Chicago, Music, Film, You.
Pitch Statement
The Other Turtles imagined & executed a campaign using street team tactics in strategic neighborhoods, & staged events to raise awareness, & increase tickets sales for CIMMFest. Through these tactics, we engaged our target audiences to be part of interactive stories that created memorable moments for this CIMMFest & future ones to come.
Target Audience
PRIMARY AUDIENCE
Chicago Millennials (ages 18-34) Art loving/creative individuals Active on social media Intrigued by experiential marketing
SECONDARY AUDIENCE
Adults ages 35+ Enjoy and appreciate the arts Support local festivals and businesses Considered either a movies or music buff
Campaign Goals
Increase ticket sales Create general awareness of CIMMFest Gain more social media presence Engage students from colleges/universities Appeal to local Chicago audience
Key Performance Indicators
Organic reach of Facebook posts & videos Increase in Twitter followers, impressions, mentions, & profile visits Number of social media influencers that picked us up Instagram likes, comments, & total engagement
FACEBOOK POSTS
FACEBOOK POSTS
BOOSTED VS. UNBOOSTED POSTS
PAID VS. UNPAID POSTS
TRENDING WORDS
TWITTER INCREASES
SOCIAL MEDIA INFLUENCERS
Choose Chicago Music Film Web Chicago Reader Eligible Magazine Street Wise Reckless Records American Girl
SOCIAL MEDIA INFLUENCERS
Business Case
Creative Materials
T-SHIRTS
STENCIL & CHALK SPRAY
Video: https://youtu.be/c0lcVByzH-s
SANDWICH BOARD
SOCIAL AGGREGATOR
PROPS
FLYERS, POSTERS, & PROGRAMS
THANK YOU
Questions?