R ADIUS AN ADVENTURE HUB
a thesis in progress
1
Brett Newman cargocollective.com/brettnewmanis/radius 585 217 7025 numotion.design@gmail.com radius
R ADIUS AN ADVENTURE HUB
a thesis in progress
3
radius
6 OUT OF 10 PEOPLE IN SAN FRANCISCO HAVE THE DESIRE TO SPEND TIME OUTDOORS, BUT LACK THE TIME OR EQUIPMENT TO PLAN A SUCCESSFUL TRIP
a thesis in progress
5
TIME IN THE NATURAL WORLD = - STRESS + COGNITIVE FUNCTION
radius
THERE ARE BENEFITS, BOTH MENTAL AND PHYSICAL THAT ARE BEING MISSED. RADIUS WILL WORK TO REDUCE THE T I M E A N D E F F O R T I T TA K E S T O M A K E O U T D O O R R E C R E AT I O N A R E A L I T Y, T H U S RECEIVING THE POSITIVE EFFECTS OF S P E N D I N G T I M E I N T H E G R E AT OUTDOORS
a thesis in progress
7
THE PRESENT HYSTERIA IS NOT A NECESSARY OR INEVITABLE CONDITION OF LIFE;
radius
IT’S SOMETHING WE’VE CHOSEN.
a thesis in progress
9
natural environments allow for positive neural connections in the b rain that otherwise remain static
,
.
these connections generate a calming effect in people
,
allowing for clearer thinking and sense
of well b eing
.
radius
a thesis in progress
11
radius
TA B L E OF CONTENTS
14
topic overview
22
topic  — graphical map
28
materials matri x
30
pro j ection
34
advice from people who know b etter
36
possi b le futures
40
resources
42
b io
/
b i b liography
a thesis in progress
13
PROJECT OVERVIEW In a world where time seems to be slipping away from us , people are busier and busier each year, there exists a need to slow down and reconnect with our natural world. The basis for this thesis project will be making it easier and faster to both learn the skills to spend time in the outdoors as well as planning and organizing your adventures. Radius will thrive on a feed back loop between our service and its users. The stories and experiences of others will inspire, and the expertise of seasoned adventures will help teach. An emphasis will be put on low impact travel and transportation to get you to your adventures. Its our way of doing our part to keep these oasis’s around for as long as we can.
radius
stories images knowledge gear
a thesis in progress
15
BETTER LIVING THROUGH SERVICE DESIGN The economic basis of Western industria l n a t i o n s h a s changed dramatically in the last three decades from manufacturing to the provision of information and services. Ser vices now typically represent between six ty and seventy percent of the gross domestic product of developed nations and almost all new companies being founded and jobs created are in this so called tertiary sector.
radius
I N S P I R AT I O N E D U C AT I O N
SERVICE
USER UNIQUE EXPERIENCES
Radius will be a part of each of these functions, resulting in unique user experiences.
The aim of services design is to concentrate on how the user interacts and benefits from the product or service. Using the technology present today, My goal for this project is to allow people to achieve better and more unique experiences with their natural world. The ability to give a more efficient and benef icial way of planning outdoor adventures , I hope will lead to a parallel experience with our local wilderness.
a thesis in progress
17
radius
SMILE. feel rela x a b sor b en j oy
a thesis in progress
19
CURRENT TRIP PLANNING P R O C E S S* STEPS / CLICKS / URLS
01
Google _ Bay Area outdoor recreation
02
(click) _ trailcenter.com
03
search through activities _ (click) one you think sounds exciting
04
search through options for activities. Pick one. Be sure to pick a trusted site and activity.
05
Proceed to google maps to find the location of the activity you have found
06
You need to rent a tent and some camping equipment, Back to google.
07
Getable or REI seem like reputable dealers, what about Lowergear?
08
booked it. Now how do we get to Big Basin?
09
Hertz/Avid/Enterprise?
10
ZimRide?
11
ZipCar?
12
Craigslist
*User depending, there are an infinite amount of ways that someone could go about planning there trip. This is based on an average search and picks through Google. radius
a thesis in progress
21
TOPIC GRAPHICAL MAP OGST
OBJECTIVE increase ur b an residents
GOALS SMILE
’
appreciation for the natural world so we might en j oy a b etter q uality of life and help sustain this
Experience what nature has to offer, and feel the positive effects of spending time outdoors
q uality for future generations
SHRED Breathe, sweat, fall, laugh, cry.
SHARE Everyone knows what this means, share your experiences, your photos, your stories.
radius
STRATEGIES
TACTICS
Decrease the time and effort it takes to plan an outdoor activity
Website with trip planning service (adventure concierge)
Fewer options Less distractions
Mobile app with same trip planning service (adventure concierge)
Inspire and Teach the benefits of nature, and connecting with the world around us.
Guidebooks by experts print / digital
B E N E F I T S I N C LU D E
Editorial content print / digital
Decreased stress Higher Cognitive function Promoting the idea of conservation and protection for our environment. Improved physical health
a thesis in progress
23
stories images knowledge gear
radius
RADIUS FEEDBACK LOOP
Knowledge, inspiration and services
Users of Radius give back into our
given to urban residents. A
services with images and stories.
collection of guide books by your
Help Radius constantly evolve and
expert peers and editorial content
progress.
to keep you stoked.
a thesis in progress
25
SHRED. b reathe sweat fall laugh cry
radius
a thesis in progress
27
DELIVERABLES DIAGR A M BRINGING RADIUS TO LIFE.
WEBSITE Mission Control Service+Blog+Editorial WORDS sourced outdoor exper ts PICTURES original / sourced DEVELOPMENT TBD
in a comple x pro j ect such as this
,
there are
many moving parts that need to b e considered . this is a b reak down of my delivera b les where my content will originate from
radius
.
,
and
PROMOTION traditional advertising digital marketing WORDS original / curated PICTURES original / sourced PRODUCTION TBD
MOBILE APP
PRINT COLLATERAL Posters
Service
Stickers Post Cards
WORDS sourced outdoor exper ts PICTURES original / sourced DEVELOPMENT TBD
WORDS curated pieces PICTURES original / sourced PRODUCTION techshop / locally sourced printers
BOOKS Guide Books Photo Essays Final Thesis book WORDS sourced outdoor exper ts PICTURES original / sourced BINDING blurb.com a thesis in progress
29
TIMELINE PROJECTED OUTCOME
RESEARCH DEVELOPM ENT DECISIONS SEP
OCT
NOV
BR AND S YSTE M RESEARCH DEC
JAN
FALL 2012
SPRING 2013
Thesis Development
Sustainability
Nature of Identity
Motion Graphics
Digital Design Studio
Neon Sculpture
FEB
Internship
PROCESS GOALS
PROCESS GOALS
Refine thesis Research
Collect and Publish Editorial content
Begin blog / content collection
Begin Identity / Branding Design
Name Thesis
radius
MAR
A DV E NTU R E CONTENT SOURCING APR
M AY
JUNE
JUL
PRINT CODE SHARE AUG
SEP
OCT
SUMMER 2013
FALL 2013
Professional Practices
portfolio
Internship
web design / new media
NOV
DEC
Internship
PROCESS GOALS
PROCESS GOALS
Begin App / Website building
Finalize Identity
Continue Brand Development
Collect / publish editorial content Ready Deliverables for Final Presentation
a thesis in progress
31
SHARE. give
snap tell upload
radius
a thesis in progress
33
CULTIVATE A WORKSPACE WITH A SPECIFIC LOOK AND SOUND
I am firm believe in the idea that we are a product of our environment. The things we surround ourselves with have an impact on what we as designers produce, whether we realize it or not. Being conscious of this and creating a space that reflects what we want to produce can be a great advantage
margo chase
LET THE WORK SPEAK FOR ITSELF
We are visual communicators. Our ability to tell a story with words an images is our greatest asset. I believe that if the work cannot do that on its own, no amount design talk can help the success of that story
stephan sagmiester
TAKE TIME OFF
Everyone needs a break. From doctors to construction workers. For myself it is equally important, as its easy to get sucked up in a project, leaving no room for anything else.
stephan sagmiester
Avoiding burnout is one of my biggest challeneges I have encountered so far in my design career. radius
ADVICE FROM PEOPLE WHO KNOW BETTER 3 HABITS OF SUCCESSFUL DESIGNERS
a thesis in progress
35
W H AT’S NEXT POSSIBLE FUTURES
With the end of my time here at AAU in sight, These are the opportunities I can align my work and my career search with.
radius
HANDS OFF With the combined completion of my MFA at the Academy of Art, and the project Commonly known as Radius, I step into the professional world with a few important assets. The first being, a Diverse portfolio, with idea and a projects touching in my many areas of interest. The second being a living and breathing thesis project that has the ability to live on its own. Radius will not only live, but will be in use, helping people take advantage of the time and money they have and make more experiences in the outdoors available. The quality of these experiences should spur them to share the Radius service with others. There will also be monetary gains that come from this service in use.
RADIUS-NESS As I near graduation, Radius has been fleshed out to the best of my ability, but remains “offline�. Editorial content is produced constantly, extensive Brand standards are created. Radius remains a neat package, awaiting the arrival of investor capital. Someone with the ability to fully develop the service with the same interest and passion for the outdoors as myself. I remain the creative hand behind the Radius brand, but at the same time, I have moved from the Bay Area, and working in house with a firm that has seen the impact that an idea like Radius could have on the outdoor community and believe that spending time outside is good for all involved.
