A full service tree and landscaping company since 1992
Table of Contents Company Overview
2
Primary Services
2
Our Guiding Principles
2
Rob Williamson Biography
3
Amie Williamson Biography
3
Honors and Community Involvement
4
Professional Associations
4
Online Media page
4
Story Ideas
5
Previous Articles
5
Client and Project List
6
Accomplishments
6
Testimonials
7
News Release: Rob Williamson named as finalist in National ISA True Professional Competition
9
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
2
A full service tree and landscaping company since 1992
Company Overview Trees Plus is a full service tree and landscaping provider, serving Northwest Florida since 1992. It stays on the cutting edge in the field of arboriculture to ensure their clients receive the best possible products and services. A tree service is limited by the knowledge it has. Trees Plus believes knowledge is the key to their success, which is why Trees Plus ISA Certified Arborist and owner, Rob Williamson, attends conferences, trade shows, seminars and dedicates countless hours to his continuing education. Their clientele includes residential, commercial, municipal and military projects of any size. Whether it is a consultation for a new development or diagnosis of sick trees, tree pruning, tree removal or tree installation, Trees Plus is always ready to show why repeat business is their business.
Primary Services / Areas of Expertise • • • •
Arborist consultation Hurricane preparation Shrub and tree pruning Emergency Tree Care
• Tree installation • Tree removal • Stump grinding
• Debris removal • Land clearing • Landscaping
Our Guiding Principle We can sum up our core philosophy with one word, service. • • • •
Service to our customers by remembering three very simple things: “Save me some time, make my life easier and don’t rip me off.” Service to our employees by providing a work environment where growth is encouraged. Service to our community. We are involved and believe others should be involved too! Service to our industry by educating customers and the community about the importance of trees and selecting the right people to care for them.
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
3
A full service tree and landscaping company since 1992
Rob Williamson Rob Williamson, co-owner of Trees Plus, has always enjoyed a passion for the outdoors and his current role as owner of Trees Plus, a full service tree and landscaping company, provides an optimal opportunity to grow that passion. Rob is an ISA (International Society of Arboriculture) Certified Arborist. Rob’s work ethic, integrity, enthusiasm, continued education and community involvement have been constant themes throughout his professional career. Prior to acquiring Trees Plus, Rob enjoyed success in the golf industry as a General Manger for Walt Disney World Golf, American Golf and Meadowbrook Golf properties. Under his leadership, each property he managed experienced unprecedented growth in revenue. In addition to his commitment to the advancement of trees and landscaping services in his community, he has also shown himself to be a leader in the uses of social media and the internet to market Trees Plus, which is rare for the tree services industry, where his efforts have garnered national attention within the ISA. Rob graduated from Florida State University with a B.S. degree in Sociology. Rob currently serves on the City of Fort Walton Beach Beautification Committee/Tree Board as well as the Board of Directors for The Emerald Coast Science Center. He is a passionate and knowledgeable speaker and writer.
Amie Williamson Amie Williamson, co-owner of Trees Plus, handles all aspects of sales and marketing, brand awareness and advertising for the company. Prior to her life at Trees Plus, Amie spent over ten years in business to business sales in corporate America, working for corporations such as ADP, CareerBuilder.com and Robert Half International. Amie graduated from Florida State University in 1996 with a Bachelor of Arts in English. She has been a Licensed Florida Realtor Since 2004 and is a member of the Tree Care Industry Association, International Society of Arboriculture, Pensacola Young Professionals, Fort Walton Beach Young Professionals, GlazerKennedy Insider’s Circle Chapter Member, Navarre Beach Area Chamber of Commerce, Fort Walton Beach Chamber of Commerce and is an affiliate member of the Navarre Board of Realtors.
