work with and it was inspiring to see their passion for the project. Does the creation of a special aviation-inspired watch really get any better than this? Probably not. The combination of this amazing material and our BWC/01 movement has resulted in a truly mind-blowing timepiece.” The BWC/01 The Bremont Wright Flyer limited edition is the first watch that showcases Bremont’s first proprietary movement, the BWC/01, part-developed and designed in Britain with Bremont’s Swiss partners. Utterly reliable and extremely robust, the BWC/01 is elegant and beautifully finished, with a central hour and minute
Each Bremont Wright Flyer rotor features original muslin from the
The Bremont Wright Flyer is limited to 300 stainless steel, 100
hand and a running second hand at 9 o’clock.
1903 Wright Flyer aircraft.
rose gold and 50 white gold timepieces.
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BREMONT TO OPEN FIRST STANDALONE BOUTIQUE IN NEW YORK Bremont is delighted to announce the opening of its first standalone store in the US The boutique, which is planned to open in early spring 2015, is located in the newly refurbished and historic 501 Madison Avenue in midtown Manhattan, and at the heart of New York’s luxury district. The Bremont boutique will be positioned on the ground floor in a retail space of 900sq ft with additional space on the first floor covering 860sq ft where a dedicated Bremont service centre will house trained watchmakers, helping to look after the ever-increasing US retailer base. The watch boutique, which represents an important milestone for Bremont, has been carefully designed and fitted to elegantly showcase the brand’s collection of beautifully engineered mechanical timepieces. The boutique is laid out to tell Bremont’s story alongside that of its key partnerships. A framed Jaguar exhibit will sit alongside a hand finished leather wall which has a Bremont movement beautifully embossed on it. The Boeing partnership will be highlighted by videos on a transparent LCD screen which also incorporates the product, and a signature Martin-Baker ejector seat will also be on display. Nick English, Co-Founder of Bremont: “We saw New York, and more importantly Madison Avenue, as a really essential string to our North American bow and a fantastic brand showcase as we continue to expand our retail channel. The US is already a big market for Bremont with a large proportion of our military business hailing from there. Moving forward the US is a very significant and crucial part of the brand’s strategy and we want to support our clients and retailer base on this side of the Atlantic as best we can. Bremont first arrived in the US in 2008 and we continue to be humbled by the level of support we have received from the American people.” The interior structure of the boutique has been redesigned to reflect Bremont’s unique story and luxury heritage, apart from the existing marble floor, which is being restored by local craftsmen and was the original foyer of the building. With a palette of black wood, chrome and fine leather the design aims to be simple and elegant, enhancing the watches and highlighting the excellence in manufacture and precision craftsmanship. The main displays which flank the front area of the store are framed in chrome and are incorporated into wood panelling. Each front of store display will be dedicated to a Bremont core range, whilst the rear is a relaxed area dedicated to Bremont partnerships. Elements of the watches have been incorporated into the design with the fixture handles being modified straps and cabinet handles replicating Bremont’s distinctive barrel. A traditional fireplace and seating area is a place for customers to relax. The centrepiece of this area is a bespoke coffee table incorporating hundreds of Bremont watch parts that showcases the complexity and number of components needed to produce a mechanical watch. Furthermore the new boutique will enable Bremont to support its enormously popular Bremont Adventurers Club (BAC) in the US, where ambassadors and friends of the brand share their experiences with interested Bremont owners and their guests. LOCATION: 501 Madison Avenue, New York, NY 10022 EMAIL: madison501@bremont.com
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Stainless Steel
DLC
Rose Gold
Kingsman Special Edition
Kingsman Special Edition
Kingsman Special Edition
BREMONT KINGSMAN SPECIAL EDITION THE COLLABORATION
THE FILM
THE WATCHES
Bremont Watch Company was selected to produce a collection
Acclaimed director Matthew Vaughn’s film Kingsman: The
Taking the majority of its design cues and features from the
of three unique custom made watches for the Kingsman film.
