Brenda Whitfield Creative Portfolio by Go Get Creative Design Communications

& Branding Portfolio

Design

â&#x20AC;&#x153;The w or ld is nothing but a canvas to the imaginationâ&#x20AC;?

Henry David Thoreau

& branding

Design

Table of Contents

Corporate Identity............................................................3 Advertising Design...........................................................5 Marketing Materials.........................................................7 Sales Materials................................................................11 Corporate Branding.......................................................12 Corporate Communication............................................13 Icons/Illustration.............................................................15 Web Design.....................................................................16

Corporate Identity

EnglishFlorist Rose The

English Florist Rose The

Corporate Identity

LAROCCA ARCHITECTURAL

MILLWORK,

Custom Millwork • Moldings • Doors • Flooring • Stair Par ts

INC.

LAROCCA ARCHITECTURAL

MILLWORK,

Logo design, letterhead, envelope, business card

Logo, letterhead, envelope, business cards

SHERRIE L. EZELL, C.P.S.R. Customer Representative

Custom Millwork • Moldings • Doors • Flooring • Stair Parts

INC.

17743 Ashley Drive • Panama City Beach, FL 32413

LAROCCA ARCHITECTURAL

MILLWORK,

Logo, business card

INC.

David N. LaRocca 17743 Ashley Drive Panama City Beach, FL 32413 (Panama City Beach Commerce Park)

T 850-233-3030 • F 850-233-3094 laroccamillwork@yahoo.com Custom Millwork • Moldings • Doors • Flooring • Stair Parts

17743 Ashley Drive Panama City Beach, FL 32413 (Panama City Beach Commerce Park)

T 850-233-3030 • F 850-233-3094 laroccamillwork@yahoo.com

Flour Creations

Tel: 865-675-0536 Fax: 865-675-0537

.com

Flour Creations

.com

www.flourcreations.com jill@fourcreations.com

Logo design, letterhead, business card

Letterhead, envelope, business card and note cards

Logo, business card

Jill Manuel

Jill@FlourCreations.com

Creative Baking Solutions

865-675-0536

Handmade all occasion cakes, pastries, pies and more...

Barbara Interior

Designs

Barbara

Creative Baking Solutions

Interior

Logo, business card 4

Gordon Gordon Designs

licensed interior designer #2083

“Creating luxury you can live in”

154 North Ryan St. #44 Seagrove Beach, FL 32459 Phone: 850.685.5540 Fax: 850.231.5504 bjg@barbarajgordondesigns.com www.barbarajgordondesigns.com

Advertising Design Quarter page newspaper ads for Bistro Bijoux. Design and art direction for food and model photoshoot in Baytowne Wharf, Sandestin, Florida

Full page tourism magazine ad for Viva Vacation Resorts in Vallarta, Mexico

Viva’s got everything you’re looking for, and a few things you haven’t thought of yet! Welcome to Viva, featuring all-inclusive resorts on the Grand Bahama Islands (Fortuna Beach), Dominican Republic (La Romana-

We take care of your trees, so they can take care of you! Milita

Buying or Selling a Home? Let us help you increase your home’s value!

ry Disc

10% o

Must pre

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sent bid is sch offer when eduled

“A properly installed and maintained landscape gives homeowners a 100 -200% return on their investment and increases overall property values in the neighborhood.” ~ National Association of Realtors For local tree care and landscaping information, follow Trees Plus on:

View links at www.TreesPlusOnline.com

A Full Service Tree and Landscaping Company Since 1992

www.TreesPlusOnline.com

Trees Plus ads Navarre, Florida

Bayahibe), and Mexico (Vallarta, Mayan Riviera). We’ve got beach, sun, fun, food, drinks, parties, sports, diving, dancing, chilling and thrilling. And a little more. Got kids? Great! Not only do they stay, play and eat for free, we also have a supervised kids club so parents can have some quality time on their own. Viva family, Viva fun!

Grand Bahama Island I Vallarta I Mayan Riviera I Dominican Republic 1 800 433 9934

www.VivaResorts.com

3 days/ 2 nights only $99 per person • double occupancy

*Some restrictions apply. Price is subject to change without notice. Extra nights available for additional cost. Up to two children under age 12 stay free.

