“The unkown has no beginning and no end. Our world runs on this duality of the definite and the infinite.
As a Designer, curiosity for the unknown runs thick through my veins. Learning these unknown methods fuel the passion of my creativity.�
“For me, art is about learning and about living with people. It’s alive.” Miuccia Prada
Evolution Of The Gas Station
Rock Beats Scissors
Photography Book
Last Chance For Animals
contents Serpent Hot Sauce
Yeezus Zine
American Express
Rolex
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portfolio
evolution of the gas station
BOOK DESIGN | LAYOUT | PHOTOGRAPHY
DESIGN RATIONALE
Ed Ruscha traveled from California to Oklahoma City stopping at 26 different gas stations. This book is inspired by his adventure, and recreates this iconic series photographing different stations, with new design choices from the 1920’s. During this time gas stations stated to become existent so focusing on this time period and style was important. This book is set up using experimental layout design with eight of the most popular stations, a bio, logo evolution, as well as different gas stations personally photographed.
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rock beats scissors
APP ICON | PROTOTYPE SCREENS | VIDEO
RBS
DESIGN RATIONALE
Rock Beats Scissors (RBS) is a gaming app, that connects personal touches to a timeless game. The concept for RBS is to keep the user stimulated and entertained in any situation. Adding a location based option and a personal attribute, a secondary goal was to keep in mind the simplicity of the game. With minimal color palette, a few type choices, and simple icons, RBS gives a new meaning to an ageless game.
APP ICON
87x87
120x120
180x180
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photography book
LAYOUT | PHOTOGRAPHY
DESIGN RATIONALE
Personal Photography book, containing series of different modes and themes captured through my perception.
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last chance for animals
POSTER | PRINT ADS | DIRECT MAIL
DESIGN RATIONALE
Last Chance for Animals (LCA), is a nonprofit organization. They promote a cruelty free lifestyle and believe in animal rights. These Ad’s need to have a personal touch, to make it relatable to humans. The campaign promotes banning of puppy mills, “#adoptdontshop” as well as making the public more aware of adoption on all forms of media platforms.
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serpent hot sauce
LOGO IDENTITY | PACKAGING
“ Now the serpent was more crafty than any of the wild animals the lord god had made. He said to the woman; “Did God really say, you must not eat from any tree in the garden? GENESIS 3:1
DESIGN RATIONALE
Serpent Hot Sauce, plays off the idea of the seven deadly sins and that connection between Adam & Eve. There are millions of hot sauces to choose from, Serpent allows you seven different options; with each hot sauce having its own flavor based on the severity of the sin paired up with a special pepper.
C-55 Y-0 M-100 K-0
ERPENT
ERP
ERPENT
ERP
ERPENT
ERP
Serpent, sinfully saucey hot sauce incarnates the seven deadly sins. The snake takes precedence for the letter “S”. It has segmented spacing throughout the snake, allowing the font to have a connection.
The opening of the snake lines up with the opening of the letter “E”, creating a consistent ow through the rest of the letters.
Wrath HOT METER
WRAP AROUND LABEL
uncontrolled hatred and wrath.
ira | chilli pepper
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yeezus zine
ZINE | SOCIAL MEDIA
DESIGN RATIONALE
Yeezus is one of Kanye West’s clothing line. His style is very unique, he focuses a lot on promoting unknown artist’s. He prides himself as an visionary, and how it affects his view on the world. The zine capture himself as an artist as well as how his style affects the world. This campaign is a promotion for his upcoming apparel as well as a pop up store location post.
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american express
LOGO IDENTITY | DIRECT MAIL | WEBSITE
DESIGN RATIONALE American Express issued their first card in 1958, this company is well known for being exclusive. The campaign will promote a sweepstakes for card holder’s only. They sign up for the contest online, with a direct mail component announcing the event and how to enter. This company is known for their minimalistic design for each card. Color palettes were kept simple; black and white to relate with their classic design. Involving a sweepstakes that is just offered to members makes the offer more exclusive and rare enticing people to enter to win.
BACK
American Express 200 Vesey Street New York, NY 10285
John Baker 6 Bay Drive Laguna Beach, CA 92651
FRONT
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rolex
PRINT AD | EVENT
DESIGN RATIONALE
Rolex has been around for more than a century. Sales are peaked at 4.6 billion dollars. The main goal is to maintain their timeless style in a new high-tech world. The approach for this campaign is that we are selling the high-end lifestlye that Rolex watches represent, creating desire for this persona and lifestyle with a sleek, innovative campaign.