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
4
A full service tree and landscaping company since 1992
Honors and Community Involvement • • • • • • • • • • •
Rob Williamson was named as one of the top 16 finalists in the ISA’s True Professional Award out of a national field of more than 20,000 certified arborists. Rob serves on the City of Fort Walton Beach Beautification Committee/Tree Board Rob serves on the Board of Directors for the Emerald Coast Science Center Rob is an ISA Certified Arborist (FL-5736A) Trees Plus donated tree work to The Bagdad Mill Site Park in the Historic Village of Bagdad, 2009 Leadership Santa Rosa Class of 2010 Donated a day of tree work to restore two historic trees at the Fort Walton Beach Chamber office. Donated tree work to Christian Life Church in Milton, 2008 Donated landscaping materials to Navarre High School, 2006 & 2007 Active in The Bagdad Waterfronts Partnership, Emerald Coast Science Center, and the City of Fort Walton Beach Beautifucation Committee/Tree Board and the Navarre Beach Chamber of Commerce. Founded the Greenscapes Award recognizing edo-friendly homes.
Professional Associations • • • • • • • • • •
International Society of Arboriculture (ISA) Florida Urban Forestry Council Tree Care Industry Association (TCIA) Florida International Society of Arboriculture (ISA) Society of Municipal Arborists Navarre Beach Chamber of Commerce Fort Walton Beach Chamber of Commerce Glazer-Kennedy Insider’s Circle Chapter Member Navarre Area Board of Realtors Pensacola Young Professionals
Online Media Page - http://www.TreesPlusOnline.com/index.php/online-media-kit Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
5
A full service tree and landscaping company since 1992
Story Ideas • • • • • • • • • • • • • •
What is an Arborist and what kind of specialized services can they offer? ~ could potentially affect trees and foliage - see Rob’s Blog How El Nino How to prepare your trees and lawn for a hurricane Proper pruning techniques: Clear, Thin, Reduce, and Restore Use of social media (blog, Twitter, Facebook, LinkedIn, Youtube, etc) to experience brand growth. Questions about indigenous trees and their specific care requirements Problems to look out for on your oak trees (i.e.: Lion tailing or root/trunk damage) Advancements in landscaping (computer software: Landscape Architect) What is poor pruning/trimming and how can it permanently damage your tree? Unsafe tree service practices When is it time to call in a professional? What type of trees are most likely to withstand a wind event? Landscaping changes to add instant equity to your home value. What are the best trees for our area?
Previous Articles / Blog Posts (Full articles available at http://www.TreesPlusOnline.com/index.php/in-the-news) • • • • • • • • • • • • •
“The Religion of Social Media” Rob Williamson, August, 2009 People on the Move, Business Matters at Tallahassee.com, August 9, 2009 People on the Move, Pensacola News Journal, August 9, 2009 Local Arborist dubbed “true professional” Navarre Press, July 30, 2009 Speaking of Business with Trees Plus, Northwest Florida Daily News, July 19, 2009 “What do Peruvian fisherman, Ricky Bobby and hurricanes have in common?” Rob Williamson blog post, July 10, 2009 “Hurricane-proof your trees” Rob Williamson blog post, June 22, 2009 “Accentuate the positive” Rob Williamson blog post, June 1, 2009 “Happy Earth Day” Rob Williamson blog post, May 28, 2009 “Safeguard your property by trimming your trees” NW Florida Daily News, June 5, 2008 “Should you trim that spooky old tree” Northwest Florida Daily News, June 2008 “Business Billboard: A focus on Trees Plus” Navarre Press, April 24, 2008 “Speaking of business with Trees Plus” Northwest Florida Daily News, Feb. 3, 2008
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
6
A full service tree and landscaping company since 1992
Client and Project list • • • • • •
Trees Plus presented a workshop to the Botany program at Navarre High School, “Tools of the Trade” and “The Benefits of Mulch” 2007 Family Park and Playground Restoration at The ‘Commando Village’ Housing Community at Eglin A.F.B. Restoration of Historic Oaks for the City of Fort Walton Beach Trees Plus provided a free hurricane evaluation to all schools in Okaloosa County for the Okaloosa County School Board, 2008 Right-of-way maintenance, Hurlburt Field Golf course restoration following Hurricane Ivan at Hidden Creek and Scenic Hills.
Accomplishments • • • • • •
Rob Williamson is Navarre’s first Arborist. Rob Williamson is the first tree service professional in Leadership Santa Rosa. Rob Williamson was recently named as one of the top 16 finalists in the ISA’s True Professional Award out of a national field of more than 20,000 certified arborists. Rob serves on the City of Fort Walton Beach Beautification Committee/Tree Board. Rob serves on the Board of Directors for the Emerald Coast Science Center. Rob is an ISA Certified Arborist.