THE PROMOTIONAL MATERIAL IS BEING USED FOR THE PURPOSE OF SOLICITING SALES OF VACATION OWNERSHIP PLANS. (VOID WHERE PROHIBITED).

info@TreesPlusOnline.com

Navarre

FL-5736A

(850) 939-9979

Ft. Walton Beach

(850) 244-1680

Licensed & Insured

Advertising Design

Public service ads, posters, photography and art direction for Take Stock in Children, Panama City, Florida America_live_4C.pdf

4/12/04

Magazine ad, photography and art direction for Bistro Bijoux in Sandestin, Florida beacon_ad_AHL.pdf

4:23:27 PM

5:56:02 PM

destin • Fort Walton Beach • Okaloosa Island

Destin • Fort Walton Beach

3/5/04

CMY

Best Family Resorts, Best Family Rates! Huge selection of beach front condos, townhouses, homes, and efficiencies at the best family rates. Enjoy FREE DAILY beach chairs, golf, videos, water park tickets, dolphin viewing cruises and more!*

www.BeaconResorts.com

e uid nG 3 tio -234 a c Va 451 EE 0FR 80 *In Season

Luxury Living at Great Family Rates Warm gulf breezes, vibrant Florida sunsets, emerald green water. For a week or a weekend, Beacon Resorts offers luxurious beach front living with 1-3 BR condos, town homes and cottages waiting for you. Enjoy FREE DAILY beach chairs, golf, videos, water park tickets, harbor dolphin viewing cruise, in-room safes, and more!*

www.BeaconResorts.com 1114 Santa Rosa Blvd. • Fort Walton Beach, FL 32548

ide Gu ion 43 at -23 c Va 451 EE 0- *In season FR 80

Magazine and newspaper ads for Beacon Resorts on Okaloosa Island, Florida

marketing materials

Public service posters, photography and art direction for OLASS, a program for teenage youth offenders in London to put them back into education or training. Rathbone, London, UK The posters and brochure (next page) were used exclusively in the London area and targeted to teenagers on the streets. We conducted a focus group with London teens currently in the program and created the materials based on that feedback and other statistical and market research.

Marketing materials

Want to be

SUCCESSFUL?

What do you

WANT TO BE?

Want to change

YOUR FUTURE?

Rathbone mailer and handout used at all of the 70+ regional centers across the UK, Wales and Scotland

www.rathboneuk.org

Do you want to be

SUCCESSFUL? Join our Options and Choices course! Options and Choices is a course for people who are 16 and over, who have been in trouble with the law. It aims to help you with your English, Maths and life skills. There is also lots of help for you if English isn’t your first language. We understand that there may be other things in your life bothering you such as friends, family, housing, drugs or alcohol - all the things that might stop you from getting a qualification or finding a job. You will get one-to-one help and support to deal with these things, if you need it. We also work closely with your YOT or Probation worker, so everyone works together on supporting you. Usually we ask people to attend a couple of hours a day, 3 or 4 times a week, for about 12 weeks. Your travel and lunch is paid for. Lessons take place in small groups and one-to-one sessions. We will work with you to find the way of learning that suits you best.

ABOUT THE COURSE What qualification will I be doing?

You will be working towards gaining a ‘Skills for Life qualification’. This award will help you move on to college or on to vocational training. You might start an Apprenticeship or you could move straight into a job.

I didn’t do very well at school, what happens if I don’t understand the course?

We will work with you until you are confident you know what you are doing. If you don’t understand, we will help you until you do.

What else will I be doing?

We can offer you a chance to try work tasters. This means working with a person in a company and getting to know what they do. You would then decide if you might like to do that for a living.

When can I start the course?

If you have a YOT or Probation worker have them to contact us on your behalf. Or you can contact us directly on 020 7243 4812. We will make an appointment to meet you and you can start as soon as you are ready.

GET A JOB?

Do you want to be an actor, chef, model, teacher, photographer, DJ, radio presenter...? I want a job but don’t know what I can do?

We will explore your job options with you. We will help you think about what you want to be, and work out what you need to do to get there.

Try a work placement

We find an employer who is willing to give you a chance to do a job for a couple of weeks in their organisation. You might work in a shop as an assistant, in a hotel kitchen, in a photography lab where they print photos or as an administrator in an office. We will work to find a placement that really interests you.

If I got a job interview, how would you help? We will make sure that you know about the company you are going to and have the rights clothes to wear. We will practice the interview with you so that you know what you are going to say. We can come with you and make you sure you find the right place. We will then wait for you to finish the interview.

If you are interested in starting this course speak to your YOT or Probation worker and take this leaflet with you to your next meeting.

RESPECT

You can also call us directly on 020 7243 4812.

Z-fold 8x8 brochure

Do you want to

marketing materials

A course for parents and carers of children of all ages will be coming soon to this area.

We look at issues around:

Meet other parents and share ideas on parenting issues. The courses are FREE and tailor-made to suit your needs.

• All welcome •

What is a parent? My child and me Family life

Sessions include coping with: behaviour boundaries mealtimes bedtimes and much more!

Parent thoughts: “My children’s behaviour was driving me mad. Now I’m more patient and set positive boundaries.” “It’s very helpful for people to understand what it’s like to be a single parent.” “I was worried it was going to be very formal, but they made me feel at ease from the beginning.” “I didn’t realise just how useful it is to communicate with your children.”

Parentling_fun_HR.indd 2

9x12 Code Enforcement Brochure for the City of Fort Walton Beach, Florida

1/12/07 10:12:46

Pool Maintenance

The City of Fort Walton Beach asks its citizens

Pools should be enclosed by a fence or other barrier at least four feet above the ground. Residents are encouraged to keep their pools in a sanitary condition, which helps prevent the proliferation of rodents, frogs and mosquitoes.

to help maintain the quality of life in their neighborhoods by taking responsibility for the maintenance of their own properties. Most citizens keep their houses and yards attractive and are considerate of their neighbor’s desire to live in a safe and appealing neighborhood.

107 Miracle Strip Parkway SW Fort Walton Beach, Florida 32548 If you receive a notice from the City concerning your property,

The property checklist below will help you evaluate your property. Please review this information and take steps to locate potential problems early.

STRUCTURES Inspect the following parts of your structure on a regular basis:

 Roof Parts  Fences  Roof Covering  Windows and Screens  Exterior Walls  Walls, Ceilings and Floors  Railings on Stairs, Decks and Porches  Plumbing Pipes and Fixtures  Painted Surfaces

TIPS Keep the following tips in mind in regards to your property:

please take prompt action to correct the violation. If you have questions about a violation or how to bring your property into compliance, call the Neighborhood Improvement Division at 833-9601 or 833-9603. Please respond to the notice so that City staff can assist you in bringing the violation into compliance. If action is not taken, a notice will be issued to appear before the Code Enforcement Board. The Code Enforcement Board will hear your case and make a decision concerning a time frame to correct the violation.

 Mow and maintain the lawn.  Keep driveways in good repair.  Remove inoperable vehicles from property.  Make sure your house numbers are visible.  Make sure sidewalks are clear for passage.  Do not park commercial vehicles in residential neighborhoods.  Make sure your pool is clean and has a fence/barrier around it.  Check your water meter to be sure it is not covered by grass, sand or other obstacles.  If you have a home occupation (business conducted from your home), make sure it is properly licensed and meets the criteria for a home occupation (call 833-9518).  Make sure to remove your refuse container from the street promptly on collection day.

Unfortunately, some properties are not well maintained. In extreme cases, property conditions create nuisances and safety hazards. These properties reduce the quality of life in a neighborhood and may contribute to falling property values. To preserve the character and value of neighborhoods, the City of Fort Walton Beach has enacted codes which specifically prohibit unsafe and unsightly conditions. Many codes related to residential properties are outlined in this brochure for your reference. For details on any of these reg-ulations, call the Neighborhood Improvement Division at 833-9601 or 833-9603. To obtain information on permits needed for improvements, call the Zoning and Building Division at 833-9605.

House Numbers All homes must have house numbers affixed to the building and clearly visible from the street. The Arabic numerals must be at least three inches in height, one half inch in width and must be a contrasting color to the building.This assists emergency vehicles in locating the correct address.

Water Meter Obstructions Condition of Structure The maintenance of a structure is the responsibility of the property owner. Any wood, siding, shingles, roof coverings, railings, fences, porches, doors, windows, screens and other parts of the exterior structure must be maintained in weather-tight, rodent-proof condition. Paint, brick or siding is required on the exterior of structures. When making improvements, make sure you contact the Zoning and Building Division at 833-9605 to check if the repairs you are planning require a building permit.

Yard Maintenance Yards should be mowed regularly. Dead vegitation should be removed from the property and disposed of properly.

Inoperable Vehicles If you receive notice of a violation, take action to correct it. If you have questions, call:

A4 tri-fold brochure with three different fronts for the Community Parenting and Consultancy Project, Manchester, UK

An inoperable vehicle is a vehicle that cannot be driven and includes automobiles, trucks, boats and trailers. Vehicles parked or stored on the property must have a valid license plate or other registration certificate and be in working condition.

Water meters cannot be obstructed or covered in any way. Meter readers and other City employees must be able to quickly locate the meter.

Garbage & Yard Waste Garbage and yard waste should not be left in the yard. Refuse containers and recycling bins should be placed at the curb after 7 p.m. the evening before collection and removed no later than 7 p.m. on collection day. If you have an item too large for the container (mattresses, sofas, etc.), call 833-9655 to arrange for pick up. Help keep your neighborhood street attractive by bringing in your refuse container promptly on collection day.

Sidewalk Maintenance/Obstructions Residents are responsible for keeping the sidewalks on their property clear of trash, debris and litter. Bushes and trees should be trimmed so they do not obstruct the sidewalk, and irrigation systems should not overspray the sidewalk.

Commercial Vehicles City codes do not allow the parking or storage of commercial vehicles, trucks, tractors, semitrailers or tandem trailer trucks in residential areas. Call the Neighborhood Improvement Division at 833-9601 or 833-9603 for more information.

Home Occupations Home occupations are allowed in all residential areas, although they require a home occupations license. They must be secondary to the residential use of the structure and there can be no visible evidence of the home occupation, except for an unlighted name plate which is no more than one square foot in area. For more information about home occupations, call the Tax and License Division at 833-9518.

marketing materials

Postcard mailer for Beacon Resorts Property Management, Okaloosa Island, Florida

Ad, rack card and postcard promoting Captiva Island Inn, Captiva Island, Florida

sales materials

Corporate presentation package, and promotional flyers for Rathbone corporate offices, Manchester, UK

Logo design, sales presentation package, and sales brochure for EmeraldCoast.com in Destin, Florida

GWAS identity The following section includes information on the essential elements that make up the GWAS identity.

Corporate Branding

Logo Great Wester Ambulance Service Trust logo A logo is a vital element of a successful corporate identity. It should be used consistently at all times. The standard logo is available as an ‘eps’, ‘tiff’ and ‘jpeg’ and can be imported directly into your documents. Please contact the Communications Team on 01249 858 670 or 01249 858 764 to obtain the logo in any of these formats.

The essential elements There are four components which make up the Great Western Ambulance Service Trust logo. 1

The crown badge

The national NHS logo

The name of our organisation

The type of organisation it is ie, NHS Trust

A4 leaflet

GWAS identity

An example is given here for a colour A4 leaflet with overall dimensions of 210mm W x 297mm H, plus bleeds on all cut sides, usually 3mm, but as specified by printer.

The following section includes information on the essential elements that make up the GWAS identity. You can write us at: Great Western Ambulance Service Jenner House, Langley Park Estate Chippenham, Wiltshire SN15 1GG

You can telephone or fax us on: Tel: 01249 858 000 Fax: 01249 850 091 You can email us at pals@gwas.nhs.uk www.gwas.nhs.uk

Specifications

We can supply larger print copies of this leaflet and we can put it on tape. Please ask if you would like this publication in another language.

Front cover logo box: 13 mm from top, 17 mm from right side, and 9mm from bottom.

Great Wester Ambulance Service Trust logo A logo is a vital element of a successful corporate identity. It should be used consistently at all times.

If you would like to find out more about the contents of this document, please telephone 01249 858612 Albanian Nëse do të doni të mësoni më tepër për përmbajtjen e këtij dokumenti ju lutem telefoni numrin 01249 858612 Bengali H e¢bl ¢houhÙ¹¥ B�l¡ S¡e�a q�m, cu¡ L�l 01249 858612 H e¡ð¡�l �V¢m�g¡e

Wound Care Advice Sheet

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The standard logo is available as an ‘eps’, ‘tiff’ and ‘jpeg’ and can be imported directly into your documents. Please contact the Communications Team on 01249 858 670 or 01249 858 764 to obtain the logo in any of these formats.

+É ~ÉÊmÉHíÉ©ÉÉÅ +É~Éà±ÉÒ ©ÉÉÊ¾úlÉÒ Ê´ÉºÉà lÉ©ÉÉ�à÷ ´ÉyÉÖ XiÉHíÉ�÷Ò ©Éà³´É´ÉÒ ¾úÉà«É lÉÉà, HÞí~ÉÉ Hí�÷Ò +É {É¥ÉÅ�÷ ~É�÷ £Éà{É Hí�÷Éà 01249 858612 Hindi �� 01249858612 �� Kurdish 01249 �� 858612 Polish Je�li pragn� Pa�stwo dowiedzie� si� wi�cej na temat tre�ci tego dokumentu, prosimy o telefon pod numer 01249 858612. Portuguese Para receber mais informações sobre os temas abordados neste documento, ligue para o número 01249 858612G Punjabi

Colour bar: 210mm x 24mm, aligned to bottom of image strip. Colour is determined by department.

jE VUsI: ies dsVAvEz iv&C SAml V&V; bArE vYErE jANcArI pqApV crnA CAhU*dE h~, V; icrpA crcE 01249 858612 F~n cr~. Somali Haddii aad dooneyso akhbaar dheeri ah oo ku saabsan macnaha qoraalka nuqulkaan, fadlan soo wac taleefanka 01249 858612 Urdu

The essential elements

�� 01249 858612 ��

Headline: Frutiger Bold, 30 pt, reversed in white.

Vietnamese

There are four components which make up the Great Western Ambulance Service Trust logo.

Corporate Identity Guidelines

The crown badge

The national NHS logo

The name of our organisation

The type of organisation it is ie, NHS Trust

Back cover contact box: 210mm W x 36mm H. Font is Frutiger Std, 10 pt. Image strip: three images of 70mmx36mm each, aligned from top, plus bleed to box on cut side.

Chinese

Neáu quí vò muoán tìm hieåu theâm veà noäi dung taøi lieäu naøy, xin haõy ñieän thoaïi soá 01249 858612

You can write us at: Great Western Ambulance Service Jenner House, Langley Park Estate Chippenham, Wiltshire SN15 1GG

You can telephone or fax us on: Tel: 01249 858 000 Fax: 01249 850 091 You can email us at pals@gwas.nhs.uk www.gwas.nhs.uk

We can supply larger print copies of this leaflet and we can put it on tape. Please ask if you would like this publication in another language.

Bottom image: 210mm x 201mm, plus bleed to cut sides. Interior pages: colour bar is 210mm x 15mm. Margins are 18mm on all sides, beginning below colour bar.

Ll¦ez

Chinese

‫࣠ڕ‬൞უ࠷൓ຍ֮ٝٙऱ‫ޓ‬ᇡጐփ୲Πᓮીሽʳ01249 858612Ζʳ Gujerati

Wound Care Advice Sheet

Interior fonts: Headlines are Frutiger bold 14 pt., body copy is Frutiger Std, 12 point.

�� 01249 858612 �� Vietnamese

Neáu quí vò muoán tìm hieåu theâm veà noäi dung taøi lieäu naøy, xin haõy ñieän thoaïi soá 01249 858612

Your wound has been assessed, cleaned and closed by an Emergency Care Practitioner using one of the following methods. This advice sheet explains how best to care for your wound.

• Special wound glue has been used. It is designed to hold the edges of the wound together until it has healed. • It acts like a scab so in a few days the glue will come off on its own. DO NOT pick or encourage the glue off. Too early a removal will increase the risk of scarring and may introduce infection. • DO NOT soak the wound and avoid

Sutures (Stitches) • Your wound has been closed using……… nylon stitches. • These will need to be removed in………. days. Please phone the practice nurse at the doctor’s surgery to have them removed.

Glue

• Stitches on the face may not be dressed. washing the area. However splashing water onto the wound after treatment will not affect the glue. • Unless advised otherwise DO NOT put any dressing on the wound. Never use plasters on the glue as this will make it sweat

Steri-Strips: • Your wound has been closed with ……..paper stitches. These are designed to hold the wound together until it heals.

• Your wound has been closed using........... special stainless steel wound staples. They are designed to hold the wound together until it has healed. • These will need to be removed in …….days. Please make an

appointment with your practice nurse at the doctor’s surgery to have them removed. • You may shower and wash your hair with staples in. You should leave your hair to dry naturally or use a hair dryer on a low or cool setting. • The staples are designed to stand up proud from the skin, so be careful when brushing or combing your hair as this might catch and pull them out.

Wound Infections Wound infections are always a possibility after an accident. Infection can happen at any time but usually occurs 24 - 48 hours after the injury. Please look out for any of the following: • Increased redness, pain or swelling.

• A thick yellowy discharge. However it is normal for there to be a clear straw coloured fluid weeping from the wound in the first 36hours. • If you have concerns about your wound please contact your

PowerPoint presentations

GWAS has a comprehensive colour palette that is meant to be used across the GWAS boardLortis euisit wisl dit iure te dionsecte minit.

Departmental colour assignment Each GWAS colour has been assigned to an individual department of GWAS and should be used on all future design work - both interior and exterior pages. Please refer to the following guide for departmental colouring. NHS Dark Green - Finance Pantone® 342 / C98 M0 Y80 K42 NHS Green Pantone® 355

C86 M0 Y87 K0

NHS Light Green - Patient Support Pantone® 368 / C60 M0 Y85 K0

NHS Aqua Green - Urgent Care Pantone® 3272 / C94 M0 Y50 K0 NHS Aqua Blue - Staff Support Pantone® 312 / C85 M0 Y15 K0 NHS Light Blue Pantone® Process Blue

R0 G113 B72

R0 G174 B95

R0 G172 B157

R0 G181 B214

C100 M8 Y0 K5

HTML 66CC33

HTML 009966

HTML 0099CC

R0 G155 B219

NHS Blue - Corporate and Board of Directors Pantone® 300 / C98 M50 Y0 K0 / R0 G114 B188 NHS Dark Blue Pantone® 287 /

HTML 003300

HTML 009933

R110 G192 B93

C100 M80 Y0 K15

R3 G66 B142

NHS Purple - Website Pantone® 2685 / C85 M95 Y0 K20

R66 G42 B125

HTML 003300

R168 G14 B103

NHS Dark Red Pantone® 1955

R147 G0 B49

C0 M100 Y54 K46

NHS Red - Emergency Care Pantone® 485 / C0 M96 Y97 K0

NHS Orange - Patient Transport Services Pantone® 144 / C0 M59 Y100 K0 /

R238 G45 B39

R245 G132 B31

NHS Yellow - Support Services Pantone® Process Yellow / C0 Y100 M0 K0

HTML 0099FF

HTML 0066CC

NHS Dark Pink - Partnerships Pantone® 676 / C20 M100 Y18 K19

HTML 330099

HTML 990066

HTML 990000

HTML CC0000

HTML FF6600

R255 G242 B0

HTML FFFF00

PowerPoint templates relevant to your department are available from the Communications Team. Delete all but the required header page, and colour-appropriate second page. To replicate the second style sheet on the PowerPoint menu, under Insert, chose duplicate slide (it is in the menu under New Slide. If you can’t see it, pull down the arrows at the bottom). Remember that PowerPoint is not a tool for putting every comment on; it is designed for headings only. In terms of accessibility for your audience, keep charts and diagrams simple with minimal legible information.

23-page Brand Guidelines booklet for Great Western Ambulance Service, NHS Trust, Oxford, UK 12

• Please gently remove the paper stitches in …… days. This may be made easier by soaking them briefly in warm water.

General Wound Care Advice Staples

• An offensive smell.

The GWAS colour palette

Apply clean Vaseline to the wound twice a day, but not last thing at night as it will rub off on your bed clothes. This helps with healing and makes removing the stitches easier. • Avoid touching the wound or getting it wet as this will encourage infections.

and the edges will not hold together. • DO NOT use any antiseptic creams over the glue. • DO contact your GP, Minor injury unit or Emergency Department in the unlikely event that it re-opens.

doctor’s surgery in the first instance or your local walk-in-centre or minor injuries unit, as a last resort it may be necessary to go to your nearest Emergency department.

GWAS identity The following section includes information on the essential elements that make up the GWAS identity.

Logo Great Wester Ambulance Service Trust logo A logo is a vital element of a successful corporate identity. It should be used consistently at all times.

Corporate Communications

The essential elements There are four components which make up the Great Western Ambulance Service Trust logo. 1

The crown badge

The national NHS logo

The name of our organisation

The type of organisation it is ie, NHS Trust

Help on the phone

Welcome

Always there, however you need us

Tony FitzSimons, Chairman It is our aim at Great Western Ambulance Service that our patients receive the right care at the right time and in the right place. This no longer just means rapid responses to 999 calls or transporting patients to hospital, it is challenging us to develop into the mobile, urgent healthcare service of the NHS. Entrance to care has often meant entering the doors of an accident and emergency unit - whether or not it was appropriate. Our emerging urgent care services provide joined up partnership-working to assess, treat and arrange alternative care options. Even where admission to hospital is the right solution, we aim to arrange it directly with the appropriate ward.

Annual Report and Accounts 2007/08

We are investing in and developing the skills of our staff to respond to this changing agenda. We are currently training 53 Paramedics as Emergency Care Practitioners and will train a further 20 next year. We are giving another 80 Ambulance Practitioners the opportunity to qualify as Paramedics. We are also recruiting more Emergency Care Assistants.

Gloucestershire Hub for Health

are already starting to base our clinical services in GP and Minor Injury Units. We need to examine whether we can sustain and improve our response times if we base emergency ambulances alongside such clinical care, rather than from existing ambulance stations.

A lady who was the sole carer for her disabled husband needed to go into hospital urgently, but she was reluctant to leave him. The Paramedic rang us to see if we could help. We arranged with the Social Care Co-ordinator for a respite bed for her husband and transport to get him there and the lady was then happy to go into hospital.”

Gloucestershire is leading the way on urgent care with its “Hub for Health and Social Care”. Gloucestershire’s out of hours service is run in partnership between Gloucestershire PCT and GWAS.

Change is inevitable as we respond to the urgent healthcare service relevant to today’s patient. This means a challenging working environment for our staff, but their commitment to their patients is clear. This year they have saved more lives, transported more people more quickly, and developed our urgent care services. It is therefore right that this year’s annual report is led by our staff, taking you on a journey through the services we offer explaining what they do.

