A Date with From love at first sight to a long-term relationship. #YourHairSaysWhoYouAre #YourHairstyleYourLifestyle
-‐ Interactive digital screen/mirror at salon window with augmented reality to trigger interests
-‐ Use social media and influencers to build brand awareness -‐ Create #hashtags to encourage UGC and social sharing
We want to…
-‐ Use geo-‐location ads to arouse interest in target consumers and create relevancy
-‐ Allow customers to play, explore, and imagine; provide information on hairstylists and products to mitigate uncertainty
Alleviate anxiety and elevate anticipation before, during, and post the salon experience. Build brand awareness and a long term relationship between L'Oréal and target Millennial female customers.
BRAND AWARENESS
UNCERTAINTITY DURING – SALON
- Identify customer type based on browsing behaviors (Experimenter v.s. Undecided, etc.) - Data-driven decision on how to approach individuals to optimize experience
- Make customers feel pampered and indulged
- Allocate resources to address more customers
CUSTOMIZATION
- Elevate the emotional high by appealing to all senses, creating a deeper and more pleasurable memory
APPEAL TO ALL SENSES
- Enlarge the exciting anticipation to overcome anxiety - Involve customers in the process; check-in with them frequently and share hair-care tips
- Smart mirror records the entire salon experience to help customers document and "own" their unique experiences with L'Oréal
ANXIETY POST– SALON
- L'Oréal App makes retail, checkout, and appointments as seamless as possible
- Before/after comparisons as a souvenir, signifying consumer growth and relationship with L'Oréal
- Hair Coach brush + L'Oréal App + Amazon Alexa (sound assistants) to make everything even more seamlessly integrated - Preferences and hair conditions tracked in App to ensure smooth relocations and unified experiences across L'Oréal Salons
- L'Oréal Loyalty programs that foster a L'Oréal community, build WOM, and create exclusiveness
OR NOT… CUSTOMER LOYALTY
SHARE & REFERRAL
A journey that turns a date into a longterm relationship.