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LOCAL LOVE AFFAIR Bag a bargain on your local high street

Local love affair this Christmas

‘Tis the season to be jolly and to show some love to your local high street by shopping for gifts or festive nibbles. Bag a bargain this winter!

Small businesses and independent retailers across Brent are counting on your support during the festive season to help them bounce back from a tough year. Shopping locally is a great way to get to bag a bargain, support your local community and preserve the character of your high street. Every pound you spend on your local high street helps keep money circulating around the local economy. It’s easy to forget how spoiled for choice we are in Brent with delicious food from all over the world available on our doorstep, as well as talented designers and craftspeople making locally produced items. Independent shops often stock one-off items not available elsewhere which can make the perfect special gift for loved ones. From artworks, textiles, jewellery, homeware, fashion, and lots more – small businesses have something for everyone. You can also enjoy exclusive deals when you download the completely free BuyBrent mobile app, designed to help everyone to make the most of their local high street. It supports all the wonderful independent traders and saves you some cash in the process. Current offers include ‘two for one’ tickets at the Kiln Cinema in Kilburn, which are available until February 2022, and a free cocktail or mocktail with your main meal at Spasso Restaurant in Willesden Green – which is available until 31 December 2021. App users get instant access to discounts, offers and rewards. You can also place orders with a number of local businesses and view events and attractions nearby. Download BuyBrent from the App Store or Google Play Store today or visit: www.brent.gov.uk/buybrent. Don’t own a smartphone? Email business@brent. gov.uk or speak to a member of staff at one of our hubs or libraries to receive a physical rewards card. Let’s do it for Brent, support your local shops this Christmas. #LocalLoveAffair #BuyBrent

BuyBrent app

The Kiln Cinema

“We are thrilled to be part of BuyBrent. Offering affordable cinema tickets to our local communities is so important, and we’re excited to welcome more residents from Brent through our doors.” Ben Prudhoe-Zdzieblo, Head of Marketing and Communications at The Kiln

Spasso Restaurant

“We loved the idea of BuyBrent, so we signed up straight away. The team at Spasso is very community minded, and being part of this new initiative makes us super excited to meet more locals and make them feel special through our exclusive deals for them.”

Luigi, business owner of Spasso Restaurant

Pick up a free ‘shop local’ tote bag from your local library to help show your support for the brilliant small businesses.

Supporting your local high street

Most people have been spending more time at home due to the pandemic. This has meant that the local neighbourhoods are becoming more visible and attracting more visitors. There are so many local hidden gems that you may not already be aware of to discover. From walking routes and parks to shops and restaurants, there is a feeling of closeness about local areas in the borough. High streets are a vital part of our communities, and that is why the council is revitalising high streets across Brent – starting with Wembley High Road and Church Road. The council’s revitalisation programme includes everything from new lighting and greenery, to a new youth hub and café, public artwork and a whole host of projects that will provide opportunities to come together and celebrate culture. The goal is to create vibrant, attractive and inclusive spaces that you can be proud of. The improvement works currently taking place in Wembley High Road includes new paving, lighting, seating areas and greenery to enhance the appearance and character of the high road. There will be some temporary disruption whilst whilst this work is underway, although there will be no works taking place for two weeks over the Christmas period. After evaluating the results of the first two schemes, the council will then roll out the best initiatives across more local high streets. For more information visit: www.brent.gov.uk/highstreets.

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