Bee Co.
Table of Contents Bee Informed 2
Bee-utiful 22
Brand Objectives S.W.O.T Analysis Competitive Review What’s the Problem?
3-4 5-6 7-8 9-10
Voice and Tone Mood board Images Textures Logo Design
Bee Known 12
What’s the Plan? Chicago Rail Transit Booklet Farmers Market
13-14 15-16 17-18 19-20
The Future of Honey Dew 33-34
23-24 25-26 27-28 29-30 31-32
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Bee Informed (Research)
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Brand Objectives
Narrative: Honey Dew Bee Company cultivates raw and local honey. They provide high quality, delicious, all natural honey. Honey Dew believes in creating a sense of community and interacting with consumers, creating personal relationships. They are passionate about their products and excited to educate the public about the benefits of honey and the amazing creatures that make it! 足
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Vision
To make personal connection with the public and educate them about benefits of raw and natural honey and the bees who make it.
Onliness
Honey Dew Bee Company is the only Bee Company that places an emphasis on connecting with the public and educating them on the benefits of honey and the bees who make it.
Demographic
Our primary demographic includes adults age 18 to 55 who are interested in healthy living and natural remedies living near/in Chicago or tourists passing through.
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S.W.O.T Analysis Strengths: 1. 2. 3. 4.
All natural Health benefits High quality products Delicious
Opportunities: 1. 2. 3. 4.
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All natural trend Allergy season Education Urban beekeeping renaissance
Weaknesses: 1. 2.
Cost compared to grocery stores Heavy reliance on unpredictable nature 3. Small company means limited recourses
Threats: 1. 2. 3.
Grocery stores Decline in bee population Weather
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Competitive Review
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Competitor 1 Name: Savannah Bee Company Products/Services: Variety of high quality natural honey, beauty and health products Focus: Love for bees and highest quality of products Values: Protecting bees while providing high quality all natural products
Competitor 2 Name: Carolina Bee Company Products/Services: Natural honey, beeswax products, bath and body products, honey bee stock Focus: Sustainability, promote beekeeping, Values: Protection of bees and education of beekeeping, building a sustainable family owned business, spread positivity, and spread awareness of honeybees.
Competitor 3 Name: Chicago Honey Co-Op Products/Services: Natural honey, beeswax products, bath and body products, beekeeping books Focus: Beekeeping training, sustainable urband agriculture, healthey food, and awareness of natural environment, Values: sustainable agriculture, awareness of natural environment, education, community involvement.
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What’s the Problem? Honey Dew Bee Company is a new company located in the City of Chicago. They are not well known and need to make the public aware of and excited about them. They need to sell their products and spread awareness about the health benefits of raw and local honey and about bees.
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Bee Known (strategy)
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What’s the Plan? 1. Advertise on the Chicago Rail Transit. 2. Interact with the public by selling our products at local farmer’s markets 3. Informational booklets
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Chicago Rail Transit
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Booklet
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WHAT IS RAW HONEY?
ABOUT HONEY
Raw honey means the honey has not been pasteurized, heated, or processed. This ensures that the honey’s natural minerals, vitamins, enzymes, and powerful antioxidants are preserved, and serves many health benefits both internally and externally.
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TYPES OF HONEY
Honey comes in a variety of colors, flavors. and aromas! Each unique to the nector source of the flowers visted by the bee. Lighter colored honey tends to be milder in flavor than darker colored honey. There are over 300 types of honey available in the US. Below are a few of the more popular flavors.
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HEALTH BENEFITS • • • • • • • • • • •
WHAT IS LOCAL HONEY?
Local honey means that the pollen found in our honey comes from our local region and is believed to provide help with seasonal allergy relief.
Anti-bacterial Anti-viral Anti-fungal Improves digestion Boost immunity Stabilizing blood pressure Relieve pain Calm nerves Relieve coughs and colds Local honey: Helps with allergy relief
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• Honeybees are not aggressive but will sting if provoked • There are 3 castes in the honeybee community - Queen, drones (males), and workers (females) • Honeybees Live in hives • Honeybees Feed on honey • Honeybees account for 80% of all insect pollination • Honeybees are native to Europe
Industrial Agriculture
Agriculture depends greatly on the honeybee for pollination. Honeybees account for 80% of all insect pollination. Without such pollination, we would see a significant decrease in the yield of fruits and vegetables.
Urbanization
B: 37
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An increase in the use of bee killing pesticides has caused a significant decrease in the bee population. Agricultural pesticides have lead to a decrease in queen bees and interfere with the ability of bees to navigate back to their hives.
With the growth of cities and an increase of urban development, foraging resources are becoming more and more scarce for the honeybee.
Climate Change
Climate change has also been a contributing factor in the decrease of the bee population. Increasing temperatures and changes in weather patterns greatly impact the bee population.
WHAT CAN YOU DO TO HELP? • Ban bee killing pesticides • Shift from Destructive industrial agriculture to ecological farming • Buy regional and organic food, • Avoid pesticides in your garden, • Plant bee-friendly organic flowers
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Keeps skin hydrated Protects from sun rays Treats acne Cleanes skin Hydrates hair Fades scars
THREATS TO THE HONEYBEE POPULATION
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Honeybees are important BEE-cause... BEE-lieve It or Not!
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THE HONEYBEE
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BEAUTY BENEFITS
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BEE KEEPING
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Make sure you have the proper space. Bees should be kept near a water source and underneath a shady area. Beekeeping is an ancient art that dates back over 15,000 years! It is a practice that needs to be protected and cultivated. Urban beekeeping has become a growing trend in recent years. Here are some tips to start your own beekeeping practice!
Research! Research! Research!
Make sure it’s legal!
Beekeeping is an art and bees are living creatures. Make sure you understand how to properly care for them before you jump in.
Urban beekeeping has recently been legalized in many cities where it was previously banned. But not all cities are beekeeping friendly. If you’re living in areas like Chicago, New York and Detroit, you’re A-OK!
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Farmers Market
Bee Co.
SOURWOOD Raw Honey
Bee Co.
EUCALYPTUS
Raw Honey
Raw Honey
Bee Co.
BUCKWHEAT Raw Honey
Bee Co.
SAGE
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BASSWOOD Raw Honey
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TUPELO Raw Honey
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Bee-utiful (brand style)
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VOICE AND TONE Welcoming
Happy Friendly
Excited Sincere
Passionate
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Honey Dew Heading American Typewriter
BEE Passionate BEE Natural
Honey Dew Subhead Andale Mono
BEE Healthy Honey Dew Body Calibri
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#CED9DC R: 206 C: 18% G: 217 M: 8% B: 220 Y: 9% K: 0% #DDBB25 R: 221 C: 15% G: 187 M: 23% B: 37 Y: 100% K: 0% #94B03C R: 148 C: 47% G: 176 M: 15% B: 60 Y: 100% K: 0%
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Sketches
Prototypes 1
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Final Variations Color
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Color Variations
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Transparent
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The Future of Honey Dew Bee Company
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Become nationwide known brand
Open more locations
Sell in health food stores
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