Ecommerce Trends Coming In 2016 2016 is just around the corner. There is no better time than the present to get your Magneto ecommerce store ready for the New Year. Here are some of the predicted trends in gold coast ecommerce coming in 2016 and how you can incorporate them.
Automated Marketing We all know marketing is half the battle when it comes to getting those sales to consistently keep rolling in. But marketing takes time and time means money. So how can you find customers in an automated way, with minimizing the effort on your end? The answer is: using the newest marketing automation techniques. Landing Page Is your business targeting a specific ideal client? You should be. Your Gold Coast ecommerce customers can be categorized and marketed to with a landing page. These 1 page websites have 1 purpose aka call to action. This might be collecting an email address or directing customers to your Gold Coast Mobile apps for them to download from. Landing pages can be marketed by ads running in browsers, Facebook, or Instagram. These set-it-and-forget-its ads, can run 24/7. There is still effort required, but the return on investment can be worth it. Customized Promotion Similar to landing pages in the way customized promotions work, this tactic offers your ideal client exactly what they have been searching the web for at a discounted rate. One simple way to do this, is by retargeting customers who have recently visited your Gold Coast ecommerce store, but did not purchase anything. You can speak with a Gold Coast web designer about how this method can be made possible for your Magento ecommerce shop.
Analytics in Real Time If you have not already integrated analytics into your Magento ecommerce store, 2016 is the time to begin. The hard to understand analytic results of the past are gone. Today's results happen in real-time and give you information about your customer's behavior. Any issues or problems your customers are having in your store, like error messages or mistakes they are making that lead them to abandon a cart, can be analyzed and used to create a solution. Video, Video, and More Video Video content exploded in 2015 and will keep getting bigger going into 2016. Customers don't just want content, they want visuals and video solves this problem. How-to videos, tutorials, and hacks are very popular and a great place for your gold coast ecommerce store to jump into the scene. Consider setting up a YouTube channel if you aren't ready to add video directly on your Magento ecommerce site. Here you can start with product reviews or videos on customer favorites. Mobile Shopping is here to Stay If there is one guaranteed prediction for 2016- it's this one. The smartphone market is growing exponentially. In India, the mobile ecommerce market is expected to grow 850% over the next 3 years. Customers love shopping on the go so you need to be ready to give them what they want. Work with a Gold Coast web developer to make certain your Magento ecommerce store is mobile responsive. Are you ready for the New Year? We would love to help you get your Magento ecommerce site in top shape. Contact Alinga for an assessment of your mobile responsiveness, your current marketing techniques, or help setting up a landing page. We would love to learn more about your customers and help you make their shopping experience even better.
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