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Necessity is the mother of invention Necessity is the mother of invention
Willesden mum and award-winning entrepreneur Jennifer took matters into her own hands when she was faced with the impossible task of trying to steer a shopping cart and a pushchair.
Jennifer Lake, a disabled mum of three, invented Bug Grip, a universal clip that parents can use to attach their pushchairs to shopping trolleys after a ‘harrowing’ experience of being unable to shop with her new-born baby.
“This is a universal problem and I wanted to create a universal solution,” said Jennifer. Starting off attaching two big butterfly clips back-to-back, Jennifer realised that she was on to something. The Bug Grip not only works for attaching pushchairs to trolleys it can also be used for wheelchairs, scooters and the music and filming industry. While doing the Westminster University Entrepreneurial Course for Innovators, Jennifer won a scholarship to Babson University in Boston, one of the best universities for entrepreneurship with alumni such as Sir Richard Branson.
“It was an amazing experience as we were around the innovation stars from years gone by.”
After Babson, Jennifer’s product skyrocketed. She won the TV programme Mother of Invention in 2015, awards
Bug Grip has also led Jennifer to be adopted as a fellow of the Royal Society of Arts for her contribution to innovation over the last 20 years, as well as guest lecturer at Warwick University for Engineering students and at the London School for Communication.
Find out more www.buggrip.com