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
7
A full service tree and landscaping company since 1992
Testimonials “The School Board of Okaloosa County has contracted Trees Plus for numerous projects dating back to 2005. The owner, Rob Williamson and his employees have done an exceptional job. Each project begins and ends with the utmost professionalism from Mr. Williamson. Mr. Williamson is articulate and provides valid recommendations for the services his company provides which include the cutting and removal of trees as well a improvements to the landscape. His company performs each task with precision and efficiency. School employees have complimented the accomplishments of Trees Plus each time. Furthermore, Mr. Williamson provides recommendations on trees that are infested with Bark Beatles or dying trees that could become a safety hazard. Mr. Williamson’s insight is not just on the problem at hand, but he considers every aspect of the project to include future implications. He and his company have proven to be a professional contractor with integrity and a reliable source of information on Tree Management. I fully recommend that every consideration be given for Rob Williamson of Trees Plus in his pursuit of further progress within the field of aboriculture.” Steve Bolton, Program Director, Maintenance Support Services, Okaloosa County School District
“Trees Plus exceeded our expectations by providing affordable and professional tree removal services.” Jay and Heather Lucey, Fort Walton Beach, FL
“The School Board of Okaloosa County is very satisfied with the relationship it has fostered over the years with Trees Plus. From your office personnel to the crew working in the field, your team’s level of professionalism, customer service, attention to detail and follow through is exemplary. We appreciate your proactive approach and your willingness to consult with us on how to preserve and maintain our trees, as well as make recommendations on those trees which pose a safety hazard. Your timely assessments of hazardous trees at various schools in our district have ensured the safety of our students, faculty and guests. We value our relationship and look forward to working with Trees Plus in the future.” Rodney L. Walker, School Board Member District 3
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
8
A full service tree and landscaping company since 1992
Testimonials, cont. “I wanted to take the opportunity to thank you for all of your volunteer work at Navarre High School. The efforts you have made in regard to campus beautification are very much noticed and appreciated. The time and materials you have invested in our students are essential to the success of our Botany program. Your participation provides our students with a valuable lesson about community involvement. Hopefully, you are planting a seed that will bear fruit in each student down the road.” William Emerson, Navarre High School
“The City of Mary Esther Florida has had the pleasure of contracting Trees Plus on numerous occasions. Owner, Rob Williamson, and his team have always got the job done right the first time and at a fair price. It is our pleasure to recommend Rob Williamson for the Municipal Arborist program and we look forward to watching his continued professional development. Brian McMahan, Maintenance Manager, City of Mary Esther, FL
“The folks at Trees Plus run a first-class operation. From the initial contact through the completion of the job, everything was handled very professionally. All of my expectations were met and pleasantly exceeded. I recommend them highly.” Thomas R. Rich, Navarre, FL
“Thank you for the wonderful job your team did clearing four trees from my property. The work was done in a highly professional manner. I really appreciate the way you avoided the sprinklers and the extra care you took in maintaining the lawn. I will be recommending you to my clients.” Armando Jova, Realtor, Exit Realty N.F.I.