Anita Harris, a Paramedic explains: “We are there to help both patients phoning in directly and also to support other healthcare professionals. We work very closely with social services care co-ordinators, GPs and District Nurses. We have access to local services and resources at our finger tips. Call Handlers pass us calls to assess and we look for the best solution.

who would often have to refer the patient to hospital. I recently saw a gentleman in his 50s who had terminal cancer. He didn’t want to go back to hospital again, but was in great pain and dehydrated due to vomiting. I was able to set up an intravenous drip and provide him with morphine and drugs to stop his vomiting. Via the hub I spoke to the District Nurse on-call who came in to set up a continuous pain killing infusion with the medication I was able to leave. My treatment is relayed by the car’s computer back to the hub and automatically faxed through to GP surgeries.”

Dr Jasmine Goraya is one of three doctors on call each night who with their driver can travel anywhere across Gloucestershire on home visits. “We get calls from the centre and information comes to the computer in our car about patients who have been referred for a home visit. We have access to a much wider range of equipment and drugs than a GP visiting a patient,

Next year will bring further challenges about which we will be consulting with our staff and the public. We need to work efficiently and cost effectively and are proposing to centralise our patient transport call centres into a single hub. We

Wiltshire’s Access to Care Services

Please tell us what you think of our annual report. To give us feedback please e-mail to pals@gwas.nhs.uk , phone our PALS co-ordinator on 01249 858500 or write to us at GWAS, Jenner House, Langley Park Estate, Chippenham, Wiltshire SN15 1GG.

In Wiltshire we provide a 24 hour single point of contact for all health and social care practitioners. It is designed

to refer patients to the right solution whether that is overnight assistance, mental health care, or home support. 1% 10%

18%

Supporting the team Always there, whenever you need us

How much does it cost? 10%

49%

Ambulance crews are responsible for cleaning their vehicles day to day, but preventing cross-infection is vital when you have patient after patient in the back of your ambulance. This year we started to employ new GWAS Make Ready Teams to ‘deep clean’ our vehicles.

Key facts •

62 staff and managers support our operations, including 12 mechanics and 5 make ready personnel.

• • •

•

Mickey’s story: make ready team

“As a retired Paramedic, I know just how vital infection control is both for our patients and for us as staff. GWAS started a programme of deep cleaning ambulances in April 2007 and it’s my job as part of the Make Ready Team, to ensure all vehicles are deep cleaned every four to five weeks or whenever there have been any contamination by bodily fluids. We’ve

had a great response from the ambulance and vehicle crews who have commented on the pleasure of going on duty in such a nice clean vehicle.”

Distribution

•

We deep cleaned 723 ambulances Over 200 staff registered for the NHS core learning infection control package. We agreed a contract with Royal United Hospital NHS Trust for infection control advice, audit, and training Since its implementation in November 2007 infection control advice has been available around the clock We have included infection control in our specification for new ambulances across the Trust.

1%1% Call Centres who take the initial call and respond the request sending a message to a waiting vehicle.

10% 10% £4.72m

Fleet

This year

Mickey Mack is a one of the new team, deep cleaning vehicles.

In 2007/8 we spent £67.54m

£6.70m

18% Maintenance and service of all the Trust’s vehicles. 18%

Logistics

1%1%

10%

Production Emergency Response including ambulance staff and emergency care practitioners. 49% 49%

Patient Transport Service

49%

•

Trust debt remuneration minus interest from investments.

£6.55m

49%

Cost of IT, Finance, Human Resources, Executive7%7% Management, Board, Training, Governance.

•

£33.36m

10%

Central Overheads

•

10%

18%

Next year

•

1% 4%4%

£2.79m

10%

Financing Costs

£0.49m

10% 10%

Providing primary care services outside core working hours.

Transporting patients for non-emergency treatment.

New uniform trousers will provide greater infection control as they are treated with Permaguard a special layer that reduces the risk of infection being carried on the garment. New short-sleeved shirts and fob watches will help ambulance staff remain bare below the elbow to improve hand hygiene We will be producing a patient information leaflet GWAS is taking part in the ‘Clean Your Hands’ campaign which will be 15 launched on 30th June.

10% 10%

18%

Management of the supplies held in the Trust vehicles.

Urgent Care

18%

49%

10%

£0.51m

We received £68.99m 18%

10%

£12.42m

10%

Accident and Emergency Urgent Care Patient Transport Service Other

18%

£56.09m £3.17m £7.66m £2.07m

Our overall financial 7% performance for the year was a surplus of £1.45m. We used 1% this money to pay back the debts of our three predecessor Trusts. 49%

10%

49%

Corporate communications

Wales Achiever of the Year Awards 2007 Cyflawnwr y Flwyddyn 2007

Share Our Success! Rhannwch ein Llwyddiant!

Pictures of learners shown for illustrative purposes only. Posed by Rathbone

models.

Our services

Youth Choices Age 14-16 We provide a range of in-school and alternative provisions for young people at Key Stage 4, who have been excluded or are at risk of exclusion from mainstream education.

