SHOWC ASE In The Mix NZ Hops Ltd unveils Superdelic™

NZ Hops does it again, launching a new hop variety with the ‘wow’ factor, set to delight tastebuds of craft beer fans the world over.

Superdelic™ is the brand-new hop cultivar released into market this 2023 season by leading co-operative, NZ Hops Ltd After more than 10 years of breeding work, the early brewer trials suggest it will deliver like no other “This exceptional hop is a playful number, with red fruit, candy, citrus and tropical fruit characteristics, offering brewers something totally different to use in their craft We’re excited to release this unique hop and expect it will create a frenzy,” says Blair Stewart, general manager of NZ Hops

NZ Hops values its highly successful hop breeding partnership with Plant & Food Research where Superdelic™ was developed Scientist, Kerry Templeton, leads the hop breeding programme

“It’s an amazing milestone to see a new variety enter market after our years of breeding work and Superdelic™ has winning strengths Its excellent yield potential will allow growers to produce high-quality hops more efficiently and sustainably. And in the brewers’ hands, new and interesting beers will come from Superdelic™’s unique flavour and aroma profile,” says Kerry

Dr Ron Beatson, who led the hop breeding programme at Plant & Food Research before his retirement in 2021 added, “The use of both European ancestry and New Zealand stocks when breeding Superdelic™ has resulted in flavours different from others in the portfolio, complimenting other varieties when used together It will be a significant player ”

Several of the co-op’s 27 Master Growers, have been involved in early grower trials for Superdelic™, including Wilson Matthewson of Glenrae Hops. “We’ve been impressed with Superdelic™ vigorous bine growth It promises to yield well, and it looks spectacular out in the field We’re hopeful for an excellent harvest and can’t wait to see it performing well for the brewers "

Through NZ Hops’ Bract Brewing Programme, select global brewers trialled Superdelic™ in special craft brews to explore the hops’ characteristics, aromas, and brewing performance

“From the very first brew we knew it was something special In a Hazy IPA it revealed its ripe mango, sweet berry, and citrus notes We also noticed its unique performance, with great biotransformation properties from dry hopping during active fermentation It is an incredible addition to our brewery We were lucky to be one of the first to try it,” says Mike Sutherland, Director at Sawmill Brewery

Commercialisation of a new variety is a vital part of NZ Hops’ commitment to innovation as the leader in that country’s hop industry. Over 85% of New Zealand-grown hops are exported, with a turnover of around $40 million Superdelic™ follows Nectaron® in the growing NZ Hops Ltd brand family

“Nectaron® brought a whole new flavour profile to the market in 2020, with its full tropical notes Demand for Nectaron® grows every year and we expect the same with Superdelic™,” says Blair Stewart

The launch of Superdelic™ comes during the midst of the 2023 harvest and before NZ Hop’s two-day festival‘HarFest’ on 20 & 21 March During ‘HarFest’, NZ Hops will showcase hop growing and the breeding programme to visiting brewers from Australia, United States, United Kingdom and from around New Zealand – a tribute to the global demand for high-quality New Zealand hops

For further information: www nzhops co nz