Secret Service from 20th Century Fox, stars Colin Firth,
wonderfully over-engineered Bremont World Timer (ALT1-WT)
Each agent in the film wears a beautifully crafted Kingsman
Samuel L Jackson, Michael Caine and emerging actor Taron
and ALT1-B, the Bremont Kingsman Special Edition watches
Special Edition Rose Gold on an alligator strap, whilst the
Egerton. It is based upon the renowned comic book and
feature a modified calibre 13 1/4” BE-54AE automatic COSC
trainee recruits sport the black stealth-like Kingsman Special
directed by Matthew Vaughn (Kick Ass, X-Men First Class);
certified movement with 24 hour GMT functionality, Bremont
Edition DLC chronograph. Additionally, the Kingsman Special
Kingsman: The Secret Service tells the story of a super-
Trip-Tick® case construction and a highly finished metal dial
Edition Stainless Steel model is worn by Merlin (Mark Strong)
secret British spy organisation that recruits an unrefined
with SuperLumiNova® coated hands and ‘Kingsman’ emblem on
who is the trainer of these potential super spies for the top
but promising street kid into the agency’s ultra-competitive
the 12 hour sub-dial.
secret Kingsman organisation. The watches are an integral tool
training programme just as a global threat emerges from a
in the secret agents’ gadget line-up.
twisted tech genius.
VISIT: www.Bremont.com/Kingsman
Colin Firth (Harry Hart) wearing the Bremont Kingsman Special Edition Rose Gold
Bremont Co-Founder Nick English cameos as one of the Kingsman
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BREMONT LAUNCHES NEW PARTS MANUFACTURING FACILITY, SILVERSTONE Bremont is making considerable investment in its UK watchmaking and manufacturing and at the end of 2014 launched a new facility in Silverstone to manufacture case and movement components. Building on the brand’s significant in-house watch making knowledge, together with experience from the F1 industry, the facility is located at Silverstone to capitalise on local transferable skills in the CNC and machining space. This is part of a long staged investment programme and has seen Bremont invest in some state-of-the-art CNC mill-turning, metal cutting and finishing machinery, some of which are the first of their kind in this country. This investment will enable Bremont to manufacture significant quantities of beautifully engineered and finished watch parts on British shores. Although filled with challenges, alongside Bremont’s Henley based watch assembly facility, the watch firm believes its Silverstone facility offers the best foundation for growth.
STEPHEN MCDONNELL Bremont strengthens its technical team with the arrival of the artisan movement designer Bremont is pleased to announce the arrival of Stephen
this without their support, but having someone as immensely
McDonnell to its technical team. Stephen, originally from
talented as Stephen in the UK is a great asset to our team.”
Northern Ireland, was senior instructor at Wostep in
Stephen McDonnell; “I am very excited to be joining
Switzerland before he left to pursue a career in movement
Bremont and moving back from Switzerland. Nick and Giles’
design. Stephen has been instrumental in the design and
long term vision was a strong factor in me making the move, as
prototype build of many great movements working with
well as being part of the revival of the British watch industry.
a number of the most prestigious Swiss watch brands. He
My experience in all areas of movement manufacture will help
is one of the few watch makers capable of designing and
support them in their continued plans and build on the great
building complete movements by hand. Stephen has moved
work they have done to date.”
from Switzerland to join the ever increasing technical and design team at Bremont. This signing demonstrates Bremont’s
BACKGROUND TO STEPHEN
continued investment of in-house, UK based skills as part of a
Stephen qualified from Oxford University and moved to
long term investment in British watch making.
Switzerland in January 2001 to study at Wostep. While there,
Giles English; “It is great that we are able to attract
Wostep proposed that he remain with them and become an
someone of Stephen’s calibre to join the company. We have
instructor. For 4 years he was the senior instructor at Wostep
a wonderful team utilising skills from different industries,
Neuchâtel, with responsibility for nearly all of the courses (full
enabling us to fulfill our long term aims and commitment to
training, turning, refresher, restoration and complications).
build as much as we can in the UK.” Nick English; “Nothing is easy when building watches
In 2007 he left Wostep to become independent and has since worked with the likes of MB&F, Christophe Claret, Maîtres
and it takes considerable investment in both our Henley and
du Temps and Peter Speake Marin for all aspects of design and
Silverstone facilities. We are eternally grateful for the help
prototyping manufacturing. He has also worked extensively in
we receive from the Swiss industry as we could not do any of
the restoration of vintage and complicated watches. All information and imagery contained within this publication is correct as of time of printing
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BREMONT BOEING MODEL 1 TI-GMT
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