“I needed several large trees removed and my biggest concern was how close the trees were to my house. I could have saved some money with someone else, but I chose Trees Plus for their professionalism and they did not disappoint. The crew was very friendly and easy to work with. They did a great job!” Tyson Earnest, Milton, FL
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
9
A full service tree and landscaping company since 1992
News Release For Immediate Release Media Contact: Tammie Caton, Caton Marketing PH 251 327 7826 Tammie (at) CatonMarketing.com (Trees Plus images available upon request)
Trees Plus™ Co-Owner Secures National Finalist Slot in Arbor Industry Award – the True Professionals of Arboriculture Award by the International Society of Arboriculture (ISA) Navarre, FL – July 22, 2009 –Trees Plus, one of northwest Florida’s oldest and most respected full service tree companies, today announced co-owner Rob Williamson was named as a finalist in the ISA’s True Professionals of Arboriculture award, one of the field’s leading honors. The finalists will be recognized during the ISA National Conference in Providence, RI, July 24-29, 2009. Mr. Williamson was one of sixteen finalists out of more than 20,000 ISA certified arboriculture professionals from around the United States. “It was a very difficult process to choose our finalists from so many outstanding nominees. Rob really stood out by his commitment to client service, his extensive community involvement and his support and use of communications both through his social media contacts and his new website,” said Sonia Garth, ISA Public Relations Manager. The Award finalists are judged on their interaction with customers, leadership of employees, and communications, such as the company’s new website and social media program which is also launching this week. It is common for nominees to come from the northeast United States and areas with high emphasis on nature and national parks, where local citizens and government are acutely aware of the need for knowledgeable Arborists. Commercial, municipal, military and residential property managers in the Northwest Florida region can now benefit from having a nationally recognized, highly trained tree specialist available in their own backyard. Trees Plus is a strong supporter of the need for high quality community green areas and has donated countless hours of time to local education and restoration projects. Mr. Williamson, business partner Amie Williamson,
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
10
A full service tree and landscaping company since 1992
and the rest of the Trees Plus team are leading a charge to increase awareness of the Florida Panhandle’s tree population and importance as an aesthetic, environmental and economic force in the community. Rob Williamson currently serves on the City of Fort Walton Beach Beautification Committee/Tree Board as well as the Board of Directors for The Emerald Coast Science Center. He is an ISA Certified Arborist and his professional affiliations include the ISA, TCIA, Florida Urban Forestry Council and the Society of Municipal Arborists. Prior to acquiring Trees Plus, Rob enjoyed success in the golf industry as a General Manger for Walt Disney World® Golf, American Golf and Meadowbrook Golf properties. Under his management each property experienced unprecedented growth in revenue and membership. “In this economic climate, you must stay connected with your customers needs and make the experience easier for them,” said Rob Williamson, co-owner. “Trees Plus is a different kind of tree company. We’re experienced, environmentally friendly and tech savvy with current software planning programs, a burgeoning online community, social media, and an emphasis on the needs of the community.” Tying the effort together is the company’s most recent development which launches today – a new website (www.TreesPlusOnline.com) is designed to serve as an online information portal, tree resource, quick-estimates, and a unique social media program. Designed to be highly interactive with the company’s owners, the new site allows for fast turnaround on estimates and a unique and popular feature which enables property owners to immediately upload and send images to the company for review. Also unique to the arboriculture and landscaping industry, the Trees Plus site is one of the first to include a full social media program, and the information push will include highlights about ‘types’ of questions the company receives daily, videos, tips, job descriptions, poor pruning practice examples, photos, and more. To date, this site is on par to become one of the Southeast’s premier tree information destinations regarding the region’s precious tree resources, statistics, and heritage information. More information about Trees Plus or to read Rob’s blog can be found at www.TreesPlusOnline.com. Contact Trees Plus via email at info@TreesPlusOnline.com, or by calling (850) 939-9979. Follow Rob and Amie on Twitter at @robtree and @treesplusgirl . Information about the ISA award program and the certification program is found on the International Society of Arboriculture website at www.ISA-Arbor.com.
###
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at:
11
A full service tree and landscaping company since 1992
About Trees Plus Serving Okaloosa, Walton, Escambia and Santa Rosa counties since 1992. Trees Plus is a full service tree and landscaping provider. Services include hurricane preparation, land development, tree preservation, consulting services, expert witness, construction site planning, tree appraisal services, tree pruning, tree installations, emergency tree care, tree removal, and stump and debris removal.
About the International Society of Arboriculture The International Society of Arboriculture (ISA), headquartered in Champaign, Ill., is a nonprofit organization supporting tree care research and education around the world. As part of ISA’s dedication to the care and preservation of shade and ornamental trees, it offers the only internationally-recognized certification program in the industry. For more information, contact a local ISA Certified Arborist or visit www.isa-arbor.com.
Telephone 850-939-9979 • Fax 850-981-7252 • Cell 850-291-1502 • info@treesplusonline.com Click on the links to follow us online at: