FREE eBook is now available

It is essential that food and drink businesses adopt a product optimisation strategy to identify factors that are affecting their product's profitability. They also need to recognise the attributes that customers value the most to help with maximising sales.

Discover more with a FREE product optimisation eBook from Campden BRI, which explores the steps required to develop a successful strategy.

For over 30 years Christeyns Food Hygiene has produced effective formulations of detergents and disinfectants for all application in the food, dairy and beverage industries with customers from across a range of household consumer brands and suppliers to the UK’s food retailers Since 1989 H&M Disinfection Ltd has built a reputation for providing high quality, bespoke hygiene application equipment which is the corner-stone of many customer’s food safety management systems.

www.christeyns.com

Included in the eBook:

•Product optimisation roadmap

•Two approaches to success - value optimisation and cost optimisation

•How to build a compelling business case

With a range of infographics, case studies, and supporting research, the eBook establishes the foundation for a successful product optimisation strategy.

The free ebook can be downloaded from the Campden BRI website www.campdenbri.co.uk