ROOM TO SHARE With design skills diverse and creative thinking displayed, I would work in a multi disciplinary design studio for a handful of years, I have left the bay area and found a small design community in a city with potential for a strong impact through design. Combining two of my passions, I have opened a hybrid design studio / Bike shop. The elements of the shop are hand selected, with design and quality the basis of the work and selection. Bicycles are a blend of art and sport, and as we dip closer and closer to a post oil community this two wheeled form of transport will keep increasing in popularity. A working space where bike builders, designers, photographers and general creative minds can blend would be an ideal way to share my knowledge and passions with others.
a thesis in progress
37
radius
GO SOMEWHERE
a thesis in progress
39
we b resources en . wikipedia . org / wiki / nature
_
deficit
_
disorder
slowtrav . com / outdoor - recreation . meetup . com / cities / us / ca
/ san _
francisco /
accessnca . org / fastcodesign . com /
1 6 7 0 1 0 2 / teemo - app - turns - e x ercising - into - a - travel / whileoutriding . com / cra z yguyona b ike . com / www . b ackpackinglight . com b icycles . stacke x change . com / design . sva . edu / pe % 2 0 site / # / portfolio - 0 1 - 0 0 q uiet b ritishaccent . com / 0 0 1 4 - england - not - england flickr . com / photos / 4 7 3 9 1 1 3 2 @ n 0 0 outdoor - recreation . meetup . com / cities / us / ca / mountain _ view / out b ackadventures . com / trips _ classes / inde x . htm a b soluteadv . com / b icycletouringpro . com / b log / life - cycle . co / www . thisisor . com / a b out / sf b ay . craigslist . org / n b y / b ik / 3 0 9 2 1 7 6 4 1 5 . html aphotoeditor . com / 2 0 1 1 / 0 2 / 1 0 / is - editorial - photography - dead / # comments thedaily b east . com / newsweek / 2 0 0 9 / 0 2 / 1 1 / in - our - nature . html b raininsights . b logspot . com / 2 0 1 0 / 0 3 / your - b rain - needs - nature . sciencedaily . com / releases / 2 0 1 0 / 0 9 / 1 0 0 9 1 4 0 9 5 9 3 2 . htm fromupnorth . com / we b - design - inspiration - 5 1 1 / shawnsrideshare . com / z imride . com / routes / san - francisco - to - lake - tahoe climateride . org / rides / california pla z m . com / maga z ine / features / all - articles / 1 0 0 - ha b its ecoliteracy . org / outsideonline . com / adventure - travel outdoorconcierge . com / unityofmadison . org / documents / 2 0 1 1 fallprogram / week - 5 b . pdf survivenature . com / sf b rightworks . org / the - b rightworks - arc / socialchange . is / opinionator . b logs . nytimes . com / 2 0 1 2 / 0 6 / 3 0 / the - b usy - trap / service - design - network . org / conference 2 0 1 1 / service - design - network . org / patagonia . com / us / patagonia . go ? assetid = 7 9 3 0 5 prsa . org / searchresults / view / 7 7 2 2 / 1 0 5 / americans _ today _ have _ less _ free _ time _ study _ says innovatione x cellence . com / b log / 2 0 1 1 / 1 0 / 2 7 / 2 0 - e x amples - how - to - kick start - your - co - creation - platform / aiga . org / how - do - b usinesses - b alance - crowd - participation - and - design / www . cycletourer . co . uk
radius
VOLUNTEER OPPORTUNITIES Bay Area Wilderness Training Discovery Sessions & Volunteer Night Gear Corps
I N D U S T R Y C O M M U N I C AT I O N Dan Pierson, Business Development : Getable.com Richard Bothwell, Director : Outdoor Adventure Club Multiple outdoor experts
BOOKS AND MEDIA The Web of Life: A New Scientific Understanding of Living Systems Fritjof Capra Smart by Nature: Schooling for Sustainability Michael K. Stone The Responsible Company Yvon Chouinard / Vincent Stanley Designed to Move Nike, 2012
a thesis in progress
41
radius
my name is b rett newman
I was born and raised in Upstate New York, far from the hustle of Manhattan. From as early as I remember, being outside was my entertainment and my distraction, where I felt most at home. Whether I was on my motorcycle riding the shores of Lake Ontario or on my skis, descending the Green Mountains of Vermont; my efforts, my friends my family, all had a connection the wilderness. Now living in San Francisco I try hard to allow the world class wilderness of this area effect me, from the single track mountain biking in Marin to the snowy peaks of the Sierras. But I, like most urban residents lack the time and resources to take advantage of what the Bay Area and beyond has to offer. This Challenge is what brought me upon this thesis project. I Strongly believe in the increased quality of life that spending time in the outdoors brings. Our connection with nature is inherent but many times is shadowed by the convenience and options of the digital world. Balancing those two worlds will have very positive effect on peoples life.
My aim is to show people that. 43
radius
stories images knowledge gear
a thesis in progress
45
radius
a thesis in progress
47