Rathbone is a national, voluntary sector, education and training provider. Vision We believe that every young person has the ability to learn, to make progress and to achieve.

Entry to Employment (e2e) - England Age 16-19 Get Ready for Work - Scotland Skill Build and Skill Build + - Wales We provide training, support and nationally recognised qualifications for young people who are not yet ready to access work or study, and help them build their confidence to progress into further education, training or work.

Purpose We give young people who are experiencing significant disadvantages the right opportunities to learn and to achieve.

Annual Review 2006

Our client group With more than 70 centres across the UK, Rathbone engages with over 13,000 young people each year:

Apprenticeships Age 16-24 We offer Apprenticeships which comprise a National Vocational Qualification (NVQ) at level 2 or level 3, Key Skills and a sector-relevant technical certificate in a range of areas, including retail, motor vehicle and childcare.

• 90% have no GCSEs grade A-C • over 50% have a reading age of less than an 11 year old • 90% have additional learning and/or social needs.

2006/07 Annual Review design, Rathbone, Manchester, UK 3/26/07 14:02:50

Youth Engagement Age 14-19 We offer outreach services to engage with young people who are Not in Education, Employment or Training (NEET) to encourage them back into work, college or training. We also work on a range of projects with young people who have offended.

Our success On leaving our programmes: • almost 50% have completed entry level programmes • over 50% have achieved an NVQ level 2 or Apprenticeship • over 75% of those approached through our youth engagement projects have moved into training, education or work.

Registered charity no. 287120

34959/Review/May06/1000

34959/Review/May06/1000 of learners shown for illustrative purposes only. Posed by Rathbone 34959/Review/May06/1000 Pictures of Pictures learners shown for illustrative illustrative purposes only. Posed by Rathbone models. Review/Feb07/BWhitfield Pictures of learners shown for purposes only. Posed by Rathbone models.

models.

Our aim is to establish volunteering and parenting support programmes across Rathbone. www.rathboneuk.org Phone 0800 7315321 Minicom 0161 238 6345

Annual Welsh Learner’s Achievement Book, printed in English and Welsh, Rathbone Youth Services, Manchester, UK

Corporate A5 flyer outlining Youth Services in the UK, Wales and Scotland. Rathbone, Manchester, UK

icons / illustration

Custom illustration for a promotional holiday client card

I Wish for World Peace! Custom illustrated icon set for Beacon Resorts website and print materials

contact

blog

FAQ

tools

Mouseover icon set for Go Get Creative new website www.gogetcreative.com

Sample login/logout buttons

Web design

Template design created for WenSan International, Destin, Florida

Web Design

Website design for the English Rose Florist. Logo and business card design and marketing strategy. Stowmarket, UK

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Logo design and web design for GEM Home Maintenance, Attleborough, Florida

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CMS-based website design for Trees Plus. Public Relations, Media Kit, Branding Strategy, Web Maintenance. Navarre, Florida

Web Design

3631 Pearl Court l Navarre, FL 32566 l 850-939-9937 l mail@gogetcreative.com

New web design for Go Get Creative Design and Marketing, Navarre, Florida

Biography Brenda Whitfield has worked on the Florida Gulf Coast for

two Judges Choice awards and an Angel Award from the 4th

more than 10 years as a graphic designer, creative director

District American Advertising Federation (AAF), and Awards

and owner of BK Design Group and Postcard Central, Inc.

of Excellence from the Southern Public Relations Federation.

She currently owns Go Get Creative Design and Marketing, a

She has also judged several local ADDY competitions.

branding and marketing company, in Navarre, Florida. As a past president of the Emerald Coast Advertising Federation, She has more than 18 years in the creative services industry,

she won President of the Year and ECAF was named Club

including more than seven years living and working in the

of the Year, 4th District AAF Region 4, District I. That same

UK and Germany. Although the company’s focus is on small

year, ECAF was awarded the National AAF Club Management

to medium size service organizations, she has a wealth of

Achievement Award, District III.

experience with many types of organizations, from small service-based companies to large multi-national public-sector

She is currently involved in the Small Business Development

clients on both a corporate and regional outreach level. This

Committe at the Navarre Area Chamber of Commerce and can

level of experience has given her a unique perspective and a

often be seen at the YMCA in Navarre, FL volunteering with

fresh outlook on today’s marketing problems.

the preschool program and as an enthusiastic soccer coach and team mom.

She holds a Bachelors of Communications with an emphasis in Public Relations from the University of West Florida,

For more information, you can email Brenda Whitfield at

Pensacola, Florida, and a Master’s degree in Managing Creative

brenda@gogetcreative.com or you can reach her by phone at

Enterprises, Norwich University College of the Arts, Norwich

850.939.9937.

UK. She has been awarded multiple Gold and Silver ADDYS,