The flavour combinations tipped to drive growth in the flavoured beer market

Drawing on and enhancing the naturally

occurring flavours

In

beer

Is A Recipe For Success

Distinctly different flavoured beers capture drinkers’ imaginations and appeal to those with a sweet tooth, attracting new consumers to the market.

Flavour matters in beer as much as any other drink – 57% of drinkers say it’s the most important factor when choosing a beer and it’ll also convince consumers to pay more*. It is an ideal way to ‘premiumise’ beer and appeal to more women and millennials The UK’s fruit beer market is forecast to grow 4% annually over the next five years**

So as other drinks edge ahead of beer to win its share of total alcohol sales, flavoured beer will be essential to help it retain a top spot

*SIBA Craft Beer Report, 2020

**Research & Markets, 2020

Sours & Citruses

Sours are no longer a niche within the beer market, instead appealing to all demographics Added flavours can heighten sours Citruses are ideally suited to this; elevating the naturally occurring citrus tones from the aromatic hops or wild yeast used to create sour beers Sours’ zesty appeal can also be imitated in a standard beer by adding citrus flavours

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